Future of VM

The Future of Visual Merchandising Lecturer: Jason Forrest

Content 1:

What factors currently impact the fashion retail sector ?

2:

How are retailers addressing this issues?

3:

What is Gamification?

4: The future of visual merchandising?

5:

Data bases and innovators

@The_Retail_ Lecturer

My Story

Jason’s Bio • 1992 – 2002 = Fashion related educational courses

• 2002 – Present = Industry Experience (VM) •

Bally, Burberry and Harvey Nichols

• 2015 – Present = Teaching in FE/HE education

• 2017 – 2019 = Completed PgCert in Academic practice Specialism • • • •

@The_Retail_ Lecturer

Critical and Contextual Awareness Fashion Retail Sustainability Visual Merchandising

PgCert Enquiry What content could be incorporated into the design and planning of the FRA curriculum to improve student's employability within the creative arts and fashion retail?

2019 Completed PgCert in Academic practice

E: Enterprise and Entrepreneurship M: Mindfulness Practice P: Passion, Perseverance and Practical L: Learning styles and Strategies O: Opportunities and openness Y: You A: Authenticity and Agility B: Behaviour and Boundaries I: Inclusivity L: Leadership I: Innovation T: Talent, Trust and Team Building Y: Yourself (Brand you) Inline with • Creative Attributes Framework • Fashion Retail Academy Ofsted report 2016 • Higher Education Academy • Sustainable Processes

UAL origins Finalist Sebastian Gallego

Who are my students

UAL Origins Finalist Yasmin Hargest

Students ran a pop up shop for a week, to raise awareness on sustainability within fashion retail. ÂŁ900 raised with all proceeds going to the charity TRAID

L3/L4 Content creators at the Fashion Retail Academy London

What factors currently impact the fashion retail sector ?

Wider Context influences affecting retail

Extinction Rebellion

Factors which contribute to the changing landscape of the cultural and retail sector.

Sustainability within Retail Stores

Current Pandemic

Sustainability within Retail Stores

My professional Practice

Future Learn Course: How to Teach online

Enquiry: How Covid 19 affect the role of the visual merchandiser?

How are retailers addressing this issue?

Experiential Retail

Selfridges

& Gamification

Gentle Monster

Chanel

Selfridges

Gentle Monster

What is Gamification ?

Gamification Business Context ( Retail )

Gamification works in retail because it helps brands engage with their customers. Game mechanics also make shoppers believe that the more they shop, the more they stand to gain.

Suggested reading: Chou Kai Yu: Actionable Gamification

You Tube Link: https://youtu.be/v5Qjuegtiyc

The future of visual merchandising?

Online

Merchandising https://www.instagram.com/asrv/

Interiors

Digital Content

Creatives

Qualities and skills required?

Qualities & Skills for Online Merchandising

• • • •

Interest in Visual Arts/Design Adobe Creative Suite (PS and Id) Fashion and trend awareness Numerical and analytical skills (MS Excel) • Teamwork!

• Customer oriented • Flexible and quick learning

Emerging Brands

Feedback from Industry Stakeholders What is the place of the future content creator within the fashion industry?

Qualities: ✓ ✓ ✓ ✓ ✓

Creative and curious storytellers through publication or retail landscape Collaborative and team player Digital advancements and software skills Diversity, inclusion and representation reflective of todays society Effective communicator

Skills: ✓ ✓ ✓ ✓ ✓ ✓

Creative problem solver Excellent level of grammatical skills Patience, proactive and resilient Unique personal identity and vision Understanding of colour and trends Understanding of global /markets and cultural traditions

Stake holders who have supported my learners employability

Books, databases and Innovators

Indicative Reading List: • • • • • •

Adjaye David : Making public buildings Chou Kai Yu: Actionable Gamification Gestalten: Out of the box PWC: Workforce for the future Teufel Philipp : Holistic retail design Yeudelson Jerry: Sustainable retail design

Online databases and resources

Suggested Links to support Visual Merchandising

• Abstract Netflix = Es Devlin • Isle Crawford • Ruth Carter

• BBC IPlayer = Fosse/ Verdon • Iconic VM influences = Leila Menchari Elgar Johnson Grace Coddington Additional Links:

@The_Retail_ Lecturer

https://maricagigante.com/en/ http://www.millingtonassociates.com/ https://hmvm.co.uk/SPRING-SPRUNG https://creativemanu.com/ http://www.phillcreatesstudio.co.uk/category/work/ https://www.corybarrett.co.uk/p-o-r-t-f-o-l-i-o https://www.paulimbusch.com/ https://esdevlin.com/ https://www.vam.ac.uk/ https://britishmuseum.org/

Thanks for listening Any questions Email: Jason.forrest@ntu.ac.uk