Jason Binn and DuJour Media: a masterclass in blending print and digital luxury

BUSINESS

JasonBinnandDuJourMedia:a masterclassinblendingprintanddigital luxury

By JonStojan Published October31,2024

PhotocourtesyofJasonBinnandDuJourMedia

Opinionsexpressedby DigitalJournal contributorsaretheirown.

JasonBinn,thepublishingpowerhousewhopracticallytrademarked“glossy,”has aknackforknowingwhattheultra-wealthycravebeforetheyevenrealizeit.With DuJourMedia,he’snotjustdefyingtheprint-is-deadnarrative,he’srewritingit.But makenomistake,Binnisn’tclingingtothepast.He’sembracingthedigitalrealm withastrategyaspolishedasaPatekPhilippeandasimpactfulasapowerlunch atTheFourSeasons.

DuJour,inBinn’svision,transcendsthetraditionalmagazineformat.It’sa360degreeluxuryecosystem,acuratedexperiencethatseamlesslyblendsthetactile allureofprintwiththedynamismofthedigitalage.Thinkofitastheperfect marriagebetweenavintageDomPérignonandaTeslaModelX–classicyet cutting-edge.

Here’showBinnisbringingthis

Print:Thefoundationoflegacy:Inaworldofephemeraldigitalcontent,the printeditionofDuJourisasymbolofpermanenceandprestige.It’sa collectible,aconversationstarter,aphysicalmanifestationoftheluxury

lifestyle.Thisiswhereyou’llndthelong-formnarratives,thestunning photographyandthedeepdivesintotheworldoftheelite.

Digital:Theengineofengagement:DuJour’swebsiteisahubofcurated content,deliveringamoreimmediateandinteractiveexperience.Thinkshort articlesonthelatesttrends,breakingnewsfromhighsocietyandthose shareablequizzesthatrevealyourinnerbillionaire(IgotMusk,naturally).

SocialMedia:TheAmplierofInuence:DuJour’ssocialmediaisahow-to onbuildingcommunityandexclusivity.It’snotjustaboutpostingpretty pictures;it’saboutgivingaglimpsebehindthevelvetrope,connectingwith inuencersandmakingtheauentfeelliketheybelong.

Video:TheCurrencyofAttention:DuJourknowsvideoisthekeyto capturingattentionandemotion.From360°toursofprivatevillasto interviewswithindustrymoguls,videocontenttransportsreadersintothe worldofluxury

Interactive:TheCatalystofConnection:DuJour’sdigitalplatformsare designedtobeimmersiveandengaging.Shoppablevideosallowreadersto buycoveteditemswithoneclick,whilepersonalizedquizzesandinteractive featurescatertoindividualtastesandmakethereaderfeelmoreconnected tothebrand.

TheDuJourdifference:

Binn’ssecretisthathegetsthemodernluxuryconsumer.Heknowstheywantthe tangibleandtheintangible,theclassicandthecontemporary.DuJourdeliversthat duality,amixofprintanddigitalthatspeakstotherenedtastesoftheelite.

Thebottomline:

DuJourismorethanamediabrand;it’salifestyle.Bycombiningprintanddigital, Binnhascreatedaforcethatinforms,entertains,inspiresandconnects.Inthe ever-changingworldofluxurymedia,DuJourisproofthatqualitycontent,smart strategyandknowingyouraudiencestillmatters.

Inthisarticle: Media,print

WRITTENBY

JonStojan

JonStojanisaprofessionalwriterbasedinWisconsin.Heguides editorialteamsconsistingofwritersacrosstheUStohelpthem becomemoreskilledanddiversewriters.Inhisfreetimeheenjoys spendingtimewithhiswifeandchildren.

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