Multi-million dollar producer ranked consistently in the top 5% of agents in an area covering multiple counties
Offering 32 Years of Real Estate Experience
Community Involvement & Memberships
• Kalamazoo Chamber of Commerce
• Portage Chamber of Commerce
• Home Builders Association of Greater Kalamazoo
• Supporter and Donor for Greater Kalamazoo United Way
• Jaqua Cares Volunteer
Real Estate Experience
• Lisenced REALTOR® - Specializing in listing and sales of residential properties
• Member of Greater Kalamazoo Association of Realtors
• Member of Michigan Association of Realtors
• Member of National Association of Realtors
• Certified in Relocation Services
Education
Michigan State University
Bachelor of Arts Degree
Holloway School, Lansing Real Estate
Specializing In
Corporate Relocation
Executive Home Representation
Investment Oppurtunites
Vacant Land
First Time Home Buyers
New Development/Construction
Lakefront Properties
Cell: (269) 207-3048 | jkranick@jaquarealtors.com
We love Jennie Kranick! She goes above and beyond. She listens to your wants and needs and is very responsive. We recommend her to anyone we know buying or selling their home.
- Sara Crampton
Jennie has been absolutely fantastic to work with. I have never gone through a realtor before but I’m glad Jennie was the one I had. Between finding a new house in this crazy market and selling my current one, I couldn’t be more pleased. Thank you!!!!! - Kenneth Martin
When I decided it was time to downsize from my very large home, I didn’t hesitate to call Jennie to help in my search. My husband and I worked with Jennie on many occasions to sell spec homes which he was building. and she was excellent! I am currently working closely with her to ready my home for listing in late spring. Jennie is responsive, listens to my concerns, is aware of my needs and a pleasure to partner with to sell my property.
- Kathleen Lake
I have worked with Jennie for many years. I have always found her to be pleasant, professional yet personable and super responsive. She always makes me feel good and eases my mind on stressful days through the process. I most certainly would recommend her to others.
- Jeff & Wendy Hutchinson
Jennie Kranick is professional, knowledgeable and truly wants the best for her clients. Jennie is a pleasure to work with and has always exceeded our expectations. We have worked with Jennie on both the buy sell side with multiple homes, and will continue to use and recommend Jennie for any real estate needs. - Cara & Derek Babin
We have bought and sold our house with Jennie. We highly recommend her to anyone in the Kalamazoo area. She’s professional, responsive, and kind. Jennie will work hard to help you find or sell your perfect home.
- Eleonora & Brian Schostarez
414 W . Milham Ave Portage, MI 49024
Jennie is the best real estate agent out there, hands down! She is very knowledgeable, responsive, patient and kind. So fortunate to be able to work with her as our agent.
- Janell & David Colao
Jennie is absolutely incredible in the her work. She is thoughtful, communicates extremely well, is a wealth of knowledge in many areas and has incredible “ people skills” . She acted as our buyers agent 22 years ago and was the first person we thought of when it came time to sell another property. - Nathan Leanin
Jennie Kranick did an excellent job as our realtor during an unprecedented time in real estate sales. She provided good information about the market as well as her opinions about trends in the local area...and then she allowed us to make up our minds in terms of price, and timeline. Resources provided for movers and staging were helpful as we navigated these unfamiliar waters. While the actual time between when the house was listed and when we had an offer was only a few days, the effort she put forth in keeping us informed and involved was amazing. Moving is always stressful, but Jeannie did everything she could to make it go more smoothly. Thank you!
- Claudette Reid
Jennie was fantastic for our buying and selling needs! She was responsive, had a great understanding of the current market, and made the process so easy. I highly recommend working with Jennie! - Sally Zimmerman
Jennie is the best realtor we have ever worked with, and we highly recommend her to anyone buying or selling a home! Ed and Linda Lee
- Linda & Edward Lee
Jennie was very informative, knew all the answers I had questions too. Made the sale of my condo go very smoothly. Jennie has a kind heart and went the extra step to make everything go smoothly.
- Katherine Hinkley
Jennie is an exceptional woman & realtor. She goes beyond what one would typically expect of a realtor to ensure the smoothest process possible. Thankful for Jennie’s warmth, expertise and professionalism! - Kelli Stedge
Jennie is extremely attentive to all details. Very sensitive and concerned about showings. Making sure everything is in the best interest of her client. I so very much appreciated her compassion during a very difficult move for me. I will never forget her kindness. I will always recommend Jennie Kranick. - Jim & Judy MacPhee Family Trust
Jennie was referred by a friend the last time we moved and were so pleased with her we called her again to help us with this move. We would use her again and would highly recommend her to any of our friends/family in their moves. - Ronald & Terry Hutchinson
We loved Jennie she was so helpful and was with us every step of the way from selling our existing home and through the build process of our new home. We always felt like we had someone in our corner who would fight for our best interests Jennie has many years experience and it shows, she is a complete joy to work with and we would highly recommend her to anyone looking for a realtor!Rachel Cubic
Jennie has assisted us with our past few real estate transactions in the past 10 years. She is ALWAYS very responsive, knowledgeable and pleasant. We recommend her often. - Dale & Karianne Epkey
Jennie was referred to me and after a brief chat she worked non stop to find me the perfect house. She then helped me through a longer than usual closing, communicating with the sellers wonderfully and helping me every step of the way. A I hope she can be my realtor when I upgrade to my next house. - Travis Robbins
Jennie was our Realtor upon transfer to Kzoo & was “The Best,” so we had to have her again. She is very professional and goes the extra mile for you. - Robert & Karen Rusin
Jennie Kranick has been marvelous throughout the buying of our new home and selling of our current home. She has been professional, knowledgeable, responsive and fun too! This was an almost stress free experience! - Scott & Ann Kuiper
Jennie is very professional and caring and does a fantastic job working with people to make the buying and selling process easy! I highly recommend working with her! - Darren & Karley Howard
It was my first time buying a home and Jennie Kranick was awesome, she made the process so easy for me, and had so much knowledge on everything there was and what to do with the process. - Kyle Butler
Jennie has always been professional and caring of our best interests through the process and constantly made sure we knew she was working for us and ensuring we were happy. She handled communication well and was extremely responsive to our requests. She has part of our extended family as we are not from the area and made us feel comfortable with the buying and selling process.
- Kyle & Jenay Walberg
I have worked with Jennie in the past. I have found her very resourceful, professional, responsive and pleasant to work with. She really made the process of selling my mothers house easy and I appreciate that and her. - Wendy Hutchinson
Jennie helped us locate to the Kalamazoo area 6 years ago. It only made sense that we ask her to guide our departure from the area. We left the area before the house was listed and she was our representative. The job she did representing us was professional and went beyond our expectations. Thank you for everything.
- Nancy Arlidge
Jennie Kranick is the consummate professional. Friendly, personable, and a great negotiator. If you are looking for a realtor to represent you, look no further. - James MacPhee
Jennie Kranick did an amazing job as our realtor. She far exceeded my expectations. Jennie has so many great qualities, but here are just a few of how she shines far above most. Jennie conducts herself in a professional manner and is very punctual. She is very knowledgeable about her field and has great communication skills. She is honest, dependable and cheerful. Jennie is a blessing!Carrie Hogan
About Us
Jaqua Realtors, Inc. is a full service residential and commercial real estate company providing services to both buyers and sellers. Jaqua is the largest independent, family owned real estate brokerage in Southwest Michigan. Established in 1975, Jaqua Realtors has evolved into the fastest growing real estate company in the region. As a progressive and expanding firm, Jaqua provides the services of over 210 real estate professionals to assist you.
Since inception, Jaqua has never wavered from our commitment to service. The principles of integrity, professionalism and quality service has successfully guided the Jaqua firm in building an outstanding reputation within the community.
Our concerted effort to uphold this reputation means exceptional service for you.
Factors to Consider When Selling Your Home
Selling your home is one of the largest financial transactions you will experience. The selection of a real estate company and an agent is crucial to your success. Please consider:
The company’s business philosophy and history of success.
Your agent’s knowledge and professional skills.
The company’s marketing strategies for attracting buyers for your home.
The customized professional services provided by your agent.
14 Locations in West Michigan
Kalamazoo
221 S. Drake Rd.
Kalamazoo
269-341-4300
Battle Creek
15150 Helmer Rd.
Battle Creek
269-704-1000
Muskegon
1141 E. Sherman Blvd
Norton Shores
12374 East D Ave
Richland
269-629-5612
202 44th St. SW
Grand Rapids 616-369-1991
100 S. Jefferson Ste A
Hastings 269-704-1000
Richland Grand Rapids Hastings Saugatuck
202 W. Center St. P.O. Box 997
Douglas 269-857-8030
Portage
414 W. Milham Ave.
Portage
269-381-7653
Grand Haven
218 S. Beacon Blvd.
Grand Haven
616-772-5007
231-903-4427
Commercial
328 W. Milham Ave.
Portage 269-216-4222
4233 Red Arrow
Stevensville
269-983-8051
513 Broadway South Haven 269-637-6537
Stevensville South Haven Plainwell
302 S. Main St. Plainwell
269-685-6858
Silver Lake
8310 W. Hazel Rd. Mears
231-943-6192
Jaqua Agents
Jaqua Realtors has assembled a group of professionals with a multitude of talents and diverse backgrounds, all collaborating to deliver exceptional real estate services. Our main goal is successfully serving our clients and exceeding their expectations. It is our group synergy along with our individual and corporate commitment to excellence that produces results.
Jaqua Agent Advantage
Jaqua agents are committed to combining past experience and personal strengths with our exclusive training to become the very best in their field.
Jaqua’s extensive corporate level training program ensures thats our agents are uniquely prepared with the marketing expertise and real estate background required in a highly demanding field.
Many Jaqua agents have also achieved professional designations awarded by the State and National Association of Realtors, and are certified by corporate relocation companies in marketing and destination services.
Management Team
Jaqua’s executive management team leads the industry in experience and diverse professional background.
We invest in development, coaching, and personalizing the strategic planning of each agent’s career development.
Our management team’s experience in marketing and promotions, real estate law and sales provide our agents and clients the support needed to successfully complete a real estate transaction.
Leadership roles in local organizations are evidence of our roots and commitment to our community, including:
The Chamber of Commerce
Area Rotary Clubs & Service Clubs
Real Estate Associations
Governmental Commissions
Habitat for Humanity
Health Care Industry Boards
Business Network International
Marketing Specialists
Your Jaqua agent has the resources of talented marketing specialists to support them with the on-site production of sophisticated marketing materials and website positioning. This requires a combination of creative ideas, technical expertise, advanced presentation software and cutting-edge equipment.
Jaqua has partnered with Summit Home Mortgage to provide our clients with convenient, trustworthy and knowledgeable financial advisors. Summit offers a full line of mortgage products provided by experienced, highly skilled home mortgage consultants who are located directly in our offices. When Summit is the lender, you and your agent can be confident every aspect of the financing process is receiving expert attention.
Southwest Michigan Title Agency
For title and closing services, we selected Chicago Title as our partner in establishing Southwest Michigan Title Agency. This affiliation assures our clients that this critical aspect of the closing process is in expert hands. We accommodate your specific requirements for the preparation of documents, resolution of questions or concerns and the facilitation of your closing.
Provide a complete, detailed insurance commitment in a timely manner
Review the title history and advise on the best approaches to satisfy all requirements listed on the commitment
Communicate with the lender in order to fulfill their requirements
Generate accurate and detailed closing statements
Enlist professional legal expertise in the preparation of documents required to transfer ownership of the property
Record and file proper documentation to finalize the sale
Provide an insurance policy protecting against future title claims
Arcadia Insurance Services
We have chosen to partner with the well established Nulty Insurance Company, a family owned independent insurance agency, to form Arcadia Insurance Services.
Arcadia Insurance Services’ products include home, auto, rental properties, personal items of value, boats, recreational vehicles, life insurance, as well as personal umbrella liability policies.
As an independent insurance company, Arcadia provides our customers with the best coverage from competitive companies at the lowest rates.
Arcadia provides an outstanding level of customer service. They take the time to listen to your needs and educate you about the different insurance options and discounts available. Arcadia provides clients with accurate coverage to meet their insurance needs.
More competitive quote process
Dedicated account manager to serve policyholders
Group and multiple policy discounts
Home safety and safe driver discounts
Insurance score discounts
Claims specialist to insure claim needs are met
Arcadia offers coverage through multiple companies to remain competitive and offer the best rates
Professional Staging
Distinguished Homes is a full-service home staging and interior design company located in West Michigan. Our goal is to provide the clients of Jaqua Realtors a positive experience in readying their home for the real estate market. In many instances, we are also helping these same clients after the sale, assisting in the selection of paint, flooring, cabinetry, furnishings and overall design of their new home.
Johanna Jaeck, Design Consultant
269-743-4007 jspletzer@mydistinguishedhome.com
Peg Dorgan, Market Ready Consultant
269-370-0822 peg@mydistinguishedhome.com
Nancy March, Market Ready Consultant
269-806-7270 nancy@mydistinguishedhome.com
Distinguished Homes Offers:
A thorough market ready consultation
Advice to prepare your home for the real estate market
Assistance and guidance to complete your staging goals
Furniture and accessory rental
A wide range of interior design services for living in your new home
Competitive moving rates/quotes
Coordinating your moving needs within your desired time frame
Phone counseling before, during and after the move
Local, within Michigan, National and International moves
Matching client requests with availability of the best van lines and crews
We pride ourselves on providing quality services every step of your real estate journey. Our complimentary Moving Management Services continue the Jaqua Realtors Experience after the transaction is closed.
Simplify your move with one point of contact. We take the hassle out of finding the best moving company and other services related to your move.
Stress Free Moving Services
As a complimentary service, our Moving Coordinator is able to leverage all of Jaqua Realtors corporate relationships to provide multiple solutions to ensure you receive expert service and competitive pricing.
Contact
Community Support
As a local company who strongly believes in community support, our organization has been involved in numerous events throughout the years. We understand that our success comes from the communities that know and trust us, and we remain dedicated in giving back to these communities.
A few of the events we participate in include:
Holiday parades in Kalamazoo, Battle Creek, Saugatuck and Plainwell
Ice Breakers
Scarecrow Stroll
Big Brothers Big Sisters
Gilmore Festival of Trees
Michigan West Coast Chamber of Commerce
Saugatuck Douglas History Center
Saugatuck Visitors Bureau
South Haven Dinghy Poker Run to Benefit
South Haven Sports Boosters
South Haven Steelheaders Fishing
Tournament South Haven Salute to Veterans
Community Support
Jaqua Cares is a volunteer based program which is supported by the REALTORS®, management, and staff members of Jaqua Realtors. Jaqua Cares seeks out local activities and events that we can volunteer our time toward, seeking to make a positive impact in our community.
A few of the events we participate in include:
Allegan County Women Who Care
Battle Creek Public Schools
Benton Harbor Area Schools
Berrien County Rake A Difference
Family and Children Services
Hamilton Public Schools
Haven of Rest Homeless Shelter
iUnderstand Love Heals
Inasmuch House 2024
Innocademy Allegan
Plainwell Christmas Tree Project
Plainwell Community Schools
Portage Public Schools
Southwest Michigan Foodbank
United Way Lakeshore We Care Pantry Peanut Butter Drive
Corporate Promotions
Home Expo
Since 1985, participation in the Home Expo has continually proven to be valuable for attracting home buyers. Sponsored by the Home Builders Association of Greater Kalamazoo, the Home Expo has drawn nearly 14,000 attendees annually. Jaqua Realtors showcases real estate information and establishes contacts with potential buyers for Jaqua listings.
Neighborhood Directories
Published since 1978, Jaqua Realtors’ exclusive neighborhood directories have been an excellent tool for building name recognition within the community. These publications are now online and include a compilation of homeowner information and phone numbers for neighborhood residents. These have proven to be a tremendous resource for referrals of potential homebuyers.
Online Business Development
Our online presence continually incorporates the use of new technology and networking efforts. With a company page on sites such as Facebook, LinkedIn, Twitter, Instagram, Pintrest, YouTube and our use of online email campaigns through JNet, Jaqua Realtors has the ability to share current information and upcoming events through our monthly calendar on a global scale. This online presence also allows for those interested in real estate to establish a valuable connection with our agents.
Area Publications
Jaqua Realtors provides a prominent full-page display ad in Homes and Lifestyles, Real Estate Guide, Waterfront Magazine, The Shopper, The Commercial Record and area visitor and chamber guides. These publications are instrumental in the promotion of Jaqua Realtors and our relocation services to a large audience of potential homebuyers. Thousands are distributed annually to corporations, area hotels and local businesses in the community.
Rental Services
The Jaqua Property Management Division strengthens our alliances with major corporations who transfer employees into the area on a regular basis. These corporations recognize us as the only full-service real estate company. Their partnership with Jaqua is an integral part of selling homes.
Renting a Home
Many relocating employees choose to rent for a short time before buying. Our rental Division allows us to establish relationships with future homebuyers.
Once we coordinate a property rental, our rental consultants continue to communicate with the family. When ready to buy a home, these families rely on Jaqua Realtors for the same excellent service received during the rental process.
Property Management
Jaqua Realtors offers customized property management within the West Michigan community utilized by landlords from across the United States. Our property management services can minimize risks, reduce inconveniences and eliminate the hassles of everyday maintenance while giving you peace of mind.
Vacation Rentals
Jaqua Realtors provides a wide range of services for owners of vacation properties along the Lake Michigan Shoreline communities. Marketing efforts and personalized services are utilized to maximize occupancy and ensure exceptional guest experiences.
Marketing Strategies
Our extensive marketing strategies reach audiences on local, regional and national levels. Our affiliation with a nationwide network allows us to target the appropriate rental market, creating a perfect match between your property and potential guests.
Liability Reduction
Our rental process works to ensure that all guidelines are met throughout the application process and all necessary paperwork is completed when booking your property.
Property Management
Our services minimize your risks, reduce inconveniences and eliminate hassles of everyday maintenance tasks. You will have peace of mind in knowing the value of your property is being protected by our professional housekeeping and maintenance program.
SAUGATUCK/DOUGLAS (269) 857-8030 | sdrentals@jaquarealtors.com 202 W Center Street | P.O. Box 997 | Douglas, MI 49406
SOUTH HAVEN (269) 637-6537 | shrentals@jaquarealtors.com 513 Broadway Street | South Haven, MI 49090
GRAND HAVEN (616) 772-5007 | ghrentals@jaquarealtors.com 218 S Beacon Boulevard | Grand Haven, MI 49417
SILVER LAKE (231) 943-6192 | ghrentals@jaquarealtors.com 8310 W Hazel Road | Mears, MI 49436 locations
Relocation Division
The Jaqua Relocation Division has assembled a team of experienced professionals offering excellence in relocation services. Our Relocation Division specializes in facilitating national third party relocation transactions, developing and maintaining relationships with area corporations, and providing specialized services to relocating families. Jaqua Realtors is a member of the national network of independent brokers, Leading Real Estate Companies of the World, which allows us to further develop relocation business connections. Jaqua agents work closely with our relocation division staff to provide superior relocation services including community tours, area information and real estate counseling. These combined efforts have resulted in Jaqua Realtors being recognized as West Michigan’s leading relocation company.
Kristen Clancy Relocation Director, CRP
Allison Brew Relocation Specialist
Julie Henderson-Beagle Relocation Specialist, GRP
Local expertise Global reach
The Jaqua firm is an active member of the Leading RE, a referral network of over 134,000 associates and nearly 550 companies worldwide with over 4,800 offices. The Network firms facilitate more real estate transactions than any other national franchise. As the exclusive Leading RE Network member in the region, Jaqua receives buyer referrals from member firms all over the country.
The leading national third party relocation companies rely on Jaqua Realtors for relocation services, valuing the company’s knowledge and expertise as West Michigan’s leader in the real estate industry.
Jaqua Realtors Relocation partners with all corporate relocation management companies
Aires Relocation • Altair Global Relocation • BGRS Cap Relocation • Cartus Relocation • Cornerstone Relocation
Relocation America International • NEI Global Relocation
NuCompass Mobility Services • One Source Relocation
Paragon Relocation Resources, Inc. • Plus Relocation
RELO Direct • Signature Relocation • SIRVA Relocation
TheMIGroup • TRC Global Solutions
Weichert Workforce Mobility, Inc. • WHR Group
(Leading RE)
I’M LOCAL I’M GLOBAL®
INTERNATIONAL
ARGENTINA argentinahomes.com
FRANCE groupe-mercure.com junotinvest.com
Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all - Leading Real Estate Companies of the World®. Only the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.
ARUBA arubapalmsrealtors.com
Andorra
Anguilla
Antigua and Barbuda
AUSTRALIA caine.com.au philipwebb.com.au stonerealestate.com.au
Jaqua Realtors is proactive in pursuing new market opportunities. We present our corporate services to a variety of audiences including small business owners, individual human resources personnel, department supervisors and corporate directors. We establish partnerships with our corporate clients that provide specialized services to enhance their recruiting objectives.
For corporations planning a group move to our area, Jaqua Realtors has created and staffed relocation centers to assist them. Developing relationships with major corporations in the area has made Jaqua the leader in the relocation industry in Southwest Michigan.
We Partner with the following corporations:
Alcoa
AM Todd Company
American Axle Manufacturing
Armstrong International
Bell’s Brewery
Borgess Health
Bronson Healthcare Systems
Consumers Energy
Denso Manufacturing
Dimplex Thermal Solutions
Discover Kalamazoo
Eaton Corporation
Family Medical Center
Fetzer Institute
Fifth Third Bank
Flowserve Corporation
Gast Manufacturing
Getman Corporation
Graphic Packaging
Greater Kalamazoo Area Schools
Greenleaf Companies
Heart Center for Excellence
Heritage Community of Kalamazoo
Janesville Acoustics
Kaiser Aluminum
Kalamazoo College
Kalamazoo Emergency
Associates
Kalamazoo Gazette
Kalamazoo Valley Community College
Kalsec
Kellogg Company
Lakeland Regional
Health Systems
Mann + Hummel
Automotive
MPI Research
Newell Rubbermaid Corporation
Perrigo Company
Pfizer Inc.
PNC
Schupan & Sons
Southwest Michigan First State Farm
Stryker Corporation
Target Corporation
Textron
Thermo Fisher Scientific
W.E. Upjohn Institute
Walther Farms
West Michigan
Cancer Center
Western Michigan University
WMed
Wolverine Pipeline
Zoetis
Relocation Guide
Jaqua Realtors’ Relocation Guide has received nationwide recognition among relocation companies for providing comprehensive community information. The guide is informative, extensive and current, providing details regarding:
Area School Systems
Healthcare
Home Financing
Tax Considerations
Cultural Aspects of the Community
Recreational Opportunities
Map/Guide
Official Visitors Guide
Our “Relocation Guide” is requested by human resources personnel, sales managers and corporate officers for prospective employees and newcomers to the community. In production since 1982, over 1,200 guides are currently distributed annually.
The relocation guide has significantly increased the number of relocating homebuyers for our listed properties based on the in-depth information and materials provider by local establishments.
Community Tour Book
Jaqua’s comprehensive Community Tour is designed to introduce homebuyers to our diverse community. Each Tour is customized to the needs and special interests of the relocating employee and their family.
Our Community Tours attract future homebuyers and residents to the area.
Typical Community Tour highlights include:
Detailed information about school choices including visits to schools
Cultural offerings such as theatre, museums, art and music
Indoor, outdoor, adult and youth recreational activities
Economic development details
Extensive housing options and neighborhood styles
Relocation Services Overview Book
Relocation Assistance
Jaqua’s Relocation Division has teamed with local businesses in an effort to provide a strategic approach in securing affordable, transitional housing for area companies and their relocating employees.
Distinctive programs have been developed by Jaqua’s Relocation Team, providing comprehensive, in-depth knowledge of local rental options and our relocation services. These programs are regarded as the leading authority on employee transitional housing for area companies.
Jaqua Realtors’ relationship with relocating employees continues long after the initial move. Our home buying services and extensive knowledge of the area allow us to assist relocating employees as they make Southwest Michigan home.
Agent Availability
Our extensive advertising and promotional efforts result in a high volume of inquiries for information on Jaqua listings.
We understand that many people look for homes on the weekend and evenings. When other companies are unavailable, our extended hours enable potential buyers to speak with a Jaqua agent regarding their real estate needs at the moment of peak interest.
“When other companies are unavailable, our extended hours enable potential buyers to speak with a REALTOR ® regarding their real estate needs at the moment of peak interest.”
Internet Strategy
According to a recent survey from the National Association of Realtors, use of the internet to search for homes has increased in the past 10 years. More importantly, the shift of internet home searches from occasionally to frequently has made a substantial climb. A reported 100% of homebuyers use the internet to search for homes. Jaqua Realtors responds to this consumer behavior by providing a strategic internet positioning campaign. Your property is prominently marketed to those utilizing the internet in their home search.
Throughout the home search process, real estate agents were the most used resource at 88%, followed by mobile or tablet search devices at 72%. Real estate agents and mobile or tablet search devices were the most frequently used information sources. Agents were also seen as the most useful information source during the home search process at 71%.
Buyer Use of Internet in Home Search Process, 1995–2023
National Association of Realtors 2023 Home Buyers Internet Profile
Internet Strategy
Jaquarealtors.com is a comprehensive, leading-edge marketing tool for our sellers. With over 50,000 user sessions a month, we generate a high level of exposure for your home. The Jaqua site includes several innovative features buyers are attracted to during their property search:
Interactive map search includes Satellite view, street view and Yelp integration. Search by school district, community, zip code or custom-drawn map
Comprehensive Community information section
Detailed market reports for communities throughout Southwest Michigan
Vibrant listing result pages
Interactive Map Search
The interactive map search allows clients to quickly and easily find their dream home. Linked with GoogleMaps™, the map search provides interactive home searching by school, city, zip code or custom drawn map. Buyers can plot local schools, get driving directions, view the street and satellite view.
Our Yelp integration allows a buyer to plot your home’s proximity to local attractions, business, schools and more.
Listing Display Internet Strategy
Our enhanced listing display pages have been designed to feature your home and its features in an easy to read and eye catching format. Buyers will be able to view property details and scroll through a filmstrip of your home’s professional photos. Explore an interactive map of your home with Yelp integration, plot schools and view your home from the street and satellite.
Users also have the ability to request a showing, email your listing, calculate mortgage payments and request more information. Buyers can view market data about the local area and click through to view comprehensive community information including attractions, recreation, healthcare, events and more.
Internet Strategy
Market Reports
The interactive market reports provide market data overview for a 12 month, 9 month, 6 month or 3 month timeframe. We have provided detailed market reports for the communities we serve throughout Southwest Michigan. Market reports include:
• Trends and data on average home price, average days on market, average price per square foot, number of new homes and more.
• Buyers can subscribe to the market reports for areas they are interested in and an email will be delivered weekly, quarterly or yearly.
Community Information
The detailed community pages allow buyers to learn about each community and aid in helping them find their perfect home. The informationrich pages feature information about the local community including attractions, recreation, school information, healthcare, events and more. Your property will be featured on the corresponding community page allowing buyers to easily find your property without having to leave the page.
The community pages also feature market trends including average sales price, number of homes for sale, number of new homes on the market and average days on the market.
adwerx Integration
Adwerx is a custom digital advertisement that targets homebuyers surrounding your property on Facebook and Instagram, as well as major websites including The Wall Street Journal, ESPN.com and many more.
Your property will be in front of potential home buyers wherever they go online. These are behaviorally targeted ads to potential buyers in the market looking at listings, using mortgage calculators, searching for moving companies and more.
Internet Strategy
Jaqua’s online presence is further complemented by multiple regional and global sites. These sites allow potential homebuyers to view current listings, complete with property information and pictures. According to a recent survey from the National Association of Realtors, 95% of homebuyers use the internet to search for homes.
The Multiple Listing Service through the Southwestern Michigan Regional Information Center, allows us to make your property information available to over 5,700 REALTORS® in 32 counties in West Michigan. Visitors are able to search all active area listings and view statistics.
Along with this widespread visibility, we believe accuracy is critical. We enter updates immediately so all prospective buyers have the most accurate information available. The system also notifies all agents who may have clients interested in your home and informs them of any changes.
REALTOR® Platform Websites listings will be features on
Battle Creek Association of REALTORS®
Branch County Association of REALTORS®
Greater Regional Alliance of REALTORS®
Greater Kalamazoo Association of REALTORS®
Hillsdale County Association of REALTORS®
Mason Oceana Manistee
Association of REALTORS®
Montcalm County Association of REALTORS®
St. Joseph County Association of REALTORS®
Southwestern Michigan Association of REALTORS®
West Central Michigan Association of REALTORS®
West Michigan Lakeshore Association of REALTORS®
Internet Strategy
Realtor.com is the equivalent of a national Multiple Listing Service. Realtors® across the country promote the use of this site.
Zillow.com allows users to search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.
Trulia.com provides comprehensive school and neighborhood information on homes for sale.
Msn.com, a nationally recognized site, is typically visited by the everyday Internet user. MSN.com real estate search is powered by Zillow.com.
MLive.com is Michigan’s most popular news and information site, with as many as 1.1 million unique visitors per month. MLive.com is updated 24 hours a day, with local news, sports, weather and more.
All listings will also be featured on additional national websites, including:
Marketing Materials, Direct Mail & E-mail Campaigns
The Jaqua direct mail marketing strategy uses multiple approaches to reach a large number of potential homebuyers. Our targeted marketing campaigns incorporate Open House invitations, property highlights and Just Listed postcards, enable us to share detailed information regarding your home and piques the interest of likely buyers.
Custom marketing materials will be prepared for your property by our in-house professional graphic designers. A professional full color property brochure showcasing your home will be developed and utilized for all showings and open houses.
In addition, targeted email and/or drip email campaigns are utilized on Jaqua Realtors’ platform. Email campaigns allow us to send customized emails about your property to large data bases. Agents are able to view the delivery, open and click rate for each email campaign.
Social Media Marketing
As the use of social media platforms increases, we have placed an emphasis on social media marketing which has resulted in increased awareness for Jaqua Realtors and our listings. We utilize our social media presence to drive traffic back to jaquarealtors.com.
We most recently launched a blog that provides relevant real estate updates and helpful information to our readers.
Social Media usage
According to The Pew Research Center 65% of American adults are using social media.
Facebook continues to be the most widely used social media platform, with 79% of American internet users, according to Blue Corona.
The average social media user spends two hours on social media sites each day, according to Blue Corona.
Your agent will be able to quickly edit listing documents with you anytime and anywhere.
Professional Photography
A professional photography session will be scheduled for your property. The high-end, quality photos produced by our photography department will professionally showcase your home’s amenities, creating added interest from potential buyers.
According to a survey posted in the The Wall Street Journal, “listings with better photos command higher asking prices” and “listings with nicer photos get more online attention.”
The pictures of your home will be utilized throughout all marketing endeavors including online images and printed materials. Pictures taken with a photographic eye will help your home’s features to be captured at the best possible angle to attract potential buyers to your home.
Professional Photography
Below are examples of Jaqua Realtors professionally taken photos.
Open Houses
We present our Open House advertisements in a variety of area publications. Our excellent results are attributed to a well organized and coordinated marketing plan.
In addition to touring your home, potential buyers are offered information regarding your property, financing options, area highlights and school information. Refreshments are provided, with your consent, to prolong a guest’s visit and to create a relaxed setting.
The goal of the Open House is to encourage interested buyers to visit, facilitate interaction with the agent and create an inviting atmosphere to showcase your home.
The Ultimate Goal BUYER SELLER
Seller’s Agent Responsibilities
Keep all seller information confidential
Research the property
Help prepare the house for sale
Develop a marketing plan and pricing strategy
Market the property
Follow up on all inquiries
Receive and review submitted offers and write counter offers
Negotiate on behalf of the seller
Navigate the due diligence process
Prepare the seller for closing
Coordinate the transaction
Buyer’s Agent Responsibilities
Keep all buyer information confidential
Develop a buyer timeline and plan
Help the buyer with financing
Determine housing needs
Prepare for current market conditions
Find and show the buyer homes
Verify information on behalf of the buyer
Craft an offer to purchase
Negotiate on behalf of the buyer
Set up and attend all aspects of the due diligence process
Prepare the buyer for closing
Coordinate the transaction
By offering a portion of the real estate commission to the buyer’s obligation to pay their buyers’ agent, a seller will be able to attract:
buyers
First time home buyers
Buyers
Buyers with limited funds
Buyers who are afraid to look at your home not knowing how much it could cost them out of pocket
In addition, liability reduction is valuable for the seller when a buyer’s agent represents the buyer.
Preparing Your Home: Exterior
You want to create a positive first impression of your home. Pay close attention to the area around the front door. Consider a new door mat, sprucing up the hand railings, add flowers or hang a decorative mirror in the entryway so buyers see themselves in your home the moment they enter.
Make sure to do the following:
The yard is well manicured
Trees and bushes are trimmed, remove low branches that block the view of your home
Add a pop of color with a wreath or pot of flowers
Yard and flower beds are weed free
Keep walkways and driveway clear of ice, snow and leaves
Wash and touch up paint or repaint wood/trim/siding/doors
Make sure all window coverings are consistent
Cars are parked in the garage with the door down
Put away trash bins, bikes, tools and yard equipment
Create a patio space for entertaining and clean patio furniture
Preparing Your Home: Interior
Your home should be thoroughly clean. In addition, remove unnecessary items from your home. This may be a great time for a garage sale, donating items to charity or placing items in storage. The less clutter you have in your home, the more spacious it will appear. Consider doing the following:
Remove all clutter, items from countertops and excess furniture
Clean, Clean, Clean (windows, floors, carpet)
De-personalize your home
Remove all evidence of pets
Organize your pantry and laundry room
Clean out your closets
Fix anything that implies required maintenance
Replace wallpaper and/or paint the walls in a neutral color palette
Clean and polish kitchen and bathroom cabinets
If spaces feel dated replace cabinet hardware, add interest with a kitchen backsplash and replace faucets, if needed
Preparing Your Home for showings
Seemingly simple changes can sometimes make a world of difference including:
Rearrange furniture to create open space
Add tasteful accents
Clear off desks, counters and workspaces
Make the beds and run the vacuum
Stash toys and clear items from floors
Turn on all of the lights even for day time showings
Take any pets with you and put away evidence of any pets
Neutralize any strong odors
Play soft background music
Professional Staging
Jaqua Realtors established Distinguished Homes to accommodate the growing demand for professional home staging and interior design. Home staging is an essential component in selling a home. A clean, clutter-free space can shorten the amount of time a listing spends on the market and increase the sales price of the home. Furthermore, properly arranging furniture and décor can truly showcase the home’s assets.
Distinguished Homes Offers:
Market-Ready Consultation
(For occupied and vacant homes)
After a walk-thorough of your home, we provide a comprehensive market-ready checklist to prepare your home for pictures and showings. This service includes ideas on furniture placement and decor and guidance on reduction of personal effects and clutter. The visit also addresses the homes condition/cleanliness and needed maintenance. Both the interior and exterior of the house is considered in the consultation.
Household Coordination
Household coordination services are geared towards seniors or those looking to downsize/ simplify. This service will identify projects to prepare the home for sale and moving. We will coordinate quotes from services providers, take inventory of furnishings, create a pre-move floor plan and thoughtful guidance on how to reduce household items.
Cleaning, Organizing & De-Cluttering
Our organization services help our clients present a well-maintained home by organizing small spaces such as closets, pantries, and cabinets. Our cleaning services make sure your home makes the best possible first impression with buyers and makes the selling process a snap. Our de-cluttering services help neutralize the home regarding personal items or taste.
Virtual Photo Staging
This service places stylish furniture, artwork and decor into photos of vacant properties, allowing buyers to visualize themselves in the home. It serves as an economical choice for showing your listing as a desirable, well designed space. We can create rooms of any style, from modern to traditional. We recommend that professional photos are taken as it allows for a more realistic outcome.
Professional Staging
82% of buyers’ agents said staging a listing made it easier for a buyer to visualize the property as a future home.
How Home Staging Impacts the Home Buyer
REALTORS® Representing the buyer report prospective buyers are more likely to be impacted in the following areas by viewing a staged home.
Staging results
Staging is an essential component in selling a home. Staging your home will:
• Reduce time on the market and increase the sales price
• Appeal to a broad range of buyers
• Give your home a distinct market advantage
• Will give buyers and inspectors the impression of a cared for home
• More likely to be appraised at full value
• A professional image - better quality photos drive more traffic online
Johanna Jaeck, Design Consultant
269-743-4007 jspletzer@mydistinguishedhome.com
Peg Dorgan, Market Ready Consultant
269-370-0822 peg@mydistinguishedhome.com
Nancy March, Market Ready Consultant
269-806-7270 nancy@mydistinguishedhome.com
Pricing Your Home
Determining Your Home’s Value
Your Jaqua agent provides a complimentary Comparative Market Analysis (CMA) to assist you in understanding the value of your home.
The CMA consists of:
An on-site analysis of home
A review of records from the local municipality Research and review of recent sales of similar homes
An evaluation of competing homes currently on the market
A detailed written report for your review
Your agent’s expertise in the market will allow you to have a more comprehensive and complete analysis of your home’s value in today’s market.
Current market trends
Estimating buyer activity in certain price ranges
The condition of your home
Your financial goals
Seasonal fluctuations in the market
Pricing Strategy
Your home must be priced strategically in order to sell for list price but also in a reasonable amount of time. Your home should be priced to appeal to the greatest number of potential buyers. Think of the real estate market as a triangle with the height representing the price and width representing the number of buyers for your home. At the lowest price, the price appeals to the greatest number of buyers. At the top your home is priced to get top dollar which may only appeal to one in every 100 buyers.
Remember, each step up the price ladder eliminates some buyers. Ultimately the question is,
The Jaqua Difference
Jaqua Realtors has developed a comprehensive and aggressive marketing plan that is unmatched in the industry.
Our company philosophy has resulted in a strong reputation and community identity.
Our corporate marketing and promotions have perpetuated our growth and record of success.
Our position as Southwest Michigan’s leading relocation company has expanded our corporate business and real estate markets.
Our marketing – specifically designed for your home – reaches the broadest audience.
Discover the Difference
We appreciate the opportunity to present our extensive program. For 50 years, Jaqua Realtors has delivered outstanding results for homeowners throughout the region. We look forward to developing your personalized marketing plan and showing you “The Jaqua Difference.”
