What Does Bespoke Engagement Ring Mean? Introduction Another word that you can use for bespoke jewellery is "custom". For instance, if you are visiting a fine jewellery store to make a unique engagement ring for your spouse, then that would be considered an example of bespoke jewellery. Custom made rings, custom jewellery and bespoke ring pieces are all essentially the same thing. These custom made rings are unique jewellery pieces that are created once only for a special occasion or person.