Graduation Project

GRADUATION PROJECT INTERIOR DESIGN (BACHELOR OF DESIGN)

Vol. 1 of 1

Project Title:

Luxurious Retail Store for Anita Dongre

Name:

Jeel Shah Project Mentor:

Kriti Malkani

2021

The Graduation Project Evaluation Jury recommends JEEL SHAH from Interior Design for the Master’s/Bachelor’s Graduation Degree of Unitedworld Institute of Design, Karnavati University, Gandhinagar, India herewith, for the project titled Luxurious Retail Store for Anita Dongre. The project is complete in every aspect in accordance to the guidelines set by the institution.

Chairperson

Members

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*Subsequent remarks regarding fulfilling the requirements

Jeel Shah | Graduation Project

COPYRIGHT © 2021 Student document publication, meant for private circulation only.

All rights reserved.

No part of this document will be reproduced or transmitted in any form or by any means including photocopying, xerography, photography and videography recording without written permission from the publisher, Jeel Shah and Unitedworld Institute of Design.

All Illustrations and photographs in this document are Copyright © 2018 by respective people and organizations.

Written and designed by Jeel Shah, under the guidance of Kriti Malkani.

Printed digitally in Name the Place May, 2021.

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Luxurious retail store for Anita Dongre

ORIGINALITY STATEMENT

COPYRIGHT STATEMENT

I hereby declare that this submission is my own work and it contains no full or substantial copy of previously published material, or it does not even contain substantial proportions of material which have been accepted for the award of any other degree or diploma of any other educational institution, except where due acknowledgment is made in this degree project. Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgment. I further declare that the intellectual content of this degree project is the product of my own work, except to the extent that assistance from others in the project’s design and conception or in style, presentation and linguistic expression is acknowledged.

This degree project (or part of it) was not and will not be submitted as assessed work in any other academic course.

I hereby grant the Unitedworld Institute of Design the right to archive and to make available my degree project/thesis/dissertation in whole or in part in the Institutes’s Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have neither used any substantial portions of copyright material in any document nor have I obtained permission to use copyright material.

Student Name in Full: Date:

Student Name in Full: Signature: Date: 5

Jeel Shah | Graduation Project

Acknowledgements

This document is a joint effort of all the people that helped me doubt, and grow from it.

My family, for being the steady support and for believing in me always. Thank you, Mom, Dad and Vedant for all the love and strength. For giving me space and freedom to explore and grow. For always being supportive of my decisions.

Friends, All my friends and batchmates at UID, who have contributed to my growth and learnings with their stories and experiences. Fairy, Manashree, Srajan Priyal, Jenny, Jaspreet, Vignesh, Drishty, Rahul, Maitry.

The Institute, Unitedworld Institute of Design, for availing me the platform to interact, play and grow, test my skills, for all the education on design and life, and for being this place where I got a chance to discover myself.

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My mentor, Kriti Malkani, for guiding me throughout this project and helping polish my skills. for helping me resolve all my queries and giving me practical knowledge about the field that would help me in the future.

UID who have contributed to my education in direct and indirect ways, Ghanshyam Rathod, Saumya Bandyopadhay, Hariesh Sir, Mira Ma’am, Samhita Ma’am, Ankita Ma’am, Kishori Ma’am, Zankruti Ma’am, Timcy Ma’am.

Luxurious retail store for Anita Dongre

Preface

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As a part of the college curriculum,the end of the student tenure at Unitedworld Institute of design is marked by the conclusion of an extensive research based project which can be either organisational or self-initiated.

A student is expected to generate professional design assignments with the application and implementation capabilities. in the field of design and on a topic which is related to the respective discipline that has been pursued by the student.

This is known as the Degree Project or Graduation Project. During the tenure of the project, students are exposed to real life or hypothetical situations under the guidance of the faculties. The student picks up a topic which is later studied in detail in order to develop a design perspective towards it.

Along with design, the project would also focus on presentation, time management, skills, communication and handling, of practical constraints. Through this project the strengths and weaknesses are analyzed before stepping into the industry as a design professional.

The following project is self-initiated, without any sponsor support. The project was completed over a course of five months with four reviews, which were conducted to check the progress in the fields of research, concept, design and execution.

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Contents

1.0 Introduction .... 10 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8

Acknowledgements Preface About the Institute About the Mentor About Me Project Overview Project Brief Timeline

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2.0 Research .... 20 2.1 2.2 2.3 2.4 2.5 2.6 2.6.1 2.6.2 2.6.3 2.6.4 2.7 2.8 2.9

Understanding Luxury Retails Study of Lighting in Retail Stores About the Brand & Anita Dongre Art and Architecture of Rajasthan Some Style of the Architecture Case Studies Rohit Bal Ritu Kumar Sabyasachi Anita Dongre Anthropometry Learning and Future Scope Conclusions

3.0 Site Analysis .... 54 3.1 3.2 3.3 3.4 3.5

Site Location Climatic Conditions Nearest Attractions Market Analysis Site Plans

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4.0 Design Iterations .... 74

5.0 Implimentation .... 112

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9

5.1 5.1.1 5.1.2 5.1.3 5.1.4 5.1.5 5.1.6 5.1.7 5.1.8 5.1.9

Concept Note Mood Boaard & Mind Map Ideation Zoning Plans Demolition Layouts Furniture Layouts Ceiling Layouts Electrical & Ceiling Layouts Electrical Layouts

4.10 4.11 4.12 4.13 4.14 4.15 4.16.

4.17 4.18 4.19

Looping Layouts Flooring Layouts Section AA’, BB’ Section CC’, DD’ Section EE’, FF’ Trial Room Rack 1 Detail Trial Room Rack 2 Detail Ground Floor plan First Floor Plan Process Images

Ground Floor 3D Views Entrance VM Sherwani Display Kurta Display Sitting Area Trial Room Display Area Reception Area Kurta Display Display Area

5.2 5.2.1 5.2.2 5.2.3 5.2.4 5.2.5 5.2.6 5.2.7 5.2.8 5.2.9

First Floor 3D Views Bridal Wear VM Lehenga Display Sitting Area Saree Display Jewellery Display Jewellery Display Jewellery Display Private Lounge Trial Room (Private Lounge) Reflective Note .... 132 Bibliography .... 133 Colophon .... 134 9

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Luxurious retail store for Anita Dongre

About the Institute

Unitedworld Institute of Design

Unitedworld Institute of Design (UID) is one of the premier Design institutes of India. The institute aims to create globally sought after professionals who can exhibit their creativity and trigger novel trends.

UID’S pursuit for excellence has made its name shinewith an extraordinary record of success in a short span.

UID offers a diverse range of UG and PG courses in the area of art & design.

These programs are designed with strong professional emphasis and in close partnership with the industry. Every course has been structured to deliver insights into the importance of individual and collective creativity,

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be it a theoretical assessment, design practice, curatorial evaluations or artistic considerations.

The School of Interior Design is focused on process-driven work that examines all aspects of interior and furniture design from concept to consumer. It involves an engagement with a full spectrum of design skills which include the making of scale models and prototypes for design briefs and the graphic depiction of interior environments and furniture elements in analogue and digital media. We enable graduates to develop critical, technical and managerial skills that align with the current conversation within the industry.

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Luxurious retail store for Anita Dongre

About the Mentor

Kriti Malkani

Kriti Malkani is an Interior designer with an experience of 5 years in the field of interior design. She has been working with different architectural firms in different types of residential, commercial, hospitality, retails and corporate projects.

She has completed her studies with Bachelors in Interior Design from CEPT University, including a scholarship semester at Hochschule fur Stuttgart, Stuttgart, Germany.

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She has taught previously as a part time Interior design faculty at INIFD, Ahmedabad & has been with UID since 2 years. She has also been conducting summer programs for institutions and Schools, plus working for Graphics/Interior Freelancing projects.

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About me

Jeel Shah

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Hello, I’m currently in my 8th and last semester of bachelor’s in furniture and interior design from Unitedworld Institute of Design, Gandhinagar, based from Surat.

I have high passion for design and 3d visualisations.

Have an eye for details and I’m curious to know about its technicalities as well. Open and keen on learning new softwares.

When I’m not designing, you’ll find me scrolling and swiping onto various design and architectural digests, magazines and blog and keeping myself updated with

the trends. Will also find me binging onto FRIENDS tv series. I love to travel and explore places that are not explored by the crowd.

I find myself to be a hardworking and dedicated person who thrives to achieve deadlines with utmost sincerity and not compromising on the output. I love my work and enjoy every piece of each new project that I get.

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Project Overview Aim and Objective

Approach

Methodology

The main aim behind the study is to understand the requirements and create a space that is luxurious and conveys the brand identity. Every space requires a personalized touch which enhances the parts of the store. The neoclassical style of interiors is maintained reflecting the other flagship stores of the designer Anita Dongre. The aesthetics of a space plays a vital role as it reflects the artistic style.

The importance of a balanced design is the main approach for the study. To create a space that is aesthetically appealing but functional. The perfect blend of neo -classical style with a minimalist touch.

There are various methodologies used to construct the objective of this research report. The literature review overviews academic articles, books, and different sources pertinent to a specific space of exploration. A literature review creates a perspective for the reader, giving them a thorough understanding of the topic, whereas Qualitative research is based on qualitative phenomena. Secondary research is based on previously completed sources available on the internet or case studies. This helps to explore the research area and focus on the main question.

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1. The primary approach is to divide the space accordingly so that all the areas are equally justified.

2. To create a racking system with a minimalist approach which avoids clusters of clothes and is easy to maintain.

3. To study and know the use of different materials which can be used.

4.To learn more about the Neoclassical style and its application.

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Scope of Study

Limitations

1. Designing a bold space that elaborates the aesthetics of the store, with some sharp patterns,arches and rich materials.

1. In this study, the on-site problems can not be understood clearly, for instance, the execution of certain detailed designs, as it is a hypothetical project.

2. To finely blend the minimalist style with neo-classical interiors with fine craftsmanship and more details in each element.

2. It is an undergraduate-level document that is timebound. It doesn’t leave scope for extensive research.

3. The intent is to divide the private and public areas defined so that the private areas of the store dosen’t hinder the common areas which are accessible by the customers.

4. Assessing a space that reflects the individuality of the store and designing more functional spaces in the store.

3. Some service areas will not be carried further in detail for example AC ducting.

4. The space restriction makes certain things complicated, the minor areas like the trial room or toilets are generally not designed in detail in a commercial space.

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Design Brief

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This project contains the process of designing the luxurious retail store for Anita Dongre in Surat, Gujarat.

The project helps develop a deeper understanding of design system by gathering and analyzing information about the important aspects of the process. The project gives an opportunity to define design direction and take design decisions for the design system by working closely on site constraints and managing it with design aspects.

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The project starts with understanding the history, background, research including interviews, comparative study of different retail stores, existing store analysis, ideation, designing new store identity, and other collaterals by taking important decisions about the interior design.

Along with the basic designing, the project involves designing the racks, displays, and also includes views of the design.

Luxurious retail store for Anita Dongre

Timeline

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Primary Research Secondary Research Design Iteration Implimentation Documentation JANUARY

Primary Research

of the brand -Anita Dongre, Study of the market in Surat.

Site Analysis, Market study of Surat.

Secondary Research

of geometric patterns, sacred geometry, various types of arches, architecture of Rajasthan, related case studies of various luxurious retail stores.

FEBUARY

Design Iteration

MARCH

Started with concept development, mood board , zoning , planning , and working out the details in plan, sections, and elevations.

Implimentation

Converting 2D drawings into 3D visualizations.

APRIL

MAY

Documentation

To process and compile extensive research and design development works into a document.

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Luxurious retail store for Anita Dongre

Research

2.0

2.1 2.2 2.3 2.4 2.5

Understanding Luxury Retails Study of Lighting in Retail Stores About the Brand & Anita Dongre Art and Architecture of Rajasthan Some Style of the Architecture

2.6 2.6.1 2.6.2 2.6.3 2.6.4 2.7 2.8 2.9

Case Studies Rohit Bal Ritu Kumar Sabyasachi Anita Dongre Anthropometry Learning and Future Scope Conclusions

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Understanding Luxury Retails

Luxury is no longer restricted to any place anymore, nor it is about buying and owning rare and delightful things. Rather now consumers hunt down experiences that outline luxury, that is personalised, and adds value to them.

With the rising need for such luxury stores, the world of various professions has been brought closer by increasing the interrelation between them.

The major luxury retail in India consists of the fashion industry. Major top fashion designers have now also been tapping the international markets with their fashion sense and designs, giving products and services that add both value and meaning to their purchase.

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Luxurious retail store for Anita Dongre

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Fashion labels now also have to focus on building an experience around their tangibles. How do they do it?

Experience is created in various ways being both online and offline. Creating an engaging audience through social media is the need of the hour during recent times.

Now buying clothes online has become easy access and trend but the sense of luxury comes from buying clothes from brick and mortar stores only.

Such experiences in the stores are created through various ways of portraying stories

of the individual brands. Each brand has a story to tell, and these stories are then portrayed in the design of their brick-andmortar stores.

The first impression that the customer visiting the store will get about the brand is through its interiors. This directs them to perceive the brand, what level of service they can get, and how engaging their buying experience would be.

This experience is created by focusing on its interior design factors: • emphasising on product displays rather than the interiors of the store, • creating a focus on the clothes by the use of appropriate lighting.

• creating visually engaging interiors by the use of different materials, colours, textures, and graphics.

• creating an ambience that makes the customers feel welcomed, calm, and ecstatic.

• clear movement and seating spaces.

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Study of Lighting in Retail Stores Variety of lighting solutions are used in retail spaces. Majorly used effective lights are :

Accent lighting

Used in places to directly highlight the products, in window displays, as it helps to bring people into the store.

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Task lighting

Used in changing rooms where people to make a clear judgement about the fit and look of the items that they are trying on. Also used in store’s sign and entrance area.

Luxurious retail store for Anita Dongre

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Ambient lighting (General lighting)

This acts as the store’s main lighting. This ensures a sense of well being, which makes the customers feel comfortable and makes them stay longer inside the store.

Decorative lighting

Used in places to create visual appeal rather than illuminate the space. Helps in creating a sense of nostalgia in the space for customers by using specifing kind of light fixture.

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About Anita Dongre & Brand

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Luxurious retail store for Anita Dongre

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About the Designer - Anita Dongre Anita Dongre is a renowned fashion designer who owns multiple brands like AND, Global Desi, Anita Dongre Bridal couture and pret including Pink-city, and Grassroots is a designer who believes in sustainability and applies it in all her designs.

Her designs rewrite wedding fairy tales for the contemporary bride. Being from Jaipur, her crafts are rooted back to Rajasthan. Her mother used to stitch clothes for her and her sibling’s, and it is this that got her interested in fabrics and fashion. She started her business in 1995 with two sewing machines and a load from her father, started with 300sq.ft area

and made western outfits for women.

Over two decades now she has built an empire with four labels. Each label has its own personality, but they are all united by strong environmental values and an unwavering passion for design. Her designs showcase the relation between today’s modern contemporary world and the rich traditional culture of Rajasthan.

She believes in sustainability and the philosophy of re-using. The Anita Dongre Foundation has given countless rural women an equal voice by providing them with livelihood opportunities and skill training.

About the Brand Anita Dongre ( bridal couture and prêt including PinkCity ) Being from Jaipur, her crafts are rooted back to Rajasthan. Her designs showcase the relation between today’s modern contemporary world and the rich traditional culture of Rajasthan.Anita Dongre Her designs rewrite wedding fairy tales for the contemporary bride.

The label houses couture and pret for women and men, along with a selection of fine jadau jewellery. It showcases wedding collection of clothes and jewellery for bridal couples and families. Its designs are inspired from the Indian traditions, but are lightweight and elegant.

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Art and Architecture of Rajasthan

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Rajasthan is culturally diverse, with artistic and cultural practices that represent the way of life in ancient India. Rajasthan is the most beautiful and vibrant state in the country. With its unique architecture, it is very popular in the whole world. It is also renowned for its historically significant monuments. The architecture of Rajasthan relies heavily on the Rajput School of Architecture, which is a mix of Mughal and Hindu architecture design. The state of Rajasthan hosts few splendid palaces and forts of the whole world. Ornamented havelis, elaborately carved temples and also magnificent forts are a part of Rajasthan’s architectural heritage.

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Luxurious retail store for Anita Dongre

Rajasthan architecture Hindu Architecture Hindu structural patterns

Palaces have fluted columns, floral patterns and domed canopies

Mughal Architecture Mughal - Islamic structural patterns

Palaces have arches, stone inlay work

The palaces and forts present in Rajasthan are decorated by Jain and Muslim architecture. Rajasthan structural design is generally secular with great motivation from Mughal whereas the latest architecture carries the touch of European interiors. Jaipur palaces carry strong Islam influence.

The Rajasthan architecture is an outstanding arrangement o f colonial, Islamic and Hindu architecture.

Rajasthan stays as one among the major tourist spots in India carrying a lavish architectural heritage.

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Some Styles of the Architecture

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Mughal architecture (1526–1737 CE) Early surviving Mughal buildings, including the Sher-Shah Mausoleum (1545 CE), are decorated with paintings and tiles of floral motifs. these patterns and motifs were derived from Islamic art.

Stepwell

Chhatri

Jharokha

Jahod

Haveli 31

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In Islamic art the geometric figure of the circle represents the primordial symbol of unity and the ultimate source of all diversity in creation. It is said that every natural pattern of growth or movement comes back to one or more geometric shapes. The natural division of the circle into regular divisions is the ritual starting point for many traditional Islamic patterns, as demonstrated in these drawings.

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Four centered arch

Some highly attractive examples of 6- and 8-point patterns are found on the marbleflooring, window grilles, and balcony railings of the Mausoleum of Humayun in Delhi (1566 CE).

Multi-foil arch

Trefoil arch

Geometric artwork can immediately upscale any mediocre space into a show-stopping sight. There are multiple forms of arches in the world. The arches that are used in Anita Dongre stores are:

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Case Studies

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Luxurious retail store for Anita Dongre

Rohit Bal Prive DLF Emporio, Delhi

About

Rohit Bal is one of India’s most successful and respected designers. Professionally he has been t rying to combine traditional patterns and c raftsmanship with modern sensibilities. His designs a re especially popular with Indian society and celebrities.

Rohit has a deep understanding of the psyche of the fashion world and it reflects in his collections that are intelligent, studied, imaginative and completely innovative yet always relevant and aweinspiring.

Time Magazine named the designer “India’s Master o f fabric and fantasy.” RohitBal’s sense of aesthetic is finely honed. His work is handcrafted to perfection.

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Rohit Bal’s designs are highly inspired from the mughal architecture.He is famously known for his application of Lotus and Peacock motifs, and for the dramatic construction in his clothing. Thus his use of lotus and peacocks is dervied from the mughal pevriod. From his fashion collections to brick and mortar stores has an influence of the same in them.

Rohit draws from influences, wide and varied. From the village crafts and traditional methods of design that India is so rich in, to the transient phenomenon of the sub continent’s urban landscape, the designer brings them all to life in his spectacular yet original language.

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Store at DLF Emporio, Delhi

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Target Audience :

28-45 years of age, wealthy men and women, has both Indian and International clientele.

The store showcases wedding collections of both men and women. With the specific requirement of separating both the sections, the interior design firm placed a salon in between as a divider of the sections.

Store at DLF Emporio, Delhi Project area : 1100 S.ft.

Studio: Studio Lotus

The store designed by Studio Lotus have exclusively encompassed the lotus motifs in different forms in the space.

Luxurious retail store for Anita Dongre

Plan

8

9

A

A’

4 5

B

7

B’

6 3 1. Entry 2. Primary Circulation 3. Pantry/Store

2 4. Cash Desk 5. Men’s Section 6. Salon

1

7. Women’s Section 8. Trial Room for Women 9. Trial Room for Men

Sections

Section AA’

Section BB’

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CNC-cut lotus motif jaalis in rusted metal.

The flooring is rendered in blue pigmented cement with the lotus inserted as a brass inlay.

Salon separating men and women section, blown glass chandelier designed by artisans which is surrounded by CNC cut jalis with lotus motifs.

VM inside the store, the lights on the walls create arches and signature pieces have been displayed on the walls, Display podiums and furniture in the store are detailed with stone inlay in dark wood.

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Luxurious retail store for Anita Dongre

Tall leaning mirrors and vertical wall cladding with mirrors in the space break up the structure and provide glimpses of the store.

Visual clutter is avoided by keeping display and arrangement minimal with lesser elements to showcase exclusivity and luxury.

The garments have been hung from the ceiling with a mild steel sculptural, Brass pillar structures gives a rich traditional Indian touch to the space.

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Accent Lighting

Ambient Lighting Decorative Lighting

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Luxurious retail store for Anita Dongre

Task Lighting

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About Ritu Kumar & Brand

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Luxurious retail store for Anita Dongre

2.6.2

About

Ritu Kumar is the largest & most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic.

Target Audience : Modern Indian women around 28-45 years of age, who appreciates Indian tradition and wants to incorporate them in her wardrobe in a modern way.

Store at Kala Ghoda

Located on the ground floor of an old heritage building called Ador House, Kala Ghoda, Mumbai.

Project area: 2400 S.ft.

Studio: Studio Pomegranate Ritu Kumar store includes her collection of outstanding palampores and her garment collection. She has been involved in an endeavor to recreate the best weaves from Varanasi in an attempt to vitalise the handloom weaving of the holy city of Kashi, hints of this are found in the interiors of the store as well.

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Plan of Ritu Kumar Store At Kala Ghoda, Mumbai

Entry

The primary display space is separated from the bridal salon via a large vanity.

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Facade of the flagship store of Ritu Kumar at Kala Ghoda.

Private dressing room Redesigned replicas of 17th century Indian Palampores all across its walls and ceilings.

Luxurious retail store for Anita Dongre

Neutral finish of a light-entraining paint, and teak wood floors.

VM inside the store , The white on white palette of the city is achieved through a multitude of designs, both geometric and floral, which highlight the jaali work seen often on monuments.

The garment display exhibits slender brass cylindrical sections of wall and floor mounted systems used to hang garments.

The essence of the building is kept in place by restoring the outside and insides of the space to its former condition- with a stone floor, rounded plaster walls, bare steel roof girders, and timber framed fenestrations.

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Decorative Lighting

Ambient Lighting

Accent Lighting

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Luxurious retail store for Anita Dongre

Accent Lighting Task Lighting

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About Sabyasachi & Brand

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Luxurious retail store for Anita Dongre

2.6.3

About

The “Sabyasachi” brand is India’s largest and most influential luxury designer brand with strong Indian roots and global appeal.

Since 1999, Sabyasachi brand has emerged as one of the most influential cultural voices in the country, shaping modern fashion and lifestyle while celebrating artisanal craftsmanship and traditional techniques in each and every product.

Fusion of different patchwork designs on vibrant colors is his trademark.

Sabyasachi’s designs stay completely rooted in what India really is.

Target Audience: Urban upper class men and women, from A-list bollywood stars to cricketers and International Clients.

Store at Kala Ghoda

Located on the third floor of an old heritage building called Ador House, Kala Ghoda, Mumbai.

Project area: 8500 S.ft.

Sabyasachi store includes all of his collection of outstanding wedding collectibles, ready to wear saris, Indian and western formal and casual clothes with a dedicated section of menswear.

The store is like a museum with his all kinds of collectibles being placed inside the store. It is designed by Sabyasachi himself with elegant props spread all across the space.

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1) Foyer 2) Passage 3) Trial Room 4) Bridal Collection 5) Jewellery Display 6) Toilet 7) Pantry 8) Staircase

There are plants all around which are brought out everyday for sunlight.

Ground Floor Plan

9) Storage/Workshop 10) Passage 11) Designer Desk 12) Female Indo-Western 13) Discussion Table 14) Saree Collection 15) Trial Room 16) Trial Room 17) Men’s Collection

First Floor Plan

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The store houses 22 vintage hand painted chandeliers. The chandeliers set the mood. Store interior focuses on creating experience, buying a piece comes secondary.

Luxurious retail store for Anita Dongre

The dressing room has fun superstar mirror lights. The ones you see in actors vanity vans and model changing areas. They really bring out your inner superstar.

The garment display exhibits slender brass cylindrical sections of wall and floor mounted systems used to hang garments.

A bridal suite, with Antique rugs collected by Sabyasachi himself.

All commercial sections of the space are well lit

Vintage tapestries and hand-painted posters decorate the walls. Chinese porcelain plates, a vintage Iranian carpet, 400’ittar’ bottles, 52 antique rugs literally adorn the place.

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Accent Lighting

Ambient Lighting

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Luxurious retail store for Anita Dongre

Task Lighting

Decorative Lighting

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Luxurious retail store for Anita Dongre

Flagship Store of Anita Dongre, Khar Mumbai

Target Audience: Modern Indian women around 28-45 years of age, who appreciates Indian tradition and wants to incorporate them in her wardrobe in a modern way.

2.6.4

The store houses Anita Dongre’s labels comprising occasion-wear, bridal, menswear, Pinkcity and also Grassroot (a new sustainable brand by the House of Anita Dongre).

Store at Kala Ghoda: Located on the ground floor of an old heritage building called Ador House, Kala Ghoda, Mumbai.

Project area: 5,900 sq. ft.

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Levels are created for display of mannequins, which makes it visually appealing and attractive.

Dedicated area given for displaying Pinkcity jewellery collection.

Arch shaped glass cabinet created for the display of jewellery.

Stairway highlighted by creating arch shaped niches on the wall with mughal floral patterns on it.

Grandeur haveli feels comes from the use of various Rajasthani architecture- arches, columns and marble flooring.

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Luxurious retail store for Anita Dongre

Sarees have been vertically hanged on racks, with a separate cabinet for its blouses

The walls greet you with canvas of India’s artistry from hand painted Warli art to beautiful brushes of Madhubani art, from the poetry of Ikat loom to the earthy clay inlay painted by artisans, combining heritage with a sophisticated intricacy.

Pichwai art have been used as a backdrop for the visual merchadising in the store.

There is a separate space in the store to display potlis.

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Decorative Lighting

Accent Lighting

Task Lighting

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Luxurious retail store for Anita Dongre

Ambient Lighting

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Anthropometry

2.7

Proportionate measurements of human body dimensions are taken into consideration in this project. Standard / basic Indian data are used from “Time Saver Standards” and “Ernst and Peter Neufert” to develop design guidelines for heights, clearances, and reaches of workplaces and equipment to oblige the body measurements of the possible labor force.

60 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Learning and Future Scope

Clean and mess-free interiors talk alot about the space and the designer. It is necessary for a retail store to create an intimate relationship between the customers and the space. The space should give a welcoming feeling to the customers who walk in the store. Adding ample light, helps the interiors achieve it’s true purpose - feeling energized and comfortable.

The NEO -CLASSICAL Style made me explore a lot of new materials and helped me to learn to play with colors and explore different combinations. The style quest for magnificence in all parts of life was straightforwardly intelligent of the general freshness and mass utilization of machineage innovation instead of conventional

2.8

creating techniques to deliver numerous items. The configuration style, while brief at its pinnacle, has a rich history drawing motivation from numerous societies and the ascent of current innovation. As the Neo -Classical interior style accepted new advancements, current materials like solid, reinforced glass and aluminum were used. This is a style that feels so attached to a particular second in time yet still looks current. We see it and quickly think about the 1920s, the Gatsby time. It is also over the top and dramatic, which elicits an emotional response when you see it. I believe that sentiment with the traditional style still remains; when we look at the Classical Style, but we also associate it with the future.

61

Jeel Shah | Graduation Project

A customer’s perception is your reality.

- Kate Zabriskie

62 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Conclusion

2.9

Display of the products should have the major focus in any retail store, garments in this case. Displaying too many clothes on a single rack creates a sense of choas and confuses the customer into which one to pick.

Lighting should be such that it highlights the necessary areas like the display racks and not focus on the rest of the areas.

Display of appropriate number of clothes makes the customer look and choose more easily.

Use of different materials and finishes is seen in various parts of the space, especially the

Lighting creates a scenic experience in any given space. Using different types of lights is needed to achieve execution of the given task. There is a need to use different types of light to achieve the task and create an ambience in the given space.

The overall circulation of the space should be divided in such a way that the common areas are accessible by the customers as well as the salesman of the store. While the private areas are only accessible to the salesman of the store. Creating necessary

It is necessary to use suitable materials at suitable places.

staircase and toilets.

partitions to differentiate the public areas that are also accessible by both salesmen and the customers with the private areas that are only salesmen have access to.

The trial rooms in the store should be easily accessible to all entering the space, giving appropriate number of trial rooms on each floor is necesssary. Give minimum of 3’-4’ walking space.

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Jeel Shah | Graduation Project

64 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Site Analysis

3.0

3.1 3.2 3.3 3.4 3.5

Site Location Climate Conditions Nearest Attractions Market Analysis Site Plans

65

Jeel Shah | Graduation Project

Site Location

3.1 Jade blue

The area is nested near Tapi river, it is a very popular retail location in the western part of the city. The area very well connects the railway station and airport with the city. It also has a lot of residential as well as retail stores surrounded it, which also gives easy access to basic daily requirements as well as shopping malls.

JADE BLUE, NEAR JOGGERS PARK, ATHWALINES, SURAT. Surat is a city that is recognized as a diamond and textile city. This adds to its recognition for its city and culture.

66 | Unitedworld Institute of Design

Also, this is a city of festivals and food. In addition to all of this, this city is home to a lot of businessmen and everyone in the city so helped to grow. The site is located in athwalines area, which is one of the most developing areas of the city.

The retail complex is located facing the main road, which is a plus point to attract a lot of customers. Being located near the residential area, it also gives an easy access for the customers to visit the store. It is one of the most prime locations in the city.

Luxurious retail store for Anita Dongre

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Jeel Shah | Graduation Project

Climate Conditions

3.2

Surat is 7m above sea level. Surat’s climate is classified as tropical. The summers here have a good deal of rainfall, while the winters have very little. At an average temperature of 30.2 °C, May is the hottest month of the year. The climate is pleasant during the monsoon while autumn is temperate. The winters are not very cold but the temperatures in January range from 10 °C to 15.5 °C. The average annual rainfall of the city has been 1143 mm.

68 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Nearest Attractions Jade blue

3.3

Nearest Attractions: - Jogger’s Park - State Bank Of India - Surat National Co.Op. Bank - Axis Bank - Taste of Bhagwati - Rangila Park Shopping Center - Gangour Nearest Transit : - Rangeela Park Ghod Dod Road Bus stop (100m) - Surat Railway Station, Varachha (7.5km)

69

Jeel Shah | Graduation Project

70 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Market Analysis

What are the Indian Weddings all about?

To answer this all we think of is the rush of hormones in the body, full of excitement, joy, tension, sadness, the cultivation of colours, rich cultural festivities, but all the more it’s about creating beautiful memories that one cherishes throughout their lifetime.

Surat being the textile city of India gives a huge market for fashion designers to buy the raw materials like cloth, yarns and make their designs at cheaper rates as compared to other cities across India.

This gives a market for new brands to tap the market and gain success. The people of Surat- home to some of India’s richest entrepreneurs in the diamond and textiles

3.4

trade have both the urge and capacity to buy designer clothes. They are the people who spend crores on wedding festivities.

Looking at the current situations regarding the established luxurious bridal stores in the city, people have to travel to various cities and states to get the perfect outfit for their wedding day.

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Jeel Shah | Graduation Project

Site Plans

3.5

Ground Floor Plan

First Floor Plan

UID

4'-1141"

32'-834"

LIFT HYDRAULIC 6'-6" X 6'-3"

12" SUNK

12" SUNK

49'-834"

37'-834"

49'-834"

37'-834"

57'-721"

57'-721"

SHOW ROOM 57'-3" X 47'-7½"

SHOW ROOM 57'-3" X 47'-7½"

CARPET AREA 2500.00 SQ.FT.

CARPET AREA 2500.00 SQ.FT.

LVL. = +2'-0" 28'-10 1" 4

58'-043"

6'-141" 23'-141"

72 | Unitedworld Institute of Design

LIFT HYDRAULIC 6'-6" X 6'-3"

40'-821"

40'-821"

2'-334"

32'-834"

UID

24'-1021"

2'-334"

4'-1141"

24'-1021"

Luxurious retail store for Anita Dongre

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Jeel Shah | Graduation Project

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Luxurious retail store for Anita Dongre

Design Iteration

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9

4.0

Concept Note Mood Boaard & Mind Map Ideation Zoning Plans Demolition Layouts Furniture Layouts Ceiling Layouts Electrical & Ceiling Layouts Electrical Layouts

4.10 4.11 4.12 4.13 4.14 4.15 4.16.

4.17 4.18 4.19

Looping Layouts Flooring Layouts Section AA’, BB’ Section CC’, DD’ Section EE’, FF’ Trial Room Rack 1 Detail Trial Room Rack 2 Detail Ground Floor plan First Floor Plan Process Images 75

Jeel Shah | Graduation Project

76 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Concept Note

To design a space that is full of opulence and conveys the brand identity. Creating a space that is luxurious and also gives a feeling of being inside a haveli/ palace. Use of various architectural elements along with materials and textures. Elements like arches, columns and moldings define the neoclassical interior design style.

The colours used in this style are earthy and subtle in order to give emphasis on the clothes displayed. Applying the concept of minimalism in racking system and avoiding clusters of clothes. The space is designed to be inviting and an extension of the Anita Dongre ( brand’s) style and culture. It has a touch of old classic interior style. Wooden furniture with the traditional

4.1

craftsmanship , antique pieces, culturally rich artworks, handwoven fabrics, marble flooring, patterns, and motifs which are the significant features of the style of interiors are used to design the space. Brass finishes add luxury to the design - being used in various design elements like racks, flooring, and furniture. When looking at the design, two things come to mind : symmetry and balance.

bridal display, a segregated section for jewellery and some casual ethnic wear collection. Basically a clutter free design is the main purpose in a retail store.

The perfect blend of symmetry and balance is required in designing a retail space. The store needs to be designed to create a one harmonious entity with interconnected spaces. The design should accommodate the basic requirements of the client like, enough racking displays, special room for 77

Jeel Shah | Graduation Project

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Luxurious retail store for Anita Dongre

Mood Board & Mind Map

4.2

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Jeel Shah | Graduation Project

Ideation

80 | Unitedworld Institute of Design

4.3

Luxurious retail store for Anita Dongre

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Jeel Shah | Graduation Project

Ground Floor Zoning Plan

UID

12" SUNK

ZONING RECEPTION PANTRY+STAFF AREA JEWELLERY RETAIL SPACE PASSAGE TOILET TRIAL ROOM SEATING STAIRCASE CLOTHES DISPLAY VISUAL MERCHANDISING

4.4 82 | Unitedworld Institute of Design

ACCOUNT OFFICE

Luxurious retail store for Anita Dongre

First Floor Zoning Plan

UID LIFT HYDRAULIC 6'-6" X 6'-3"

12" SUNK

ZONING PRIVATE LOUNGE JEWELLERY RETAIL SPACE PASSAGE TOILET TRIAL ROOM SEATING STAIRCASE CLOTHES DISPLAY VISUAL MERCHANDISING

4.4

STORAGE

83

Jeel Shah | Graduation Project

2'-8"

2'-8"

1'-6"

2'-8"

1'-6"

UID

234"

12" SUNK

EXISTING PLAN

3'-541"

2'

2'-8" 234"

1'

2"

7'-341"

5'-641"

3'-441"

3' 2"

921"

2"

3'-5"

321"

2'-641" 534"

11'-641"

2"

3" 2'-641"

1" 1 2'-74"

2'-641" 121"

3'-021"

6'-734"

3"

7'-734"

5'-7"

3'-441"

3'-121"

3"

3"

3"

121" 2'-441"

2'-134"

6'

1'-434"

6'-5"

6'-2"

12" SUNK

12" SUNK

2'-741"

5'-741"

1'-6" 3"

121" 2'-641"

3'

3"

1'-6"

3'-741"

3"

8'-1021"

3"

3"

Ground Floor Demolition Layout

2'-6" 841"

6"

35'-534"

5'-734"

15'-121"

441"

3"

3"

15'-121"

3"

1'

12'-4"

1'

3"

121" 2'-641"

1'-6"

1'-6"

3'-041" 1'-6"

3"

3"

3"

4"

7'-641"

23'-821"

3"

6'-921" 1'-821"

13'-5"

4.5 84 | Unitedworld Institute of Design

DEMOLISHED WALL PROPOSED WALL PROPOSED DRYWALL

Luxurious retail store for Anita Dongre

1'-021"

12" SUNK

EXISTING PLAN

2'-6"

2'-641" 534"

3'-441"

2'-641" 1'-1" 3"

2'-641" 421" 3"

6'-1021"

10'-941"

2'-641"

3"

3"

5'-741"

1'-6"

3'-9"

2'-941" 121"

5'-734"

4'

5'-734"

1'-3"

3'-741"

3"

8'-1021"

3"

3"

5'-1034"

3'-441"

121"

12" SUNK

5'-1034"

11'-10"

2"

3"

12" SUNK

3'-121"

7'-7"

5'-641"

3"

3"

2'-134"

6'

3"

1'-434"

6'-2"

6"

3'-7" 5'-941"

1'-741" 1'-841"

2'-2" 834"

27'-921"

First Floor Demolition Layout

UID

2'-6"

2'-2" 834"

1'

3"

3"

15'-121"

16'-721"

3"

12'-4"

1'

2" 1'-6"

1'-6"

1'-3" 3"

0"

3"

7'-1134"

3 4"

3"

121" 2'-641"

1'-6"

15'-241"

12'-141"

141" 2'-

7"

4'-141"

3"

11'-941"

1'-834"

1'-1043"

1'-921"

221"

221"

4'-1034"

1'-1041"

3"

221"

DEMOLISHED WALL

4.5

PROPOSED WALL PROPOSED DRYWALL

85

Jeel Shah | Graduation Project

6'-5"

6'-3"

4'-921" PANTRY

6'-134"

1'-334"

LVL.+3"

TAILORING ROOM

NT

STAFF ROOM

CONSOLE

BANDIS 9'-334"

LVL.+3"

2'-334"

2'-241"

LVL.+3" 2'-4"

VM STORAGE

1'-334"

2'-4"

VM STORAGE

4'-1121"

TRIAL ROOM

LVL.+3" ALL WEDDING OUTFITS VM(MEN) 9'-334" 5'-1"

TRIAL ROOM

2'-241"

VM STORAGE

6' 5'-1"

5'-1"

6'

TOILET

6'-2"

5'-641"

LIFT HYDRAULIC 6'-6" X 6'-3"

4'-321"

2'-4"

3'-121"

2'-4"

STAFF STORAGE

LVL.+3"

10'-8"

18'-121"

LOW RANGE SHERWANIS/KURTAS SHERWANIS/KURTAS

18'-121"

KURTAS

21'-1" SHERWANIS

LVL.+3"

RECEPTION

VM STORAGE

VM STORAGE

LVL.+6"

NEW LVL.+3" LAUNCHES VM

4'-5"

NEW LAUNCHES VM

15'-121"

2'-4"

UP

LVL.+3"

LVL.+3"

6'-9"

STAFF STORAGE

5'-1021" SHERWANI VM

2'-4"

LVL.+3"

BANDIS

2'-4" 2'-834"

VM STORAGE

9'-334"

3"

2'-834"

Ground Floor Furniture Layout

UID

NT

7'

10'-10"

2'-4"

2'-4"

ACCOUNT OFFICE

10'-741"

2'-9"

6'-9"

23'-11 1"

2'-743"

1'-721"

2

4.6 86 | Unitedworld Institute of Design

20'-543"

Luxurious retail store for Anita Dongre

5'-11"

TOILET

TRIAL ROOM

VM STORAGE

14'-421"

11'-734"

LEVEL UP +3"

3'-121"

2'-4"

NT

LIFT HYDRAULIC 6'-6" X 6'-3" VM STORAGE

JEWELLERY DISPLAY DOWN

3"

COUNTER

JEWELLERY DISPLAY

12'-234"

PRIVATE LOUNGE 7'-134" 10'-9"

5'-1034"

DRESSES & KAFTANS

7'-5"

13'-1134"

COUNTER

5'-1"

5'-1"

TRIAL ROOM

POTLI DISPLAY

5'-321"

TRIAL ROOM

POTLI DISPLAY

18'-241"

6'

6'-721"

2'-334"

6'

2'-734"

3'-834"

6'-2"

LIFT HYDRAULIC 6'-6" X 6'-3"

LEHENGAS

COUNTER VM STORAGE

VM STORAGE

JEWELLERY DISPLAY

STORAGE 6'-712"X10'-1 34" SAREES

2'-4"

ANITA DONGRE

(LOGO)

6'-3"

2'-5"

POTLI DISPLAY

27'-921"

8'-1021" JEWELLERY DISPLAY DOWN

19'-021"

JEWELLERY SECTION

17'-1021"

COUNTER

18'-121"

LEHENGAS

JEWELLERY DISPLAY

COUNTER

16'-1041"

Ground Floor Furniture Layout

UID

NT

NEW LAUNCHES VM

9'-1021"

LEHENGA COLLECTION VM

4'-5"

SAREES COLLECTION VM

COUNTER VM STORAGE

VM STORAGE

5'-2"

JEWELLERY DISPLAY

10'-10"

2'-4" 1

3 7'-

8'-641" 1'-921"

2'-7"

13'-643" SARE ES

STORAGE

9'-241"

"

4

15'-241"

9'-1021"

6'-9" 12'-343"

ANITA DO

19'-2"

2'-821"

NGRE (LO GO) 11'-11 3" 4

4.6 87

Jeel Shah | Graduation Project

LIFT HYDRAULIC 6'-6" X 6'-3" CEILING @0'-10" LVL.DN.

TRIAL ROOM 6'-0" X5'-1"

TRIAL ROOM 6'-0" X5'-1"

VM STORAGE

VM STORAGE

PANTRY 4'-9 21"" X 6'-5"

TOILET 6'-1 34"X6'-2" CEILING @0'-4" LVL.DN.

TAILORING ROOM 5'-6 41" X 6'-3" CEILING @BEAM BOTTOM LVL.

VM STORAGE

ALL WEDDING OUTFITS VM (MEN)

CEILING @BEAM BOTTOM LVL. STAFF ROOM 6'-9" X 10'-8"

CONSOLE

BANDIS

CEILING @BEAM BOTTOM LVL.

NT

VM STORAGE SHERWANI VM

BANDIS

STAFF STORAGE

CEILING @1'-0½" LVL.DN.

STAFF STORAGE

KURTAS

SHERWANIS/KURTAS

UP

SHERWANIS

Ground Floor Ceiling Layout

UID

NT

NEW LAUNCHES VM

RECEPTION 7'-0" X 15'-121"

VM STORAGE

VM STORAGE NEW LAUNCHES VM

M.C.B

POP CEILING LEVELS CEILING @BEAM BOTTOM LVL. ACCOUNT OFFICE 6'-9"X10'-7 41" CEILING @BEAM BOTTOM LVL. CEILING @0'-10" LVL.DN.

4.7 88 | Unitedworld Institute of Design

ENTRANCE

CEILING @0'-10" LVL.DN. CEILING @1'-0½" LVL.DN. CEILING @0'-4½" LVL.DN. CEILING @0'-4" LVL.DN. CEILING @0'-7" LVL.DN. POP MOULDING

Luxurious retail store for Anita Dongre

LIFT HYDRAULIC 6'-6" X 6'-3" TRIAL ROOM 6'-0" X5'-1"

TRIAL ROOM 6'-0" X5'-1"

CEILING @BEAM BOTTOM LVL.

POTLI DISPLAY

POTLI DISPLAY

TOILET 3'-8 34"X6'-2" CEILING @0'-4" LVL.DN.

VM STORAGE

TRIAL ROOM 6'-7 21"X5'-11" CEILING @BEAM BOTTOM LVL.

PRIVATE LOUNGE 7'-1 34" X10'-9" CEILING @0'-4½" LVL.DN.

DRESSES & KAFTANS

CEILING @0'-10" LVL.DN.

CEILING @0'-7" LVL.DN. STEP UP 6'-3"X18'-2 41"

NT

LIFT HYDRAULIC 6'-6" X 6'-3" VM STORAGE

JEWELLERY DISPLAY DOWN

JEWELLERY DISPLAY

COUNTER

COUNTER

LEHENGAS

COUNTER VM STORAGE

VM STORAGE

First Floor Ceiling Layout

UID

NT

JEWELLERY DISPLAY

STORAGE 6'-712"X10'-1 34" SAREES

ANITA DONGRE

POTLI DISPLAY

(LOGO)

CEILING @1'-0½" LVL.DN. JEWELLERY DISPLAY DOWN DOWN

JEWELLERY SECTION 19'- 021" X 17'-10 21"

CEILING @BEAM BOTTOM LVL.

NEW LAUNCHES VM

COUNTER VM STORAGE

VM STORAGE

LEHENGA COLLECTION VM

COUNTER

JEWELLERY DISPLAY

LEHENGAS

COUNTER

SAREES COLLECTION VM

JEWELLERY DISPLAY CEILING @BEAM BOTTOM LVL.

POP CEILING LEVELS CEILING @BEAM BOTTOM LVL.

SAREES

ANITA DO

NGRE (LO

CEILING @0'-10" LVL.DN.

GO)

STORAGE 6'-9"X9'-2 41" CEILING @0'-10" LVL.DN.

CEILING @1'-0½" LVL.DN. CEILING @0'-4½" LVL.DN. CEILING @0'-4" LVL.DN. CEILING @0'-7" LVL.DN.

4.7

POP MOULDING

89

Jeel Shah | Graduation Project

CEILING @0'-10" LVL.DN.

TRIAL ROOM 6'-0" X5'-1"

TRIAL ROOM 6'-0" X5'-1"

VM STORAGE

VM STORAGE

PANTRY 4'-9 21"" X 6'-5"

TOILET 6'-1 34"X6'-2" CEILING @0'-4" LVL.DN.

VM STORAGE

HT: 4'-6"

HT: 4'-6"

BANDIS

NT

STAFF ROOM 6'-9" X 10'-8"

HT: 4'-6"

CONSOLEHT: 3'-3"

STAFF STORAGE

SHERWANI VM

BANDIS

HT. 4'-6"

VM STORAGE

CEILING @1'-0½" LVL.DN.

STAFF STORAGE

HT: 4'-6"

SHERWANIS

KURTAS

SHERWANIS/KURTAS

UP

NEW LAUNCHES VM

VM STORAGE

VM STORAGE

HT: 3'-0" M.C.B

HT: 2'-8"

HT: 4'-6

"

11'-221"

ENTRANCE

RECEPTION 7'-0" X 15'-121"

INTERNET

NEW LAUNCHES VM

4.8 90 | Unitedworld Institute of Design

HT: 5'-0"

CEILING @BEAM BOTTOM LVL.

HT: 4'-6"

HT. 2'-0"

UID

TAILORING ROOM 5'-6 41" X 6'-3" CEILING @BEAM BOTTOM LVL.

ALL WEDDING OUTFITS VM (MEN)

CEILING @BEAM BOTTOM LVL.

R.O.

HT: 3'-9"

LIFT HYDRAULIC 6'-6" X 6'-3"

HT: 2'-6"

Ground Floor Electrical Layout

NT

10'-443"

HT: 4'-6"

ACCOUNT OFFICE 6'-9"X10'-7 41" CEILING @BEAM BOTTOM LVL. CEILING @0'-10" LVL.DN.

Luxurious retail store for Anita Dongre

CEILING @0'-10" LVL.DN.

TRIAL ROOM 6'-0" X5'-1"

TRIAL ROOM 6'-0" X5'-1"

POTLI DISPLAY

POTLI DISPLAY

HT: 4'-6"

LIFT HYDRAULIC 6'-6" X 6'-3"

TOILET 3'-8 34"X6'-2" CEILING @0'-4" LVL.DN.

VM STORAGE

TRIAL ROOM 6'-7 21"X5'-11" CEILING @BEAM BOTTOM LVL.

HT: 4'-6"

HT. 2'-0"

DRESSES & KAFTANS

CEILING @BEAM BOTTOM LVL.

PRIVATE LOUNGE 7'-1 34" X10'-9" CEILING @0'-4½" LVL.DN.

CEILING @0'-7" LVL.DN. STEP UP 6'-3"X18'-2 41"

NT

LIFT HYDRAULIC 6'-6" X 6'-3" VM STORAGE

JEWELLERY DISPLAY DOWN

JEWELLERY DISPLAY

LEHENGAS

COUNTER

COUNTER

COUNTER

HT. 4'-6"

VM STORAGE

VM STORAGE

HT. 2'-0"

JEWELLERY DISPLAY

STORAGE 6'-712"X10'-1 34" SAREES

POTLI DISPLAY

HT: 4'-6"

ANITA DONGRE

(LOGO)

CEILING @1'-0½" LVL.DN. JEWELLERY DISPLAY DOWN DOWN

JEWELLERY SECTION 19'- 021" X 17'-10 21"

HT. 2'-6"

First Floor Electrical Layout

UID

NT

CEILING @BEAM BOTTOM LVL.

COUNTER

JEWELLERY DISPLAY

LEHENGAS

HT: 1'-8"

COUNTER

NEW LAUNCHES VM

SAREES COLLECTION VM

HT. 2'-6"

VM STORAGE

VM STORAGE

HT: 4'-6"

LEHENGA COLLECTION VM

COUNTER

HT: 2'-6"

JEWELLERY DISPLAY CEILING @BEAM BOTTOM LVL.

HT: 4'-6"

SAREES

6'-941"

ANITA DO

NGRE (LO

GO)

STORAGE 6'-9"X9'-2 41"

8'-1041"

CEILING @0'-10" LVL.DN.

4.8 91

Jeel Shah | Graduation Project

4'-2"

3'-1"

3'-1"

3'-1"

3'-1"

1'-334" 3'-621"

3'-621"

3'-241"

6'-5" CEILING @BEAM BOTTOM LVL.

HT: 4'-6"

4'-721"

3'-241"

HT: 4'-6"

1'-621"

4'-1141"

1'-1021"

4'-1021"

2'-921"

CONSOLEHT: 3'-3"

STAFF ROOM 6'-9" X 10'-8"

NT

STAFF STORAGE

5'-10"

HT. 4'-6"

3'-334"

BANDIS

4'-134" 1'-134"

HT: 4'-6"

4'-841"

UP

STAFF STORAGE

ELECTRICAL LEGEND

4'-134"

4'-2" 4'-134"

9'-534"

4'-2"

1'-541"

3'-6"

1'-134"

4'-134"

2'-441"

3'-7"

SHERWANI VM 4'-2"

4'-341"

4'-741"

CEILING @1'-0½" LVL.DN.

5'-341" 7'-421"

3'-621"

4'

3'-621"

2'-721"

3'-621"

4'-341"

4'-3"

4'-841" VM STORAGE

CONCEALED LIGHTS

1'-1021"

EXHAUST FAN

2'-334"

4'-341"

2'-9"

4'-341"

11'-221"

"

4'-3"

8'-341"

4'-134"

3'-5" 6' 16'-421" 4'-821"

3'-621"

4'-341"

ENTRANCE

4.9 92 | Unitedworld Institute of Design

M.C.B

4'-841"

4'-234"

WALL BRACKET HT: 3'-0"

3'-241"

4'-2"

SPOT LIGHT HT: 4'-6"

5'-721"

5'-541"

HT: 4'-6

HANGING LIGHT FLOOR POINT

15 5

5/15 AMP. PLUG POINTS REGULATOR

3'-334"

TRACK LIGHTS WIFI ROUTER

4'-10"

5'-621"

5'-034"

4'-343"

EXHAUST FAN

9'-034" 1'-134"

2'-834"

HT: 2'-8"

4'-341"

4'-743"

PROFILE LIGHT

RECEPTION 7'-0" X 15'-121"

INTERNET

3'-221"

5'-44"

2'-6"

2'-4"

4'-241"

2'-841"

NEW LAUNCHES VM3

4'-134"

4'-8"

1'-134"

2'-221"

4'-134"

10'-621" 1'-1021"

2'-821"

INDIRECT LIGHT

6'-041" VM STORAGE

VM STORAGE

8'-8"

NEW LAUNCHES VM

4'-2"

FAN 2'-0" DIA CEILING 3'-0" DIA CEILING 4'-0" DIA CEILING

4'-134"

1'-1021"

1'-1021"

4'-134"

10'-1141"

SHERWANIS/KURTAS

KURTAS

4'-134"

SHERWANIS

4'-341"

4'-2"

4'-2"

4'-241"

2'-4"

8'-1041"

2'-521"

4'-134"

4'-341"

4'-2"

1'-1041"

4'-341"

3'-3"

COMPUTER LAN 3'-334" INTERNET

ACCOUNT OFFICE 6'-9"X10'-7 41" CEILING @BEAM BOTTOM LVL.

2'-6"

3'-041"

4'-341"

4'-9" 1'-1021"

TAILORING ROOM 5'-6 41" X 6'-3" CEILING @BEAM BOTTOM LVL.

HT: 4'-6"

7' 4' HT. 2'-0"

7'-334"

7'

3'-621"

BANDIS

1'-1021"

ALL WEDDING OUTFITS VM (MEN)

VM STORAGE

PANTRY 4'-9 21"" X 6'-5"

HT: 4'-6"

CEILING @BEAM BOTTOM LVL.

2'-541"

VM STORAGE

7'-234"

3'

7'

3'

3'-8"

VM STORAGE

2'-9"

2'-9"

2'-621"

TRIAL ROOM 6'-0" X5'-1"

4'-341"

6'-934"

TRIAL ROOM 6'-0" X5'-1"

2'-9" 3'-1"

HT: 5'-0"

CEILING @0'-10" LVL.DN. 2'-321"

TOILET 6'-1 34"X6'-2" CEILING @0'-4" LVL.DN.

UID

R.O.

HT: 3'-9"

1'-421"

LIFT HYDRAULIC 6'-6" X 6'-3"

1'-741"

HT: 2'-6"

Ground Floor Electrical Layout

NT

2'-9"

4'-341"

10'-443"

2'-843"

CEILING @0'-10" LVL.DN.

INTERNET CAMERA

R.O.

R.O. SPLIT AC CASSETTE AC

Luxurious retail store for Anita Dongre

621"

3'-634" 4'

2'-1121"

621"

3'-041"

1'-621"

4'

3'-621" 3'-621"

JEWELLERY DISPLAY

COUNTER

5'-421"

4'

1'-041"

3'-621"

7'

ANITA DONGRE

(LOGO)

1'-134"

4'-134"

3'-134" JEWELLERY DISPLAY

DOWN DOWN

3'

4'-421"

1'-134"

COUNTER

JEWELLERY DISPLAY

PROFILE LIGHT EXHAUST FAN

2'-841"

2'-834"

FLOOR POINT

JEWELLERY DISPLAY 3'-134"

HT: 2'-6"

5'-434"

4'-841"

4'-2"

3'-241"

CEILING @BEAM BOTTOM LVL.

2'-1043"

5'-5 1" SARE4ES

4'-3"

ANITA DO

4'-821"

NGRE (LO

6'-941"

GO)

4'-341"

4'-821"

3'-1041"

4'-234"

WALL BRACKET SPOT LIGHT 15 5

5/15 AMP. PLUG POINTS REGULATOR

4'-121"

TRACK LIGHTS WIFI ROUTER

4'-121"

COMPUTER LAN INTERNET

INTERNET CAMERA

4'-241"

2'-341"

7'-143"

4'-343"

HANGING LIGHT

COUNTER

1'-8"

4'-341"

2'-5"

4'-341"

4'-743"

INDIRECT LIGHT FAN 2'-0" DIA CEILING 3'-0" DIA CEILING 4'-0" DIA CEILING

HT: 4'-6"

4'-241"

EXHAUST FAN

COUNTER

9"

2'-221"

8'-8" 4'-134" 4'-134"

4'-241"

CONCEALED LIGHTS

HT. 2'-6"

5'-221"

2'-6"

VM STORAGE

VM STORAGE

HT: 4'-6"

2'-821"

721" 5'-5"

ELECTRICAL LEGEND

2'-4"

8'-241"

NEW LAUNCHES VM

SAREES COLLECTION VM

LEHENGA COLLECTION VM

4'-421"

2'-134"

CEILING @BEAM BOTTOM3 LVL. 5'-94"

2'-134"

4'-134"

3'

LEHENGAS

3'

4'-134"

4'-134"

1'-1021"

4'-421"

HT: 1'-8"

4'-2"

3'-634"

JEWELLERY SECTION 19'- 021" X 17'-10 21"

1'-6"

4'-841"

4'-2"

3'-6"

3'-3"

STORAGE 6'-9"X9'-2 41"

2'-541"

4'-2"

4'-134"

9'-241"

4'-2"

9'-534"

9"

3'-341"

1'-1021"

1'-021"

STORAGE 6'-712"X10'-1 34" SAREES

HT: 4'-6"

10'-1141"

4'-1034"

COUNTER VM STORAGE

1'-721"

COUNTER

HT. 2'-6"

5'-1141"

JEWELLERY DISPLAY DOWN

4'-341"

4'-741"

CEILING @1'-0½" LVL.DN.

8'-1041"

4'-341"

NT

LIFT HYDRAULIC 6'-6" X 6'-3" VM STORAGE

3'-634"

1'-1021"

2'-521"

CEILING @0'-7" LVL.DN. STEP UP 6'-3"X18'-2 41"

JEWELLERY DISPLAY

2'-334" 4'-341"

PRIVATE LOUNGE 7'-1 34" X10'-9" CEILING @0'-4½" LVL.DN.

VM STORAGE

4'-1021"

3'-641"

7'

4'-841"

POTLI DISPLAY

2'-921"

3'-121"

HT. 4'-6"

HT. 2'-0"

CEILING 1 @0'-10"1'-04" LVL.DN.

4'

4'-341"

4'-9" 1'-1021"

3'-621"

4'-3"

2'-1141"

4'

HT: 4'-6"

3'-334" TRIAL ROOM 6'-7 21"X5'-11" CEILING @BEAM BOTTOM LVL.

LEHENGAS

4'-341"

2'-541"

1'-1021"

DRESSES & KAFTANS

CEILING @BEAM BOTTOM LVL.

7'-234"

7'

3'

4'-341"

6'-934"

3'

POTLI DISPLAY

1'-041" VM STORAGE 4'-1141"

2'-321"

4'-1021"

3'-8"

POTLI DISPLAY

1'-1021"

1'-041"

1'-041"

TRIAL ROOM 6'-0" X5'-1"

2'-9"

2'-9"

2'-621"

TRIAL ROOM 6'-0" X5'-1"

1'-1021" TOILET 3'-8 34"X6'-2" CEILING @0'-4" LVL.DN.

HT: 4'-6"

LIFT HYDRAULIC 6'-6" X 6'-3"

HT. 2'-0"

First Floor Electrical Layout

UID

NT

3'-641"

3'-921"

8'-1041"

R.O.

R.O. SPLIT AC

CEILING @0'-10" LVL.DN. 1'-8"

CASSETTE AC

4.9 93

Jeel Shah | Graduation Project

CEILING @0'-10" LVL.DN.

TRIAL ROOM 6'-0" X5'-1"

TRIAL ROOM 6'-0" X5'-1"

VM STORAGE

VM STORAGE

PANTRY 4'-9 21"" X 6'-5"

TOILET 6'-1 34"X6'-2" CEILING @0'-4" LVL.DN.

VM STORAGE

TAILORING ROOM 5'-6 41" X 6'-3" CEILING @BEAM BOTTOM LVL.

HT: 4'-6"

HT: 4'-6"

CEILING @BEAM BOTTOM LVL.

HT: 4'-6"

CONSOLE

NT

STAFF ROOM 6'-9" X 10'-8"

HT: 4'-6"

HT: 3'-3"

BANDIS

HT: 5'-0"

ALL WEDDING OUTFITS VM (MEN)

CEILING @BEAM BOTTOM LVL.

HT: 3'-9"

LIFT HYDRAULIC 6'-6" X 6'-3"

UID

HT: 2'-6"

STAFF STORAGE

VM STORAGE SHERWANI VM

BANDIS

HT. 4'-6"

HT. 2'-0"

CEILING @1'-0½" LVL.DN. HT: 4'-6"

KURTAS

SHERWANIS/KURTAS

UP

SHERWANIS

Ground Floor Looping Layout

NT

NEW LAUNCHES VM

RECEPTION 7'-0" X 15'-121"

INTERNET

VM STORAGE

VM STORAGE

HT: 3'-0" M.C.B

NEW LAUNCHES VM

HT: 4'-6"

HT: 4'-6" HT: 2'-8"

HT: 4'-

6"

4.10 94 | Unitedworld Institute of Design

ACCOUNT OFFICE 6'-9"X10'-7 41" CEILING @BEAM BOTTOM LVL. CEILING @0'-10" LVL.DN.

ENTRANCE

ONE WAY LINE TWO WAY LINE

Luxurious retail store for Anita Dongre

CEILING @0'-10" LVL.DN.

TRIAL ROOM 6'-0" X5'-1"

TRIAL ROOM 6'-0" X5'-1"

POTLI DISPLAY

POTLI DISPLAY

HT: 4'-6"

LIFT HYDRAULIC 6'-6" X 6'-3"

TOILET 3'-8 34"X6'-2" CEILING @0'-4" LVL.DN.

VM STORAGE

TRIAL ROOM 6'-7 21"X5'-11" CEILING @BEAM BOTTOM LVL.

HT: 4'-6"

HT. 2'-0"

DRESSES & KAFTANS

CEILING @0'-7" LVL.DN. STEP UP 6'-3"X18'-2 41"

NT

LIFT HYDRAULIC 6'-6" X 6'-3" VM STORAGE

JEWELLERY DISPLAY DOWN

JEWELLERY DISPLAY

COUNTER

COUNTER

CEILING @BEAM BOTTOM LVL.

PRIVATE LOUNGE 7'-1 34" X10'-9" CEILING @0'-4½" LVL.DN.

LEHENGAS

COUNTER

HT. 4'-6"

VM STORAGE

HT. 2'-0"

VM STORAGE

First Floor Looping Layout

UID

NT NT

JEWELLERY DISPLAY

STORAGE 6'-712"X10'-1 34" SAREES

ANITA DONGRE

POTLI DISPLAY

(LOGO)

HT: 4'-6"

CEILING @1'-0½" LVL.DN. JEWELLERY DISPLAY DOWN

HT. 2'-0"

JEWELLERY SECTION 19'- 021" X 17'-10 21"

CEILING @BEAM BOTTOM LVL.

COUNTER

JEWELLERY DISPLAY

LEHENGAS

HT: 1'-8"

COUNTER

NEW LAUNCHES VM

COUNTER

SAREES COLLECTION VM

HT. 2'-0"

VM STORAGE

VM STORAGE

LEHENGA COLLECTION VM

JEWELLERY DISPLAY

HT: 2'-8"

CEILING @BEAM BOTTOM LVL.

HT: 4'-6"

SAREES

ANITA DO

NGRE (LO

GO)

STORAGE 6'-9"X9'-2 41"

4.10

CEILING @0'-10" LVL.DN. ONE WAY LINE TWO WAY LINE

95

Jeel Shah | Graduation Project

Ground Floor Flooring Layout

UID

NT

NT

STAFF STORAGE

STAFF STORAGE

FLOORING LEGEND BRASS PATTI (21" X 21")

TILE(NITCO) TRAVERTINE ROMANO (800MMX1600MM) FOSSIL GREY (800MMX1600MM)

MARBLE(NITCO)

4.11 96 | Unitedworld Institute of Design

STATUARIO WHITE MARBLE LEATHER FINISH (8'X4') STATUARIO WHITE MARBLE POLISHED (8'X4') BLACK PEARL MARBLE LEATHER FINISH (8'X4') BLACK PEARL MARBLE POLISHED (8'X4')

Luxurious retail store for Anita Dongre

LVL.+3"

LVL.+3"

LVL.+3"

NT

LIFT HYDRAULIC 6'-6" X 6'-3" VM STORAGE

LVL.+3"

LVL.+3" JEWELLERY DISPLAY DOWN

JEWELLERY DISPLAY

COUNTER

COUNTER

LEHENGAS

COUNTER VM STORAGE

VM STORAGE

Firsrt Floor Flooring Layout

UID

NT

JEWELLERY DISPLAY

STORAGE 6'-712"X10'-1 34" SAREES

ANITA DONGRE

(LOGO)

LVL.+3"

LVL.+3"

LVL.+3"

FLOORING LEGEND BRASS PATTI (21" X 21")

TILE(NITCO) TRAVERTINE ROMANO (800MMX1600MM) FOSSIL GREY (800MMX1600MM) LVL.+3"

MARBLE(NITCO)

4.11

STATUARIO WHITE MARBLE LEATHER FINISH (8'X4') STATUARIO WHITE MARBLE POLISHED (8'X4') BLACK PEARL MARBLE LEATHER FINISH (8'X4') BLACK PEARL MARBLE POLISHED (8'X4')

97

Jeel Shah | Graduation Project

Section AA’ , Section BB’

WINDOW DISPLAY (FACADE)

TRIAL ROOM (WOMEN)

KURTA AND DRESSES

POTLIS DISPLAY

UID

PRIVATE LOUNGE

3" MOULDING CEILING 1 4"

GROOVE

VENEER WALLPAPER LIFT

1 1 2" X1 2" WOODEN STRIP 1 1 2" X4" WOODEN STRIP TEXTURE PAINT 1

3" MARBLE SKIRTING

1 4"

NT

GROOVE

TEXTURE PAINT 2 WALLPAPER

WALLPAINT

LIFT

TEXTURE PAINT 1

dwgmodels.com

dwgmodels.com

SECTION AA' WINDOW DISPLAY (FACADE)

NT

3" TILE SKIRTING 3" MARBLE SKIRTING

dwgmodels.com

LVL.+3" LVL.+3" LVL.+3"

LVL.+3"

LVL.+3"

LVL.+3" STAFF STORAGE

TRIAL ROOM (MEN)

BANDIS DISPLAY

BANDIS DISPLAY

ALL GROOM'S WEAR VM

PANTRY

LVL.+3"

LVL.+3"

LVL.+3"

LVL.+6" LVL.+3"

STORAGE

SAREE DISPLAY

ALL WOMEN BRIDAL WEAR VM

3" MOULDING CEILING WALLPAPER PICHWAI ARTWORKS

dwgmodels.com

dwgmodels.com

TEXTURE PAINT 1 TEXTURE PAINT 2 3" MARBLE SKIRTING 3" WOODEN SKIRTING

dwgmodels.com

3" MOULDING CEILING 1 4"

GROOVE VENEER

PICHWAI ARTWORKS TEXTURE PAINT 1

4.12

3" MARBLE SKIRTING 3" WOODEN SKIRTING SECTION BB' ACCOUNT OFFICE

98 | Unitedworld Institute of Design

ENTRANCE GLASS DOOR

MEN BANDIS WINDOW DISPLAY (FACADE) DISPLAY

Luxurious retail store for Anita Dongre

Section CC’ , Section DD’

WINDOW DISPLAY ALL WOMEN (FACADE) BRIDAL WEAR VM

LEHENGA DISPLAY

UID

KURTA AND DRESSES DISPLAY

3" MOULDING CEILING TEXTURE PAINT 2

WALLPAPER

dwgmodels.com

TEXTURE PAINT 1

dwgmodels.com

NT

dwgmodels.com

3" MOULDING CEILING TEXTURE PAINT 2

NT

TEXTURE PAINT 1 3" MARBLE SKIRTING

LVL.+3" LVL.+3" LVL.+3"

LVL.+3"

LVL.+3"

LVL.+3" STAFF STORAGE

SECTION CC'

LVL.+3"

WINDOW DISPLAY (FACADE)

SHERWANIS DISPLAY

KURTA DISPLAY

BANDIS DISPLAY

LVL.+3"

LVL.+3"

LVL.+6" LVL.+3"

LEHENGA DISPLAY

STORAGE

WINDOW DISPLAY (FACADE)

3" MOULDING CEILING TEXTURE PAINT 2 TEXTURE PAINT 1

3" MARBLE SKIRTING

3" MOULDING CEILING TEXTURE PAINT 2

4.13

TEXTURE PAINT 1 3" MARBLE SKIRTING SECTION DD' BANDIS DISPLAY

SHERWANIS DISPLAY

KURTA DISPLAY

WINDOW DISPLAY (FACADE)

99

Jeel Shah | Graduation Project

Section EE’ , Section FF’

WINDOW DISPLAY (FACADE)

ALL WOMEN BRIDAL WEAR VM

JEWELLERY DISPLAY

UID

TRIAL ROOM

PRIVATE LOUNGE

3" MOULDING CEILING WALLPAPER 3 3 4"X4" WOODEN FRAME WALLPAPER

1 1 2" X1 2" WOODEN STRIP 1 1 2" X4" WOODEN STRIP TEXTURE PAINT 1 3" MARBLE SKIRTING

dwgmodels.com

NT

3" MOULDING CEILING WALLPAINT WALLPAPER TEXTURE PAINT 2 TEXTURE PAINT 1 3" MARBLE SKIRTING 3" TILE SKIRTING

SECTION CC'

NT

LVL.+3" LVL.+3" LVL.+3"

LVL.+3"

LVL.+3"

WINDOW DISPLAY (FACADE)

SHERWANIS DISPLAY

KURTAS DISPLAY

LVL.+3"

BANDIS DISPLAY

STAFF STORAGE

LVL.+3"

LVL.+3"

LVL.+3"

TRIAL ROOM

PRIVATE LOUNGE

JEWELLERY DISPLAY

STORAGE

WINDOW DISPLAY (FACADE)

3" MOULDING CEILING TEXTURE PAINT 1

3" MARBLE SKIRTING

3" MOULDING CEILING TEXTURE PAINT 2

TEXTURE PAINT 1

4.14

WALLPAINT 3" MARBLE SKIRTING 3" TILE SKIRTING SECTION DD'

100 | Unitedworld Institute of Design

TAILORING ROOM

PANTRY +STAFF AREA

RECEPTION

RECEPTION

WINDOW DISPLAY (FACADE)

LVL.+6" LVL.+3"

Luxurious retail store for Anita Dongre

101

Jeel Shah | Graduation Project

1"

1"

1 4"

1"

2'-521"

1 4"

141"

1"

634"

721"

WOOD

3"

1"

1 2"

WOOD

BRASS ON SS ROD

1 2"

BRASS ON SS ROD

1"

BRASS ON SS ROD

1 2"

5" 121"

1 4"

5" 134"

634"

7 2" 1

234" 341"

2'-6"

5"

1"

WOOD

WOOD

BRASS INLAY ON WOOD (41"X41")

121"

1"

FRONT VIEW

1"

1'-4"

1"

5'-10" 5'-7" 3"

3 4"

3" 3 4"

1"

1'-241"

1'-121"

1'-4"

1 4"

A'

1"

BRASS INLAY ON WOOD (41"X41")

2'-6" 2'-8" B'

1"

SECTIONAL PLAN

1'-4"

8"

FRONT VIEW DETAIL

B

1 4"

4.15 102 | Unitedworld Institute of Design

8"

3 4"

SECTION BB

1 4"

PLAN

1"

1'-241" 1'-4"

SECTION AA

A

2'-8"

1"

1"

2'-8"

SIDE VIEW

2'-6"

8"

8" 3 4"

2'-5"

1"

1"

DETAIL A

1"

PLYWOOD

1"

2'-8"

PLYWOOD

1 4"

121"

1'-2"

WOODEN PLANK

3 4"

3 4"

1"

WOODEN LEGS

3"

4"

1"

BRASS FINISH HANDLE 3"

341"

3 4"

834"

121"

3"

WOODEN LEGS

5'-1"

CARVING ON WOOD

BRASS FINISH HANDLE

2'-234"

4'-221"

5'-10" 5'-7"

5'-10" 5'-421" 5'-7"

5'-5"

5'-10"

4'-221"

5'-10" 5'-7"

CARVING ON WOOD

WOODEN DRAWER

1" DETAIL A

141"

3"

Trial Room Rack 1 Detail

UID

Luxurious retail store for Anita Dongre

103

Jeel Shah | Graduation Project

1"

1"

1'-10"

BRASS ON SS ROD BRASS ON SS FRAME

BRASS ON SS ROD BRASS ON SS FRAME

1"

1"

1'-8" 2'

1"

1"

1"

734"

FRONT VIEW

A'

734"

3 4" 1'-4"

A

1"

1"

4.16

PLAN

1'-8" 2'

104 | Unitedworld Institute of Design

1"

1"

3"

3"

3"

3"

1"

1"

5'-1"

4'-1121" 5'-10"

5'-7"

BRASS ON SS FRAME

5'-7"

621"

521" 3"

BRASS ON SS ROD

1"

1"

521"

1 7 2"

4'-1121"

Trial Room Rack 2 Detail

UID

1' 1" 1'-4" SIDE VIEW

1"

1"

1"

1" SECTION AA'

1'-8" 2'

1"

1"

Luxurious retail store for Anita Dongre

105

Jeel Shah | Graduation Project

Ground Floor Plan 4.17 106 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

First Floor Plan 4.18 107

Jeel Shah | Graduation Project

Process Images

108 | Unitedworld Institute of Design

4.19

Luxurious retail store for Anita Dongre

109

Jeel Shah | Graduation Project

110 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

111

Jeel Shah | Graduation Project

112 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Implimentation

5.1 5.1.1 5.1.2 5.1.3 5.1.4 5.1.5 5.1.6 5.1.7 5.1.8 5.1.9

5.0

Ground Floor 3D Views Entrance VM Sherwani Display Kurta Display Sitting Area Trial Room Display Area Reception Area Kurta Display Display Area

5.2 5.2.1 5.2.2 5.2.3 5.2.4 5.2.5 5.2.6 5.2.7 5.2.8 5.2.9

First Floor 3D Views Bridal Wear VM Lehenga Display Sitting Area Saree Display Jewellery Display Jewellery Display Jewellery Display Private Lounge Trial Room (Private Lounge) 113

Jeel Shah | Graduation Project

Ground Floor 3D Views

5.1

5.1.1 5.1.2 5.1.3 5.1.4 5.1.5 5.1.6 5.1.7 5.1.8 5.1.9 114 | Unitedworld Institute of Design

Entrance VM Sherwani Display Kurta Display Sitting Area Trial Room Display Area Reception Area Kurta Display Display Area

Luxurious retail store for Anita Dongre

Entrance VM 5.1.1 115

Jeel Shah | Graduation Project

Sherwani Display 5.1.2 116 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Kurta Display 5.1.3 117

Jeel Shah | Graduation Project

Sitting Area 5.1.4 118 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Trial Room 5.1.5 119

Jeel Shah | Graduation Project

Display Area 5.1.6 120 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Reception Area 5.1.7 121

Jeel Shah | Graduation Project

Kurta Display 5.1.8 122 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Display Area 5.1.9 123

Jeel Shah | Graduation Project

First Floor 3D Views

5.2

5.2.1 5.2.2 5.2.3 5.2.4 5.2.5 5.2.6 5.2.7 5.2.8 5.2.9 124 | Unitedworld Institute of Design

Bridal Wear VM Lehenga Display Sitting Area Saree Display Jewellery Display Jewellery Display Jewellery Display Private Lounge Trial Room (Private Lounge)

Luxurious retail store for Anita Dongre

Bridal Wear VM 5.2.1 125

Jeel Shah | Graduation Project

Lehenga Display 5.2.2 126 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Sitting Area 5.2.3 127

Jeel Shah | Graduation Project

Saree Display 5.2.4 128 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Jewellery Display 5.2.5 129

Jeel Shah | Graduation Project

Jewellery Display 5.2.6 130 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Jewellery Display 5.2.7 131

Jeel Shah | Graduation Project

Private Lounge 5.2.8 132 | Unitedworld Institute of Design

Luxurious retail store for Anita Dongre

Trial Room (Private Lounge) 5.2.9 133

Jeel Shah | Graduation Project

Reflective Note

The purpose of this project was to learn and understand different aspects of retail and design. Throughout the project I came across a lot od new things related the design, history and retail as a whole.

The main purpose behind creating a retail space is to create a space where a person feels warmth and live. A space where one can be comfortable and have a luxurious feel. An area where they can create life changing experiences. But the major concern is to divide the space fulfilling all the requirements.

134 | Unitedworld Institute of Design

The research played a very important role in making various design decisions and helped in making wise choices. I also learnt about materials, technical details of various design elements and many more practical knowledge was gained.

Every new information that you come across isn’t just it, but it is what becomes and adds into your resource bank of knowledge.

Luxurious retail store for Anita Dongre

Bibliography

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Jeel Shah | Graduation Project

Colophon This document has been written and designed by Jeel Shah .

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