03. About Me
05. Project 1: Zilk Sleep
13. Project 2: St. Moritz Winter Olympics 2026
17. Project 3: FoodLINK App
21. Project 4: The water.org Project
27. Project 5: NAMI Mental Health Poster Series
31. Project 6: Delina Eau de Parfum Commercial
I am a Graphic Designer with a BFA in Graphic Design from Rocky Mountain College of Art + Design. Born in Costa Rica and raised in Long Island, NY, I bring a diverse perspective to branding and visual storytelling. With experience in social media and content creation, I specialize in crafting strategic and engaging designs that help brands establish a strong visual identity. My expertise includes brand development, marketing materials, and digital content, ensuring each design is both visually compelling and purpose-driven. I am passionate about creating thoughtful, impactful visuals that communicate a brand’s message effectively.
Silk originated in ancient China over 5,000 years ago, valued for its luxurious texture and breathability. Traditionally associated with royalty, it became a symbol of elegance and comfort.
At Zilk Sleep, we combine this rich history with modern innovation. Our silver-infused silk maintains the softness and temperatureregulating properties of traditional silk, while offering antimicrobial benefits for a cleaner, healthier sleep experience.
Name: Sarah Johnson
Age: 28
Occupation: Interior Designer
Location: Austin, Texas
Income: $70,000
Marital Status: Married with a 1 year old son
Background: Interior designer who prioritizes aesthetics and quality in her home decor. She often collaborates with her partner on creating a cozy living space.
Name: David Martinez
Age: 35
Occupation: Nurse
Location: New York City
Income: $85,000
Marital Status: Single
Background: David is a dedicated nurse who often works long hours in a challenging healthcare environment. He prioritizes his health and well-being, seeking products that can help him unwind and achieve quality rest after demanding shifts.
Typography
St. Moritz is a world-famous winter destination known for its rich Olympic history and stunning natural beauty. It has hosted the Winter Olympic Games twice, in 1928 and 1948, and continues to be a favorite for international events like the Snow Polo World Cup and White Turf horse races. Surrounded by the breathtaking Swiss Alps, St. Moritz offers perfect conditions for skiing and other winter sports. Its combination of tradition, modern facilities, and beautiful snowy landscapes makes it an ideal location for the 2026 Winter Olympics.
Fifth Element
FoodLink is a mobile app that connects people in need with surplus food from local restaurants and cafés to reduce food waste and improve food accessibility
Millions of people experience food insecurity while restaurants throw away surplus food daily. FoodLink provides a simple solution by connecting individuals in need with restaurants that have extra meals, ensuring food is redistributed instead of wasted. This helps reduce hunger, minimize food waste, and support local communities.
Users browse available meals, reserve food, and pick it up within a specified time window. Restaurants list surplus food, making it easily accessible instead of going to waste. A simple, real-time system ensures a smooth donation and pickup process.
Prototype
For my project with Water.org, a nonprofit focused on clean water and sanitation, I designed a yearly thank-you box for monthly donors.
The goal is to provide a tangible way to appreciate their support while encouraging continued engagement. The box also serves to raise awareness and inspire further involvement with the organization’s mission.
Typography
Color Palette
My initial concept was to create a box that opened like a cereal box, but after researching mailing options, I realized a top-opening subscription-style box would be more practical. This design allows the products—electrolytes and a water bottle—to be easily seen, includes a thank-you message inside, and can be reused for storage in the future.
Soft Packaging Design
Bottle Design
I originally started my triptych poster series with the idea of illustrating the ups and downs of life using a mountain as a metaphor, a symbol of the challenges we all face and overcome. However, after doing deeper research on mental health, I shifted my focus to anxiety and depression, wanting to highlight their impact.
Preliminary Sketches
Typography
As I developed the designs, I realized the overall tone felt too heavy and negative. I decided to pivot once more, this time using information from NAMI to create a more hopeful and supportive message. My final concept centers around the idea that mental health matters, that no one is alone, and that suicide is not the answer. I incorporated realistic statistics from NAMI Organization to ground the message in truth while encouraging people to seek help and support.
The commercial follows Jade as she glides through a luxurious home in The Hamptons in a flowing pink dress and heels, leaving a trail of Delina’s enchanting floral scent. With every step, heads turn, captivated by the elegance and allure she exudes. The film embodies timeless beauty, femininity, and sophistication—just like Delina Eau de Parfum.
Sketches
This commercial was filmed using an iPhone 15 and lit with soft white lighting to gently illuminate Jade’s face, enhancing the elegance of each scene. I edited the video in Premiere Pro, using dissolve transitions to create a smooth, graceful flow that complements the luxurious tone of the Delina fragrance. I also made sure to use the original logo of the brand to maintain authenticity and align with Parfums de Marly’s visual identity.
