1341 Lancelot Court_Digital Marketing Plan_SRomeMRome

1341 Lancelot Court Portage, MI 49002

Cell: 269.303.2631

Email: mrome@jaquarealtors.com

Cell: 269.217.4311

Email: srome@jaquarealtors.com

414 W. Milham Avenue | Portage, MI 49024

About Us Jaqua Realtors, Inc. is a full service residential and commercial real estate company providing services to both buyers and sellers. Jaqua is the largest independent, family owned real estate brokerage in West Michigan. Established in 1975, Jaqua Realtors has evolved into the fastest growing real estate company in the region. As a progressive and expanding firm, Jaqua provides the services of over 210 real estate professionals to assist you.

Since inception, Jaqua has never wavered from our commitment to service. The principles of integrity, professionalism and quality service has successfully guided the Jaqua firm in building an outstanding reputation within the community.

Our concerted effort to uphold this reputation means exceptional service for you.

Factors to Consider When Selling Your Home Selling your home is one of the largest financial transactions you will experience. The selection of a real estate company and an agent is crucial to your success. Please consider: The company’s business philosophy and history of success.

Your agent’s knowledge and professional skills.

The company’s marketing strategies for attracting buyers for your home.

The customized professional services provided by your agent.

14 Locations in West Michigan

Kalamazoo 221 S. Drake Rd. Kalamazoo 269-341-4300 Battle Creek 15150 Helmer Rd. Battle Creek 269-704-1000 Richland 12374 East D Ave Richland 269-629-5612 Grand Rapids 202 44th St. SW Grand Rapids 616-369-1991 Hastings 221 W. State St. Hastings 269-704-1000 Saugatuck 202 W. Center St. P.O. Box 997 Douglas 269-857-8030 Portage 414 W. Milham Ave. Portage 269-381-7653 Grand Haven 218 S. Beacon Blvd.

Grand Haven 616-772-5007

Muskegon 1141 E. Sherman Blvd Norton Shores 231-903-4427 Commercial 328 W. Milham Ave. Portage 269-216-4222 Stevensville 4233 Red Arrow Stevensville 269-983-8051 South Haven 513 Broadway South Haven 269-637-6537 Plainwell 302 S. Main St. Plainwell 269-685-6858 Silver Lake 8310 W. Hazel Rd. Mears 231-943-6192

Jaqua Agents Jaqua Realtors has assembled a group of professionals with a multitude of talents and diverse backgrounds, all collaborating to deliver exceptional real estate services. Our main goal is successfully serving our clients and exceeding their expectations. It is our group synergy along with our individual and corporate commitment to excellence that produces results.

Jaqua Agent Advantage Jaqua agents are committed to combining past experience and personal strengths with our exclusive training to become the very best in their field.

Jaqua’s extensive corporate level training program ensures that our agents are uniquely prepared with the marketing expertise and real estate background required in a highly demanding field.

Many Jaqua agents have also achieved professional designations awarded by the State and National Association of Realtors, and are certified by corporate relocation companies in marketing and destination services.

Management Team Jaqua’s executive management team leads the industry in experience and diverse professional background.

We invest in development, coaching, and personalizing the strategic planning of each agent’s career development.

Our management team’s experience in marketing and promotions, real estate law and sales provide our agents and clients the support needed to successfully complete a real estate transaction.

Leadership roles in local organizations are evidence of our roots and commitment to our community, including: The Chamber of Commerce Area Rotary Clubs & Service Clubs Real Estate Associations Governmental Commissions Habitat for Humanity Health Care Industry Boards Business Network International

Marketing Specialists Your Jaqua agent has the resources of talented marketing specialists to support them with the on-site production of sophisticated marketing materials and website positioning. This requires a combination of creative ideas, technical expertise, advanced presentation software and cutting-edge equipment.

Mortgage Services Jaqua has partnered with Summit Home Mortgage to provide our clients with convenient, trustworthy and knowledgeable financial advisors. Summit offers a full line of mortgage products provided by experienced, highly skilled home mortgage consultants who are located directly in our offices. When Summit is the lender, you and your agent can be confident every aspect of the financing process is receiving expert attention.

Summit Offers a Full Complement of Mortgage Products FHA Loans • VA Loans Jumbo Loans • Refinancing Zero Down Options • Rural Development Conventional Loans New Construction Financing

Apply Online www.summithomemtg.com/find-a-mortgage-pro

© 2023 Summit Home Mortgage, LLC. All Rights Reserved. This communication does not constitute a commitment to lend or the guarantee of a specified interest rate. All loan programs and availability of cash proceeds are subject to credit, underwriting and property approval. Programs, rates, terms and conditions are subject to change without notice. Other restrictions apply. Summit Home Mortgage, LLC, 414 W. Milham Avenue, Portage, MI 49024. Corp NMLS#: 1087642 (www.nmlsconsumeraccess.org).

269-615-0129

Julie Vickery 269-488-1608

MI #: 1395521

MI #: 657292

Rochelle Birmann NMLS ID #: 1395521

NMLS ID #: 438907

Southwest Michigan Title Agency For title and closing services, we selected Chicago Title as our partner in establishing Southwest Michigan Title Agency. This affiliation assures our clients that this critical aspect of the closing process is in expert hands. We accommodate your specific requirements for the preparation of documents, resolution of questions or concerns and the facilitation of your closing.

Southwest Michigan Title Agency

269-341-4734 • 269-567-3279

Southwest offers a complete line of title services, we will: Provide a complete, detailed insurance commitment in a timely manner Review the title history and advise on the best approaches to satisfy all requirements listed on the commitment Communicate with the lender in order to fulfill their requirements Generate accurate and detailed closing statements Enlist professional legal expertise in the preparation of documents required to transfer ownership of the property Record and file proper documentation to finalize the sale Provide an insurance policy protecting against future title claims

Arcadia Insurance Services We have chosen to partner with the well established Nulty Insurance Company, a family owned independent insurance agency, to form Arcadia Insurance Services.

benefits of working with Arcadia Include:

Arcadia Insurance Services’ products include home, auto, rental properties, personal items of value, boats, recreational vehicles, life insurance, as well as personal umbrella liability policies.

More competitive quote process

As an independent insurance company, Arcadia provides our customers with the best coverage from competitive companies at the lowest rates.

Home safety and safe driver discounts

Arcadia provides an outstanding level of customer service. They take the time to listen to your needs and educate you about the different insurance options and discounts available. Arcadia provides clients with accurate coverage to meet their insurance needs.

Shelly Brush

269-488-0344 sbrush@nulty.com

Dedicated account manager to serve policyholders Group and multiple policy discounts

Insurance score discounts Claims specialist to insure claim needs are met Arcadia offers coverage through multiple companies to remain competitive and offer the best rates

Professional Staging Distinguished Homes is a full-service home staging and interior design company located in West Michigan. Our goal is to provide the clients of Jaqua Realtors a positive experience in readying their home for the real estate market. In many instances, we are also helping these same clients after the sale, assisting in the selection of paint, flooring, cabinetry, furnishings and overall design of their new home.

Johanna Jaeck, Design Consultant

269-743-4007 jspletzer@mydistinguishedhome.com

Peg Dorgan, Market Ready Consultant

269-370-0822 peg@mydistinguishedhome.com

Nancy March, Market Ready Consultant

269-806-7270 nancy@mydistinguishedhome.com

Distinguished Homes Offers: A thorough market ready consultation Advice to prepare your home for the real estate market Assistance and guidance to complete your staging goals Furniture and accessory rental A wide range of interior design services for living in your new home

Complimentary services Offered: Competitive moving rates/quotes Coordinating your moving needs within your desired time frame Phone counseling before, during and after the move Local, within Michigan, National and International moves Matching client requests with availability of the best van lines and crews

Let Us Take The Hassle Out Of Moving We pride ourselves on providing quality services every step of your real estate journey. Our complimentary Moving Management Services continue the Jaqua Realtors Experience after the transaction is closed.

Simplify your move with one point of contact.

We take the hassle out of finding the best moving company and other services related to your move.

Stress Free Moving Services As a complimentary service, our Moving Coordinator is able to leverage all of Jaqua Realtors corporate relationships to provide multiple solutions to ensure you receive expert service and competitive pricing.

Fill out our online form to start your move! jaquarealtors.com/moving Contact your personal Moving Coordinator today: 269-226-2994 moving@jaquarealtors.com Broker License: MC-972846-B

Community Support As a local company who strongly believes in community support, our organization has been involved in numerous events throughout the years. We understand that our success comes from the communities that know and trust us, and we remain dedicated in giving back to these communities.

A few of the events we participate in include: Holiday parades in Kalamazoo, Battle Creek, Saugatuck and Plainwell Ice Breakers Scarecrow Stroll Big Brothers Big Sisters Gilmore Festival of Trees Michigan West Coast Chamber of Commerce Saugatuck Douglas History Center Saugatuck Visitors Bureau South Haven Dinghy Poker Run to Benefit South Haven Sports Boosters South Haven Steelheaders Fishing Tournament South Haven Salute to Veterans

Community Support Jaqua Cares is a volunteer based program which is supported by the REALTORS®, management, and staff members of Jaqua Realtors. Jaqua Cares seeks out local activities and events that we can volunteer our time toward, seeking to make a positive impact in our community.

A few of the events we participate in include: Allegan County Women Who Care Battle Creek Public Schools Benton Harbor Area Schools Berrien County Rake A Difference Family and Children Services

Hamilton Public Schools Haven of Rest Homeless Shelter iUnderstand Love Heals Inasmuch House 2024 Innocademy Allegan Plainwell Christmas Tree Project

Plainwell Community Schools Portage Public Schools Southwest Michigan Foodbank United Way Lakeshore We Care Pantry Peanut Butter Drive

Corporate Promotions Home Expo Since 1985, participation in the Home Expo has continually proven to be valuable for attracting home buyers. Sponsored by the Home Builders Association of Greater Kalamazoo, the Home Expo has drawn nearly 14,000 attendees annually. Jaqua Realtors showcases real estate information and establishes contacts with potential buyers for Jaqua listings.

Neighborhood Directories Published since 1978, Jaqua Realtors’ exclusive neighborhood directories have been an excellent tool for building name recognition within the community. These publications are now online and include a compilation of homeowner information and phone numbers for neighborhood residents. These have proven to be a tremendous resource for referrals of potential homebuyers.

Online Business Development Our online presence continually incorporates the use of new technology and networking efforts. With a company page on sites such as Facebook, LinkedIn, Twitter, Instagram, Pintrest, YouTube and our use of online email campaigns through JNet, Jaqua Realtors has the ability to share current information and upcoming events through our monthly calendar on a global scale. This online presence also allows for those interested in real estate to establish a valuable connection with our agents.

Area Publications Jaqua Realtors provides a prominent full-page display ad in Homes and Lifestyles, Real Estate Guide, Waterfront Magazine, The Shopper, The Commercial Record and area visitor and chamber guides. These publications are instrumental in the promotion of Jaqua Realtors and our relocation services to a large audience of potential homebuyers. Thousands are distributed annually to corporations, area hotels and local businesses in the community.

YOUR SOURCE IN WEST MICHIGAN FOR ALL OF YOUR REAL ESTATE NEEDS

Residential Sales & Listings Waterfront & Lakeshore Experts Corporate Relocation Services Investment Home Opportunities Long Term Rental Management Vacation Rentals

West Michigan’s Premier Real Estate Company for Over 40 Years

(269) 637-6537

(888) 764-2836

www.jaquarealtors.com www.vacationinsouthhaven.com

Rental Services The Jaqua Property Management Division strengthens our alliances with major corporations who transfer employees into the area on a regular basis. These corporations recognize us as the only full-service real estate company. Their partnership with Jaqua is an integral part of selling homes.

Renting a Home Many relocating employees choose to rent for a short time before buying. Our rental Division allows us to establish relationships with future homebuyers.

Once we coordinate a property rental, our rental consultants continue to communicate with the family. When ready to buy a home, these families rely on Jaqua Realtors for the same excellent service received during the rental process.

Property Management Jaqua Realtors offers customized property management within the West Michigan community utilized by landlords from across the United States. Our property management services can minimize risks, reduce inconveniences and eliminate the hassles of everyday maintenance while giving you peace of mind.

locations PORTAGE LOCATION 328 W. Milham Ave. | Portage, MI 49024 269.226.2996 | 800.843.6443 | 269.349.8353 (fax) ST. JOSEPH LOCATION 4233 Red Arrow Hwy. | Stevensville, MI 49127 269.983.8051 | 269.983.8041 (fax) BATTLE CREEK LOCATION 15150 S. Helmer Rd. | Battle Creeek, MI 49015 269.704.1002 | 269.704.1001 (fax)

Vacation Rentals Jaqua Realtors provides a wide range of services for owners of vacation properties along the Lake Michigan Shoreline communities. Marketing efforts and personalized services are utilized to maximize occupancy and ensure exceptional guest experiences.

Marketing Strategies Our extensive marketing strategies reach audiences on local, regional and national levels. Our affiliation with a nationwide network allows us to target the appropriate rental market, creating a perfect match between your property and potential guests.

Liability Reduction Our rental process works to ensure that all guidelines are met throughout the application process and all necessary paperwork is completed when booking your property.

Property Management Our services minimize your risks, reduce inconveniences and eliminate hassles of everyday maintenance tasks.

You will have peace of mind in knowing the value of your property is being protected by our professional housekeeping and maintenance program.

locations SAUGATUCK/DOUGLAS (269) 857-8030 | sdrentals@jaquarealtors.com 202 W Center Street | P.O. Box 997 | Douglas, MI 49406 SOUTH HAVEN (269) 637-6537 | shrentals@jaquarealtors.com 513 Broadway Street | South Haven, MI 49090 GRAND HAVEN (616) 772-5007 | ghrentals@jaquarealtors.com 218 S Beacon Boulevard | Grand Haven, MI 49417 SILVER LAKE (231) 943-6192 | ghrentals@jaquarealtors.com 8310 W Hazel Road | Mears, MI 49436

Approximately 25% of buyers are from other communities

Relocation Division The Jaqua Relocation Division has assembled a team of experienced professionals offering excellence in relocation services. Our Relocation Division specializes in facilitating national third party relocation transactions, developing and maintaining relationships with area corporations, and providing specialized services to relocating families. Jaqua Realtors is a member of the national network of independent brokers, Leading Real Estate Companies of the World, which allows us to further develop relocation business connections.

Jaqua agents work closely with our relocation division staff to provide superior relocation services including community tours, area information and real estate counseling. These combined efforts have resulted in Jaqua Realtors being recognized as West Michigan’s leading relocation company.

Relocation team

Kristen Clancy

Relocation Director, CRP

Julie Henderson-Beagle Relocation Specialist, GRP

Allison Brew

Relocation Specialist

Relocation Division Location 328 W. Milham Road Portage, MI 49024 (269) 226-2994

Local expertise Global reach The Jaqua firm is an active member of the Leading RE, a referral network of over 134,000 associates and nearly 550 companies worldwide with over 4,800 offices. The Network firms facilitate more real estate transactions than any other national franchise. As the exclusive Leading RE Network member in the region, Jaqua receives buyer referrals from member firms all over the country.

The leading national third party relocation companies rely on Jaqua Realtors for relocation services, valuing the company’s knowledge and expertise as West Michigan’s leader in the real estate industry.

Jaqua Realtors Relocation partners with all corporate relocation management companies Aires Relocation • Altair Global Relocation • BGRS Cap Relocation • Cartus Relocation • Cornerstone Relocation Graebel Relocation • Lexicon Relocation • XONEX Relocation Relocation America International • NEI Global Relocation NuCompass Mobility Services • One Source Relocation Paragon Relocation Resources, Inc. • Plus Relocation RELO Direct • Signature Relocation • SIRVA Relocation TheMIGroup • TRC Global Solutions Weichert Workforce Mobility, Inc. • WHR Group

(Leading RE)

I’M LOCAL I’M GLOBAL

®

Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all - Leading PANAMA FRANCE INTERNATIONAL ® Real Estate Companies of the World .

Only the best are part of this collection. Wherever panamapremierestates.com groupe-mercure.com ® junotinvest.com you go, the Leading Real Estate Companies of the World logosiumarealty.com is a symbol of the finest ARGENTINA argentinahomes.com local real estate professionals.

FRENCH WEST INDIES sibarthrealestate.com Andorra Germany ARUBA arubapalmsrealtors.com Anguilla Ghana GERMANY Antigua and Barbuda Greece agbf.com AUSTRALIA Argentina Guam harringimmobilien.de caine.com.au Aruba Hong Kong kampmeyer.com philipwebb.com.au Australia von-poll.de Hungary stonerealestate.com.au Austria Ireland warnholz-realestate.com Bahamas Israel BAHAMAS GREECE bahamasrealty.com Barbados Italy jkproperty.gr Jamaica keysbahamas.com Belgium Belize Japan GUAM BARBADOS Bermuda Lebanon guamhome.com askbarbadosrealty.com Bulgaria Luxembourg Canada ICELAND Malaysia BELGIUM Malta husaskjol.is immo-lelion.be Cayman Islands lecobel-vaneau.be Chile Mauritius ITALY Colombia Mexico atlanteproperties.com BELIZE Costa Rica Montenegro cofimimmobiliare.it belizerealestate.bz Croatia Netherlands giorgiovigano.com Cyprus New Zealand immobiliaretamagnini.it BRITISH VIRGIN ISLANDS Nicaragua immobilsarda.com smithsgore.com Czech Republic Dominican Republic lacommercialerealty.it Nigeria luxuryhomes.it BULGARIA France Panama ues.bg French West Indies meanire.it Peru oikosimmobiliare.biz paolodelchicca.it CANADA propertyatlakecomo.com bosleyrealestate.com $282 rollinghillsitaly.com bowesandcocks.com cirrealty.ca Over 70+ stresa.biz Billion Total Annual Home studio18.eu dexterrealty.com Countries dfh.ca Sales Volume JAMAICA harveykalles.com vlarealtors.com macrealty.com mcgarrrealty.com LEBANON profusionrealty.ca novitag.com streetcityrealty.com

PHILIPPINES pinnacle.ph Philippines Portugal PORTUGAL Puerto Rico ins.pt Saint Barthelemy oneselectproperties.com Saint Martin plpproperty.com Singapore von-poll.de/pt Saint Martin Slovakia PUERTO RICO South Africa realityrealtypr.com South Korea QATARSpain mdproperties.com.qa Sweden Switzerland REPUBLIC OF KOREA Thailand koreaglobalrealty.com Trinidad and Tobago ROMANIA Turks and Caicos imobiliare-herastrau.ro Islands United Arab Emirates RUSSIA United Kingdom advecs.com United States Uruguay SINGAPORE Virgin Islands, British oneglobal-property.com Virgin Islands, U.S. SOUTH AFRICA Zambia chaseveritt.co.za jawitz.co.za

SPAIN 550 astenonline.com barcelona-properties.com Companies cilomarbella.com luxurysotogrande.com mallorcagold.com masoinmobiliaria.com rimontgo.com

Corporate Clients Jaqua Realtors is proactive in pursuing new market opportunities. We present our corporate services to a variety of audiences including small business owners, individual human resources personnel, department supervisors and corporate directors. We establish partnerships with our corporate clients that provide specialized services to enhance their recruiting objectives.

For corporations planning a group move to our area, Jaqua Realtors has created and staffed relocation centers to assist them. Developing relationships with major corporations in the area has made Jaqua the leader in the relocation industry in West Michigan.

We Partner with the following corporations: Alcoa AM Todd Company American Axle Manufacturing Armstrong International Bell’s Brewery Borgess Health Bronson Healthcare Systems Consumers Energy Denso Manufacturing Dimplex Thermal Solutions Discover Kalamazoo Eaton Corporation Family Medical Center Fetzer Institute Fifth Third Bank Flowserve Corporation Gast Manufacturing Getman Corporation Graphic Packaging

Greater Kalamazoo Area Schools Greenleaf Companies Heart Center for Excellence Heritage Community of Kalamazoo Janesville Acoustics Kaiser Aluminum Kalamazoo College Kalamazoo Emergency Associates Kalamazoo Gazette Kalamazoo Valley Community College Kalsec Kellogg Company Lakeland Regional Health Systems Mann + Hummel Automotive Charles River Laboratories

Newell Rubbermaid Corporation Perrigo Company Pfizer Inc. PNC Schupan & Sons Southwest Michigan First State Farm Stryker Corporation Target Corporation Textron Thermo Fisher Scientific W.E. Upjohn Institute Walther Farms West Michigan Cancer Center Western Michigan University WMed Wolverine Pipeline Zoetis

Relocation Guide Jaqua Realtors’ Relocation Guide has received nationwide recognition among relocation companies for providing comprehensive community information.

The guide is informative, extensive and current, providing details regarding: Area School Systems Healthcare Home Financing Tax Considerations Cultural Aspects of the Community Recreational Opportunities Map/Guide Official Visitors Guide

Our “Relocation Guide” is requested by human resources personnel, sales managers and corporate officers for prospective employees and newcomers to the community.

In production since 1982, over 1,200 guides are currently distributed annually.

The relocation guide has significantly increased the number of relocating homebuyers for our listed properties based on the in-depth information and materials provider by local establishments.

Community Tour Book Jaqua’s comprehensive Community Tour is designed to introduce homebuyers to our diverse community. Each Tour is customized to the needs and special interests of the relocating employee and their family.

Our Community Tours attract future homebuyers and residents to the area.

Typical Community Tour highlights include: Detailed information about school choices including visits to schools Cultural offerings such as theatre, museums, art and music Indoor, outdoor, adult and youth recreational activities Economic development details Extensive housing options and neighborhood styles

Relocation Assistance Jaqua’s Relocation Division has teamed with local businesses in an effort to provide a strategic approach in securing affordable, transitional housing for area companies and their relocating employees.

Relocation Services Overview Book

Distinctive programs have been developed

by Jaqua’s Relocation Team, providing comprehensive, in-depth knowledge of local rental options and our relocation services.

These programs are regarded as the leading authority on employee transitional housing for area companies.

Jaqua Realtors’ relationship with relocating employees continues long after the initial move. Our home buying services and extensive knowledge of the area allow us to assist relocating employees as they make West Michigan home.

Agent Availability Our extensive advertising and promotional efforts result in a high volume of inquiries for information on Jaqua listings. A licensed REALTOR® is available until 6 p.m. seven days a week at our Kalamazoo and Portage locations to provide real estate information and services. After hours, all incoming website inquiries and calls from potential buyers will reach a licensed REALTOR®.

We understand that many people look for homes on the weekend and evenings. When other companies are unavailable, our hours enable potential buyers to speak with a Jaqua agent regarding their real estate needs at the moment of peak interest.

“When other companies are unavailable, our extended hours enable potential buyers to speak with a REALTOR® regarding their real estate needs at the moment of peak interest.”

Internet Strategy According to a recent survey from the National Association of Realtors, use of the internet to search for homes has increased in the past 10 years. More importantly, the shift of internet home searches from occasionally to frequently has made a substantial climb. A reported 100% of homebuyers use the internet to search for homes. Jaqua Realtors responds to this consumer behavior by providing a strategic internet positioning campaign. Your property is prominently marketed to those utilizing the internet in their home search.

Throughout the home search process, real estate agents were the most used resource at 88%, followed by mobile or tablet search devices at 72%. Real estate agents and mobile or tablet search devices were the most frequently used information sources. Agents were also seen as the most useful information source during the home search process at 71%.

Buyer Use of Internet in Home Search Process, 1995–2023 National Association of Realtors 2023 Home Buyers Internet Profile

Internet Strategy jaquarealtors.com Jaquarealtors.com is a comprehensive, leading-edge marketing tool for our sellers. With over 50,000 user sessions a month, we generate a high level of exposure for your home. The Jaqua site includes several innovative features buyers are attracted to during their property search: Interactive map search includes Satellite view, street view and Yelp integration. Search by school district, community, zip code or custom-drawn map Comprehensive Community information section Detailed market reports for communities throughout West Michigan Vibrant listing result pages

Internet Strategy jaquarealtors.com

Interactive Map Search The interactive map search allows clients to quickly and easily find their dream home. Linked with GoogleMaps™, the map search provides interactive home searching by school, city, zip code or custom drawn map. Buyers can plot local schools, get driving directions, view the street and satellite view.

Our Yelp integration allows a buyer to plot your home’s proximity to local attractions, business, schools and more.

Listing Display Our enhanced listing display pages have been designed to feature your home and its features in an easy to read and eye catching format.

Buyers will be able to view property details and scroll through a filmstrip of your home’s professional photos. Explore an interactive map of your home with Yelp integration, plot schools and view your home from the street and satellite.

Users also have the ability to request a showing, email your listing, calculate mortgage payments and request more information. Buyers can view market data about the local area and click through to view comprehensive community information including attractions, recreation, healthcare, events and more.

Internet Strategy jaquarealtors.com

Market Reports The interactive market reports provide market data overview for a 12 month, 9 month, 6 month or 3 month time-frame.

We have provided detailed market reports for the communities we serve throughout West Michigan. Market reports include: • Trends and data on average home price, average days on market, average price per square foot, number of new homes and more.

• Buyers can subscribe to the market reports for areas they are interested in and an email will be delivered weekly, quarterly or yearly.

Community Information The detailed community pages allow buyers to learn about each community and aid in helping them find their perfect home. The informationrich pages feature information about the local community including attractions, recreation, school information, healthcare, events and more. Your property will be featured on the corresponding community page allowing buyers to easily find your property without having to leave the page.

The community pages also feature market trends including average sales price, number of homes for sale, number of new homes on the market and average days on the market.

adwerx Integration Adwerx is a custom digital advertisement that targets homebuyers surrounding your property on Facebook and Instagram, as well as major websites including The Wall Street Journal, ESPN.com and many more.

Your property will be in front of potential home buyers wherever they go online. These are behaviorally targeted ads to potential buyers in the market looking at listings, using mortgage calculators, searching for moving companies and more.

Internet Strategy Jaqua’s online presence is further complemented by multiple regional and global sites.

These sites allow potential homebuyers to view current listings, complete with property information and pictures. According to a recent survey from the National Association of Realtors, 95% of homebuyers use the internet to search for homes.

The Multiple Listing Service through the Southwestern Michigan Regional Information Center, allows us to make your property information available to over 5,700 REALTORS® in 32 counties in West Michigan. Visitors are able to search all active area listings and view statistics.

Along with this widespread visibility, we believe accuracy is critical. We enter updates immediately so all prospective buyers have the most accurate information available.

The system also notifies all agents who may have clients interested in your home and informs them of any changes.

REALTOR® Platform Websites listings will be features on Battle Creek Association of REALTORS®

Montcalm County Association of REALTORS®

Branch County Association of REALTORS®

St. Joseph County Association of REALTORS®

Greater Regional Alliance of REALTORS®

Southwestern Michigan Association of REALTORS®

Greater Kalamazoo Association of REALTORS® Hillsdale County Association of REALTORS® Mason Oceana Manistee Association of REALTORS®

West Central Michigan Association of REALTORS® West Michigan Lakeshore Association of REALTORS®

Internet Strategy Realtor.com is the equivalent of a national Multiple Listing Service. Realtors® across the country promote the use of this site.

Zillow.com allows users to search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.

Trulia.com provides comprehensive school and neighborhood information on homes for sale.

Msn.com, a nationally recognized site, is typically visited by the everyday Internet user. MSN.com real estate search is powered by Zillow.com.

MLive.com is Michigan’s most popular news and information site, with as many as 1.1 million unique visitors per month. MLive.com is updated 24 hours a day, with local news, sports, weather and more.

All listings will also be featured on additional national websites, including:

Marketing Materials, Direct Mail & E-mail Campaigns The Jaqua direct mail marketing strategy uses multiple approaches to reach a large number of potential homebuyers. Our targeted marketing campaigns incorporate Open House invitations, property highlights and Just Listed postcards, enable us to share detailed information regarding your home and piques the interest of likely buyers.

Custom marketing materials will be prepared for your property by our in-house professional graphic designers. A professional full color property brochure showcasing your home will be developed and utilized for all showings and open houses.

In addition, targeted email and/or drip email campaigns are utilized on Jaqua Realtors’ platform. Email campaigns allow us to send customized emails about your property to large data bases. Agents are able to view the delivery, open and click rate for each email campaign.

Social Media Marketing As the use of social media platforms increases, we have placed an emphasis on social media marketing which has resulted in increased awareness for Jaqua Realtors and our listings.

We utilize our social media presence to drive traffic back to jaquarealtors.com.

We most recently launched a blog that provides relevant real estate updates and helpful information to our readers.

Social Media usage According to The Pew Research Center 65% of American adults are using social media.

Facebook continues to be the most widely used social media platform, with 79% of American internet users, according to Blue Corona.

The average social media user spends two hours on social media sites each day, according to Blue Corona.

Technology & transactions Our Dotloop platform provides our agents an online resource to help streamline the entire real estate experience.

This intuitive and powerful real estate technology is designed to allow our agents easy access to your transaction documents.

Your agent will be able to quickly edit listing and purchasing documents and share the documents with you anytime and anywhere.

You can e-sign on the documents without stepping foot into the office.

Professional Photography A professional photography session will be scheduled for your property. The high-end, quality photos produced by our photography department will professionally showcase your home’s amenities, creating added interest from potential buyers.

According to a survey posted in the The Wall Street Journal, “listings with better photos command higher asking prices” and “listings with nicer photos get more online attention.”

The pictures of your home will be utilized throughout all marketing endeavors including online images and printed materials. Pictures taken with a photographic eye will help your home’s features to be captured at the best possible angle to attract potential buyers to your home.

Professional Photography Below are examples of Jaqua Realtors professionally taken photos.

Open Houses We present our Open House advertisements in a variety of area publications. Our excellent results are attributed to a well organized and coordinated marketing plan.

In addition to touring your home, potential buyers are offered information regarding your property, financing options, area highlights and school information. Refreshments are provided, with your consent, to prolong a guest’s visit and to create a relaxed setting.

The goal of the Open House is to encourage interested buyers to visit, facilitate interaction with the agent and create an inviting atmosphere to showcase your home.

E

R

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Seller’s Agent Responsibilities

The Ultimate Goal

Y BU

Buyer’s Agent Responsibilities

Keep all seller information confidential

Keep all buyer information confidential

Research the property

Develop a buyer timeline and plan

Help prepare the house for sale

Help the buyer with financing

Develop a marketing plan and pricing strategy

Determine housing needs

Market the property Follow up on all inquiries Receive and review submitted offers and write counter offers

Prepare for current market conditions Find and show the buyer homes Verify information on behalf of the buyer Craft an offer to purchase

Negotiate on behalf of the seller

Negotiate on behalf of the buyer

Navigate the due diligence process

Set up and attend all aspects of the due diligence process

Prepare the seller for closing Coordinate the transaction

Prepare the buyer for closing Coordinate the transaction

By offering a portion of the real estate commission to the buyer’s obligation to pay their buyers’ agent, a seller will be able to attract: > More buyers > First time home buyers

> Buyers with limited funds

> Buyers who are afraid to look at your home not knowing how much it could > VA Buyers cost them out of pocket In addition, liability reduction is valuable for the seller when a buyer’s agent represents the buyer.

Preparing Your Home: Exterior You want to create a positive first impression of your home. Pay close attention to the area around the front door. Consider a new door mat, sprucing up the hand railings, add flowers or hang a decorative mirror in the entryway so buyers see themselves in your home the moment they enter.

Make sure to do the following: The yard is well manicured Trees and bushes are trimmed, remove low branches that block the view of your home Add a pop of color with a wreath or pot of flowers Yard and flower beds are weed free Keep walkways and driveway clear of ice, snow and leaves Wash and touch up paint or repaint wood/trim/siding/doors Make sure all window coverings are consistent Cars are parked in the garage with the door down Put away trash bins, bikes, tools and yard equipment Create a patio space for entertaining and clean patio furniture

Preparing Your Home: Interior Your home should be thoroughly clean. In addition, remove unnecessary items from your home. This may be a great time for a garage sale, donating items to charity or placing items in storage.

The less clutter you have in your home, the more spacious it will appear. Consider doing the following: Remove all clutter, items from countertops and excess furniture Clean, Clean, Clean (windows, floors, carpet) De-personalize your home Remove all evidence of pets Organize your pantry and laundry room Clean out your closets Fix anything that implies required maintenance Replace wallpaper and/or paint the walls in a neutral color palette Clean and polish kitchen and bathroom cabinets If spaces feel dated replace cabinet hardware, add interest with a kitchen backsplash and replace faucets, if needed

Preparing Your Home for showings Seemingly simple changes can sometimes make a world of difference including: Rearrange furniture to create open space Add tasteful accents Clear off desks, counters and workspaces Make the beds and run the vacuum Stash toys and clear items from floors Turn on all of the lights even for day time showings Take any pets with you and put away evidence of any pets Neutralize any strong odors Play soft background music

Professional Staging Jaqua Realtors established Distinguished Homes to accommodate the growing demand for professional home staging and interior design. Home staging is an essential component in selling a home. A clean, clutter-free space can shorten the amount of time a listing spends on the market and increase the sales price of the home. Furthermore, properly arranging furniture and décor can truly showcase the home’s assets.

Distinguished Homes Offers: Market-Ready Consultation (For occupied and vacant homes)

After a walk-thorough of your home, we provide a comprehensive market-ready checklist to prepare your home for pictures and showings.

This service includes ideas on furniture placement and decor and guidance on reduction of personal effects and clutter. The visit also addresses the homes condition/cleanliness and needed maintenance. Both the interior and exterior of the house is considered in the consultation.

Household Coordination Household coordination services are geared towards seniors or those looking to downsize/ simplify. This service will identify projects to prepare the home for sale and moving. We will coordinate quotes from services providers, take inventory of furnishings, create a pre-move floor plan and thoughtful guidance on how to reduce household items.

Cleaning, Organizing & De-Cluttering Our organization services help our clients present a well-maintained home by organizing small spaces such as closets, pantries, and cabinets. Our cleaning services make sure your home makes the best possible first impression with buyers and makes the selling process a snap. Our de-cluttering services help neutralize the home regarding personal items or taste.

Virtual Photo Staging This service places stylish furniture, artwork and decor into photos of vacant properties, allowing buyers to visualize themselves in the home. It serves as an economical choice for showing your listing as a desirable, well designed space. We can create rooms of any style, from modern to traditional. We recommend that professional photos are taken as it allows for a more realistic outcome.

Professional Staging 82% of buyers’ agents said staging a listing made it easier for a buyer to visualize the property as a future home.

How Home Staging Impacts the Home Buyer Relocation Services Overview Book

Information from the National Association of REALTORS® 2021 Profile of Home Staging

REALTORS® Representing the buyer report prospective buyers are more likely to be impacted in the following areas by viewing a staged home.

Staging results Staging is an essential component in selling a home. Staging your home will: • Reduce time on the market and increase the sales price • Appeal to a broad range of buyers • Give your home a distinct market advantage • Will give buyers and inspectors the impression of a cared for home • More likely to be appraised at full value • A professional image - better quality photos drive more traffic online

Johanna Jaeck, Design Consultant

269-743-4007 jspletzer@mydistinguishedhome.com

Peg Dorgan, Market Ready Consultant

269-370-0822 peg@mydistinguishedhome.com

Nancy March, Market Ready Consultant

269-806-7270 nancy@mydistinguishedhome.com

2024 Staging Results for Distinguished Homes vs. the Average Home for Sale Results

Homes Staged by Avg. Home (Area K) Distinguished Homes

List/Sales Price %

98.4%

97.06%

Days on the Market

18.8 Days

32 Days

Pricing Your Home Determining Your Home’s Value Your Jaqua agent provides a complimentary Comparative Market Analysis (CMA) to assist you in understanding the value of your home.

The CMA consists of: An on-site analysis of home A review of records from the local municipality Research and review of recent sales of similar homes An evaluation of competing homes currently on the market A detailed written report for your review Your agent’s expertise in the market will allow you to have a more comprehensive and complete analysis of your home’s value in today’s market.

Timing - how soon would you like to sell?

Current market trends Estimating buyer activity in certain price ranges The condition of your home Your financial goals Seasonal fluctuations in the market

Pricing Strategy Your home must be priced strategically in order to sell for list price but also in a reasonable amount of time. Your home should be priced to appeal to the greatest number of potential buyers. Think of the real estate market as a triangle with the height representing the price and width representing the number of buyers for your home. At the lowest price, the price appeals to the greatest number of buyers. At the top your home is priced to get top dollar which may only appeal to one in every 100 buyers.

One person would purchase

Remember, each step up the price ladder eliminates some buyers.

Ultimately the question is,

How soon would you like to sell?

Everyone would purchase

The Jaqua Difference Jaqua Realtors has developed a comprehensive and aggressive marketing plan that is unmatched in the industry.

Our company philosophy has resulted in a strong reputation and community identity.

Our corporate marketing and promotions have perpetuated our growth and record of success.

Our position as West Michigan’s leading relocation company has expanded our corporate business and real estate markets.

Our marketing – specifically designed for your home – reaches the broadest audience.

Discover the Difference We appreciate the opportunity to present our extensive program. For 50 years, Jaqua Realtors has delivered outstanding results for homeowners throughout the region. We look forward to developing your personalized marketing plan and showing you “The Jaqua Difference.”