Mercene, J.V. (2015). Palakasan at media: Analyzing the sports media agenda on the Philippine nation

Table 4. Number of articles per event (n=609) Event 2013 SEAGAMES 2014 ASIAN GAMES 2015 SEAGAMES TOTAL

% 32.35% 32.51% 35.14% 100%

Reporters from the three (3) national broadsheets wrote more results-based stories across all three events as shown in Chart 5. However, with a slight decrease of resultsbased stories during the 2014 Asian Games coverage, there was an increase in the number of primer or preview stories on the athletes who competed. The same trend was found on the national sports stories. This may be due to the fact that Asian Games had higher stakes since it involves more nations in the whole of Asia. Preparations may be relatively more intense because of a higher level of competition among athletes. Chart 5. Topic of article per event (n=609) 69.04% 60.75% 55.56%

27.27% 16.75% 12.18%

23.83%

16.67% 10.28% 5.14%

2.03%

2013 SEAGAMES

0.51%

2014 ASIANGAMES

NATIONAL SPORTS

PRIMER

RESULTS

2015 SEAGAMES OTHERS

Mercene, J.V. (2015). Palakasan at media: Analyzing the sports media agenda on the Philippine nation

Published on Dec 17, 2015

Jason Mercene

About

This research probed the extent to which sports news coverage was able to reflect the perspective of stakeholders in terms of the performance of Filipino athletes. Using Agenda-Setting and Framing as theoretical anchors, it specifically examined the leading print media (i.e. Philippine Daily Inquirer, Philippine Star, Manila Bulletin) in tackling the Philippine’s poor performance in international sport events over the years. Results showed that media heavily publicized the event but most of the articles remained to be factual, straightforward, and positive. Episodic frame were normally used in the coverage, suggesting that the media has minimal intention to describe the bigger picture and to discuss the root causes of problems. Insights from athletes and officials on how they view the current situation of sports in the country were also explored. This study revealed that aside from budget, internal and external elements were cited as hindrances in attaining good results from the sporti

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