Initial Statement of Intent OUIL603

Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice STUDIO PRACTICE Statement of Intent Name

JAZZ HARBORD

Date

30 // 9 // 2016

Rationale -

-

Make work either centred around music illustration (corporate) or self-initiated briefs (to sell // put in galleries) about feeling things Want my practice to feel like a conversation outside on a cold winter night at 3am at a party Want my work to make people feel something Make work I am proud of

Themes / Subjects -

CD // Vinyl // Cassette covers and nets Gig posters Club posters?

Feelings // being emotional // being a woman?

Being personal Being authentic

Products / Methods of Distribution -

Mock up CD // Vinyl // Cassette covers?

Posters?

Zines Paintings Prints

-

To be sold in my online store Exhibited in galleries Mocked up onto products (CDs ect)

Blog Address

Level

06

Credit s

60

Practical Skills / Media / Formats -

Primarily analogue methods Screen print Photocopier Paintings (large scale) (acrylic) Mixed media (?) (E.G. OUIL505 album covers)

Brief 1: Ferens Open Exhibition

Deadline

16th Oct 16

Rationale: After completing my live painting for HSS, I found that making big painted work was something I really enjoy, and haven’t really had the time or space to do these past two years. I enjoy the notion of taking my personal small scale work and blowing it up larger. Public art is also something that interests me, making work that is accessible to the public is something I feel is very important.

This brief allows me to free reigns in terms of WHAT artwork I make, but gives me live brief experience in meeting deadlines, presenting my work for approval and contact with galleries. If successful, the exposure and networking opportunities from having my work shown in Hull’s (City of Culture) gallery would be great.

Brief 2: Artlink Print Show

Deadline

6th Nov 16

Rationale: I was asked very recently (29//9//2016) if I would like to partake in a print exhibition // pop up shop at Hull’s Artlink gallery.

There would be a preview (11th Nov) night for publicity, and the works would be for sale until 10th December. The idea of the project is to get the public buying more printed products in the run up to Christmas. The gallery will take a 25% commission. This brief again offers the opportunity to professionally present my work and offers the opportunity for discussion with galleries. It would also allow me to play around with screen-print in the run-up to making these prints (something I really want to get good at this year) while allowing me some creative freedom. I’m still waiting on if there are any themes // guidelines ect for work submitted.

Brief 3: Secret 7”

Deadline

Around 2nd March 2017

Rationale: I did this brief last year, and though I was really looking forward to it, it’s one I feel I didn’t complete the way I’d wanted to.

Music illustration is something I’m really interested in, and I’d like to take forward some of the things I’ve learnt from OUIL505 into this live brief (and hopefully be more successful than last year!!). This brief offers the opportunity to submit my work to something competitive and relevant to the work I’d like to undertake post-grad.

It’s also for a great cause (charity) and I’d like to make work that is socially conscious and gives back.

Brief 4: CD Single a Week (Self-Initiated)

Deadline

Once a Week (Maybe until start of 2nd semester?)

Rationale: To build up the part of my practice focused on music illustration (album covers, gig posters, maybe even club nights???)

I’d like to do a quick single cover a week. I’d chose a song from my “recommended for you” section of Spotify each week and produce one (front) album cover a week. I want this brief to be something quite quick (a few hours a week) using only analogue media (digital touch ups allowed of course) working to a set dimension (CD cover). I’d continue this through until maybe the first week (s) back of second semester? Maybe I’d continue it past then depending what I wanted to do with the final pieces? Lay them out in a book format to be viewed in? Or printed for an exhibition piece? This brief would require time management, as well as keep me making work continually throughout the year.

Brief 5: Publication Brief (Self-Initiated)

Deadline

Dear Self 2; Nov 21st

Rationale: I spoke on my blog about wanting to do a publication brief this year, and though I reference to making one perhaps on the rave culture I investigated last year, I’d love to make a sequel of my ‘Dear Self’ zine. I already have some visual work I’ve been making in preparation for this throughout the year, as it’s a personal project I always anticipated making, I’d like to make some more work in preparation for its production however to make it something really great. Zines are something I’ve grown to love and being able to make more would really boost my practice up to what I WANT it to be this year. I love all things lo-fi and DIY, and this brief would allow me the time to revel in that. The construction and creation of Dear Self 2 would perhaps not take as long as I’ve already got material for it, so this project could be expanded to making other zines! Relatively quickly made, without laborious research like COP. As well as practicing something I enjoy, I would also be able to take these zines to sell on my online store, something I WILL build upon this year.

ACTION PLAN – use this section to identify specific tasks that you need to complete Date

in order to resolve the brief.

What do you need to do?

- Have plans done for two additional paintings to be submitted to Ferens Gallery.

2.10.16

9.10.16

16.10.16

23.10.16

Deadline

Consider tone of voice//composition & text. Have final sketches drawn up by end of week.

- Do research on street art // public art for Virgin Boxes brief ,begin initial drawings - 1 CD single cover - Emulsion boards, begin painting both boards, finish painting by 14.10.16, photograph either 14//15. Upload for submission on 15.10.16 - CD Cover - Begin refinement for virgin boxes, consider the format (eg the box itself) how easily will it be to paint what I’m designing? Start to finalise them.

7.10.16

- Finish virgin box designs by 19.10.16; send them off for submission

21.10.16

14.10.16

- CD cover - Begin plans for printed piece for Artlink. Something two colour A3. Define subject matter, begin colour play?

-CD cover - Begin refining image for screen print (artlink). Something not confident in so want time. Do some test prints.

28.10.16

4.11.16

30.10.16

-CD Cover - Should be printing images for artlink now. Test print process, get good at it, make some prints that WORK and LOOK WELL CRAFTED. Printing done by 4.11.16

11.11.16

6.11.16

-CD Cover -Have 10 prints ready and submitted to gallery - Begin drawing together images for Dear Self 2

-CD Cover -Begin play with composition // page layouts ect. Test out different paper stocks?

18.11.16

-CD Cover -Have Dear Self 2 ready to print // photocopy. Make a select number. Bind and number.

25.11.16

-CD Cover - Put some prints // copies of Dear Self 2 on webstore if not done already

2.12.16

13.11.16

20.11.16

27.11.16

-CD Cover

9.12.16

4.12.16

BA (Hons) Illustration - Level 06 OUIL603 Extended Practice STUDIO PRACTICE

Project Proposals 10 steps to producing persuasive project proposals

1. Set clear aims and objectives 2. Be SMART (Specific , Measurable , Achievable , Realistic , Time Conscious) 3. Use words from your brief 4. Justify the need for your proposal 5. Describe your audience 6. Describe your motivations 7. Consider the reader 8. Eliminate vagueness 9. Visualise the ending 10.Assume nothing