W ORK EXPERIENCE Juan Carlos Sabbag
Industrial Designer
415-797-9079
jcsabbag@gmail.com
San Francisco Bay Area Oakland, CA
S UMMARY
Energetic, results-driven leader focused on spearheading projects from inception to fruition with a strong track record in collaborating with internal and external business partners.
Q UALIFICATIONS
• 12+ years of leadership experience within a creative and instructive environment.
• Advanced in the following system software programs: REVIT, Photoshop, Illustrator, AutoCAD, SolidWorkks CAD, Powerpoint, Excel, and Word.
• Strong track record in completing dead-line driven projects while remaining within budget.
• Outstanding interpersonal skills with the capability of working with individuals of all levels
• Excellent communication skills; Bilingual: able to communicate effectively in both English and Spanish.
C ERTIFICATES
R
EVIT TRAINING WORKSHOP
IKEA 165 Emeryville
September 2021
Emeryville, CA.
P HOTOGRAPHY CERTIFICATE
Pontifical Xaverian University
June 2012
Bogotá, Colombia.
S OLIDWORKS ASSOCIATE
Certificate ID: C-TQ9NFN2LXW
November 2009
Bogotá, Colombia.
P RODUCT DESIGNER
INDUCOL S.A . |BARRANQUILLA, COLOMBIA
J AN 2008- MAR 2010
• Designed new equipment: commercial refrigerators, display cabinets and point of purchases. This involved 3D modeling, blueprints, testing, and manufacturing prototypes for production and quality control.
F IELD VISUAL MERCHANDISING MANAGER
OFFCORSS |BOGOTÁ, COLOMBIA
M AR 2010 -JAN 2015
• Oversaw the visual merchandising operation, which included 45 store chains across Colombia and Ecuador and provided training, direction and guidance to almost a group of 50 people of different backgrounds and locations.
• Designed and led the implementation of shop in shop stores, window displays and P.O.P. displays production on all levels including each store’s budget and prototype execution.
• Generated weekly reports, conducted store visits to maintain the progress of projects and ensure that training was effective and created visual merchandising packages to communicate visual guidelines including layout principles, visual dressings and signage.
V ISUAL MERCHANDISING TEAM LEAD
TARGET |MOUNTAIN VIEW, CA
J AN 2017 - DEC 2017
• Oversaw the Visual Merchandising team and responsible for the overall look of the entire store, sales floor and seasonal displays and developed, improvised and set planograms according to store merchandise maps and set standards for new merchandise monthly resets. Provided training, direction and guidance to a group of 10 people of different backgrounds.
C OMMUNITY EDUCATOR
JUL 2018 - JUL 2019
MISSION NEIGHBORHOOD HEALTH CENTER |SAN FRANCISCO, CA
• Led follow up groups and educational classes where clients have the opportunity to participate in different topics relevant to the community such as mental health, self image, self-development and different types of arts including photography, drawing, painting, graphic design and many others.
V ISUAL MERCHANDISER
V ISUAL
MERCHANDISING
IKEA |EMERYVILLE, CA
SPECIALIST
N OV 2019 - MAY 2021
M AY 2021 - SEP 2022
• Responsible to plan, create and adapt from IKEA’s global solution, the seasonal medias of each department throughout the entire store.
• Led the team of Visual Merchandising co-workers in the implementations of the seasonal medias and inspire them to strengthen the IKEA identity.
V ISUAL MERCHANDISING ASSISTANT MANAGER
POTTERY BARN |CORPORATE OFFICE SAN FRANCISCO, CA
S EP 2022 - ACTUAL
• Responsible for planning and creation of a seasonal floorset photobook one year in advance of distribution for stores in Canada, Australia and America.
• Weekly work with merchants/buyers to plan and develop product recommendations as needed to affect/influence our assortment.
B ACHELORS OF INDUSTRIAL DESIGN
Pontifical Xaverian University|Bogotá, Colombia.
Visual guideline book planning
Responsible for the elaboration of a detailed planning of the decoration, wall art and functional accessories departments for our visual guideline book that is distributed every 4 months to Canada, Australia and the United States.
Lifestyle media planning
Elaboration of inspirational Lifestyle renderings using Adobe Photoshop and realistic photography of our furniture and merchandise for stores in Canada, Australia and the United States.
Store map layout planning
Responsible for mapping the departments of decoration, wall art and functional accessories into the store layouts.
VITALITY media planning
These medias were planned based from a global visual identity/mood board. Implementation packages were created for a team of visual merchandisers used as a guide for every seasonal launch implementation.
Publication on IKEA’s global web site
I had an article published based on “how to plan a non detailed media using IKEA's global visual identity concept. Date published: January 7, 2022.
Implementation
REVIT sketch
Implementation package
BEDROOM Shop Remodel
Led and supervised the execution of Emeryville’s Bedrooms remodel.
Planned Solution
CANDLE Shop Remodel
Planned and 3D modeled the candle remodel using REVIT.
Rough Planning
Implementation
CHILDREN Shop Remodel
Planned and led the implementation of the SMASTAD wardrobe compact. I was given the opportunity to share and present nationally our planing process on the Commercial Community weekly meeting.
Proposal
Detailed Planning
BED TEXTILES Shop Remodel
Planned and executed a remodel of the bed textiles department according to functionality to facilitate customer experience. This included the planning of the layout and displays, fixture accommodation, carpentry execution, and distribution of graphic media. Led a team of people for the implementation of the project.
Layout detailed planning
Visual Merchandising Team Lead
Oversaw the visual merchandising operation team and responsible for overall look of store front, sales floor, and displays. Developed planograms and merchandise maps to set standards for new merchandise and monthly resets.
Implementation
Field Visual Merchandising Leader OFFCORSS, a brand specializing in clothing for youths.
Department store “shop in shop” design
Designed the prototype of a shop in shop store from conception to production. This included wall displays, fixture , hardware distribution and layout within the department store’s parameters.
from conception to production
Department store “shop in shop” design
Designed, executed and supervised assembly of 10 shop in shop stores in the Ecuadorian department store De Prati.
Window display design
Designed and managed window production within each store´s window budget.
Window sketches
Created merchandising packages to communicate visual guidelines including layout principles, visual dressings,
Linens display
Designed and executed of a generic linen display for department stores throughout Colombia.
P.O.P. for department stores
Designed and executed point of purchase for kids´soccer merchandise. The soccer celebrity’s name “Falcao” was used to launch our sport line.
Industrial refrigeration
Designed new equipment: commercial refrigerators, display cabinets and point of purchases. This involved 3D modeling, blueprints, testing, and manufacturing prototypes for production.
Certified SolidWorks Associate
Certificate ID: C-TQ9NFN2LXW
Product Re-design
Redesigned existing equipment to satisfy new customer’s needs, incorporate new branding, improve usability, add new functionality and visually unify products.
Renders Prototypes
Designed a P.O.P. refrigerator from conception to production. The concept of “O!” was born from the expression “Here I am!” using the exclamation mark as a reference’s shape. This ice cream display activated the brand by vending two kind of products for two different targets: pints on the superior level for adults and popsicles on the inferior level for kids. “O!” was designed and executed for Payco Foods Corp. Nestle in Bayamon, Puerto Rico.
2nd place award and magazine publication
“O!” participated on “Lapiz de Acero” in the year of 2011 and won second place. This award is the most important recognition for Colombian designers; is an open annual competition featuring top national and international design projects with Colombian intervention in its creation. “O!” was also published on the magazine “proyecto diseño” as a result of this award.
Activation brand
Designed and executed a modular bar to activate the brand “Club Colombia”.
Activation brand
Designed and executed a harbor theme, to activate the brand “Brisa”.
