Unique Listing Guide.

OUR MISSION

Our mission is to differentiate ourselves from an industry that has become complacent, and set a new standard in both agent and consumer experiences. We will use our knowledge, expertise, and technology to provide personalized, comprehensive services that are tailored to the “unique” needs and preferences of each client.

VISION & VALUES

At Unique, our actions and decisions are based solely on our core values. These values are what define us, and set us apart from other real estate agencies in the area and keep us energized to over deliver and create opportunities for our clients.

TRUST

We hold trust as a core value, recognizing that it is the foundation upon which we build strongand lasting relationships.

INTEGRITY

Integrity is at the core of everything we do, from our interactions with clients and partners to the way we conduct business.

FAMILY & BUSINESS

How you show up at home matters first. We believe that family and business are integral to our success, and we strive to uphold these values in everything we do. We are also hungry for success, and we are firm believers that this is done through significance first. How you show up for the people in your world matters, and empires are built during the pursuit of industry knowledge, connection, and how you are woven into your community. Who you are with matters and the Unique brand represents a commitment to these standards.

COMMUNITY

Community is not just a location, but a vital part of our values, and we strive to foster strong relationships with our neighbours and support the growth and well-being of the communities we serve.

FUN

Having fun is a non negotiable. Where you are and who you are with are not only important, but essential to fostering a positive and collaborative work environment ultimately benefiting our clients and agents.

PERSPECTIVE & BELIEFS

Unique is founded on the belief that by protecting the experience, prioritizing family, and providing opportunities we can keep consumer success at the center of the relationship, creating wealth for clients and agent partners, and giving back to the communities. We will build a business that is both successful and fulfilling for all of us.

MARKET EXPERTISE

We are committed to providing unparalleled market expertise that empowers our clients to make informed and strategic decisions when buying or selling property.

PROFESSIONALISM

We hold ourselves to the highest standards of professionalism, ensuring that every interaction with our clients and partners is conducted with integrity, respect, and accountability.

CONSUMER CENTRIC

We prioritize the needs and goals of our clients above all else, taking a consumer centric approach to every transaction to ensure their complete satisfaction and success.

BRAND CONSISTENCY

We are dedicated to maintaining a consistent and cohesive brand identity that reflects our values, beliefs, and commitment to excellence across all channels and interactions.

Our Promise

We appreciate the trust you have put in our agent/partner to help you sell your property.

Our commitment to you is that we will exceed your expectations the entire way through the selling process.

So much so that you will want to share your experience with your family and friends....whom we would also love to help.

If we ever fall short of that high level experience, please bring it to our attention so we can change our process.

Please direct any friends, family, co-workers who we can help with their real estate needs to us - we want to be a resource even outside the transaction.

Our agent/partner will be checking with you periodically to see how we’re doing and if there is anything we can do to enhance the experience

We Want You To Know

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Net the most money

Most sellers we work with are looking to achieve the following...

Experience the least amount of hassle

A timeline that matches their motivation

12 Promotion

Creating a unique way of promoting and marketing your home is crucial because every home and homeowner is unique. A customized approach ensures that your home’s specific needs, features, and attributes are highlighted, and the right audience is targeted. It’s essential to showcase your home in a way that resonates with potential buyers and sets it apart from similar properties in the market.

Learn About the Home

Where buyers first learned about the home they purchased

(Percentage distribution)

Using a combination of digital, social media, tradition local & national target marketing to ensure maximum exposure for our listings.

Our Reach

18 Point Marketing System Promotion

Before We List

STRATEGIC POSITIONING IN PRICING

We don’t price your home to sit, we price it to SELL using experience and Scientific Market Analysis.

MASSIVE EXPOSURE

We market heavily to agents as 96% of residential sales involve REALTORS®.

ADVERTISING

We spent thousands in advertising, attracting hundreds of buyers and increasing awareness of our brand, and specifically your home.

PHOTOGRAPHY

Promotion

Only the best photos highlighting the features of your home will be placed online. Photo/videographer creates curated photos that set your listing apart.

When We List

18 Point Marketing System Promotion

GLOBAL NETWORKING

1 in 12 real estate transactions in the US involve an international party, so we pay to have your listing exposed to the global marketplace through ListHub Global, Proxio Pro and we syndicate to Wall St Journal.

MASSIVE INTERNET EXPOSURE

83% of all consumers view properties on the internet prior to purchasing.

SOCIAL MEDIA

Your home will be featured on social media and online platforms.

EMAIL CAMPAIGNS

We are constantly cultivating qualified buyers in the Asheville area and throughout out national network.

BUYER SCREENING

We market to agents who will bring prequalified buyers to your home, reducing stress and eliminating “tire-kickers.”

PRINTED TAKEAWAYS

Full color, professionally designed and printed marketing material will be displayed inside your home for potential buyers.

YARD SIGN & LOCK BOX

Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic. A lock box is an important tool when listing your home for sale. It provides convenience, security, access control, and increased exposure, which can all help you sell your home faster and with less hassle.

SHOWING TIME SERVICE

Remote showing convenience that texts / calls / emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings.

OPEN HOUSE

Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.

After We List

QUICK, RELIABLE RESPONSIVENESS

We pledge to return all correspondence within a timely manner.

CANVASSING YOUR NEIGHBORHOOD

We will communicate with neighbors as they occasionally refer buyers to your property.

SKILLED NEGOTIATING

Your best interest is our best interest, and we will represent you in every phase of the transaction.

UPDATES ON THE MARKET

We will continue to track how many hits your listing generates and respond to online inquiries.

LISTING COVERAGE

Our call team is available every day to field calls on your listing. We believe in “speed to lead” and will act accordingly to communicate quickly and effectivly. 18

Promotion

PRESENTATION

The presentation of your home creates a lasting impression on visitors and potential buyers, which significantly impacts the overall value of your property. A well-presented home exudes an inviting atmosphere and makes potential buyers feel comfortable, leading to a quicker sale.Ultimately, taking the time to present your home in the best possible light is a wise investment that will pay off. We will consult with you to exceed buyers expectations when viewing your property.

Preparing Your Listing For Sale

For Showings

Turn on all the lights

Open drapes in the daytime

Keep pets secured or outdoors

Play quiet background music

Light the fireplace (if seasonally appropriate)

Vacate the property while it is being shown

Cycle fresh air in via doors or windows when possible.

Interior

Remove excessive wall hangings, furniture and knick knacks

Clean or paint walls and ceilings

Shampoo carpets

Clean and organize cabinets and closets

Repair all plumbing leaks, including faucets and drain traps

Clean all light fixtures, switches, doors, door handles and door frames

Exterior

Keep the grass freshly cut

Remove all yard clutter

Apply fresh paint or stain to fences if applicable

Paint the front door

Weed and apply fresh mulch to garden beds

Clean windows inside and out

Wash or paint the home’s exterior

Tighten any loose door handles

Ensure gutters and downspouts are firmly attached

Presentation

Pricing your property at a competitive market value is critical. Historically, your first offer is usually your best offer. More buyers purchase their properties at market value than above market value. If you price your property at Market Value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for sale.

Price

Pricing Your Listing

Timing

Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed and therefore has the greatest potential to sell when it is new on the market.

The proper balance of these factors will expedite your sale.

Price

Pricing your home properly from the start is a deciding factor on how long it will take to sell.

CONDITION

The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our agent/partner will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

COMPETITION

Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TIMING

The first 30 days your property is listed is the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.

LOCATION

Location is the single most important factor in determining the value of your property.

TERMS

Your goals, needs and motivations can impact the terms of the agreement.

Price Additional Consideration

The Offer

Showings Begin

Agent Feedback

The Offer

Negotiating Contracts

1. ACCEPT THE OFFER in which case you have a contract.

2. COUNTEROFFER

you are rejecting the buyers proposal but are putting a new offer on the table.

3. REJECT THE OFFER

This should be used as a last resort when counter offering is not an option.

Price Active To Market

Contract To Close

Congratulations on selling your home! Once you have accepted an offer, the process of contract to close begins. This typically involves a series of steps such as a home inspection, appraisal and title search.

Once you accept and sign the offer, your home is considered to be “under contract or pending” and the closing process begins. Unique’s Closing Coordinator will take the lead in this process and your agent will be there to guide you through each step! We’ve simplified this process into ten steps to help you finalize the sale of your home.

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4 5 6

INSPECTIONS

Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

HOME WARRANTY PLANS

Home warranty plans go a long way to alleviate some of the risks and concerns buyers have when purchasing a home. For free, the seller can provide a warranty covering specified heating, plumbing, electrical, water heater, and/or appliance break downs during the listing period. Coverage under most plans can be taken over at closing with a fee.

How The Seller Sees The House

How The Buyer Sees The House

How The Inspector Sees The House

A Few Things To Bring To The Closing

A valid government-issued picture ID

House keys

Garage door opener(s)

Mailbox and any other spare keys/fobs

Your Costs

Sellers commonly pay the following at closing:

Mortgage balance and prepayment penalties, if applicable

Other claims against your property, such as unpaid property taxes

Unpaid special assessments on your property

Deed Transfer Tax

Attorney Fees Agents Commission

Close CLOSING DAY

The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer receives the deed to your home.

As You Vacate

Remove all belongings and debris in the interior and exterior of the property

Leave property clean

Attorney Duties

The attorney will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

FAQ

How fast can you list my home?

We will move as quickly as possible while still ensuring the Presentation is ideal. Once a home is staged and photography has occurred, we can be ready to activate your listing within 48 hours.

How will you market my home?

Unique utilizes a comprehensive Marketing Strategy to ensure the most thorough exposure of your listing. More detailed information can be found within this packet.

What will the list price be, and how do we know we couldn’t have gone higher?

The list price is determined by looking at your individual house as it compares to the local market. We evaluate the qualitative and quantitative factors with you in great detail to arrive at the price. The market corrects, meaning if your home has more value to buyers, they will bid up the price to own it.

At what price will my home sell?

The three factors that will ultimately determine the market price or sale price of your home are Promotion, Presentation and Price. We will work with you to create a tailored plan, matching your individual goals, to sell your house.

How do showings work?

Once your property is active on the MLS, licensed agents can request to show it. We set the schedule based on your needs. You will be alerted of the request by your preference of phone, text or email. At the confirmed time, the agents use their secure login to access a code to the lockbox.

How much will I net in the sell of our home?

We can help you determine an approximation of what you will net by using a worksheet which calculates the fees associated with selling your home. Percentage of sales price, per diem taxes and HOA fees and seller concessions are some of the variables that will affect the actual amount of proceeds you will receive.

Client Success

Key Thoughts

Meet Your Agent

“I have found the Team to be both professional and personable in all areas of real estate. I have found Broker Asheville Team to be both professional and personable in all areas of real estate. They are “go-getters” with excellent follow-up skills. They do their research on market sales to provide the best advice on pricing. Cannotrecommend them highly enough!” - Jim C.

Jeff Stewart is a UGA Terry College of Business graduate and non-traditional thinker. He spent 5 years in Maine working in the bicycle and kayak industry before co-inventing a game-changing cycling component while at UGA, which made its way to the top of the industry and the Tour de France. He then designed a biomimetic swimfin, which disrupted the industry and landed him a supporting crew position with a BBC film crew in Mexico, swimming with sharks.

Originally from Asheville, Jeff’s love and knowledge of the area led him to venture into real estate. He quickly became a top producer at Keller Williams and eventually founded Broker Asheville with his wife Leah. Their team has sold $150M in real estate locally, with 190 homes sold last year.

Jeff found that his determination and hard work had only taken him so far in building his real estate business before he hit a “talent ceiling.” With the help of a business coach at Keller Williams, he learned to implement models and became a student of leadership and culture. Jeff’s business grew rapidly, becoming the #1 team in his office and the #1 producer in their MLS. He continued to develop his leadership skills and eventually became CEO of their KW office, managing four locations in WNC. Jeff now coaches and mentors Market Centers and will launch his own luxury firm in 2023.

Jeff Stewart