Development & Wellbeing Report
MESSAGE FROM THE GENERAL MANAGER
Message from the General Manager – Player Development Our goal at the AFL Players’ Association is for all of our players to achieve successful careers and lives through football.
contents 01
Player Development
02
Career Transition & Education
Financial Education
04
Wellbeing
05
Research
06
Cultural Diversity
07
Alumni
06
18
20
24
26
29
The Players’ Association’s Development and Wellbeing support services will continue to strengthen and grow in 2013, ensuring AFL players get the support they need to manage the demands of the game and the transition into meaningful post-football vocations.
Brett Johnson General Manager – Player Development
Development and Wellbeing priorities 1. Provide players with the best opportunity to transition from playing AFL into meaningful careers consistent with their skills, training and vocational aspiration. 2. Provide players with the skills, support and services to optimise personal wellbeing during and after their AFL careers. 3. Support former players to lead healthy, prosperous lives post football.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
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03
04
To realise this vision, the Association works hard to ensure that players work in an environment that promotes both sporting excellence and long term personal growth and wellbeing. We also ensure that AFL players are provided with the support and skills they need to manage both the demands of the game and the transition into meaningful post-football vocations. The number of players recognising the importance of undertaking education and training throughout their career has never been greater, and it is fantastic to see the players taking ownership for their personal development and wellbeing and accessing our many programs on offer. Among the many highlights of 2012, this year saw the: • Successful negotiation of a range of player welfare, education and personal development improvements to be delivered under the new Collective Bargaining Agreement (CBA). • Development and delivery of a comprehensive AFL Players’ Association and AFL SportsReady Next Goal Education Pathway - equipping players with the skills and knowledge they need to develop their career outside of football. • Roll-out of the Players’ Associations’ three-tiered wellbeing program pilot in 15 clubs. • First phase implementation of an extensive three part research project, producing evidence to better support clubs and players and shape an inclusive environment that values personal development.
01 PLAYER DEVELOPMENT
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Player development is key to ensuring our players leave the game with their on and off-field aspirations exceeded and feel confident and qualified to make the transition into life after football. A highlight of the player development focus for the year was the delivery of a new Collective Bargaining Agreement (CBA) for players, which had a landmark emphasis on player welfare, education and personal development. After extensive negotiation by the Players’ Association, a comprehensive five year package of player benefits (with a genuine review at three years) was approved by the executive and delegates of the Players’ Association. The CBA included improvements in professional development and wellbeing support, in addition to enhanced outcomes in a range of terms and conditions. Under the new CBA, players will be provided with: • A fixed day off per week to allow them to plan and schedule their personal/professional development activities in advance. • A four hour block per week (in addition to the scheduled day off) in the club schedule for players to engage in off-field development. • Access to a full-time, fully qualified Player Development Manager with no competing football responsibilities who is able to meet the career development and welfare needs of the players. The approved CBA also included increased funding for player education programs, support and wellbeing services, and improvements in the provision of day-off, annual leave and long service leave entitlements. AFL Industry Education Committee The CBA negotiations also developed and endorsed the role, functions and structure of an AFL Industry Education Committee. Meeting twice-yearly, the role of this Committee is to promote
the coordination and consistency of education, cultural and professional development programs, ensuring a critical foundation for the future growth and improvement of the AFL industry.
The Player Development Program is one of the leading career development programs in professional sport – supporting players in the key areas of wellbeing, diversity, financial education and literacy and career transition. Key objectives of the committee include to: 1. Create and foster a culture of professional and personal growth across the AFL industry. 2. Develop an integrated AFL industry approach to education and professional development pathways. 3. Develop, implement and monitor evidence based approaches to strategy, evaluation, compliance and standards for the AFL industry. 4. Promote the importance and value of lifelong education and professional development for all levels and stakeholders in the best interests of the AFL industry. Members of the AFL Industry Education Committee include: • AFL • AFL Players’ Association • AFL Research Board
• AFL Clubs (General Manager Football and Player Development Manager) • AFL Coaches Association • AFL Sports Ready • External representatives. Player Development Manager Forum The Player Development Managers at each club provide crucial support to players - providing players with the skills, advice, support and services to optimise personal wellbeing during their AFL careers. Player Development Managers are supported by three Player Development Regional Managers (PDRMs) who report into the General Manager of Player Development. When it comes to Player Development Manager service delivery, it is vital for the players that minimum standards of service and excellence are maintained league wide. It is also imperative that Player Development Managers are provided with regular professional development opportunities and the necessary training relating to current issues and policy implementation. In light of this, the AFL Players’ Association hosted two Player Development Manager Forums throughout the year. Twenty-three Player Development Managers attended, with representation from all 18 clubs. The main objective of the Forums was to train the Player Development Managers to deliver a wellbeing course on ‘Social Issues and Risks’ to their respective playing group. Delivered to the players in August 2012, the specific learning objectives of the course were to ensure all AFL players have a greater understanding of the issues and risks of illicit drugs and alcohol, and the associated decision making and responsibility that comes with them. Course topics also explored violence against women, gambling and mental health.
PLAYER DEVELOPMENT
01
case study 01
Ashley Brown – Player Development Manager, Essendon
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Entering his second year as Essendon’s Player Development Manager, there are few who have a greater appreciation of the role of the AFL Players’ Association than Ashley Brown. Working with a playing group that represents a range of interests, questions and challenges, Brown liaises closely with Player Development Regional Manager John Hinge to ensure that players have a strong understanding of the plethora of programs offered by the Players’ Association – stretching from wellbeing and personal development services, to education and training grants, right through to financial advice. “For many of our players they are trying to identify what they want to do outside of football,” said Brown. “It’s not always easy and one of the best examples where the Players’ Association has assisted involved a player who had finished the football apprenticeship program but was not very sure what he wanted to do next.
“I contacted John Hinge who worked with him to gain a better understanding of his strengths and interests and eventually got him enrolled in a Cert IV in Sport Development, as well as finding him a job placement in the field. It was a great result and provided the direction he needed. “For me having that extra level of support at the Players’ Association is great as I know I can call on John Hinge when a player needs assistance in any area and be rest assured that they will get the personal assistance they require.” Brown believes this level of service is just another reason the respect for the Players’ Association is continuing to grow, as players become more exposed to the depth of work the Association does for their members. “I think the Players’ Association is beginning to gain the recognition from players that it deserves, and the achievements during the CBA last year have played a big part in this,” said Brown.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
CAREER TRANSITION & EDUCATION
02
02 CAREER TRANSITION & EDUCATION The chance to develop skills and gain insights into areas that will be critical for life during and after football is invaluable. The AFL Players’ Association’s career pathway programs give players that chance, providing them with vital support at the beginning, throughout, and at the end of their AFL careers. 2012 AFL Players’ Induction Camp Over 125 first year players attended the AFL Players’ Induction Camp held in January, gaining valuable guidance to equip them for their journey as AFL players. The sessions were held over the course of two days, led by both past and present AFL players including Andrew Swallow, Paul Licuria, Daniel Pratt, Brent Staker, Marcus Drum, Xavier Clarke and Jamie McMillan. Presentation topics included: • Professional development • Controlling your destiny
• • • • •
My first year in the AFL Setbacks Media Your Association Diversity.
comprehensive support and education programs that will continue throughout the players’ careers and beyond.
Sessions are conducted by past and present players given their firsthand experience of the AFL journey and their understanding of the pressures and pitfalls of life as an AFL footballer. The Induction Camp is now entering its 11th year and is seen as a key opportunity to introduce players to the
AFL Players’ Association and AFL SportsReady Next Goal Education Pathway The AFL Players’ Association and AFL SportsReady Next Goal Education Pathway is a comprehensive trainee based education offering that gives players the academic and vocational skills and knowledge to develop their career outside of football in a meaningful and effective manner.
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Figure 1: AFL Players’ Association and AFL SportsReady Next Goal education pathway uni CERT IV SPORT DEV.
DIPLOMA SPORT DEVELOPMENT
CERT III COP
TERTIARY TRANSITIONS PROGRAM
WHAT’S NEXT? CERT IV BUSINESS
DIPLOMA MANAGEMENT
uni cert iii cop (all players)
cert iv sport dev. or bus.
diploma of sport development or management
general induction program covering a range of areas to help players in their transition to the afl min. 9 months
specific education tailored to meet the needs of afl players both on and off the field. min. 9 months
a comprehensive program that uses project based learning to build players knowledge and skills across a range of sport and management areas. min . 9 months
what’s next? covers career planning, resumÉ writing, vtac advice conducted off site 1-2 days
DIRECT ENTRY WITH cREDIT INTO BUSINESS COMMUNICATION, social sciences, psycholoy, sports mgmt, teaching, sports science, others
tertiary transitions program designed to assist diploma students going to university 1-2 days
Following the vocational pathway (see figure 1), the players commence with the Certificate III – Football Apprenticeship Program, giving them a general introduction to the AFL and helping with their transition into football. Players then have the option to progress to a Certificate IV in Sports Development or Business, and then onto a Diploma of Sport Development or a Diploma of Management. All training provided is tailored to suit the unique needs of AFL players both on and off the field, and build on their knowledge and skills. A career advice and planning session is then provided at the end of the Diploma to help players plan for their career post football. Should they then choose to follow a pathway into university, a Tertiary Transitions program is offered, arranging direct entry with credit into a number of courses, including business, communication, social sciences, psychology, sports management, teaching and sports science.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
2012 Football Apprenticeship Program
What the 1st Year 2012 Football Apprentices said...
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“ I would definitely recommend the program. It gives a great understanding about important skills, provides a boost of knowledge about life outside of football and it’s quite enjoyable. I’d advise players to come in open minded.” This year’s Football Apprenticeship Program saw 100 first year draftees gain a broad understanding and insight into the professional football landscape. Football Apprenticeship – 2012 participating clubs
Fifteen subjects were delivered throughout the year, exposing players to a variety of industry relevant topics. Subjects included Finance, Nutrition, Wellbeing, First Aid, Managing Risk, Media Skills, Public Speaking, IT, Skills and Tactics, Sponsorship and Clinic Management. To gauge player confidence levels in subject areas both pre and post completion of the Football Apprenticeship, quantitative research was conducted. Results indicated a significant increase in confidence reported by players across a number of areas, including being able to prepare for a media interview, preparing a sponsorship proposal, developing a personal budget, running a football clinic and setting appropriate career goals. Players also reported increases in a number of wellbeing areas including basic stress management and identifying their support networks.
“ It gave a better understanding of what it takes to be a footballer, not just playing the game itself. There’s a lot more behind the scenes in terms of organising your life around footy – there’s more to being professional than what I first thought.” “ It provided a lot of lifestyle skills that are useful both in and outside of football. I could take a lot out of each session – skills I can use in the long term – that’s what I found beneficial.” “ I think all clubs should be involved. It’s a good way to keep learning while playing footy.”
CAREER TRANSITION & EDUCATION
02
next goal The Next Goal program offers players practical work and a real life experience in an industry of personal interest. Now in its eleventh year, 20 players are currently undertaking placements across fields as diverse as real estate, livestock, mining and the police force. Importantly, the aim of Next Goal is not to deliver players to their chosen post-football career, but to expose them to different environments and highlight other areas they might like to pursue. The program is also an excellent opportunity to build relationships that can lead to future employment / work experience post completion. Participant feedback captured during the year highlighted the many personal and professional benefits to being involved in the program. 2012 Next Goal Work Placements Player Name
Club
Employer Name
Sam Blease
Melbourne
Jas H Stephens Real Estate
Andrew Collins
Carlton
South Gippsland Livestock
Aaron Davey
Melbourne
AFL SportsReady
Benjamin Dowdell
Adelaide
Exact Mining Services
Aaron Edwards
North Melbourne
Colliers International
Xavier Ellis
Hawthorn
Melbourne Rebels Rugby
Alex Fasolo
Collingwood
SEN 1116
North Melbourne
Colliers International
Adelaide
The Advertiser Newspaper
Michael Johnson
Fremantle
Rio Tinto
Clinton Jones
St Kilda
d’Albora Marinas
Brian Lake
Western Bulldogs
AFL Victoria
Jamie MacMillan
North Melbourne
Commonwealth Bank
David Myers
Essendon
Citibank
Jared Petrenko
Adelaide
Rostrevor College
Jayden Post
Richmond
The Practice Financial Advisers
Brent Prismall
Essendon
AFL Victoria - Western Jets
Aidan Riley
Adelaide
YMCA - SA
Tom Schneider
Hawthorn
Donvale Electrical Services
James Strauss
Melbourne
CB Richard Ellis
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
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Michael Firrito Joshua Jenkins
next goal case study 02
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Alex Fasolo – Next Goal program A natural entertainer with energy, charisma and a quick wit, Alex Fasolo is perfectly suited to a career in the media. Never having been one to rely solely on natural ability, the second year player at Collingwood Football Club has been strategically working behind the scenes to ensure he is best placed to live out his career goal. A major part of this work involved completing his Next Goal placement at Melbourne Radio station, SEN. First learning about the program through Collingwood’s Player Development Manager, Fasolo applied for the placement in January and begun working at SEN in March. He quickly established a cult following and soon launched his own segment, Faz Files, which he hosted with seasoned veteran Daniel Harford on Friday afternoons. Fasolo said the course was invaluable, not only giving him the chance to learn on the job but also providing valuable networking opportunities and an entry into a highly competitive industry. “The experience has enabled me to be in an environment where I get real hands on experience and work with people who I’ve been able to learn so much from,” said Fasolo. “While I’m unsure as to what form of media I prefer – TV or radio – the important thing is that I’ve now got a range of skills and contacts I can continue to work with and build on.”
Despite his placement having concluded, Fasolo plans to continue his relationship with SEN and further enhance the experience and skills he learnt through the Next Goal program.
education: players insight During the year, a targeted research program was conducted with players undertaking the Football Apprenticeship program to gain insight into what they were looking for from a learning program. “We were keen to explore the programs from the important perspective of the players taking part,” reflected Anna Box, Wellbeing & Insights Consultant for the AFL Players’ Association. Responses were sought from 93 first year players (representing all 18 clubs) regarding their
understanding of ‘in-club’ learning, and what would appeal in an education program designed for professional footballers. The top priorities selected by players when considering a learning program were: • Recognition - it leads to a formal qualification • Relevance - the content is specifically tailored for AFL footballers • Delivery – it is delivered by qualified instructors and past players who better understand the context
• Players’ Association Involvement – it is endorsed by or delivered in conjunction with the AFL Players’ Association. Brett Johnson, General Manager of Player Development commented, “We’re proud that our Football Apprenticeship ticks all of these boxes, and that players rated the involvement of the Players’ Association so highly – it reinforces all of the work we’ve done in the education and development space”.
CAREER TRANSITION & EDUCATION
02
next coach Next Coach = 100% success rate of turning graduates into working coaches. The Next Coach program saw 13 current and past players sign on this year to further develop and validate their future coaching philosophies. Under the watchful eye of coaching guru, David Wheadon, players engaged in 14 sessions through the program, received a wealth of knowledge and coaching experience and were challenged to explore what type of coach they want to be.
The Next Coach program is supported by the AFL Coaches Association and AFL SportsReady. The program has been running for four years and has achieved a 100 per cent success rate of seeing every program participant placed in an AFL coaching position on the completion of their playing career.
Program topics include: • Developing a coaching philosophy • Teaching skill • Coaching skill • Role of the Assistant Coach • Strategy and tactics • Opposition analysis • Leadership • Recruiting.
Next Coach 2012 Participants Next Coach Participant
Club
Current Status
Cameron Bruce
Hawthorn
Retired 2012 – Development Coach, Hawthorn
Dean Cox
West Coast Eagles
Current player
Josh Fraser
Gold Coast
Retired 2012
Darren Glass
West Coast Eagles
Current player
Brad Green
Melbourne
Retired 2012 – Midfield Development Coach, Carlton
Antoni Grover
Fremantle
Current player
Lenny Hayes
St Kilda
Current player
Ben Hudson
Brisbane
Ruck Coach, Collingwood
Quinten Lynch
West Coast Eagles
Current player
Adam McPhee
Fremantle
Current player
Aaron Sandilands
Fremantle
Current player
Heath Scotland
Carlton
Current player
Reece Shaw
Sydney
Current player
Next Coach Graduates include: • Adam Simpson – Assistant Coach, Hawthorn
• Shane O’Bree – Assistant Coach, Geelong • Steven King – Assistant Coach, Western Bulldogs • Leigh Brown – Assistant Coach, Melbourne • Brady Rawlings – Development Coach/ Recruiting, North Melbourne
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
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• Simon Goodwin – Assistant Coach, Essendon
next coach case study 03
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Cam Bruce – Next Coach Program
Cam Bruce carved out an illustrious 234 game career with the Melbourne and Hawthorn Football Clubs. In his final year of AFL football he completed the Next Coach program and, upon the announcement of his retirement, accepted a role as a Development Coach Cam Bruce knew that 2012 would be his last year. His career had provided him with many opportunities and he had been planning for the future for some time. With a genuine passion for coaching, he had read with interest the success of the Next Coach program and was eager to learn more. Bruce consulted former graduate and Hawthorn Assistant Coach, Adam Simpson, and quickly realised the curriculum as well as the course’s reputation for preparing players to step straight from playing into coaching was ideal for him.
“I’d seen the statistics and the success rate of players transitioning out of the Next Coach program into jobs at an AFL level was a clear indicator to me that this course was a must,” said Bruce. For Bruce, the Next Coach curriculum was not only invaluable to his coaching skills but he also believed it actually made him a smarter footballer. “It helped me think like a coach and analyse the game in greater depth, and I actually think I became a smarter player,” said Bruce. “It was also really helpful when I was speaking to the younger players as I felt more prepared and able to deliver messages in a more effective manner.” While the course is delivered only to AFL players, the focus is on the principles and philosophy of coaching which can be applied across a range of sports, levels and cultures. “The program is about people management more than anything else,” said Bruce. “One major thing I learnt was that it doesn’t matter how much footy you have played or how much you have achieved as an individual, it will not necessarily directly correlate to your ability to getting the best out of people around you.” Bruce ensured he also gained practical experience, undertaking a midfield coaching role at TAC Cup level with the Sandringham Dragons and a three month coaching apprenticeship with the Hawthorn FC following his retirement announcement mid way through the year. “I loved working with the young guys at both Hawthorn and the Dragons and it helped me refine my coaching philosophy and apply the theory I was learning,” said Bruce. “The course made me reflect on the coaches I have had throughout the years and analyse the decisions they made - what worked and what didn’t and how I would do things in the same position. And this is how you really begin to identify what philosophy you will bring as a coach. “For players considering this course I would highly recommend it, but you need to commit properly to it and have a genuine passion. It is not the type of course you do for a line on the resume. It is something you have to be truly passionate about and fully commit to.”
CAREER TRANSITION & EDUCATION
Sporting Trade Skills Many players are keen to learn a trade to put to work after they hang up their football boots. Responding to this interest, the Sporting Trade Skills program provides a balance of onsite experience and theory, delivered in a timeframe that fits in with their playing commitments. This year, 27 current and past players took part in the Sporting Trade Skills program and engaged in a variety of trade apprenticeships.
As a leader and innovator in the education sector, the AFL Players’ Association has established the Career Skills Program to improve the language, literacy and numeracy (LLN) skills of players. This year over 100 first year players were screened to assess their literacy, numeracy, abstract reasoning and writing skills using the Vocational Indicator tool developed by the Australian Council for Education Research. Players completed an online test and if identified as requiring
Club
Apprenticeship
Chance Bateman
Hawthorn
Carpentry
Eddie Betts
Carlton
Electrical
Paul Chapman
Geelong
Carpentry
Raphael Clarke
St Kilda
Carpentry
Joel Corey
Geelong
Carpentry
David Ellard
Carlton
Carpentry
Thomas Gillies
Geelong
Carpentry
Ben Griffiths
Richmond
Carpentry
James Gwilt
St Kilda
Electrical
Kyle Hardingham
Essendon
Carpentry
Heath Hocking
Essendon
Electrical
Josh Hunt
Geelong
Carpentry
Taylor Hunt
Geelong
Landscape Gardening
Jeremy Laidler
Carlton
Carpentry
Jordan Lewis
Hawthorn
Plumbing
Alik Magin
Gold Coast
Carpentry
Alexander Rance
Richmond
Carpentry
Jarryd Roughead
Hawthorn
Landscape Gardening
Sam Rowe
Carlton
Carpentry
Shane Savage
Hawthorn
Cookery
Liam Shiels
Hawthorn
Landscape Gardening
Dawson Simpson
Geelong
Carpentry
Rhys Stanley
St Kilda
Carpentry
Jeromey Webberley
Richmond
Carpentry
Trent West
Geelong
Carpentry
Brendan Whitecross
Hawthorn
Carpentry
David Wojcinski
Geelong
Carpentry
further development in any area the AFL Players’ Association arranged individualised, tailored tutoring through their national tutor network. Funded by the AFL Players’ Association, this tutoring service was also offered to players who felt they needed additional assistance in any educational area relevant to their career or studies. Through the Career Skills Program, the AFL Players’ Association has made it a priority to equip players with LLN skills that will allow them to participate more fully within their clubs. In developing the program, the Association has also taken into account the need for players to develop LLN skills essential for work and life beyond football.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
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Career Skills program
Participant
02
case study 04
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Jason Burt, Player Development Manager – Hawthorn Career Skills Program
Being a league footballer in this day and age is about far more than just getting a kick on match day. Players are faced with complex game structures, in-depth training drills and tactics and countless meetings covering all aspects of AFL life. As a Player Development Manager, Jason Burt plays a key role in educating the first year Hawthorn players about how the AFL Players’ Association Career Skills Program can help them to better process this information. “For first year players, the new environment they find themselves in is daunting enough, but if they have deficiencies in any literacy or numeracy areas and do not receive the appropriate support, it can be very difficult for them to keep up,” said Burt. “I explain to them that the Career Skills Program is not just about helping those players who record lower scores in these tests, but also understanding the level a player needs to be at in order to achieve their goals. “A player might be a confident public speaker, yet may not have the written skills to articulate his thoughts. At our club a lot of our feedback from players to coaches is written, so it can be very hard for a player to participate in this if he doesn’t feel confident in his own ability to articulate his thoughts. “The Career Skills Program has helped some of our players with this, and the sense of achievement you witness as the player’s confidence grows in this area is incredibly fulfilling.”
Burt says the insight provided by the Career Skills Program’s Vocational Indicator test is also important for Clubs when it comes to delivering game plans and strategy as it highlights the players that may need sessions delivered in alternative ways to enhance their comprehension. “At Hawthorn, our senior coaches strongly believe in the importance of the Career Skills Program and understanding that not all of our players learn in the same way or at the same rate, so we deliver our plans and strategies to reflect this,” said Burt. “Although they feel strongly about players studying outside of football, they also realise that university is not necessarily something that some players are ready for. “Rather than pressing a player about why he is not studying, the Career Skills Program lets our coaches and the Club provide the support and encouragement needed to build up player confidence and skills and help them develop at their own pace.” Recognising the importance of the Career Skills Program, Burt also helps players manage their time to be able to fit the sessions in with their training commitments. “We work with the players to integrate the Career Skills Program in and around their football program,” said Burt. “Providing a supportive environment really helps remind the player that these skills are important – not only to their development but also to their football.”
CAREER TRANSITION & EDUCATION
02
case study 05
Isaac Smith – Next Media program A strong believer in having a passion outside of football, Hawthorn Football Club’s Isaac Smith has been focusing his energies on the Next Media program and gaining an insight into life in the media. was also proactive in seeking an opportunity to write for the Hawthorn Football Club website and believes it helped provide him with a focus outside of footy. “Earlier in the year I probably wasn’t doing all that much outside of football and was getting caught up in it all too much. But once I started the course and began doing some writing it helped activate the mind and gave me a much better capacity to cope with it all mentally,” said Smith. Making the most of his football days off and the flexibility of the program, Smith used his Wednesdays to meet with Adam and Anthony face-to-face and then corresponded via email during the week. “Both these guys have been exceptional to date with the way they find time to work with me, and for any player with a genuine passion to follow a path in the media I would highly recommend this course,” said Smith.
Education and Training Grants
This year, 347 players were allocated over $550,000 in grant assistance to help them with the cost of their study. Nearly half (49%) of those players were putting the grant towards the completion of Bachelor or Masters degrees. Recognising the time constraints of an AFL footballer, the AFL Players’ Association continues to fund player education needs up to three years after the completion of their football career to give players the time to finalise their studies.
To encourage players to explore and pursue formal education opportunities, the AFL Players’ Association provides a range of education grants. Advanced Diploma (4) Associate Diploma (1) TAFE – Certificate 4 (50)
TAFE – Certificate 3 (36) Single Unit (2)
education & training grants by qualification
Short Course (37)
Graduate Diploma (7) Graduate Certificate (4)
Bachelor (159)
TOTAL
Professional Qualification (13) Masters (11)
Computer grants
347 Diploma (23)
All first year players are given the opportunity to apply for a $500 computer grant to assist with their training and education technology needs. 2012 saw over 90 players successfully apply for computer grants, with nearly $50,000 allocated to players.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
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The Next Media Program, introduced in 2011, has been designed specifically for players who have a genuine interest in pursuing a media career and provides them with a chance to develop practical workplace skills. The program focuses on providing insight into both the print and radio worlds of media, with media personalities Adam White and Anthony Hudson performing the role of mentors for participants. “I’ve always had a fascination with the media and when the opportunity to take part in the program arose, I jumped at it,” said Smith. “Working with Adam and Anthony has provided me with an insight into how their jobs differ and helped me begin to think about a direction I might want to follow – both during and post my football career.” Smith, who is currently half way through the course,
Development Engagement It is vital that players engage in work, study and professional development to ensure they are getting a healthy balance of on-field and off-field experience. Statistics indicate a high level of player engagement in further education:
Player Development Engagement in 2012 250
Career Skills Program Induction Program University
208
TAFE
191
200
Short Course Work Placement PA Coaching Courses
25%
of all players completed a Certificate or Diploma
Professional Qualification Trade
150
Own Business Work
118
23
%
UNDERTOOK a university or post graduate qualification in 2012
Industry Leadership Programs
100 77
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70
This high level of engagement is thanks in part to the Player Development Managers, who help the players with a range of education assistance – from course applications and education grant submissions, right through to balancing the demands of study and football.
74
52 50
37 22
22 4
0
40
CAREER TRANSITION & EDUCATION
02
Retired and delisted players
In 2012, the AFL Players’ Association conducted over 100 player support meetings with retired and delisted players, overviewing player entitlements, opportunities and future directions. Career counselling and planning sessions are provided to all members who want to continue developing their career post football. Working with
their Player Development Regional Managers, members are encouraged to make informed career choices and develop a plan for the future. They are also provided assistance with study requirements and job preparation tools, including resume preparation, job search skills, interview skills and application review.
Past players also have access to Education and Training Grants for up to three years post retirement or delistment, with grants being offered in July and October each year. In 2012, over $240,000 in education and training grant money was allocated to past players. Retired and delisted career path In 2012, nearly half (48%) of all delisted and retired players chose a combination of work and football (28%) or work, study and football (20%) as their career path.
Re-Rookied 8%
Work 8% Study 2%
Re-Drafted 3%
Work and study 2%
Other 9% Travel 1% Coaching 3% Own business and football 1%
Retired and delisted career path
Work and football 28%
Own business 2%
Work, study and football 20%
Study and football 13%
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
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One of the key goals of the AFL Players’ Association is to provide real and valuable assistance to retired and delisted players during their transition towards life after AFL football.
03 FINANCIAL EDUCATION
A solid understanding of financial strategies is fundamental to developing positive, lifelong financial habits. The AFL Players’ Association provides a range of financial services and programs to help players best manage their money. | PAGE 18 |
MANAGING MY MONEY 1 To help AFL first year and rookie list players establish and develop vital financial literacy skills which they will
2012 managing my money 1 club participation
use both during and beyond their football career, the Managing My Money Program was delivered to 134 participants across 17 clubs during the year. Conducted by Mark Porter of Zest Wealth Advisers and Brad Wira of Shadforth Financial Group, the two hour session covers a range of topics, including: • Establishing good financial habits • Setting financial goals • The role of a financial mentor • Investment types • Passive income • Tax • Superannuation • Insurance • Maintaining a positive credit rating • Common financial traps for AFL players. One-on-one meetings are conducted following the workshop to help players with their financial plan and assist them to identify any potential financial issues. These meetings also help players establish a relationship with a trusted financial adviser that they can call on in the future for ongoing assistance if required. During 2012, 96 one-on-one meetings were conducted with players.
2012 managing my money 2 club participation
Managing My Money 2 Building on the Managing My Money workshop and one on one follow up meeting, Managing My Money 2 is targeted at third and sixth year players, and focuses on investment options and investment strategies during and post an AFL player’s career. Delivered to 90 players across 11 clubs during the year, the two hour session covered: • Investment types - Shares, managed funds, structured products - Property – residential, commercial, developments - Small Business • Investment strategies • Investment vehicles • Borrowing money • Exit strategies • Tax • Superannuation • Insurance • Common financial traps for AFL players. A one-on-one meeting is encouraged, and this provides the opportunity for any player who needs assistance with their finances or simply wants to refine their current financial plan of attack.
FINANCIAL EDUCATION
Advanced Member One-on-one Service
03
At any point in their careers players can use the Advanced Member One-on-one Service to review their investment strategy. This service can include general education about investing, strategies and structures, or may even be a second opinion on a financial plan or business opportunity.
Financial Health Checks
• Tax returns • Player Retirement Account.
Independent financial advice The AFL Players’ Association also provided support to members who required extra financial assistance and education during the year.
Advice is provided according to individual circumstances, but can include support with cash flow management, understanding net earnings after tax and superannuation, or how to improve spending habits via strategies and structures. The service also extends to crisis management where cash flow will not meet debt obligations, and can involve an assessment of investments and advice around appropriate exit strategies.
Financial initiatives planned for 2013 FINANCIAL BENCHMARKING The AFL Players’ Association is in the process of developing a Financial Health Audit framework and association measurement tool. The framework and measurement tool will allow us to benchmark financial milestones of AFL players throughout their careers. It will also assist us in benchmarking financial literacy across varying player demographics. The findings of the benchmarking exercises will then be used to inform and develop an enhanced financial education program. PROGRAM DEVELOPMENT The enhanced financial education program will build on the current workshops and address any areas identified
as priorities by the benchmarking exercise. The revised program will also include innovative and user friendly resources for players to embed learning in their daily lives and promote desired behaviours. GUIDED DECISION MAKING The Players’ Association is preparing to introduce the first Financial Advisers Accreditation Program in Australian sport. Accredited financial advisers will be required to meet minimum standards of qualifications and experience, participate in the Financial Education & Literacy Program, be bound by a tailored code of practice and contribute to annual benchmarking data collation.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
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Retired and delisted players are encouraged to meet with the AFL Players’ Association’s financial educators for a Financial Health Check (FHC) to assist them with their financial transition from the AFL. During 2012, 62 players sought a FHC to prepare their transition, with the review tailored to meet each individual’s personal financial needs. Common topics examined include: • Cash flow management and budgets • Debt management • Investments • Financial goal setting • Superannuation • Insurances • Estate Planning
Past Rookie 3%
04 wellbeing
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The holistic wellbeing and mental health of AFL players is high priority of the AFL Players’ Association. Testament to this is the quality of our programs and the level of player engagement in our services. The Players’ Association provides an independent National Network of Consultant Psychologists for players to access regarding any wellbeing issues they may experience as they deal with the inevitable stresses that come with being an elite athlete. This network provides a crucial role in the support of players, providing industry knowledge and psychological expertise to players in a confidential environment that is away from their workplace. Players have a growing understanding of the relationship between mental wellbeing and performance – both on and off the field – and as such have welcomed the comprehensive support provided by the AFL Players’ Association.
2012 Top Wellbeing Referral Reasons For Players 1. Anxiety/depression 2. Relationship 3. Stress 4. Medical/injury
Current 65% Rookie 19%
2012 referrals by player status Past 13%
“ Players are being more proactive about their wellbeing and visiting the psychologist, not just to address any mental health concerns but to make the most of their potential and be the best they can be in all aspects of life.” – Dr Jo Mitchell, Wellbeing Services Manager. Wellbeing Programs Season 2012 saw the pilot of the AFL Players’ Association’s three-tiered wellbeing program rolled out for the first time, with 15 clubs choosing to access elements of the program best suited to their playing group. A 2010 Mental Health Audit of the playing group helped identify the gaps and opportunities to better meet player needs from a program and education perspective. By understanding more about the overall wellbeing of players, the AFL Players’ Association has been able to deliver appropriate services more effectively. Three programs were tailored to meet specific needs identified in the audit, each designed in conjunction with an external provider brought in for their specific expertise. The programs are delivered by former players, AFL Players’ Association
Player Development Regional Managers and psychologists or a combination of these three groups. The year also saw the training and certification of program facilitators who completed an official qualification in Workplace Training and Assessment. The programs are designed to complement each other and are available to clubs on an individual or group basis, depending on the needs of the club. Such flexibility is important, as clubs are able to meet the needs of their unique playing group and complement the programs they already provide internally within the club. Guided by the belief that there is no ‘one size fits all’ when servicing the playing group of 18 clubs, the Players’ Association aims to work with clubs in prioritising the wellbeing of players.
“It is of the utmost importance to the AFL Players’ Association that players are central to the design and implementation of wellbeing services, as we believe that such a focus means improved support and greater uptake.” – Dr Jo Mitchell, Wellbeing Services Manager.
WELLBEING PlayWell The PlayWell program, developed in partnership with healthmaps, is tailored for first and second year players to assist them in developing crucial stress and anxiety coping techniques and help deal with the increasing pressures of playing AFL football. The program sets a framework for vocational, social, emotional, physical and psychological health. Fifteen clubs offered the program in 2012, providing players with a detailed understanding of the importance of mental and emotional development.
2012 PlayNow club participation
04
PlayWise Developed in conjunction with headspace, PlayWise is a mental health literacy program for club leaders and emerging leaders. The program develops confidence and skills in recognising problems with mental health in others, how to approach and discuss wellbeing issues with other players, and introduce appropriate referral pathways. Seven clubs ran the program in 2012.
2012 PlayWise club participation
2012 PlayWell club participation
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PlayNow PlayNow is a psychological skill development program created specifically for AFL players in their third and fourth years with the aim of introducing mindfulness skills to help promote player wellbeing, mental health and performance. Mindfulness is a practical skill which can be applied by players on or off-field to improve emotional, psychological and social wellbeing, enhance sleep quality and reduce stress. The program was delivered at eight clubs during the year. The PlayNow program was developed in conjunction with MindSetGo, a consultancy specialising in mindfulness, performance, and wellbeing psychology.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
case study 06
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Marcus Drum – PlayWell
Marcus Drum knows the challenges of an AFL career better than most. Over the six seasons that he played at both Fremantle and Geelong he managed to play only 22 games after being constantly plagued by serious injuries. In his role with the PlayWell Program, Drum speaks to young players about the importance of developing techniques early in their career to cope with the challenges that come with being an elite athlete. The holistic wellbeing of AFL players is crucially important to the AFL Players’ Association and through the PlayWell program young players are provided the techniques required to better manage the stress and mental challenges associated with being an AFL Player. Over the course of the 2012 season, Drum worked alongside other former players including Heath Black, Xavier Clarke, Anthony Corrie, as well as AFL Players’ staff, in co-facilitating the PlayWell Program at Carlton, Essendon, Fremantle, Gold Coast, Sydney and West Coast. Drum’s positive experiences in delivering the program align with his passion for the topic, and his enjoyment mentoring young players. “I think the relevance of this program is paramount, as the industry is continually evolving and the pressure and demands on players are greater than ever before,” said Drum. “The activities undertaken throughout this program are well received by the players and clearly provide them with a range of important tools to be able to reflect and assess themselves throughout their careers.”
Consultant Network The Players’ Association has a strong network of psychologists around the country to provide confidential wellbeing services to players. Psychologists network • Julia Butt – WA • Simon Lenton – WA • John Baranoff – SA • Michael Martin – NSW • Dean Janover – Carlton, Geelong & Essendon & Collingwood • Michael Inglis – Bulldogs, North Melbourne & Hawthorn & Richmond • Luke Henderson – Melbourne & St Kilda • Mette Parkinson Gilligan – QLD
WELLBEING
04
Spotlight on… Dr Jo Mitchell, Anna Box and Jennifer Ashton – Wellbeing Services Team AFL Players’ Association Dr jo mitchell
Anna Box
Anna Box joined the AFL Players’ Association in 2012 and is passionate about incorporating player insights to tailor programs and strengthen communications across the board. A registered psychologist with over 15 years experience, Anna began her
jen ashton
Jen Ashton joined the AFL Players’ Association in 2010 as Coordinator for the Player Development Program and was recently enticed over into the role of Wellbeing Coordinator for the Wellbeing Services Team. In this new position Jen will continue her pivotal role liaising with the wellbeing consultants, players and clubs to ensure high quality mental health, wellbeing services and programs are being delivered. Jen has previously worked for one of Melbourne’s top law firms in the Sports Law team and is a real sports enthusiast.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
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Dr Jo Mitchell joined the AFL Players’ Association in 2009 as a psychology consultant before transitioning into the Wellbeing Manager role at the end of 2012. Jo is a clinical psychologist with a PhD in the science of wellbeing. Her passion is to help people proactively manage their mental health and happiness using evidence based approaches such as acceptance and commitment therapy (ACT), mindfulness, and integrating the latest wellbeing science research. With a strong background in the sports industry, Jo spent the first decade of her professional career working for the likes of Auskick, Orienteering Tasmania and the Tasmanian Coaching Centre. A move to London in 1998 resulted in working for the UK Sports Council and British Olympic Association helping to establish a National Athlete Career & Education (ACE) Program. Back home in Australia, Jo has worked in a variety of clinical psychology roles, including as a Research Fellow at Monash University, where she conducted clinical trials for the treatment of anxiety and trauma. Academically, Jo has a Masters in Clinical Psychology and a Doctorate of Philosophy. She is a registered psychologist and is a member of the Australian Psychology Society (APS) Clinical College. Outside of her work at the Association, Jo is a Board Member of the APS Melbourne Branch, Chairman of Grow International, and Director of a wellbeing and performance company, The Mind Room. She is a sessional lecturer at Monash and Swinburne Universities and loves presenting on a range of positive psychology topics.
career working in mental health and disability for the Department of Human Services, as well as gaining experience in psychometric testing, drug and alcohol rehabilitation, and rural community health. She has developed a passion for people’s narratives and insights, prompting a move into communications psychology. Here she combined the evidence based principles of positive psychology and acceptance and commitment therapy (ACT) with communications strategy to work with clients around issues of identity, engagement, and thriving. Anna worked across the community with various stakeholders and clients in her role as Research Director and Partner in the Australian arm of a global research and strategy organisation, and remains a regular contributor to her specialist qualitative field. Academically, Anna completed her honours in Psychophysiology and her research thesis in electroencephalography (EEG) and acquired brain injury (ABI) before completing post graduate studies in Health Psychology. She is a member of the APS, Association for Contextual Behavioural Science and the International Postiive Psychology Association. Beyond her role at the Players’ Association, Anna consults with business and individuals regarding branding and positive psychology; and loves presenting on a range of topics involving communications and identity.
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research
• The players’ support of an industry wide ‘set day off’ for personal and educational pursuits.
05 research To ensure players are equipped to best realise their potential through education, training and personal support, a clear understanding of the influence of off-field activities and on-field performance is crucial. In line with this, the AFL Players’ Association has commissioned the Australian Catholic University, through funding from the AFL Research Board, to further investigate the relationship and undertake extensive research into the area.
Factors contributing to the quality of a player’s involvement in (noncompulsory) off-field activities were found to include:
• Interest in the activity • The activity’s ability to take the player’s mind off football • Ease of scheduling and the time to ‘fit in’ the activity • Having friends within the activity (unless it is individual, e.g., surfing) • Seeing the purpose of the activity. Factors within the club environment that contributed to the support of players’ off-field lives were: • The club’s recognition of the player’s life outside football • The quality of the player’s relationship with the Player Development Manager • Player development being taken seriously within the organisation • The provision of a variety of ‘genuine’ opportunities for player involvement • Players being encouraged to engage in activities but not forced to • Positive living arrangements for the player • A feeling of ‘social comfort’ with other players and staff regardless of career stage and status • The encouragement to sample different off-field activities as opposed to pressure to make specific choices to commit to activities. Other interesting findings of note included: • The players perceived importance of the credibility and status of the Player Development department • The importance of the Player Development Manager being separated from on-field duties
Phase two of the project will involve extending these early findings into the development and validation of two survey instruments in order to generate accurate data across the league. The purpose of the surveys will be to first measure the type, time spent in, and quality of engagement by players in non-compulsory off-field activities. The second instrument will provide a measure of club culture that can be used to find out what it is that allows players to perceive their club as supportive of rather than indifferent to their off field lives and activities. These instruments will be developed and validated in co-operation with the clubs and their players. They are also likely to become valuable resources for both clubs and the AFL Players’ Association in developing understanding and awareness of what makes for a more player supportive club. The third and final stage of the project will involve the administration of a league wide survey that aims to provide: 1. Increased understanding of players’ off-field activities in the contemporary game 2. Insights as to how the programs of the AFL Players’ Association and the clubs are seen as supporting players’ legitimate off-field interests. 3. An initial awareness of some of the relationships between investment in player off-field activities and performance on the field. The AFL Players’ Association and Australian Catholic University team look forward to working with the AFL clubs and players in 2013 and welcome feedback and discussion from any players and club staff at all stages in the project. A respect for both club and player confidentiality will be a core principle throughout the project as will be the goal of returning results and findings for the benefit of both players and their clubs.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
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There has been plenty of anecdotal support from athletes and coaches in various sports indicating that both having interests outside of professional sport (i.e. a work life balance) and preparing for a post-athletic career are beneficial for performance. In reality, however, there has been little scientific research showing the link. Associate Professor John Saunders and PhD scholar Matthew Pink from Australian Catholic University in conjunction with the AFL Players’ Association are seeking to shed light on the relationship between players’ off-field lives and on-field performance league wide. A complex relationship with a number of variables to consider, the researchers hope to gain an understanding of whether immersion in off-field educational and recreational activities influence the on-field performances of players and under what circumstances. Conducted in three phases, the first study involved a holistic cultural analysis of a club that successfully cultivates both off-field engagement and on-field success. The purpose of phase one was to confirm the variables that comprise the off-field activity and onfield performance relationship. To gather the data, the researcher was immersed in the club for a period of two weeks, conducting interviews with players, staff, and observing the club functioning.
05
06 CULTURAL DIVERSITY
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The AFL Players’ Association is committed to developing and supporting players from Indigenous and multicultural backgrounds to ensure they maximise their opportunities on their AFL journey and do so having their individual needs met. This year, the Association surveyed all players with the aim of improving programming for players through a stronger understanding of cultures. The survey confirmed that in 2012, 9% of AFL players were Indigenous or of Torres Strait Islander descent and represented 41 language and/ or cultural groups. Indigenous players represent a diverse range of language groups across the country, the different language groups each have their own distinct traditions and culture and can differ greatly between each group. The largest cluster of players is from the Noongar (Southwest Region of WA) cultural group, where 33 players originate from. 14% of the 2012 playing group were from multicultural backgrounds, with players coming to Australia from as far as Brazil and Sudan. In addition to English 5% of players spoke another language. The AFL Players’ Association has been and will continue to support these Indigenous and multicultural players get appropriate programming support during their football career, while promoting and celebrating the diversity their cultures bring to the game. Indigenous Player Education Certificate III in Education (Aboriginal and Torres Strait islander) C3258, Certificate IV and Diploma in Education Support The Certificate III in Education Support (ATSI), Certificate IV in Education Support and Diploma of Education Support have been developed by RMIT University on behalf of the Players’ Association. The three courses were devised to assist our Indigenous players in achieving the qualifications required to gain employment in a range of
Indigenous community and education settings or in organisations that run Indigenous community projects. Specifically, the courses equip players with the necessary skills to: • Work as an employee in an educational service providing support to students and colleagues in accordance with industry protocols and Aboriginal and Torres Strait Islander cultural protocols
• Provide teaching/learning assistance within early childhood, primary and high school environments • Provide general teaching/learning assistance within community recreation, early childhood, information technology, visual arts, storytelling, filming, Indigenous language research, disabilities, administration or library environments, depending on elective choice • Provide general teaching/learning assistance within the early childhood, primary and high school environments • Act as a cultural liaison officer, assisting in development of community and school partnerships. This year, 21 players were enrolled in the program, completing one of the three courses on offer.
Student
Club
Program
Tony Armstrong
Sydney
Cert IV in Education Support
Matt Campbell
North Melbourne
Cert IV in Education Support
Allen Christensen
Geelong
Cert IV in Education Support
Alwyn Davey
Essendon
Diploma of Education Support
Courtenay Dempsey
Essendon
Diploma of Education Support
Cruize Garlett
North Melbourne
Cert IV in Education Support
Jeff Garlett
Carlton
Diploma of Education Support
Jarrod Harbrow
Gold Coast
Diploma of Education Support
Josh Hill
West Coast
Diploma of Education Support
Lewis Jetta
Sydney
Cert IV in Education Support
Malcolm Lynch
North Melbourne
Diploma of Education Support
Liam Patrick
Gold Coast
Cert IV in Education Support
Cyril Rioli
Hawthorn
Diploma of Education Support
Patrick Ryder
Essendon
Diploma of Education Support
Mathew Stokes
Geelong
Diploma of Education Support
Richard Tambling
Adelaide
Diploma of Education Support
Lindsay Thomas
North Melbourne
Cert IV in Education Support
Gibson Turner
Richmond
Cert III in Education Support
Kirk Ugle
Collingwood
Cert IV in Education Support
Travis Varcoe
Geelong
Diploma of Education Support
Daniel Wells
North Melbourne
Cert IV in Education Support
Outside of football, many of these players are involved in Indigenous community projects focused on supporting children and/or teenagers within community organisations or in schools. The program further strengthens their contribution and equips them for the future should they decide to transition into a similar role on a full time basis.
cultural diversity
The Executive Certificate in Player Welfare & Development is made up of four modules, each of three hours duration: • Module 1 – Mentoring Teammates • Module 2 – Supporting and counselling players • Module 3 – Providing leadership and direction • Module 4 – Presenting your player development management experiences. The final module will involve participants presenting their experiences via a video presentation to an invited audience of senior members of the AFL community to further highlight the important role that is undertaken by many Indigenous players in the AFL. This will be followed
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Player Welfare & Development Executive Certificate The importance of the role played by the senior Indigenous players at each AFL club in supporting, leading and mentoring the younger indigenous players has been pivotal to the increased retention and performance of Indigenous players in the AFL. To recognise and support players in this role, an Executive Certificate has been developed by the Players’ Association along with former players Xavier Clarke and Matthew Whelan, player Aaron Davey and AFL Sports Ready, working with the Director of Education. The course will focus on the experiences of the participants and will build an understanding of the skills and knowledge that they have developed and a framework in which they can further enhance their role at their club and their future career opportunities. The course aims to provide three key benefits to participants: 1. Recognition of the role senior Indigenous players play within their club. 2. Provision of an education pathway and a role in Player Development at an AFL Club. 3. Career Development through identification of the skills developed and their importance in the workplace.
06
9
%
14
%
of AFL players are Indigenous or Torres Strait Islander
of AFL players are from multicultural backgrounds
As at 31 Oct 2012 based on 843 players on AFL Lists.
by a graduation ceremony and presentation of the certificates. The course is set to commence in 2013 and AFL Sports Ready is offering scholarships to Senior Indigenous AFL players (past & present) to complete the Executive Certificate in Player Welfare & Development at no cost.
The AFL Players’ Association Indigenous Advisory Board is the first of its kind in Australian sport, and was established by players to continue to improve the AFL landscape for Indigenous players. The Advisory Board liaises directly with the Players’ Association to provide guidance on the development of the programs and support services which directly relate to Indigenous players within the AFL.
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
cultural diversity
case study 07
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Aaron Davey – AFL Sportsready In 2012, Melbourne’s Aaron Davey completed a Next Goal Placement with AFL SportsReady, working one day a week from their office in Victoria Park. Davey bought a wealth of experience and knowledge to this role and helped the organisation develop the Executive Certificate in Player Welfare and Development. Aaron Davey has played over 150 games at the elite level. He has been a leader not only within his club, but also within the AFL industry and more broadly the community – representing Indigenous AFL players and becoming a prominent member of the newly formed Indigenous Players’ Advisory Board. It was this knowledge that proved invaluable during his time at AFL SportsReady where he worked closely with former AFL players Xavier Clarke, Matthew Whelan and the Director of Education, Matt Scholes, to develop a new Executive Certificate in Player Welfare and Development. The program aims to recognise the significant role that senior Indigenous AFL players undertake in supporting, leading and mentoring younger players within a football club. “Within footy clubs a lot of the more experienced Indigenous players already help out the younger guys by sharing their advice and experience, and in many ways play the role of a mentor,” said Davey. “When I first arrived at Melbourne I was quiet and shy and often a little bit homesick, but I was lucky I had Matty Whelan who made me feel at home. Throughout my career, players like Byron Pickett and Shannon Motlop also played this role. “In developing the Executive Certificate in Player Welfare and Development, we are looking to identify and formalise these roles, helping these leaders get formal training to better equip them to play this role, and providing the young players with something to strive for. “This training is also perfect post football in the event that they decide to stay involved with the club in an official role such as a Player Development role or Indigenous Liaison Officer. “It is vital to keep these guys involved in the game and around clubs as they have the respect of their peers and the young indigenous players coming through the system. Not only do we not want to lose their experience, but we also want to give them the skills that they can then pass on as a legacy to the younger generation.”
Davey also believes the skills he developed during his placement will help him in the next phase of his career and beyond. “If I eventually end up working in community programs and projects, all of the skills I have learnt in this process, such as costings, project management and improving my computer and presentations skills, will be crucial to these roles,” said Davey. During his placement, Davey also played a key role in helping shape a new Corporate Career transition programs for AFL Indigenous players. SportsReady have been working on the proposal for some time and found Davey’s insight integral to the planning. “We have discussed this concept on many times, but the insight Aaron was able to provide as a current Indigenous Player and the vision he presented have actually reshaped what we are looking to create, so he has been invaluable,” said Chris Heelan, General Manager – Indigenous Employment Program. “Our experience with Aaron was exceptional and he went over and above the requirements of the placement. I think this really helped him too as he learnt new skills and will be well prepared for the day when he decides to hang up the boots and begin a second career.” Davey’s placement required a minimum 120 hours and during this time he was also involved with a number of the Indigenous programs SportsReady offer, acting as a role model and mentor to many of the young kids who are currently undertaking traineeships with the organisation.
alumni
07
07 ALUMNI The AFL Players’ Association’s Alumni is designed to provide a range of benefits to past players and recognise their contribution to the game.
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Benefits of Alumni membership include access to health and wellbeing services, continuing education and financial services. Being part of the Alumni support network also creates important social connections, as friends and teammates from different eras come together at past player events held during the year. This year saw 40 Alumni get together at the EJ Whitten legends game, including eight members of the 1954 Footscray Premiership team. Over 70 Alumni also came to enjoy the surrounds of the Sofitel for the 2012 Madden Medal. The AFL Players’ Alumni Advisory Board met three times throughout the year to discuss the overall direction of the program. The Advisory Board includes members from each of the AFL Club players associations. In conjunction with each advisory board meeting, a President’s Forum of all the Past Player Associations was hosted in the AFL Players’ Association Boardroom to update and share ideas regarding the Alumni program.
GEOFF PRYOR HARDSHIP FUND SUPPORT 100,000 $86,107 80,000
$75,935
2010 2011 2012
60,000
40,000 $27,422 20,000
0
AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012
| PAGE 30 |
07
ALUMNI
Alumni – Health and Wellbeing Bulk billing for medical consultations Alumni members are able to receive timely, bulk billed consultation, diagnosis, advice on treatment, referral and support on muscular skeletal issues and any ongoing injuries or illnesses related to their football career. The service is delivered through the AFL Medical Officers Association. Reimbursement of Health Insurance Excess Fee Regardless of the health fund, Alumni members are able to obtain a refund of any excess fee paid (up to $500 per year) relating to hospital stays or procedures. During the year, $44,047 in reimbursements were provided to Alumni members.
Geoff Pryor Hardship Fund Financial support for medical services is offered through the Geoff Pryor Hardship Fund. In 2012, a record $86,107 was provided to assist Alumni members who were experiencing financial difficulties in meeting their medical fees. Continuing education Open University Australia sponsor a yearly ‘Learning for Life’ scholarship, which provides Alumni members with access to funding for higher education. This year’s scholarships were awarded to: • Shannon Corcoran – Insurance and Social Security, Bachelor of Business (Financial planning), RMIT • Adam Morgan – Principles of Project Management, Masters of Project Management, UniSA
• Luke Brennan – Integrated Marketing Communications, Bachelor of Business, Swinburne • Ken McGregor – Accounting Fundamentals & Marketing Concepts, Bachelor of Business, Swinburne • Ben Robbins – Course to be determined. Financial prosperity Members of the Alumni are given access to the services of qualified financial advisers, experienced in both the football and business worlds. The AFL Players’ and AFL Industry Superannuation Fund’s plan is also open to Alumni members to join. The group’s associated buying power gives members access to discounts and a range of concessions.
AUSTRALIAN FOOTBALL LEAGUE PLAYERS’ ASSOCIATION Level 2, 170 Bridport Street, Albert Park, Victoria, 3206 T: 03 8651 4300 F: 03 8651 4305 www.aflplayers.com.au Twitter: @AFLPlayers Facebook: facebook.com/AFLPlayers