4 Ways To Get Your Attention By Sticking Out tvdmexonline.com /sticking-out/ TVD
Sticking out is the name of the game Daily tons of information and publicity reach you and the ones sticking out are the only notices that will get your real attention. In fact, it’s quite natural that you only pay attention to what is different. If you see 100 sheep on a field and only one is black, then the black one is sticking out and grab your attention. Without any political approach, I do believe that you agree with me when I’m saying that the president of the United States of America is sticking out. He doesn’t fall into any standard political frame but does it his way. The consequences are that you listen more carefully than normal to the messages he is delivering as the president of one of the most powerful nations in the world. More about the unique situation in the U.S., from a marketing perspective, you can find in my article “What Marketers Can Learn From Donald Trump,” from the 23rd of April, 2016 and “How To Get Your Attention,” of the 10th of October 2016. Whatever marketing formula you would like to apply in your activity, they all start with the same:
Attention! Without getting your audience’s attention, the rest will be close to useless. In one way or another you need to grab your audience’s attention, and without any doubt sticking out, is the most efficient method.
Different Ways Of Sticking Out There are different ways of sticking out, and you need to know your audience enough to chose the right one. Focus on solutions – without any doubt the solution for a particular problem is the number one approach to get your audience’s attention. Nothing will grab your attention in a better way. The problem though is to specify enough the issue of the group of people to where you’re directing your message.
Different ways of sticking out
Play around with headlines and subtitles – In today’s stressful environment we don’t have time to read everything that is reaching your inbox. The scrolling technique becomes more prevalent as the quantity of information and publicity is increasing. Sticking out by having a title in bold or a provocative subtitle in between the text, can help not to lose the attention of a potential customer. A headline like “3 tricks entrepreneurial gurus never will tell you,” will absolutely get your attention if you are in that niche. 1/4