1987 VIVIENNE WESTWOOD
In 1987 Jeff was approached by Mark Tarbard, a mutual friend of both Jeff and Vivienne to ask if he would help Vivienne establish her own fashion label. Jeff lent to the designer without guarantee priming funds to get started and acted as guarantor for banking facilities. Jeff established the company appointed public relations expert Jean Bennett show producer John Woolford to produce Vivienne’s first shows and tutored her young son Joe Corre to run the business.
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Jeff also established and negotiated Vivienne’s first lucrative licences in Japan. He took no equity or financial recompense from the fledgling business but felt that it was important that this British Designer become properly established.