Project Report & Summative Evaluation

OUIL505 Jazz Harbord Applied Illustration

OUIL505 Jazz Harbord Applied Illustration

Initial Work

Star%ng this project I knew I wanted to dip into the realm of 3D illustra%on.

Ceramics and 3D work is something I’d briefly done during my founda%on year, since star%ng at LCA and finding prac%%oning illustrators who's work successfully translates into 3D, I knew this was something I wanted to revisit w h e n t h e % m e a l l o w e d . T h e overarching theme of my work took a liHle %me to find, but through consistent research at the start of the module alongside primary visual inves%ga%on, I finally choose music as the driving force behind my work for this module.

Focusing on product and packaging, I tackled this brief with my experience

OUIL505 Jazz Harbord Applied Illustration

in character and crea%ng emo%ve work. Once the fragile tone of voice had been set through the choice of music tracks, it was easier to create characters and illustra%ons that fit with this type of work. It was through repe%%ve drawing of the characters that I feel I was really able to get them to appear and evoke what I wanted them to; maintaining the endangered animal vulnerability with subtle anthropomorphic expressions.

Initial Work

OUIL505 Jazz Harbord Applied Illustration

3D Development

The transi%on of my work from 2D Moving away from plas%cine and illustra%ons into 3D realiza%ons was playdoh and into the more hardy one that came with a few obstacles. media of DAS airdry clay, I found my The primary struggle I had with this sculptures taking on a new more process was maintaining a consistent shape driven form that I hadn’t and appropriate tone of voice a c c o m p l i s h e d w i t h p r e v i o u s throughout the 2D and 3D work. experiments. This media worked in

revealing a rawness to the process To begin with, the 2D work was that added to the honesty of the reflec%ng the songs well, with general musical tracks. peer feedback and tutorials echoing the effec%veness of the emo%ve Ini%ally the 3D models were going to animals. But when transformed into be painted, but their pure white form 3D work, the creatures seemed too and texture really appealed to the humanis%c, and lacked the fragility work I was trying to make. Though the apparent in preliminary sketches. This media itself allowed for a degree of was rec%fied however through a joint ‘roughness’ I wanted the final images effort of change in 3D media and to be highly craSed and subtle. The further extensive character drawing. addi%on of digital media elevated the

level of detail and craS whilst not

disturbing or overshadowing the 3D

media itself.

OUIL505 Jazz Harbord Applied Illustration

3D Development

OUIL505 Jazz Harbord Applied Illustration

Final Images

CraSing the final images was something I really enjoyed. The gestures and posi%ons of each character could not have worked without the 2D illustra%ve work that came before it. Deconstruc%on of shape and form allowed me to manipulate each animal in a way that expressed humanis%c emo%ons without seeming too human in form.

OUIL505 Jazz Harbord Applied Illustration

Colour choice for the backgrounds of each image was also important, and addi%on of digitally rendered visual informa%on allowed for GIFs to be made from the original pieces of artwork. In an applica%on seUng, looking to moving artwork was something that was important to me as it allowed me to inves%gaye the future applica%ons of illustra%on and not just the preexis%ng ones.

Final Images

OUIL505 Jazz Harbord Applied Illustration

Application

OUIL505 Jazz Harbord Applied Illustration

Application

When it came to the applica%on of my digital and physical), the merchandise images, I ensured that it was applica%on saw the images onto appropriate to what my brief // suppor%ng physical material such as t-­‐ campaign was aiming to accomplish. shirts, hoodies, mugs, posters ect. Not While the primary aim of this brief was only would these work to be sold at to create six album covers in response the album launch itself // online to six chosen tracks, throughout the aSerwards, but if the musicians were development of this module the to go on tour with the album the possibili%es for the expansion of these merchandise could be sold in that illustra%ons become apparent. context also.

Rather than trea%ng the illustra%ons The final promo%onal // adver%sing as stand alone images, they could be work would cover the main areas of applied to a real world scenario that how this work would be distributed. It made them much more feasible and was vital that I covered both prac%cal realis%c. The images working as a and digital means of promo%on in my campaign for an album launch allowed work given the specified target the range of applica%ons of this audience. Whereas the digital product to expand. I focused my adver%sements would work in applica%on on three main areas; engaging a younger and more ‘online’ p r o d u c t , m e r c h a n d i s e , a n d audience, tradi%onal music promo%on promo%onal//adver%sing. While the methods like posters and billboards product element saw the illustra%ons would help to incorporate general in the context of album artwork (both music consumers into the consensus.

OUIL505 Jazz Harbord Applied Illustration

Application

Evalua%on

OUIL505 has been by far the most enjoyable module I’ve undertaken this year. The freedom to self ini%ate your own brief allowed me to explore an element of illustra%on I haven’t previously had the %me to; 3D. There have been some difficul%es at parts regarding tone of voice and context at the the start of the module, but I feel now that the work I have produced for both final imagery and applica%on is some of the best I’ve made this year so far.

One of the hardest things I’ve found myself struggling with this module was finding a context I really wanted to put my work in. Star%ng the brief I proposed puUng my work in a gallery format with maybe a commercial element to it. Having looked at prac%oners like CharloHe Mei and Rosie Brand who oSen host their own exhibi%ons as well as taking part in collabora%ve illustra%on installa%ons, the no%on of a self driven exhibi%on really appealed to me.

However in this context I found myself struggling, and I think this was largely due to me trying to undertake too much at once. I wanted a part exhibi%on – part album launch, that looking back now could have been feasible, but at the %me was far too complex. I struggled with apply my illustra%ons appropriately as I didn’t have a clear consumer demographic in mind. Once this demographic had been established as music fans for a commercial album launch, the applica%on of my images became a lot easier.

The rela%onship between 2D and 3D illustra%on is also something that has been a learning curve this module.

Realizing how much one can inform and posi%vely improve the other is something I will take with me into future projects, even if they’re not par%cularly 3D based. Taking my work into a new media and direc%on allowed me to see image making in ways that I may previously not have done. The clay allowed me to push shape in a way that was three dimensional and thus showed more accurate results quicker. Looking at the 3D models I’d made allowed me to have a beHer understanding of the shape and body of each character, so the subsequent 2D illustra%ons and plans were more accurate in what they were depic%ng.

OUIL505 Jazz Harbord

Applied Illustration Evaluation

Evalua%on

Another definite posi%ve of this module is how much more confident it has made me in the value and possibili%es of my illustra%ons. Mock ups and appropriate applica%ons allowed me to see me work as a collec%on that felt viable.

Crea%ng a collec%on // campaign out of my illustra%ons made for a mental transi%on from hobbyist to professional, and while I feel my design boards could be more refined, it’s rewarding to see final illustra%ons presented in a way that feels prac%ced.

As with a few of my modules this year, blogging has been weak in terms of how I’ve %me managed it. I feel as though because I let a few modules slip up in terms of blogging, subsequently the rest did too. Though I feel proficient in how I’ve explained and documented my blog, the %me management and regular maintenance of it is something I really need to lock down moving into Level 6.

OUIL505 Jazz Harbord Applied Illustration

Evaluation