SUNICE BrandBook

unice is Canadian, and we have the elements in our bones – fog, sun, rain, sleet, breeze, gale, and a hundred words for snow. We smell fall in the air; we know windchill and bone-chilling. After all, it was Sunice on the backs of the first Canadian Everest expedition, playing with ice – and fire – at 29,000 feet. Since 1976, Canada’s pioneering performance outerwear brand has learned that the elements can outnumber, outlast and outfox us – and in return, we’ve learned to design clothing that makes you invincible. That’s how we’ve earned official supplier and partner status at two Winter Olympic Games.