Mercene, J.V. (2015). Palakasan at media: Analyzing the sports media agenda on the Philippine nation

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Treatment

Tone towards stakeholders

Gender of stakeholders

Age of stakeholder

Socio-economic status

Experience of national athletes

Straightforward

Does not mention any angle of the event in focus

Comprehensive

Going beyond the results and data of the event/result, has multiple sources and varying perspectives/opinions Code 2 Neutral if it didn’t mention anything on the stakeholder

1 – Positive 2 – Neutral 3 - Negative 1 – Male 2 – Female 3 – LGBT 1 – Young 2 – Old 3 – Not mentioned 1 – Rich 2 – Middle-class 3 – Poor 4 – Not mentioned 1 – Veteran 2 – Rookie 3 – Regular 4 – Not mentioned

Position held

1 – High 2 – Middle 3 - Low

Performance

1 – Good 2 – Fair 3 – Poor 4 – Not applicable 1 – Impressive 2 – Disappointing 3 – Not applicable

Young – 30 and below Old – 31 and above Distinguished thru attribution of the personality

Veteran – participated in at least four editions of SEA or Asian Games Rookie – first time competing in SEA or Asian Games relative to the event High – officials ranked as senators, congressman, chef de mission, commissioner of PSC Middle – director and head of national sports organizations Low – coach, assistant coaches of national sports teams Score Fair if the article doesn’t mention positive nor negative description on the results Score not applicable if the result is expected


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