Marketing & Tech Report Q1 2013

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REALTOR.COM HAS A NEW LOOK Substance, style, and service in a fresh new wrapper The new look of realtor.com is attracting more buyers. Since January 1st, we have already received 1,346 listing inquiries from realtor.com users. The number of inquiries in February increased 2.3% over January. Our company showcasing program highlights each of our listings and features up to 25 high resolution photos. Those who participate in Agent Showcasing can enhance their listings with agent branding, custom remarks, up to 36 photos, and send their sellers reports with virtual showing statistics.

HOME INFO REMAINS ON TOP Home Info continues its trend of being a positive lead-driving force for Prudential Homesale. As the #3 lead source, sellers love that potential buyers driving by their house can either call the Home Info number to listen to details about their house or can text the number to receive a link with photos and property information. This program generates thousands of inquiries per year and the consumer has the option to connect directly to a Homesale agent.

REGION SPECIFIC NUMBERS Berks - 610.228.4346 Chambersburg - 717.496.0826 Lancaster & Lebanon - 717.715.1835 Maryland - 443.268.0780 Schuylkill - 570.385.1488 York & Adams - 717.801.1845


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