(https://www.insightssuccess.com/)
Jeanniey Walden | Chief Innovation & Marketing Of cer | DailyPay
Jeanniey Walden: The De nition of Strategic Partner A recent Harris Poll showed that 36% of employed Americans say they rely on nancial assistance programs offered by their employer for nancial guidance and advice. Thus, this is a real opportunity for the FinTech industry to spread the word about how they can help, hopefully helping the industry to rebound while supporting the American worker. Everyday Jeanniey Walden, the Chief Innovation & Marketing Of cer at Dailypay supports American workers by giving them the power of choice and control over their pay. An Interview conducted between Jeanniey Walden and Insights Success talks about how DailyPay plans on continuing to innovate its product offerings to meet the demands of the most technologically advanced generation. Below are the highlights of the interview:
Please brief our readers about your leadership position at DailyPay As the Chief Innovation and Marketing Of cer at DailyPay, I oversee and strategize marketing campaigns that elevate DailyPay’s brand value and image. I like to approach every project with a critical, analytical mindset to attract new prospects and to increase our partners’ engagement levels. Working at DailyPay is challenging yet rewarding because I know that everyday I have an opportunity to drive an impact that makes the world a better place. DailyPay empowers employees to achieve nancial wellness by equipping them with the most advanced technology that enables them to access their earned pay before payday. Marketing our products and representing DailyPay on national TV and radio channels to help individuals is simultaneously life-changing and enjoyable. Apart from my position as a CIMO, I am dedicated to supporting young female professionals at DailyPay and am involved in DailyPay’s women employee resource group, DailyWomen. What were the challenges and experiences you came across prior and after becoming Entrepreneurial Chief Marketing Of cer, Author, and Mentor? Nothing happens overnight. I started from the bottom and took on all sorts of positions. I got the opportunity to run my own start-upwhere I was forced to wear many hats. Learning how to do tasks that didn’t fall under the traditional marketing role was foreign to me. It was an arduous process, but I was able to gain a lot of knowledge in a short time span and it gave me a fresh approach to a problem, compared to other marketing professionals who only had a career in marketing. I am able to ef ciently lead my team at DailyPay since I have a better grasp on my team’s capabilities and have been in their shoes. I was also able to turn my experiences into a book.
Jeanniey Walden: The De nition of Strategic Partner