MTR* & Airport Express advertising AI Solutions

Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line, and the Airport Express Line. This encompasses

business managed by JCDecaux Transport, which includes

Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line, and the Airport Express Line This encompasses

DIGITAL TRANSFORMATION

MTR* & Airport Express advertising have undergone multiple stages of digital transformation.

Strategy

Since customers are seeking immersive and digitally integrated brand experiences....

MOTHER’S DAY 2024 - 2025

Passengers can take photos at the MTR's digital screens, transform into a queen, and instantly receive their pictures along with prizes

Passengers simply upload a photo, and AI will generate a personalized genAI video based on individual features, transforming mom into a superhero, and it will be played at the MTR station to celebrate Mother's Day.

DEEPFAKE TECHNOLOGY

ELEVATE PASSENGERS EXPERIENCE TO THE NEXT LEVEL

CLIENTS CAN PRESENT AI ADVERTISING CREATIVITY

SEAMLESSLY ON MTR* AND AIRPORT EXPRESS ADVERTISING.

HSBC launched Hong Kong's 1st AI marketing campaign, "Wealth Decoded Series."

Average daily downloads of the HSBC app recorded double-digit growth before the campaign.

AI ANALYZES STATIONS TRAFFIC FOR

PRECISE AUDIENCE

TARGETING

-DEMOGRAPHIC -GEOGRAPHIC -BEHAVIORAL

IN MAY 2025...

• Providing RTB (Real-time Bidding) and playback services measured in minutes, with speed and competitiveness comparable to online.

• The advertising transaction process has become more seamless and faster.

• Playback times are more precise, allowing better access to target audiences.