CIRCULAR ECONOMY
THE CIRCULAR ECONOMY, OR THE RIGHT WAY TO BE GOING IN CIRCLES BY PIERRE THÉROUX, JOURNALIST
It all started with a simple phone call
LOOP
D
espite efforts to reduce waste, the major fruit and vegetable importer and distributor Courchesne Larose was sending no less than 16 tonnes of substandard looking products to landfill sites for industrial waste, every day. Looking for solutions to reduce its losses and the high cost of waste removal service, the firm spoke to David Côté, the founder of the vegetarian restaurant Crudessence and the firm Rise Kombucha. Thus was born Loop, a company that since 2016 has specialized in the production of cold-pressed juices from fruits and vegetables downgraded by the food industry. "Five years ago there was little talk of the circular economy. Now it’s on everyone’s lips, and this is just the beginning," said David Côté, a co-founder of Loop. Basically, the circular economy aims to make better use of goods or services at all stages of their life cycle, insisting on their re-use. It thus goes against the current linear model. Traditionally we extract, we produce, we distribute, we consume... and then we throw away.
LOOP
DAVID CÔTÉ Founder Crudessence and Rise Kombucha Co-founder Loop
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MONTRÉAL ECONOMIC POWERHOUSE : : SPRING 2021 EDITION
