Campaign and Style Guides
BRANDING IDENITY GUIDELINES 1.0 Introduction 2.0 The Logo Design (page 2+3) 2.01 Logo Usage (page 4) 3.0 Color Scheme (page 5) 4.0 Typography (page 6)
INTRODUCTION
LOGO DESIGN
When one thinks of “Public Education,” what do they really think of? The teacher that helped you in High School, your best friend acting foolish in Math class or the place where you would “hang out.” Your “Public Education years bring back all types of memories. But, one never remembers or thinks of the people that cleaned the school rooms, or cooked you lunch, or drove the bus to get you to and from school. These selfless people in their dedication are unkown heros. These benevolent individuals are seldom heard, or even though of.
The overall campaign will consist of three parts:
Page 1
Brand recognition, membership enrollment, and community and membership communication. The brand recognition will begin with a consistent recognizable logo. Colors of Red, White, and Blue will identify the ESEA with an American and Patriotic image and feel. This will stabilize the brand and give the campaign a secure base.
Page 2
LOGO DESIGN Education Support Employees Association Full Color
Eduation Support Employees Association
Single Color- Red, White or Blue Can be used
LOGO USAGE
Master artwork should always be used when reproducing any logo design. Always ensure you are using the correct artwork for the application. Reproducing of any logo elements the orginal supplied high resolution or vector graphic files should be used (Supplied CD).
Education Support Employees Association Exclusion Zone The dotted rectangle should always be given to let the logo “breathe�, so nothing distracts from logo design.
Education Support Employees Association
Transparent
Education Support Employees Association
Education Support Employees Association
Black + White
Page 3
Minimum Reproduction Size W: 1.664 H: .0555 A minimum size must be adhered to so that legibilty is retained.
Page 4
COLOR SCHEME Red, White, and Blue are the primary colors of the campaign. These colors can be used as individual color for the logo (see logo usage).
Page 5
TYPOGRAPHY Max Miedinger and Eduard Hoffmann developed the typeface Helvetica. This font design was to created to be a neutral typeface that had great clarity. Helvetica Bold is a public domain font. Therefore can be used without fee and is available on almost all computers.
Page 6
BRANDING IDENITY GUIDELINES Campaign and Style Guides
1.0 Introduction 2.0 The Logo Design (page 2+3) 2.01 Logo Usage (page 4) 3.0 Color Scheme (page 5) 4.0 Typography (page 6)
INTRODUCTION When one thinks of “Public Education,” what do they really think of? The teacher that helped you in High School, your best friend acting foolish in Math class or the place where you would “hang out.” Your “Public Education years bring back all types of memories. But, one never remembers or thinks of the people that cleaned the school rooms, or cooked you lunch, or drove the bus to get you to and from school. These selfless people in their dedication are unkown heros. These benevolent individuals are seldom heard, or even though of.
LOGO DESIGN The overall campaign will consist of three parts: Brand recognition, membership enrollment, and community and membership communication. The brand recognition will begin with a consistent recognizable logo. Colors of Red, White, and Blue will identify the ESEA with an American and Patriotic image and feel. This will stabilize the brand and give the campaign a secure base.
LOGO DESIGN
Education Support Employees Association Full Color
Eduation Support Employees Association
Single Color- Red, White or Blue Can be used
LOGO USAGE Master artwork should always be used when reproducing any logo design. Always ensure you are using the correct artwork for the application. Reproducing of any logo elements the orginal supplied high resolution or vector graphic files should be used (Supplied CD).
Education Support Employees Association Exclusion Zone The dotted rectangle should always be given to let the logo “breathe�, so nothing distracts from logo design.
Education Support Employees Association
Transparent
Education Support Employees Association
Black + White
Education Support Employees Association
Minimum Reproduction Size W: 1.664 H: .0555 A minimum size must be adhered to so that legibilty is retained.
COLOR SCHEME Red, White, and Blue are the primary colors of the campaign. These colors can be used as individual color for the logo (see logo usage).
TYPOGRAPHY Max Miedinger and Eduard Hoffmann developed the typeface Helvetica. This font design was to created to be a neutral typeface that had great clarity. Helvetica Bold is a public domain font. Therefore can be used without fee and is available on almost all computers.
I’M IN the ESEA!