OUR PROPOSAL
After a detailed walk through of your co-op, we are proposing the ideal staging plan to appeal to your target affluent buyer.
This plan has been customized based on the demographics of your most likely buyer, which we believe is a family, so that when they open the door, they will feel right at home. With a new layout and luxury furnishings throughout, our plan will also maximize the potential of the space and reflect a design plan distinctive from other competing properties.
Aside from design, we recognize that your property is an important asset, and our goal is to also budget for your maximum return on investment at sale.
EXECUTIVE SUMMARY
To achieve your maximum ROI, we strongly recommend the following:
❖ Paint apartment throughout
❖ Replace missing and dated light fixtures
❖ Professionally clean the apartment and windows
We look forward to transforming your property for a faster, more profitable sale.
Best regards,
Jewell A. Staley Grande Properties, LLC
HOME STAGING RETURN ON INVESTMENT
Whether you’re planning to sell or rent your property, the investment in staging has been proven to add value, while reducing a property’s time on the market. The fact is that when you don’t take the time to prepare your property before listing it, you help to sell the competition. In other words, you give your potential buyers a reason to keep looking.
Case Study:
• Vacant Two Bedroom, Three Bath Property
• Listing Price: $4.9 Million
• Before Staging: The property had been sitting for almost a year with no offers and the owner was now ready to try a new marketing approach
• After Staging: Received an offer within 7 days of staging the property and ultimately sold for 10% above asking
• Staging ROI = 12x
In addition to staging, making strategic updates and repairs to modernize a property will increase the perceived value and ultimately, your return on investment at sale.
Note: The investment in staging can vary depending on size, condition, and expected listing price
Properties Staged First Spend 90% Less Time On The Market
Vacant & Occupied Homes Previously On The Market Un-Staged and Not Sold
Un-staged homes spent an average of 184 DOM (Days on Market) before staging.
Days On Market
After staging, properties that were previously listed un-staged, sold on average in 41 days.
Source: National Home Staging Statistics (RESA)
Days on Market
Properties staged prior to going on the market, sold on average in 23 days.
LIVING ROOM
The living room will be designed with well sized light hued luxury seating in a natural layout that creates the feeling of a well flowing space to relax with family and friends.
DINING AREA
• A proportionally sized dining table with contemporary seating in a neutral hue will define a distinct dining area in the open living dining space
PRIMARY SUITE
• This spacious primary suite will be showcased with a modern tailored upholstered bed with crisp lines to create both a contemporary and elegant impression
• Accent seating will invite buyers to linger and imagine themselves relaxing at the end of a long day
• Stylish accessories, lighting and artwork will finish the space
GUEST BEDROOM
• The second bedroom will be designed to feel like a comfortable guest retreat
• Neutral bedding in light hues will enlarge and brighten the space
• The addition of a dresser will create the feeling of a complete bedroom despite there being no closet
• We’ll finish the room with stylish art, lighting and accessories
KID’S BEDROOM
Two twin beds with whimsical fun color accents will make this second bedroom feel like the perfect children’s bedroom.
The space will be completed with a desk for homework, colorful artwork and youthful accessories.
HOME OFFICE
The bedroom off the foyer with the small bathroom en suite will be designed as the ideal private work from home space. A proportionally sized desk, chair and ample lighting will brighten and enlarge the space. A stylish bookcase, art and accessories will finish the space.
FOYER
• The spacious entry foyer will be designed to create a grand first impression for buyers
• The foyer will be showcased with a well-sized console, accent seating and stylish accessories
KITCHEN
This well sized eat-in kitchen will be finished with a bar height breakfast table and stylish accessories.
RECENT PROJECTS
02
60 Pierrepont Street – Listed at $1.5MM
182 West 82nd St. – Listed at $4.99 MM
03
148 West 121st Street – Listed at $1.4 MM
Staged before listing and under contract after multiple offers.
Penthouse staged after sitting for almost a year with virtual staging. Received offer less than a week after staging and sold for 10% over asking.
Staged after previously being on the market for months with no offers. Sold after staging.
RECENT PROJECTS
345 West 14th St. – Listed at $5.75MM
05
252 Seventh Ave – Listed at $2.595MM
06
70 Little West St. – Listed at $5.99MM
Staged after previously sitting for months with no offers with a tenant in place. Under contract after the first showing.
Under contract for almost full ask within 30 days of listing.
After sitting for months prior to staging, apartment was staged and successfully sold.
RECENT PROJECTS
302 West 12th St. – Listed at $1.9MM
08
35 Hudson Yards – Listed at $11 MM
09
525 East 80th Street – Listed at $2.3MM
Under contract within one week, after multiple offers.
Four bedroom, four bath staged for international pied-a-terre owner client.
Sold 2.2% above asking price after two weeks on the market.
LUXURY LIFESTYLE
We are experts at creating the luxurious lifestyle that buyers in today’s competitive market expect. From the penthouse to the townhouse, we create a lifestyle that buyers want to embrace.
FURNITURE LIST
LIVING ROOM DINING ROOM PRIMARY BEDROOM GUEST BEDROOM KID’S BEDROOM
Sofa
Armchairs (qty: 2)
Accent Bench
Coffee Table
Consoles (qty: 2)
Area Rug
Lighting
Mirror
Artwork
Drapery
Accessories
Round Dining Table
Dining Chairs (qty: 6)
Artwork
Accessories
King Bed
King Mattress Set
Luxury Bedding
Nightstands (qty: 2)
Accent Seating
Accent Table
Lighting
Artwork
Area Rug
Drapery
Accessories
Queen Bed
Queen Mattress Set
Nightstands (qty: 2)
Luxury Bedding
Accent Seating
Dresser
Lighting
Mirror
Artwork
Area Rug
Drapery
Accessories
Twin Beds (qty: 2)
Twin Mattress Sets (qty: 2)
Kid’s Bedding
Desk
Desk Chair
Area Rug
Lighting
Artwork
Drapery
Accessories
FURNITURE LIST
HOME OFFICE FOYER KITCHEN BATHROOMS
Writing
Desk
Lighting
Artwork
Bookcase
Accessories
Accessories
Accessories
STAGING & DESIGN INVESTMENT
Furniture, Art, and Accessories Rental (covers up to 4 months)
Staging:
• Includes all sales tax, delivery, set-up, and installation
• Includes designing layout plan, sourcing items (furniture, accessories, bedding, lighting, and art), loading, unloading, and staging time
• Staging removal post-sale
• We coordinate all correspondence with building management for insurance, deliveries, and pick-ups
• Includes complimentary first month of staging rentals
PROJECT TIMELINE
FIRST STEP
Visit Project Site
SECOND STEP Proposal and Agreement Completed
THIRD STEP
Agreement Signed and Deposit Submitted
STEP
Pre-Staging
Services (Repairs, Painting, etc.) Scheduled and Completed
FIFTH STEP
Staging Furniture and DesignBalance Due FINAL STEP
Staging Furniture and Design
Ordered, Scheduled and Completed
COMPANY HISTORY
Grande Properties is a full-service luxury home staging, design and project management company, whose work has been featured on A&E TV’s “Flip This House, in the New York Times, People Magazine, The Observer, and in Luxury Listings Magazine.
From the starter home on the Upper West Side to the multi-million dollar townhouse in the West Village, the company has helped busy sellers, including celebrities, doctors, lawyers, bankers, and other professionals throughout New York City, prepare their properties for a faster sale, so that they save time and get a higher return on their investment. Read our testimonials here.
The company founder, Jewell Staley, earned her MBA at The Wharton School, and was a sales and trading executive at the prestigious investment bank Goldman Sachs, prior to launching her real estate investing career, which has developed into the luxury staging and design company it is today. With a background like this, you can be assured that the company is not just focused on making your property magazine worthy, but also on maximizing its return on investment.
In addition to the strategic use of staging, the company also helps its clients further differentiate their properties from others on the market by efficiently managing their remodeling projects from concept to reality when needed for a sale.
Awarded best of Houzz for client service, Grande Properties LLC is committed to providing our clients the highest level of service and quality when staging their property. We hold ourselves to high levels of excellence and integrity when working with every client, as we understand the great care and trust you place with us to get your property sold. Thank you for the opportunity to be of service.
