Summer Internship 2019- Ittisa Digital Media Services

Internship Documentation Jayesh Patil UnitedWorld Institute of Design

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@Copyright 2018 by Jayesh Narendra Patil Student document publication, meant for Private Circulation only. All rights reserved.

Visual Communication 2016-2020, Unitedworld Institute of Design, Gandhinagar, India.

No part of this document will be reproduced or transmitted in any form by any means electronically or mechanically, including photocopying, xerography and videography recording without written permission from the publisher, Jayesh Narendra Patil of Unitedworld Institute of Design,India. Trademark names are used throughout this document. Rather than putting a trademark symbol in every occurence of a trademarking, it is stated that the names are used only in an editorial manner and to the benefit of the trademark holder with no infringement of the trademark. All illustrations and photography in this document are. Copyright c 2019-20 by resepctive people/ organizations.

Disclaimer: This book is for an intellectual purpose .This book is intended solely for academic purposes, and no commercial use in any form is intended. While every care is taken to credit all sources, any exception to it is not intentional and is regretted.

All textual, illustrated, and photographic content is original unless stated otherwise.

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01. Acknolegdements 02. About UID

Contents

03. Abot Ittisa 04. Dogsee 05. iRobot 06. Sunfeast Snacky

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07. Humain Health Diagnostics 08. Quickride 09. Twidpay 10. Melorra 11. Wahl 12. Reflective Note

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Acknowledgments That’s the formal word for the kind of thank’s I have in mind.I deeply appreciate the assistance,help,support and guidance of numerous people.

UID, for all the education on design and life and for being the place where I got a chance to discover myself.

For being an institute which is truly open minded and accommodated of everyone’s crazy whims and ideas.

All my teachers in UID for always being kind and patient.For all their teachings and inputs along every step of the way. For being supportive in whatever we wish to explore and for letting us venture out.

Ittisa for offering me this opportunity to be a part of this Digital media Service companyand for making me warm and comfortable.It gave me room to voice my thoughts and explore my ideas freely.

Natasha Vishwanath , senior designer and my mentor at wwf India for her constant support and invaluable inputs about my work. I am great full for her co operation and guidance throughout my internship.

Lastly I would also like to thank Lord almighty and my parents for constant encouragement.

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UID Among the top design institutes in India, Unitedworld Institute of Design (UID) is a rarity. Founded with the aim to outclass the top design colleges in India with its state of the art labs and hands-on creative learning, it seeks to create trend setters and ideators who’ll lead the future of design schools in India.

UID stands apart from B. Design colleges in India in exposure it offers to students which are unmatched by top design colleges in India.

Precisely why its popularity grew among design institutes in India in a short span of time.

UID’s course on Visual Communication educates students to produce creative solutions to meet the visual communication needs of the society.

It helps students to become problem solvers and develop effective visual products.

Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting skills on typography, creating visual structures, colour design and composition and image generation.

The course includes assignments that focus on problem solving for existing designs that help build the experience design skills of students.

The course challenges students to think critically and experience the transformative ability of design. The course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, printing, publishing or related fields.

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Ittisa Founded in June 2014, Ittisa is a one of its kind, girlsfirst digital media agency. The name Ittisa in Sanskrit means ‘The Ruler’ and we aim to rule not just the creative world but also the technology world with our highly imaginative and passionate team. At Ittisa, we are a unique captivating mix of innovativeness and diligence with the additional sprinkle of creativity!

Over the years, we have achieved a great many things (from numerous clients to excellence awards) and are proud to announce our most recent accomplishment of becoming a certified Google Partner! We are also proud partners of Leaning and look forward to changing the trajectory of women professionals and creating a better, more equal world for everyone.

We love the work we do here because one – we adore the digital world and two – we know that our ideas & strategy make a difference. We play to win with our main objective being – to help our clients make a mark in the digital space with crisp strategy, excellent designs & great content.

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Dogsee Originating from a centuries-old Himalayan recipe and perfected by us over the years, the specially handcrafted Dogsee treats are made with 100% pure yak and cow milk. Smoked and sun dried to perfection for over 35 days for extra hardness and rich flavor, these chews are a natural favourite of canines across the world.

Dogsee Crunch

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An epitome of commitment and care for your beloved pet friend, Dogsee Chew is a 100% natural product; free from grain, gluten, preservatives and artificial flavoring. Hence, when it comes to Dogsee, you’re holding not just another bag of dog treats, but also a promise to your pets, that you’ll always give them nothing but the best.

My role for this brand was to create creatives for the various social media platforms including instagram, facebook, etc.

Instagram creative - 1 Pride month Attempt 1.

TOI : Love comes in all shapes, sizes and colors.

Learning: This post being my 1st post for the brand helped me in understanding the brand language, colours and ideate accordingly.

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Attempt 2.

TOI : Love comes in all shapes, sizes and colors.

Learning: This post being my 1st post for the brand helped me in understanding the brand language, colours and ideate accordingly.

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Instagram creative - 2 National eat your vegetables day Attempt 1.

TOI : This national eat your vegetables day #feedthebeet benefits of beetroot

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Attempt 2.

TOI : This national eat your vegetables day #feedthebeet benefits of beetroot

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Attempt 3.

TOI : This national eat your vegetables day #feedthebeet benefits of beetroot

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Attempt 4.

TOI : This national eat your vegetables day #feedthebeet benefits of beetroot

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Attempt 5.

TOI : This national eat your vegetables day #feedthebeet benefits of beetroot

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Attempt 6.

TOI : This national eat your vegetables day #feedthebeet benefits of beetroot

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Final Design

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Instagram creative - 3 Fruits and veggies on my mind Attempt 1.

TOI : Fruits and veggies on my mind .

Concept: The creative is in the form of a animated gif in which the vegetables and fruits will be rotating on the dogs head.

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Attempt 2.

TOI : Fruits and veggies on my mind .

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Attempt 3.

TOI : Fruits and veggies on my mind .

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Final Design

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Instagram creative - 4 Happy Father’s Day post TOI : Happy fathers day to all the #fatherofDoggos Concept: The creative is in the form of a animated gif in which the mages will appear along with the text giving the happy fathers day vibe.

Slide 1 26

Slide 2 27

Slide 3 28

Slide 4 29

Slide 4 30

Slide 5

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Slide 6 32

Instagram creative - 5 Treatos here I come

Concept: With the given typeface my job was to juxtpose the image and the text after doing the photomanipulation.

Variation 1

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Variation 2 34

Variation 3 35

Instagram creative - 6 Love at first bite

Concept: With the given typeface my job was to juxtapose the image and the text after doing the photomanipulation.

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Instagram Stories Product illustrations

Concept: As per the mentioned products the line drawing illustrations of the same were been made.

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Instagram Stories Treato for every doggo Concept: There were four different slides( showing 4 different situations) and one final slide showcasing the product.

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Instagram Creative Boop my nose Concept: A dog facing the front side epointing at the camera.

Variation 1 68

Variation 2 69

iRobot iRobot Corporation is an American advanced technology company founded in 1990 by three members of MIT’s Artificial Intelligence Lab who designed robots for space exploration and military defense.Incorporated in Delaware, the company designs and builds consumer robots for inside and outside of the home, including a range of autonomous home vacuum cleaners (Roomba), floor moppers (Braava), and other autonomous cleaning devices.

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iRobot Sprinkled with salt and baked to perfection, Sunfeast Snacky Chilli Twist Crackers Biscuits are made with a twist of finest chilli flakes. These can be relished any time of the day and perfectly pairs well with any brew.

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Task With the given tagline was asked to crate creatives keeping the brand guideline in mind.

Concept 1

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Concept 2

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Concept 3

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World Cup Post The task was to make illustartion and the layout for the worldcup post.

Concept 1

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Concept 2

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World Cup Post 2

Concept 1

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Humain

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Humain diagnostics(Unit of Mirable and Sigtuple Technologies) is seeking an experienced and dynamic fulltime medical biochemist with primary responsibilities of laboratory duties. This position is based in Bangalore and encompasses the full scope of biochemistry tests and hormone assays comprehensive diagnostic interpretations. The position requires a good level of skill and comfort in a laboratory setting.

Social media creative -1

Instagram- Variation 1 87

Instagram- Variation 2 88

Instagram- Final 89

Twitter - 1

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Twitter - 2

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Social media creative -2

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Social media creative -3 Happy Doctors Day

Instagram post 94

Instagram post 95

Final 96

UI Design for Humain Health Diagnostics page

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Quick Ride The team at Quick Ride is an energetic, young and socially conscious group that is working hand in hand with you to solve the problems of traffic congestion, increased transit times and reducing air pollution.

Quick Ride aims to provide users with a quick, simple, secure and cashless way to travel. join hands with us and help us achieve a future of shared mobility. Carpooling can help us solve all the above issues while providing economic.

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Pop up ad 1

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Pop up ad 2

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Pop up ad 3

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Pop up ad 4

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Pop up ad 5

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Pop up ad 6

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Twid

Pitch Project twid is the millennials new mode of payment. Manage your rewards at one place, pay for your everyday spending & earn extra everytime you swipe your card.

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Standee and banner design.

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Melorra Pitch Project

Melorra, founded in 2015, is a company that styles jewellery for the contemporary wardrobe. While the apparel industry tracks global trends in fashion, jewellery often lags behind. At Melorra, our global trend-spotters spot the styles that’ll make the cut for today’s fashion scene across global runways like Paris and Milan.

Melorra’s fashion stylists and jewellery designers work together to create jewellery in line with the global fashion trends week on week. Playful. Comfy. On-trend.

Melorra is made for occasions like casual-dos, work and parties, with light, contemporary jewellery that can work on a daily basis. Military, Bohemian, Floral, Checks and Stripes are just a few examples of trends in fashion.

India’s leading and technically advanced jewellery manufacturers have partnered with Melorra to use 3D printing to provide an accurate and elegant finish to our products.

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Creative 1 119

Creative 2

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Creative 3

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Creative 5

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Creative 6 123

Creative 7

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Creative 8

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Creative 9 126

Creative 10 127

Creative 11 128

Creative 12 129

Creative 13 130

Creative 14

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Creative 15

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Wahl

The Wahl Clipper Corporation, is an American grooming company based in Sterling, Illinois. Wahl manufactures grooming products for people and animals.

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Creative 1 variation 1

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Creative 1 variation 2

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Creative 1 variation 3 136

Creative 2 variation 1 137

Creative 2 variation 2

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Reflective Note My experience with ittisa was a roller coaster ride where every day was a learning. Not only i have had a deep understanding of the working of an advertising firm but I have also understood how to conduct my self in various work environment situations. I have learnt that it is important to be eager about things to be able to learn more. One should take initiative and if even you are unsuccessful, you will still learn how you can improve upon your work.

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Thank you

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