HOMESALE MARKETING & TECHNOLOGY REPORT - Q2 2012
HOMESALE CONTINUES TO GROW In the first quarter of 2012 Homesale’s Lead Center serviced an amazing 9,485 inquires from consumers, compared to 7,937 in 2011. This is an astounding 19.5% increase in one year. Regardless of the changes in the real estate market, the number of inquiries has continued to steadily increase over the past four years. One of the major contributing factors is Homesale’s technology. Homesale has strengthened our Internet presence through an aggressive search engine optimization plan. In addition we continue to build leads by creating strategic, local Internet partnerships. Our sellers are also pleased that the number of showings, are on the rise again. During the first quarter of 2012, the Homesale Showing Center set up 13,218 showings for Homesale agents. This number increased from 11,295 in 2011.
2012 Q1 LEADS 10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0
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2012 Q1 SHOWINGS 14000 12000 10000 8000 1st Quarter
6000
We are all looking forward to continued growth throughout 2012.
4000 2000 0 2007
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SOCIAL MEDIA, THE NEW WORD OF MOUTH As consumers change their behaviors and our target market evolves, Homesale continues to embrace new marketing strategies. Social Media has become the new word of mouth. We have learned that peer recommendations valued more than traditional advertising, so what better way is there to earn those recommendations than social media.
92.79% Facebook
Homesale can be found on many social media sites including; Facebook, LinkedIn, AskHomesale.com, YouTube, and more. In the first quarter of 2012, Homesale received 8,209 visits from social media sites. 92.79% of the visits were from our Facebook page.
ActiveRain
Yuku
YouTube
WordPress
Blogger
Flickr
Yelp
Our involvement in social media will extend your word of mouth marketing.
HOMESALE MARKETING & TECHNOLOGY REPORT - Q2 2012
PRUDENTIAL HOMESALE MOBILE TRAFFIC GROWS QUICKLY “Worldwide shipments of mobile devices are expected to grow to 270 million units in 2012 (compared with 173.5 million units in 2009), and mobile advertising spending is expected to increase to $12.8 billion in 2011 (compared with $1.7 billion in 2007)—an increase of 758%.” www.omniture.com Mobile Marketing White Paper provided by Adobe As Homesale has recognized this trend we started to create a mobile strategy for our company. In the first quarter of 2012 we have started to see the results. Out of 516,419 visits to PrudentialHomesale.com 77,697 visits were from a mobile device.
TWO NEW EXCLUSIVE ONLINE PARTNERSHIPS FOR HOMESALE As Homesale has been building their online exposure we have strengthened our visibility on the web by partnering with highly visited and respected media partners.
The two most recent exclusive partnerships are WBALTV.com in Baltimore, MD and Fox43.com in York, PA. More than 3.5 MILLION visitors view our listings every month through our exclusive online partnerships. No other local real estate company has a reach this extensive.
ABOUT PRUDENTIAL HOMESALE Prudential Homesale serves the real estate needs of South Central and Southeastern Pennsylvania and the Greater Baltimore metropolitan region. Whether you are looking for a property for sale, want to list your own home for sale, or are in need of any other real estate service, we are here to help you every step of the way. In addition to helping you find Pennsylvania and Maryland houses for sale that meet your needs, Prudential Homesale offers a complete menu of real estate services including realty, mortgage, settlement, title insurance, homeowners insurance, warranty, and relocation services.
Bob Yost Homesale Services
Landis Homesale Services