clients and addresses the increasing complexity of multichannel marketing operations and technology platforms. As a consequence the time spent on-site at customers increased significantly for Avaus.
REACTIVE, REAL TIME MARKETING marketing concept was developed and tested together with pilot customers in 2016. By combining analytics, automation, content and media teams, Avaus reactive marketing optimises the channel mix, content and target audiences on the fly. Marketing actions are based on responses and real-time analytics leading to better customer experiences and conversion.
the avaus reactive
streamlining the cross-border delivery process and formalising operational practices of excellency. a testing manager was appointed to review and formalise Avaus testing processes for large implementation projects. Significant efforts were put into further developing Avaus data security policies and practices, which has has moved up on the agenda for large enterprise customers.
AVAUS’ STRATEGY IS TO PARTNER WITH THE LEADING GLOBAL MARKETING TECHNOLOGY PROVIDERS.
INCREASED FOCUS ON QUALITY AND DELIVERY
PARTNERSHIPS
avaus’ strategy is to partner with the leading global marketing technology providers. Adobe and Marketo have been strategic partners since 2013. 2016 was an all time record year for Adobe Marketing Cloud both in number and in scope. Avaus signed a partnership with Salesforce at the beginning of the year and the first Salesforce implementations were made in the autumn. Marketo is a key element of Avaus’ B2B offering with a number of new customer cases implemented during the year.
investments in quality control and delivery to meet the challenges posed by high growth of 2016. A new group Head of Resourcing and Delivery was hired with the task of
avaus made significant
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| ANNUAL REPORT 2016