How It All Starts To Fall In Place By Knowing Your Why tvdmexonline.com /knowing-your-why/ TVD
By knowing your why the rest will automatically fall in place? Whatever you do in life, knowing your why is always the right start. Passion and motivation to achieve something will probably never be there if you don’t know for sure why you are doing what you are doing. It could be everything from creating a product to starting a relationship with somebody. Knowing your why is the entrance to all success in life. Our brain has two parts influencing when taking a decision, the emotional part and the rational part. As emotions always drive passion and motivation, it is quite common that the emotional part of the brain also dominates when you take the decision. The very first moment when you fall in love with somebody it’s 100% emotional. Not until later when the first abundant emotion will leverage with the rational part, a long-term relationship actually can start in a serious way. The same goes for product innovations. There are thousands of innovations made that never will be launched. Could be that they failed tremendously because of no need or demand for the product. One of the weirdest ones I know of in modern times is the Motorola cellphone with a built-in electric razor. Probably the inventor was very passionate about his or her creation, but who else cares? It could even happen that there is a market for combined cellphones with razors. By knowing your why for sure implies that the “ why ” must be clearly defined. And the “why” will not answer the question if there is a market or not for the product.
Knowing Your Why Is The Core Of What You Are Doing The “ why ” will announce the values of the product or the company. In my early career, starting up as a salesman of vacuum cleaners sold door to door, we never sold vacuum cleaners but clean and healthy homes. That’s the reason a live demonstration in the customer’s home always is the winning strategy. When a sufficient number of dust piles are loaded on the carpet of the client, there is no longer a product discussion but a health issue. Most of the customers prioritize their family’s health much higher than a simple vacuum cleaner. The famous consultant and author Simon Sinek explains in a beautiful way the power of identifying your “ why .” View one of his sessions on this YouTube video. Simon Sinek is talking about the “Golden Circle,” starting with the “What” in the outer circle, continuing with the “How” in the next layer and finishing with the “ Why ” in the middle. Transforming this formula to a company, the “What” represents the strategy, what the company is doing. The “How” describes the tactics, how the company is doing what they are doing. And finally, the “Why” has not even a name, because everyone so often forgets it. Well, making a profit may somebody say, but that is the result and not a substantial purpose. Knowing your why outlines the rest of the project, almost with a laser precision.
The “ why ” is the purpose for what you are doing! 1/3