SPATIAL / INDUSTRIAL DESIGN + CREATIVE PRODUCTION
• US OPEN ACTIVATION BESPOKE WINDOW DESIGN + PRODUCTION 2024
• TIFFANY ICONS CAMPAIGN WINDOW DESIGN + PRODUCTION 2024
• US OPEN WINDOW DESIGN + PRODUCTION 2024
• SPRING LOVE LETTERS WINDOW PRODUCTION 2024
• DUBAI FAIR SEAFORM WINDOW COMPOSITION DESIGN 2023
• T.E.M.S LUGGAGE DESIGN 2023
• FRESH CREME ANCIENNE NORDSTROM DESIGN 2022
• HOLIDAY DESIGN MODELING + PROTOTYPING 2022
• iF DOMUS DOG SHELTER SOLUTION 2022
• PUBLIC TOILET SYSTEM SOLUTION 2022
An immersive pop-up at the USTA Billie Jean King National Tennis Center in New York. The house proudly brings its loce for sporting excellence and craftmanship to the 2024 US Open with an exclusive viewing of the championship trophies handcrafted by Tiffany & Co. for 37 years.
It is the second year that we have partnered with US Open on creating a immersive experience, we wanted to add more storytelling in our creation and showcase some of our window heritage.
Bespoke window designed for Elsa Peretti® DBY racquet.
Coming from the direction of Christopher Young, I created a special bespoke window for a one of a kind Elsa Peretti® Diamonds by the Yard® racquet.
Dreamy with a spark of diamonds was what I was going for in terms of concept. We wanted to achieve a sense of surrealism, The tennis collection, “rising from no man’s land, where diamonds shimmer in the clouds.” With all these elements we celebrate the creation and power of tennis.
Bespoke Window Design + Production
In lieu of traditional strings, this magnificent creation features 108 bezel-set diamonds of 30 total carats sprinkled across 35 individual platinum chains, spanning over 13 yards in total—an artful blend of the iconic collection. An 18k yellow gold dampener weighing 4 carats in the shape of Elsa Peretti’s Faceted design evokes the shape of a round brilliant diamond. Accompanying the racket are a set of Tiffany Blue® tennis balls stitched with Diamonds by the Yard® details, featuring over 14.5 carats of diamonds set in platinum. Additionally, a custom handmade Elsa Peretti® racket cover in black leather features Elsa’s Open Heart designs painted in black lacquer by artisans using an ancient Japanese technique known as inden. The racket cover zipper pull is accented with an Elsa Peretti® Open Heart charm in platinum with 3.4 carats of pavé diamonds. Skilled craftspeople bring Elsa’s organic shapes to life using the finest and most unique materials.
Photos showing, concept to prototype, physical model building and installation.
Production materials: Real river rocks, Swarovski Crystals, monofilament, poly fill clouds, controllable LEDs, eps foam, dyed tennis balls, duratrans light box, chem metal.
“With Love, Since 1837”
This campaign celebrates the TIFFANY Icon collections and the enduring essence of love, craftmanship and heritage that define Tiffany & Co.
Drawing inspiration from the iconic Tiffany window designer Gene Moore and through the use of captivating storytelling and theatrical vignettes, With Love, Since 1837 delves into the untold narratives behind Tiffany’s most cherished jewelry collections.
Technical design lead for TIFFANY & CO. 2024 icons campaign windows at TIFFANY LANDMARK. Responsible for all 5 show window design production of props, mounts, digital content, and motion graphics. Designer of SW3 props, and motion graphics for all 5 windows.
Assisted in managing various vendors to achieve critical 3 week production timeline from design to install. Including design, color correction, vinyl facade production, prop production and digital content production.
“With Love, Since 1837”
- Show Window 5 “Sugar Cubes” made out of real sugar cubes, acrylic structure.
- Show Window 4 “Cat’s Cradle” Resin hand, metal tubing + spring loaded mount.
- Show Window 3 “Elsa Peretti” Celebrating the 50 year anniversary of Elsa Peretti.
Tiffany has had a long tradition of crafting championship trophies for competitions that is being held in the United States. We have been proudly supplying the US Open with our craftmentship for 37 years.
At the Landmark this year to align with our Activation happening in flushing, US Open grounds. I designed and produced with our team this special bespoke trophy window as an early preview and bring excitement to the competition pre-tournament.
The special love letters windows are bespoke to landmark only. For every campaign our team is responsible for elevating campaign design elements to another level for our Landmark store.
We worked with Marilyn Monroe estate, Peter Marino Architects, Paloma Picasso estate etc. to create their unique interpretation on love.
I especially focused on the mount production for these archival objects and preserving artist original letters and reproduction; including the original lip-print napkin from Marilyn Monroe from 1962. The special mount we made allows airflow between the UV protected acrylic that preserves the condition of the napkin.
We partnered with Ainu in creating visually invisble mounts for all of our high jewelry pieces that are showcased.
Mariko Kusumoto Seaforms
For this special bespoke window for dubai fair we utilized our previous commisioned work with Mariko Kusumoto to create 6 brand new sea inspired windows based on the original icons of summer - “underwater flora and fauna” window at the Landmark 2023.
All her pieces are made with fabric, we were able to arrange and create new compositions with foam mounds and shapes.
Elegant luggage that exhibits forward thinking in sustainable travel that demonstrates a high level of engineering know-how.
During a 6 month Hermes Apprenticeship I collaborated with a team of engineers, business managers and designers at MIT as the creative lead to deliver a progressively designed luggage unit.
The design intention involves using cutting edge smart material such as nitinol to activate it’s size adaptable ability.
The end to end project reimagines the possibility of luxury travel, hence creating a new form of desirability through the integration of smart tech with luxury.
The project is a study for future hermes products and a insight into the next decade of travel.
Our work concluded with user research, market analysis, product R & D, Physical prototyping, user testing and a go to market strategy. v
I find it fascinating how Creme Ancinne has such a deep connection to ancient history & even today fresh makes the Creme in a Monastery in Czech Republic.
I looked into 2nd century roman architecture, where Claudius Galenus resided. the inventor of the first ever creme in the world.
I also pulled inspiration from the monastery based in Prague. The architectual and the nature around it, the ingredients that is used & the texture that it produces.
Developed various design concepts based on feedback and navigating through tight budget changes.
Along with the Creme Ancienne Nordstrom project, I also worked on the 3D elements for the 2023 Holiday activations.
A better world for stray animals.
The idea was born during my visit to Turkey by seeing the amount of stray animals roaming on the streets without shelter or proper medicare.
To create additional shelter solution around pre-existing infrastructure without compromising animal safety and daily human life.
To create a modular self sustained system for stray survaillance, animal control and stray awareness.
A more humane method of rescuing and surrendering without animal endangerment.
The Benyus product line aims to replace and improve present day public commercial restroom sanitation by providing a line of highly hygienic installments to better counter germs and unwanted bacteria spread within shared restroom spaces while providing a more comfortable experience for people in communal spaces.
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Iterations in Design
