11 Unique SEO Strategies That Work

11 Unique SEO Strategies That Work

The term Organic traffic is mainly used for those visitors that come to your website as a result of unpaid (organic) search results. Basically it’s a contradiction or opposite of paid traffic, where visitors land on the website due to paid advertisements.

The biggest challenge for any online business which is still in its growth years, is to make sure that whenever people look for any type of product or service like you are offering, then they should find you first and not your competitor. But mindless use of search engine Optimization (SEO) and costly pay-per-link advertisements is definitely not the solution of such problems.

There are a lot things that you can do to increase organic traffic without even incurring any extra cost except your time.

This is what actually you can do

Instead of search engines, Optimize for your readers First thing that should be done is to write your target segment so that you get to know to whom you’re trying to address through your content. By creating quality educational and knowledgeable content that resonates with your ideal target segment, you’ll naturally improve your SEOs. This simply means that you are addressing the main issues of your buyers and the keywords they use in search queries. To optimise the search engines alone is a useless idea; and all you’ll get is keyword-riddled nonsense. Try to please your buyers, and you’ll automatically please the search engines

Keep Blogging regularly The most effective and one of the best way to increase your organic site traffic is regular blogging. It allows you to go into more depth and helps you in creating a large catalogue of helpful, buyer-Optimized or buyer-centric content, which is eventually centred on your market niche. However, avoid poorly-written, spammy or cheap content, as it can do more harm than it will do good to you.

Make use of the blogosphere The blogosphere helps you to reciprocate, i.e., it allows you to read, comment and link to other people’s sites and blogs, especially to those who are operating in your market, and they’ll also read, comment and link to your blog, which will help in attracting more prospects.

Quora is one such platform where you can start easily, by spending some time answering peoples questions and providing real, valuable and tangible insights for the specific area in which you have an expertise.

Make use of long-tail keywords Using the most popular keywords of your market is of no use. Instead, those keywords should be used which are more specific to your product or service. With time, search engines will identify your website or blog as a destination for that particular subject, resulting to which it will boost your content in search rankings and help your ideal customers find you.

Get your meta down There are three key ingredients for an Optimized web page or blog post, such as The meta title, URL and description. It’s seems to be simple but effective. In fact, all SEO factors on a page are important to get right, but these meta descriptions and meta data available with the descriptions means you can tell Google exactly what you’re talking about.

Consistently deliver quality content Write and publish your blogs, as often as possible, but not at the cost of quality. The more is the quality of your content, you have on your website or blog, the more opportunities you create for organic traffic to reach your website.

Usage of internal links

Once, a decent back up of contents been built, you can share the link in your blogs and on your website, which will apparently guide visitors to more relevant content. This can keep visitors engaged on your website for longer duration, which will help in boosting your search rankings.

HubSpot call this process Topic Clustering. But remember Don’t overuse internal links, as it starts to look like spam.

Encourage & appreciate incoming links The sites that have a lot of incoming links, are given priority by Google, especially when these links are from other trustworthy sites. Encourage everyone like your clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site.

Because more you have the incoming links, the higher will be the ranking of your site, as it will become more authoritative in the eyes of search engines.

Speak, what you wish to speak If you don’t want anyone to link to your site and want to be unique than you can simply link to your own personal blog, Facebook, Twitter, LinkedIn, StumbleUpon etc – to spread your own unique content. If people gets directed by the social media and spend time with your content, it will serve as a strong signal for Google that the content that you have shared is relevant, useful and interesting.

Use social media Leave no social media platform untouched by your presence, just have an outreach on social media networks like LinkedIn, Twitter, Instagram and Facebook etc. Because this will help you to get your name and website address out on the internet.

Make your content unique and attractive and easy to share by simply adding a share button to your site to make sure that it becomes easy for people to share your content. But of course make sure that you are writing content worthy of sharing.

Use data and metrics for Optimization Obviously it is not possible to track the visitors manually, so it is better to employ or make use of something like Google Analytics to keep regular track of visitors to your site and blog. It will enable you to see that where they are coming from and what keywords they have searched which resulted in their visit to your site. It will allow you to fine-tune your content more precisely and accurately.

Ultimately, to increase organic site traffic, it is really important that you are actually providing your customers, what they need and what exactly they want with the help of SEO Company, which can be quality advice, information and insight.