Service centre prospectus

Invest in Moonee Valley Business Process Outsourcing and Service Centres

Economic Development

Welcome to Moonee Valley

Moonee Valley is a truly distinctive hub to establish your Business Process Outsourcing (BPO) and Service Centre operations.

Offering an established and growing professional work force, proven location and sought after lifestyle opportunities supported by a Council open for business.

119 k+ $4.3b 10,255 people live in Moonee Valley. (+1.95%)

businesses operating within Moonee Valley. (+1.7%)

5.16% $7.8m 5.5% 149k+

1.3 m+ 46% 34% 8/10

unemployment rate.

(-12.5%)

people live within a 30 minute drive from Moonee Ponds.

CBD 2

Gross Regional Product. (+1.4%)

16 min 21 min

of Business to Business revenue. (+3.3%)

Moonee Ponds

14 min

commercial property vacancy rate. (-2.5%)

expected population in Moonee Valley by 2036.

34%

Language other than English

of residents hold a certificate level qualification or higher.

of Moonee Valley’s current workforce are employed in service, clerical and administrative duties.

overall satisfaction score rated by Service Centres for their location in Moonee Valley.

Major Service Centre organisations have chosen Moonee Valley for their service operation.

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The tactical location

59

82 Essendon Airport

CAL D

ER

Essendon Fields

Essendon Station

FWY INE

Moonee Valley

Y

R TULL A M A

Moonee Valley is the gateway to the expanding northern and western regions of Melbourne. Both regions are experiencing strong economic and population growth providing Moonee Valley with a growing labour supply and the ongoing benefits of infrastructure investment.

FW

57 Moonee Ponds E CRAI G

Connectivity: The west offers unparalleled rail and road networks running through the region and great access to Melbourne’s three airports.

E LIN

Economic growth: Melbourne’s West is one of Australia’s largest regional economies. Gross regional product grew by 24.8 per cent between 2006 and 2013 (compared with Australia’s GDP for same period of 2.7 per cent).

Northern Region:

RN

Population growth: One of Australia’s fastest growing regions with 33 per cent of Melbourne’s workforce located in Melbourne’s West. The West’s population will grow by 63 per cent over the next 20 years.

BU

Western Region:

82

Population growth: With a current population of 869,000, the region’s population is set to grow between 400,000 and 470,000 by 2031.

Melbourne CBD FREEWAY

Future connectivity initiatives: The north has exciting infrastructure initiatives planned with the potential north-east link freeway, Melbourne Rail Link, including the Airport Rail Link and Outer Metropolitan Ring Road.

TRAM TRAIN

FREEWAY

20 KMS

TRAM TRAIN 10 KM S

Transport Connectivity

3

7

3

22

major tram routes

bus routes

major road arterials

rail stations

N

Source: Plan Melbourne: Metropolitan Planning Strategy, 2014

4

5

Easy access to an emerging workforce

The Moonee Valley location is away from the main centre of the CBD which means less competition to retain staff and therefore lowering recruitment costs.

As Service Centres and BPOs manage more complex customer interactions, the need for a professional, educated and multi-lingual workforce is critical.

Moonee Valley’s demographic profile supports BPO Population Diversity and Service Centre investment with a large, accessible labour pool. Moonee Valley’s population of 119,583 expands to over 1.3 million within 30 minutes drive of Moonee Ponds. The labour pool is relevant to Service Centre needs with 34 per cent of the workforce currently Language in service, clerical and administrative roles. 46 per cent other of residents hold a certificate level qualification or higher. than

34%

English

68 per cent of residents live in Moonee Valley but work outside of the area, many in professional roles with 49 per cent of the population aged between 24 and 49.

These employees are the future workforce for your Service Centre.

A professional workforce is important in supplying to BPO and Service Centre organisations with staff that can manage complex customer requirements.

Population Reach

Moonee Valley population:

119,853 Moonee Ponds Population within a 30 minute drive:

Population Qualifications

Workforce Relevance

1,314,523

% of Moonee Valley Population

30%

26.5% 23.6%

% of Greater Melbourne

15%

13.3%

15%

6

Bachelor Degree or higher

Diploma / Advanced Diploma

Residents who live in the area work outside the area.

49%

8.4% 8.8% 0%

68%

Vocational

of the population is the prime workforce age 24-49.

8%

Community & Personal Service

16% 9% Clerical & Admin

Sales

% of Moonee Valley labour force

9%

Community & Personal Service

12% 7% Clerical & Admin

Sales

% of Melbourne CBD labour force

Sources: Australian Bureau of Statistics – 2011 Census

Moonee Valley’s multi-lingual community is significant with 34 per cent speaking another language. This is important for Service Centres providing a superior experience to a diverse customer base and global marketplace.

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Retain your employees Existing Service Centres in Moonee Valley reported a strong competitive advantage with a low staff turnover rate of 6 per cent compared to the industry average of 32 per cent resulting in lower operating costs from recruiting and training staff.

Moonee Valley is superbly located providing the local workforce with a safe, accessible range of transport networks and availability of facilities and services. While people living in Moonee Valley enjoy a great lifestyle with affordable housing and great access to educational institutions, hospitals, food culture and an abundance of open space.

When selecting a place of employment, the ease and time required to travel to and from work is often a significant consideration. Moonee Valley is serviced by a number of public transport networks and major arterial access. But also the availability of great facilities including cafes, restaurants, health clubs, childcare and retail.

Workforce Stability

32%

The local residents and existing workforce value the features of Moonee Valley making it a great place to live and work. This can significantly benefit the bottom line of your organisation by reducing the costs for recruiting and training staff.

convenienCE

6%

Service Centre Industry staff turnover

Another feature is the vast array of educational institutions including over 60 primary, secondary and tertiary institutions. St Monica’s Primary School, for example, is a sought after feeder school to many of the exclusive private secondary schools in the municipality.

Our Moonee Valley call centre is close to where staff live.

It is a good work site with secure parking at no cost to staff.

Moonee Valley Service Centre staff turnover

60

10 min

educational institutions in the area

drive to Melbourne’s major hospital precinct

Major shopping strips:

- DFO (Essendon Fields) - Keilor Road (Niddrie) - Puckle Street (Moonee Ponds) - Racecourse Road (Flemington) - Union Road (Ascot Vale)

CONNECTIVITY

CBD 8

16 min 21 min

Moonee Ponds

14 min 9

Diverse business precincts

Amenity offering: Childcare facilities LaManna Direct Supermarket

Moonee Ponds and Essendon Fields are two diverse precincts that offer Service Centres different and exciting operational environments to meet your specific needs with lower rental and parking costs than the CBD.

Moonee Ponds

Moonee Ponds is the main commercial hub in the City of Moonee Valley and a well-established Activity Centre for the region. It is located with close access to Melbourne’s CBD and well serviced by public and road transport, enjoying train, tram and bus access.

Moonee Ponds - a premier shopping strip

The precinct is a major employment and business hub with over 550 business, including existing Service Centres such as Foxtel and the ATO. Over 20 per cent of the city’s employment is generated from Moonee Ponds with Public Administration and Safety, Admin and Support Services and Retail the main industry sectors.

CBD

Moonee Ponds

14min

Medical centre and dentist Range of dining and lunch options

Essendon Fields

Essendon Fields is the city’s newest business precinct with unprecedented facilities, space and technology for this area. It boasts optic fibre telecommunications, A-grade office accommodation and excellent transport infrastructure. The precinct is a vibrant business hub with a unique amenity offering that provides opportunity for your Service Centre or BPO to create a purpose built complex to suit.

Essendon Fields was recently recognised by the State Government as a site of state significance and a great place to work with existing tenants reporting marked improvement in staff satisfaction and productivity after moving to Essendon Fields.

Well serviced by public transport

Free private staff shuttle service to and from Essendon train station is offered during morning and evening peak periods.

CBD

10

22 min

Value created within the precinct

Vacancy rate down 2.5% from 2015

tram arrives every 6 minutes from CBD in peak hour

7km

550+

10km 170 from Melbourne CBD

Gym and personal training facilities

12 min

5.5% active businesses

6 min

Essendon Fields

$1.5m

from Melbourne CBD

State of the art office accommodation

The precinct is surrounded by heritage and green spaces and is home to over 170 active businesses including Linfox, Armaguard, Australia Post, The Good Guys and VicRoads.

The employees in the precinct enjoy numerous services and conveniences. Moonee Ponds is regarded as one of Melbourne’s premier shopping strips, with Puckle Street a great destination for food, culture and shopping providing your employees with exceptional lifestyle choices.

16min 21 min

Gym and personal training facilities

6.5km to Melbourne airport

active businesses 11

Office rents lowest in Melbourne’s North West With low vacancy rates in other areas of Melbourne driving rental increases, Melbourne’s North West remains an affordable leasing option with a steady average cost per square meter cost at $253 in the first half of 2016.

Area

Average rent sqm

$467

CBD Inner East Outer East South East North & West St Kilda Rd

$360 $308 $293 $253 $335 $440

Southbank

0 100 200 300 400 500

Source: Colliers International – Research and Forecast Report, First half 2016.

We will make investing easy Moonee Valley City Council CEO, Bryan Lancaster and his Executive Team are committed to supporting business growth to develop the regional economy and create employment opportunities for local people.

Organisations considering Moonee Valley for their BPO and Service Centre investment can be confident the Executive Team and Economic Development unit will provide the very best advice and support.

Moonee Valley offers a number of services to interested organisations including market research data, assistance with site identification, planning facilitation and support in navigating planning legislation. These services can expedite the research and planning 12

process, saving time and money for prospective organisations.

Moonee Valley also has a strong and collaborative relationship with the Victorian Government. It leverages this relationship to assist organisations in building the business case for investment in Victoria, sourcing information and specialised services, and tapping into programs to support investment and local job growth.

A number of organisations such as Foxtel, ATO, IAG and the Good Guys have already chosen Moonee Valley as their preferred location to establish major service centre operations.

Located in the Essendon Fields business precinct, the Insurance Australia Group (IAG) has been operating a dedicated Service Centre in Moonee Valley for six years, employing 180 staff.

Moonee Valley and the Victorian Government worked closely with Foxtel to achieve its premier location. Foxtel has been operating from Moonee Valley for over 20 years and 90 per cent of staff located at the site are employed in Service Centre functions.

IAG has experienced low attrition and high attendance rates from its Service Centre staff.

The operation includes head office functions and service functions include: customer enquiries, customer acquisition (telemarketing), help desk and technical support, billing and receipting and back office functions.

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For more information on Moonee Valley City Council as your BPO or Service Centre destination please contact the Economic Development unit: Phone: 9243 8866 Email: business@mvcc.vic.gov.au Web address: mvcc.vic.gov.au/business

National Relay Service 13 36 77 or relayservice.au

Moonee Valley City Council 9 Kellaway Avenue | PO Box 126 Moonee Ponds VIC 3039 Telephone 03 9243 8888 | Facsimile 03 9377 2100 Email council@mvcc.vic.gov.au | Website mvcc.vic.gov.au