Unique Listing Guide.

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SELLER GUIDE

U N I Q U E BY

DESIGN 20 23

426

Units Sold This Year

OUR MISSION Our mission is to differentiate ourselves from an industry that has become complacent, and set a new standard in both agent and consumer experiences. We will use our knowledge, expertise, and technology to provide personalized, comprehensive services that are tailored to the “unique” needs and preferences of each client.

20 23

256M

In Volume This Year

VISION & VA L U E S At Unique, our actions and decisions are based solely on our core values. These values are what define us, and set us apart from other real estate agencies in the area and keep us energized to over deliver and create opportunities for our clients.

TRUST

INTEGRITY

We hold trust as a core value, recognizing that it is the foundation upon which we build strongand lasting relationships.

Integrity is at the core of everything we do, from our interactions with clients and partners to the way we conduct business.

FAMILY & BUSINESS How you show up at home matters first. We believe that family and business are integral to our success, and we strive to uphold these values in everything we do. We are also hungry for success, and we are firm believers that this is done through significance first. How you show up for the people in your world matters, and empires are built during the pursuit of industry knowledge, connection, and how you are woven into your community. Who you are with matters and the Unique brand represents a commitment to these standards.

COMMUNITY

FUN

Community is not just a location, but a vital part of our values, and we strive to foster strong relationships with our neighbours and support the growth and well-being of the communities we serve.

Having fun is a non negotiable. Where you are and who you are with are not only important, but essential to fostering a positive and collaborative work environment ultimately benefiting our clients and agents.

PERSPECTIVE & BELIEFS Unique is founded on the belief that by protecting the experience, prioritizing family, and providing opportunities we can keep consumer success at the center of the relationship, creating wealth for clients and agent partners, and giving back to the communities. We will build a business that is both successful and fulfilling for all of us.

MARKET EXPERTISE We are committed to providing unparalleled market expertise that empowers our clients to make informed and strategic decisions when buying or selling property.

PROFESSIONALISM We hold ourselves to the highest standards of professionalism, ensuring that every interaction with our clients and partners is conducted with integrity, respect, and accountability.

CONSUMER CENTRIC We prioritize the needs and goals of our clients above all else, taking a consumer centric approach to every transaction to ensure their complete satisfaction and success.

BRAND CONSISTENCY We are dedicated to maintaining a consistent and cohesive brand identity that reflects our values, beliefs, and commitment to excellence across all channels and interactions.

Contents

08

Our Promise Key Market Factors Promotion Presentation Price Contract to Close FAQ Client Success

09 10 12 19 22 17 26 30 31

Our Promise We appreciate the trust you have put in our agent/partner to help you sell your property.

Our commitment to you is that we will exceed your expectations the entire way through the selling process.

So much so that you will want to share your experience with your family and friends....whom we would also love to help.

If we ever fall short of that high level experience, please bring it to our attention so we can change our process.

Please direct any friends, family, co-workers who we can help with their real estate needs to us - we want to be a resource even outside the transaction.

Our agent/partner will be checking with you periodically to see how we’re doing and if there is anything we can do to enhance the experience

Key Market Factors

10

Within Our Control

We Can’t Control

Promotion

Competition

Presentation

Buyer’s or Seller’s Market

Price

Interest Rates When the Perfect Buyer walks through the door

We Want You To Know

1 2 3

Most sellers we work with are looking to achieve the following...

Net the most money Experience the least amount of hassle A timeline that matches their motivation

12 Promotion

Creating a unique way of promoting and marketing your home is crucial because every home and homeowner is unique. A customized approach ensures that your home’s specific needs, features, and attributes are highlighted, and the right audience is targeted. It’s essential to showcase your home in a way that resonates with potential buyers and sets it apart from similar properties in the market.

Learn About the

Home

Where buyers first learned about the home they purchased (Percentage distribution)

Internet 53% Real Estate Agent 29% Yard Sign/Open house Sign Or Relative 6% Friend Or Neighbor 6% Home Builder 4% Directly From Seller 3% Print Or Newspaper Ad Negligible Data from the 2020 National Association of Realtors® Profile of Home Buyers and Sellers

Using a combination of digital, social media, tradition local & national target marketing to ensure maximum exposure for our listings.

Our Reach

18 Point Marketing System

Before We List STRATEGIC POSITIONING IN PRICING We don’t price your home to sit, we price it to SELL using experience and Scientific Market Analysis.

MASSIVE EXPOSURE We market heavily to agents as 96% of residential sales involve REALTORS®.

ADVERTISING We spent thousands in advertising, attracting hundreds of buyers and increasing awareness of our brand, and specifically your home.

PHOTOGRAPHY Only the best photos highlighting the features of your home will be placed online.

Photo/videographer creates curated photos that set your listing apart.

18 Point Marketing System

When We List GLOBAL NETWORKING 1 in 12 real estate transactions in the US involve an international party, so we pay to have your listing exposed to the global marketplace through ListHub Global, Proxio Pro and we syndicate to Wall St Journal.

MASSIVE INTERNET EXPOSURE 83% of all consumers view properties on the internet prior to purchasing.

SOCIAL MEDIA Your home will be featured on social media and online platforms.

EMAIL CAMPAIGNS We are constantly cultivating qualified buyers in the Asheville area and throughout out national network.

BUYER SCREENING We market to agents who will bring prequalified buyers to your home, reducing stress and e liminating “tire-kickers.”

PRINTED TAKEAWAYS Full color, professionally designed and printed marketing material will be displayed inside your home for potential buyers.

YARD SIGN & LOCK BOX Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic. A lock box is an important tool when listing your home for sale. It provides convenience, security, access control, and increased exposure, which can all help you sell your home faster and with less hassle.

SHOWING TIME SERVICE Remote showing convenience that texts / calls / emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.

OPEN HOUSE Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising t hrough signage to create exposure for your listing.

After We List QUICK, RELIABLE RESPONSIVENESS We pledge to return all correspondence within a timely manner.

CANVASSING YOUR NEIGHBORHOOD We will communicate with neighbors as they occasionally refer buyers to your property.

SKILLED NEGOTIATING Your best interest is our best interest, and we will represent you in every phase of the transaction.

UPDATES ON THE MARKET We will continue to track how many hits your listing generates and respond to online inquiries.

LISTING COVERAGE Our call team is available every day to field calls on your listing. We believe in “speed to lead” and will act accordingly to communicate quickly and effectivly.

18 Point Marketing System

19 PRESENTATION The presentation of your home creates a lasting impression on visitors and potential buyers, which significantly impacts the overall value of your property. A well-presented home exudes an inviting atmosphere and makes potential buyers feel comfortable, leading to a quicker sale.Ultimately, taking the time to present your home in the best possible light is a wise investment that will pay off. We will consult with you to exceed buyers expectations when viewing your property.

20 Preparing Your Listing For Sale For Showings Turn on all the lights Open drapes in the daytime Keep pets secured or outdoors Play quiet background music Light the fireplace (if seasonally appropriate) Vacate the property while it is being shown Cycle fresh air in via doors or windows when possible.

Interior Remove excessive wall hangings, f urniture and knick knacks Clean or paint walls and ceilings Shampoo carpets Clean and organize cabinets a nd closets Repair all plumbing leaks, i ncluding faucets and drain traps Clean all light fixtures, switches, doors, door handles and door frames

Exterior Keep the grass freshly cut Remove all yard clutter Apply fresh paint or stain t o fences if applicable Paint the front door Weed and apply fresh m ulch to garden beds Clean windows inside and out Wash or paint the home’s exterior Tighten any loose door handles Ensure gutters and downspouts a re firmly attached

22 Pricing your property at a competitive market value is critical. Historically, your first offer is usually your best offer. More buyers purchase their properties at market value than above market value. If you price your property at Market Value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for sale.

Price

Pricing Your

Listing Timing

Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed and therefore has the greatest potential to sell when it is new on the market. +15%

10%

+10% Asking Price

30% MARKET VALUE 60%

-10%

Percentage of Buyers 75%

80%

ACTIVITY

-15%

WEEKS ON MARKET

Additional Consideration The proper balance of these factors will expedite your sale.

Price Pricing your home properly from the start is a deciding factor on how long it will take to sell.

CONDITION The condition of the property affects the price and the speed of the sale. As prospective buyers often m ake purchases based on emotion, first impressions are so important. Our agent/partner will be able to help in o ptimizing the physical appearance of your home to maximize the buyer’s perception of value.

COMPETITION Prospective buyers are going to compare your property – both the condition and the price – to the o ther listings in and around your neighborhood. Those buyers will determine value based on properties t hat are listed or have recently sold in the area.

TIMING The first 30 days your property is listed is the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

LOCATION Location is the single most important factor in determining the value of your property.

TERMS Your goals, needs and motivations can impact the terms of the agreement.

The Offer Showings Begin Agent Feedback The Offer Negotiating Contracts 1. ACCEPT THE OFFER in which case you have a contract.

2. COUNTEROFFER you are rejecting the buyers proposal but are putting a n ew offer on the table.

3. REJECT THE OFFER This should be used as a last resort when counter offering is not an option.

Active To Market

26

Contract To Close Congratulations on selling your home!

Once you have accepted an offer, the process of contract to close begins.

This typically involves a series of steps such as a home inspection, appraisal and title search.

Once you accept and sign the offer, your home is considered to be “ under contract or pending” and the closing process begins. Unique’s C losing Coordinator will take the lead in this process and your agent will be there to guide you through each step! We’ve simplified this p rocess into ten steps to help you finalize the sale of your home.

1 2 3

Under Contract

Inspections

Due Diligence & Negotiations

4 5 6

Title Search & Survey Appraisal & Loan Approval

Repairs Made & Tracked

7 8 9

Review Closing Disclosure Final Walkthrough

Closing, Recording & Keys

INSPECTIONS Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

How The Seller Sees The House

HOME WARRANTY PLANS How The Buyer Sees The House

How The Inspector Sees The House

Home warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For free, the seller can provide a warranty covering specified heating, plumbing, electrical, water heater, and/or appliance break downs during the listing period. Coverage under most plans can be taken over at closing with a fee.

CLOSING DAY The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.

A Few Things To Bring To The Closing A valid government-issued picture ID House keys Garage door opener(s) Mailbox and any other spare keys/fobs Your Costs Sellers commonly pay the following at closing: Mortgage balance and prepayment penalties, if applicable Other claims against your property, such as unpaid property taxes Unpaid special assessments on your property Deed Transfer Tax Attorney Fees Agents Commission

As You Vacate Remove all belongings and debris in the interior and exterior of the property Leave property clean Attorney Duties The attorney will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that y ou receive any monies due to you.

FAQ How fast can you list my home?

We will move as quickly as possible while still ensuring the Presentation is ideal. Once a home is staged and photography has occurred, we can be ready to activate your listing within 48 hours.

How will you market my home?

Unique utilizes a comprehensive Marketing Strategy to ensure the most thorough exposure of your listing. More detailed information can be found within this packet.

What will the list price be, and how do we know we couldn’t have gone higher?

The list price is determined by looking at your individual house as it compares to the local market. We evaluate the qualitative and quantitative factors with you in great detail to arrive at the price. The market corrects, meaning if your home has more value to buyers, they will bid up the price to own it.

At what price will my home sell?

The three factors that will ultimately determine the market price or sale price of your home are Promotion, Presentation and Price. We will work with you to create a tailored plan, matching your individual goals, to sell your house.

How do showings work?

Once your property is active on the MLS, licensed agents can request to show it. We set the schedule based on your needs. You will be alerted of the request by your preference of phone, text or email. At the confirmed time, the agents use their secure login to access a code to the lockbox.

How much will I net in the sell of our home?

We can help you determine an approximation of what you will net by using a worksheet which calculates the fees associated with selling your home. Percentage of sales price, per diem taxes and HOA fees and seller concessions are some of the variables that will affect the actual amount of proceeds you will receive.

Client Success

Key Thoughts

Meet Your Agent

Jeff Stewart “I have found the Team to be both professional and personable in all areas of real estate. I have found Broker Asheville Team to be both professional and personable in all areas of real estate. They are “go-getters” with excellent follow-up skills. They do their research on market sales to provide the best advice on pricing. Cannotrecommend them highly enough!” - Jim C. Jeff Stewart is a UGA Terry College of Business graduate and non-traditional thinker.

He spent 5 years in Maine working in the bicycle and kayak industry before co-inventing a game-changing cycling component while at UGA, which made its way to the top of the industry and the Tour de France. He then designed a biomimetic swimfin, which disrupted the industry and landed him a supporting crew position with a BBC film crew in Mexico, swimming with sharks.

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Originally from Asheville, Jeff’s love and knowledge of the area led him to venture into real estate. He quickly became a top producer at Keller Williams and eventually founded Broker Asheville with his wife Leah. Their team has sold $150M in real estate locally, with 190 homes sold last year.

Jeff found that his determination and hard work had only taken him so far in building his real estate business before he hit a “talent ceiling.” With the help of a business coach at Keller Williams, he learned to implement models and became a student of leadership and culture. Jeff’s business grew rapidly, becoming the #1 team in his office and the #1 producer in their MLS. He continued to develop his leadership skills and eventually became CEO of their KW office, managing four locations in WNC. Jeff now coaches and mentors Market Centers and will launch his own luxury firm in 2023.

agent@uniquecollective.us

@uniqueagent