Luxa LP

Luxa Properties R E A LTO R S D E D I C AT E D TO R E S U LT S

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About LUXA Properties

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Journey To Closing

The Process Laying The Foundation Doing Our Homework Marketing Your Home

About Luxa Properties At LUXA Properties, we understand that buying or selling a home is more than just a transaction - it’s a life changing experience. That’s why our team of highly seasoned real estate professionals is dedicated to providing exceptional, personalized service for all of our clients. We take great pride in the relationships we build and always work relentlessly on our client’s behalf to help them achieve their real estate goals.

JB Kirkland

Our team of experts represents the best and brightest in the industry, and we’re always striving to lead the field in research, innovation and consumer education. Today’s buyers and sellers need a trusted resource that can guide them through the complex world of real estate. With our extensive knowledge and commitment to providing only the best and most timely information to our clients, we are your go-to source for real estate industry insight and advice.

OUR MISSION STATEMENT Our philosophy is simple-clients come first. We pledge to effectively communicate throughout the entire process, to utilize the latest technology and to apply the strongest negotiation skills in pursuit of your desired results. We believe that if you’re not left with an amazing experience we haven’t done our job.

We don’t measure success through achievements or awards, but through the satisfaction of our clients

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The Process

1.

2.

3.

LAYING THE

DOING OUR

MARKETING

Foundation

Homework

Your Home

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Laying The Foundation

Integrity, Trust and Commitment At LUXA Properties, we understand that trust and integrity are the foundations for all relationships.

Acting ethically in everything we say and everything we do is one of the cornerstones of our business. We are committed to providing the highest quality level of service - You can be assured that your transaction will be conducted with the utmost professionalism while keeping your interests our first priority.

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Laying the Foundation

The better we know you, the better we can serve you.

That’s why we start with an individual consultation with every client. Our goal is to get a better understanding of your expectations and learn more about the property through your eyes. During this step in the process, we will review every aspect of your property, ask the pertinent questions and discuss your goals, needs and motivation for selling.

These steps are taken to determine key marketing points, outline the ways in which we will collaborate with you on pricing strategy and identify your home’s target audience.

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Laying the Foundation

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Laying the Foundation

Next, we’ll walk through your home together.

This step is crucial - It is where we’ll discuss the recommended actions like staging or decluttering and also where we will talk openly and honestly about your home’s best features as well as any opportunities for improvement we see. It is here you’ll provide us valuable insight about what drew you to the home in the first place which will help us market it most effectively.

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Laying the Foundation

ACTI VI T Y

Statistics show that interest and excitement are highest within four weeks of a property being on the market

N U MB E R O F W EE KS O N M A R K E T

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Laying the Foundation

We’ll then discuss pricing and pricing strategies for your home.

Determining the best asking price for a home can be one of the most challenging aspects of listing a home....

It is also one of the most important. Factors include location, age, condition, improvements, neighborhood, and the market itself. It is critical to price your home correctly from the very start.

The goal is to price your home “ahead of the market”. Doing so will save you time and more importantly, money. Our extensive market knowledge and experience are the solution.

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Laying the Foundation

PERCENT OF BUYERS WHO WILL VIEW PROPERTY ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE

% OF PROSPECTVE BUYERS WHO WILL LOOK AT PROPERTY

+ 10%

2%

30 %

+ 5% FAIR MARKET VALUE

60 %

- 5%

80 %

- 10%

92 %

Asking Price, as it relates to Fair Market Value, has a direct effect on the number of potential buyers who will view your property.

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Laying the Foundation

Finally, we’ll talk about expectations.

We believe one of our core responsibilities is to prepare you for the selling process and help you set reasonable expectations.

At this point, we’ll decide what form of communication works best for you and also outline your expectations of us as your representatives. Together, we’ll figure out how we can work as a team to sell your home quickly and efficiently.

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Doing Our Homework

We want you to feel like you are LUXA’s only client.

Your home only gets one chance to make a great impression on the market which is why we spend so much time and energy doing market research, evaluating neighborhood comparables and perfecting ways your home will show.

We want to keep you updated every step of the way. You can expect a strong collaborative effort from the moment we start to work together. Your involvement is key in our efforts to market and sell your home.

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Doing Our Homework

Doing Our Homework

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Doing Our Homework

Professional photography is an important element of marketing your home.

That is why we always provide the highest quality photography to highlight all the wonderful features of your home. Professional photos will get your home sold faster and for a better price every time.

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Doing Our Homework

LUXA Properties

Realtors Dedicated To Results

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Doing Our Homework

We want to showcase your home at it’s very best.

Mobile devices and online search tools have given home buyers the ability to know more about a property before they even contact a real estate professional. In fact, real estate related searches on mobile devices are one of the fastest growing tools buyers use in looking for homes. That’s why we have developed and optimized our mobile application to ensure our presence in this emerging segment.

In addition, our website leads the industry for its design, tools and functionality. The intuitive and attractive layout of our website increases the amount of time spent viewing to increase engagement and lead generation.

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Doing Our Homework

LUXA Properties Proudly Presents 3600 19th St. N Arlington, VA 22207

Most people are visual in nature and having an attractive, photo-heavy brochure they can hold in their hands after they tour your property may just remind them what they loved about your house.

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Doing Our Homework

How your home looks in print is paramount.

Informational print materials such as flyers, brochures and post cards are also an important part of marketing your home. Buyers want to have all the information they are looking for at their fingertips.

These tangible, high quality reference materials provide another opportunity to highlight your property.

Simply put, they work.

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Marketing Your Home

Marketing your home properly takes experience and market knowledge.

We’ve got both. LUXA Properties knows the Washington, D. C and the Northern Virginia real estate markets back to front and we believe in making informed, strategic decisions when it comes to marketing your house.

Let us help you sell your home...the right way.

Where are Washington, D.C. and Northern Virginia buyers looking for homes?

Here’s a quick breakdown of the most popular sources for home buyers in today’s market.

• Multiple Listing Service The MLS is the most comprehensive source for up-to-date local real estate information. The general public does not have open access to the MLS which is part of the reason brokers are so important.

• Real Estate Websites Websites like Zillow, Trulia, and Realtor.com provide general real estate information based on publicly available data. While these sites can be useful for some purposes, it’s important to remember they are far from local and can contain errors.

• Virtual Listings Video is quickly becoming the most popular way people consume content on the web. Virtual listings, or virtual tours, are a great way to get a feel for a property before ever stepping inside.

• Social Media Sites like Facebook, Twitter and LinkedIn get millions of visits per day which is why they are such a powerful real esate tool. Social sharing makes possible to find listings, helpful advice, and local information passed along by friends and acquaintances.

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Marketing Your Home

Online Outreach and Social Media After being placed on the MLS, all of your home’s details and photos are disseminated nationally with third party sites such as Zillow, Trulia, and Realtor.com and many other home search sites.

Social Media has massive global reach engaging potential clients with over 2 billion users and 1 in 4 people using it on a daily basis.

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Marketing Your Home

Global Reach, Local Expertise.

In today’s market, international marketing is vital for connecting with buyers from around the world.

Your home will be featured on ProxioPro, an international B2B portal that reaches over 700,000 brokers worldwide for maximum exposure. Just another way LUXA Properties separates itself from the competition.

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Journey To Closing

LUXA Properties will be there for you every step of the way.

Once a contract on your home is ratified, there are several hurdles to be navigated on the way to closing.

Throughout this process, LUXA Properties will negotiate on your behalf to remove contingencies and work to protect your interest, all the way to settlement.

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Journey To Closing

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Journey To Closing

How do we measure success?

We measure success by providing you with the highest quality service experience and getting you the results you expect. As one of the most trusted and professional real estate teams in the Greater DC market, we guarantee your complete satisfaction.

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JB KIRKLAND 703.220.9378 JB@LUXAPROPERTIES.COM WWW.LUXAPROPERTIES.COM

KELLER WILLIAMS METRO CENTER 1701 DUKE STREET SUITE 100 ALEXANDRIA, VA 22314