How To Take Halloween To Another Level tvdmexonline.com /halloween-to-another-level/ TVD
Halloween is about reveling in naughtiness After Christmas celebrations, Halloween is number two when it comes to overall spendings in the Unite States. This year estimations say that U.S. citizens will spend 8.4 billion dollars on Halloween. How come that this 2000 years Celtic celebration, now is turning into a massive event with a steady growth year after year? Some people argue it is for the “Trick-or-Treat,” others the costumes, and the parties where you can do whatever (almost) you want behind a mask. Add to the list the pumpkins and the play around with death almost in a glorious manner, and you’ll get the most fantastic tutti-frutti of all needs and desires. If you like, you can say that Halloween covers the need of every single individual. What a target population! Some also bring up Halloween as an event as close as you can come to a carnival, which usually is earmarked to Latin countries and connected to Catholicism which is the predominant religion in those countries. Halloween is like an anti-holiday that you can’t attach to any religion or other bring-together-the-family excuses. It’s a holiday where it’s socially acceptable to party off as in no other occasion during the year. It used to be much more of a children’s holiday, with candies and costumes. But as the huge group of baby boomers becomes more active in the celebration, parties and booze are added to the list.
Halloween Spending Is Increasing Taking a quick look at what and how the 8.4 billion will be spent on things that relate to Halloween, a recent survey made by NRF (National Retail Federation) shows some interesting data: Planned Halloween Purchases Few holidays like Halloween, including Christmas, can show such a diversity of different niches where the commerce can benefit from the consumer spending. The same survey also points out that 21.8% equal to more than 1.8 billion dollars in the U.S. only, will be assigned to online purchases. That is up 26.1% from last year. Add to the information that Halloween celebrations are taking off seriously in other countries than the U.S. And the holiday is quickly becoming a global event. For all online marketers, the Halloween niche is a segment that is reaching a size you no longer can ignore. On top of that, the segment includes a large variety of business opportunities. The chart above only shows the main four
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