REVITALIZING SUBURBAN SHOPPING MALLS THROUGH COMMUNITY PLACEMAKING
To explore the key drivers of the consumer experience in suburban shopping malls, qualitatively analyze the direct impact of community placemaking on the design, and generate the impact of programming on user experience.
Originally Lack of Vitality
FINDINGS
Generating the placemakingbased design strategy and operational framework in the field of interior design will be developed for revitalizing the interiors of any existing lowfunctioning suburban malls.
Re-evoke the Sense of Place
JIAXIN LI | INDS792 THESIS II | PROFESSOR CHALLIE SCHAFER | SPRING 2022
Research
Literature Review Precedent Studies Shopping Mall Public Space Design Strategies Placemaking Mixed-use Shopping Mall Significance Internal External Measurement Urban -> Suburban Research Methodology Interview with Strategist Plaza Fiesta 8 Response Ponce City Market Survey Field Observations 15 Response Demographic Shift Experience Design Placemaking Composition Anaylsis Application Stakeholder's Expection Community's Expection Biophilic Design Theory Third Place Theory Place Attachment Theory Gallery Gallery Retail Local Retail Food Hall Retail
Design
People in urban area are decreasing Due to the high expense and continuous covid impact
PLACEMAKING DESIGN STRATEGIES
GATHERING SPACE
Gathering space is a key placemaking area, which needs to provide space for different functions while blurring the boundary between indoor and outdoor, bringing natural elements to the interior.
JIAXIN LI | INDS792 THESIS II | PROFESSOR CHALLIE SCHAFER | SPRING 2022
Embrace Nature's Power Bring Local Inside Value Social Spaces Go Beyond Shopping Integrate Community Values Access to Everyone Ensure Retail Performance
Suburban Pulse
Suburban Pulse infuses the energetic vibe of nature into suburban shopping mall interiors. The design captures the vitality of the pulse through forms such as the splash of a waterfall, a heartbeat chart, the splendor of fireworks on a peaceful night, and the moment when a newborn bird flaps its wings to the sky.
DESIGN INTERVENTION
Plenty of outdoor green space for people to relax
Space to celebrate the mix of international cultures
Specific indoor space for the Art Gallery
Affordable commercial/office space
Workplace/Commercial space for local entrepreneurs
Class A office, residential, and retail space
Health-related services: pharmacies, primary care
3 to 5 stories intensity for Gwinnett Place Mall site
Wide sidewalks and landscaped buffers
Easy access to the site
Flexible rental event space
Multi-purpose
Green Indoor & Outdoor Space
Arts & Food Fair
JIAXIN LI | INDS792 THESIS II | PROFESSOR CHALLIE SCHAFER | SPRING 2022
CONCEPT
Local Community
"A new beacon of the local community"
Stakeholders
Key Scenes
5 4 3 2 1 5 4 3 2 1
Movies & Lives
& Non-profits Public Makers & Artists Dental & Facial Clinic USER GROUP
Intervention
Entrepreneurs
Design
USER JOURNEY Composition Analysis JIAXIN LI | INDS792 THESIS II | PROFESSOR CHALLIE SCHAFER | SPRING 2022 "G" Heart Exhibition Heart Active Heart Local Retail Clinic Retail Retail Clinic P P P SITE ANALYSIS Artery "G" Heart Active Heart Artery Exhibition Heart Garden Heart Gigantic Box Bring People in Deconstruct Monotonic Interior Celebrate the Big Moment Gallery Food Hall Garden Heart Gallery Gwinnett Place Mall | Location: Duluth, Georgia | Outside the Perimeter of Atlanta Avalon King's Cross Atlantic Station Gwinnett Place Mall 15% of Retail 10% of Retail 6% of Retail 10-15% of Retail
HEARTS | ARTERIES
GARDEN HEART
ACTIVE HEART
EXHIBITION HEART
"G"HEART
JIAXIN LI | INDS792 THESIS II | PROFESSOR CHALLIE SCHAFER | SPRING 2022
FF & E SELECTION
JIAXIN LI | INDS792 THESIS II | PROFESSOR CHALLIE SCHAFER | SPRING 2022 Local Retail Clinic Retail Food Hall Gallery Workshop Showcase Self-Guide Wall Green Space Cafe Gathering Space Tranquility Zone Exhibition Stair UP EXHIBITION HEART