How To Get The Growing Group Of 50+ On Board The Digital World tvdmexonline.com /the-digital-world/ TVD
The digital world is taking over everything and we need all on board The growth of the digital world is going so fast that many people not even care about it. Probably you’ve come across individuals who refuse to adapt to the new technology. It is because they don’t understand what the digital world can do for them? Or is it something else? See my blog post “Why You Should Start Your Own Business at 50+” , published the 17 th of July, 2017. Belonging to the 50+ group and not being very typical for this group of people, I notice something every time I’m ordering an Uber cab at an airport or some other public places where a lot of people are doing the same. Probably I’m the oldest one and the rest of people using their smartphones to get their Uber, are usually at the age of 40 and younger. The fast growing automation of the banking system is creating frustration for many senior people who still haven’t adapted to the digital world and the automated banking procedures. On the other hand, we know from statistics that the fastest active growing Internet group is 50+ people. According to Internet Marketing, Inc. this 50+ year-old population will control 70% of the United States disposable income. Suddenly I recognized that my own mother, 86 years old and probably belonging to this group of seniors, refusing to adapt to the digital world, is doing a lot on the Internet. She calls me now and then on Skype, WhatsApp, Viber, and even Messenger. I couldn’t figure out what is behind her behavior, I mean on one side refusing the digital world, and on the other hand mastering the voice communication through various apps.
Everybody Has Access To The Digital World The explanation came when I watched a TED talk by a young female entrepreneur by name Isabella Martinez. She is one of the co-founders of Net4Seniors. She talks about five steps usually used by senior people, to close out from the digital world. It starts with FEAR. Fear towards something looking too techy. Probably you have met senior people, who even don’t dare to push the on-button, as they have a fear that something “terrible” will happen. The fear turns into FRUSTRATION when they notice that the world around them is into the digital world. Rapidly they see that the major part of these digital “freaks” belongs to the younger generations. “I’m too old for this.” , uses to be their defense. When the frustration is under control, it all converts into a TRUST issue. “I don’t trust the Internet.”
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