McDonald’s has been working with Avaus for several years, partnering to create more personalized communication with our customers, which in the end drives both sales and guest counts. Kajsa Dahlberg Gardiner Digital Acceleration Director, McDonald’s Corp
The first year with Avaus was spent mainly setting up marketing automation (Marketo) and integrating systems. We built our marketing and sales technology stack from zero, and Avaus was the consultant, partner and operator. From our first lead generation campaign we have already achieved really good results. Now we are in a phase where we define nurturing streams and scale up the programs. From the very beginning team Avaus was proactive and they were ready to take the lead. Co-operation has been effortless and all the actions have taken us forward. Mikko Heinonen Digital Community Manager, Kemppi
| ANNUAL REPORT 2016
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