Education
Bina Nusantara University (2013 - 2017)
Visual Communication Design, New Media
GPA: 3.5 /4.0
Certification
Interaction Design Immersive
Somia Academy (Sep 2022)
Course about Human Centered Design. Deepening the Interaction Design Foundation to make design decisions.
Design Tools
Skills
Human-Centered Design Visual Communication Prototyping
Design System Crtitical Thinking Attention to Detail
Data Analysis Adaptability Project Management
Team Work and Collaboration Empathy
Adobe
InDesign
Maze Adobe
Photoshop Adobe
Illustrator
Sketch Figma Miro
Work Experience
Fulltime UI / UX Designer
PT. Lemonilo Indonesia Hebat (3 yrs 3 mos)
Senior Product Designer
May - Sep 2023
Prov ded d rect on and gu dance to the UX and UI des gners on the Lemon lo SPG A roject
Partnered w th roduct managers to develo roduct strateg es and roadma s
Conducted user research, created nformat on arch tecture, des gned w reframes and h gh-f del ty mocku s
Managed and mentored a team of: 1 UI des gner, 1 UX des gner, and 1 ntern
Im lemented u dated des gn system and com onent l brary, ensur ng des gn cons stency across all d g tal roducts
Partnered w th the market ng team to create 4 cam a gn m cros tes that strengthened brand erce t on, al gned roduct mage, and enabled gather ng of user data for retarget ng customers.
Product Designer
Jul 2020 - Apr 2023
Collaborated w th cross-funct onal teams nclud ng roduct managers, eng neers, market ng, and stakeholders to conce tual ze, des gn, and ref ne d g tal roducts and features
Created user flows, w reframes, nteract ve rototy es to commun cate des gn conce ts and roduct nteract ons
Conducted user research nclud ng stakeholder nterv ews, user surveys, usab l ty test ng to gather roduct re u rements and ns ghts
Com osed v sual des gn systems nclud ng style gu des, cons, and UI com onents for Lemon lo a
Increased user engagement by u to 30% through 3 new a features: Lemon l fe Tr v a, Curhat Sehat, and Lemon lo Loyalty Program.
Freelance UI / UX Designer
Moori Family Massage (4 mos)
Des gned an ntu t ve and user-fr endly nterface for Moor Fam ly Massage's webs te, enabl ng seamless onl ne book ng of massage serv ces. Jul - Oct 2023
Piper (Start-Up) (1 yr 1 mo)
Apr 2020 - Jun 202 1
Des gned des gn system, dashboard, and features for ATS ( A l cant Track ng System ) , and also conducted research to understand user roblem, needs, and the o ortun ty for the roduct devel ment.
Ot h er Wor k Ex perience
G uest Spea k er
Featured as a Guest S eaker at UP N Veteran E ast Ja v a, resent ng on Implementing Design T h in k ing Process in B usiness Organi z ations . Oct 2022
CXO Media ( 5 mos)
Fulltime Graphic Designer
De k oruma ( 2 yrs 9 mos)
Fulltime Graphic Designer
Graphic Design Intern
E gg h ead B rand Consultant (4 mos)
Graphic Design Intern
Feb - Jun 2020
Oct 20 17 - Feb 2020
Jan - Apr 20 17
Sep - Dec 20 16
