Are we ready for the next-gen phase of patient marketing in healthcare?
The two emerging models of patient centricity in healthcare: patient outreach and engagement, are being redefined by technology and data explosion.
The proliferation of data-driven systems and technological advances including wearable tech is enabling more personalized patient outreach initiatives. Just take #Microsoft'������������������������������������������������������������������������������, which aims to help healthcare professionals reach targeted patient segments in a revolutionary way.
The value proposition of patient engagement among healthcare institutions is also evolving, as it goes beyond mere appointment scheduling applications. This is all on the back of AI-driven software solutions and #Preventivehealthcare, aiming to design customized programs for highrisk populations. The global market for preventive healthcare alone is expected to cross $�������������������� by as early as ��������.
Healthcare marketing, as a domain, has long battled with issues like data privacy in achieving widespread implementation of AI/ML-based targeted marketing, but players are now innovating with novel technologies like digital engagements and remote monitoring through solutions devised on consent and compensation.
AI-driven �������������� (
) portfolios are actively being built by numerous leading healthcare providers, all in hopes to revolutionize the patient journey as we know it.
Read on as Jasper Colin explores the dynamic landscape of hyper-targeted marketing with perspectives from leading healthcare institutions and global technology vendors of incidental sectors.
Hyper-Targeting Patients:
Are we ready for the nextgen phase in marketing?
holy-trifecta
Direct-to-Patient Model to create Value for patients
personalized approach
Tailoring a DTP Strategy for Hypertargeting
1 2 3
Communication: Jasper Colin’s Medi-Insights 72%of medical professionals 2030.
research reported that believe hypertargeted brand communication will become the norm by
Onboarding: Therapy programs and financial assistance for disease based segments through niche channels are driving marketing strategies muchbefore patient onboarding.
80+healthcare consultants and marketing specialists
Mapping the care journey as per Jasper Colin’s expert panel transcripts with revealed the continuum of needs throughout the patient journey.
This includes three core stages:
Pre-Seeking Stage: Pre-Treatment
Treatment Information Dissemination and Accessibility
Proactive Interaction and engagement platforms
Treatment En-route
Emotional Response Channels
Acute Care Innovation
Re-engagement: Post-Treatment
Continual Communication & feedback loops
Community Partnerships
Unraveling the ongoing crisis cost perspective: hyper-targeted “value”
of engagement in healthcare is going to be essential in the journey of improving Patient Reported Outcomes (PROs) in the coming days”
Higher cost of prescription therapies Jasper Colin
chronic patients in the US are with costly therapies, dissatisfied and about of them identify as a leading cause of their dissatisfaction.
50%cost of physician and care interactions high
50%
Demand for “hyper-targeted-value” is on the rise.
The strategic ecosystem catering to the patient needs throughout the engagement cycle starts with and continues (but certainly doesn’t end) with the .
patient 04 Clinical Decision Support 01 Patient Programs 02 Modeling Based Segmentation
enrolment & information dissemination care engagement programs 03 Remote Digital Monitoring Get in touch today for more insights /sales@jaspercolin.com