Product Design Portfolio - Jannik Götz

J anni k Gรถtz 2019 Portfolio

Hi & welcome to my portfolio.

Good design to me always starts with the user. Creating sustainable and meaningful products can only be achieved by knowing what the audience actually needs and asks for. That is only possible by combining systematic and exploratory methods into a human centered approach.

This path is made up of different phases, each repeatedly inciting and fascinating on its own.

The selected work in this portfolio highlights my approach to each step of this process, whether it be primary research, sketching or prototyping. The projects also provide an inside into my manifold abilites when it comes to teamwork, holistic work-ethic and personal interests. My goal is to work in an environment that challenges me and encourages me to learn new things. At the same time, I have the aspiration to use my personal and professional strengths for a greater cause and to continually built upon them.

When I place the pen and paper aside, I enjoy spending my time as a musician - both with band and by myself. Having the chance to travel since a young age I enjoy meeting new people by taking an active role in social communities such as couchsurfing. Whenever I have the urge to take a step back I like to go out, reading or drawing scribbles in one of my favorite coffee shops - always with my camera in my hand.

Jannik Gรถtz

Contact Schwarzachstraße 5 A 77815 Bühl +49 176 98672622 M jannikgoetz91@gmail.com E

P l a y l i gh t Lu min a ire 2017 - 3rd term M.Sc.

Playlight is a linear suspended indoor ceiling lamp that was created during four weeks of project for the Swedish lighting company Fagerhult.

Fagerhult set the goal to develop a ceiling lamp for a young and creative audience to complement the company's existing line-up of business-only oriented lamps.

Research revealed that a majority of the people interviewed were interested in a playful version of an office lamp that would be able to supplement their homeoffice without disregarding the vivid individuality of their homes.

The result is a luminaire that combines both, vivid creativity and modest integrity.

Playlight is aimed at individuals looking for a playful, yet simplistic looking luminaire.

initiated by

The Brief

user moodboard

The challenge formulated by the company was straightforward: develop a manufacturable ceiling lamp for a young, home-working audience. The open-nature of this briefing needed further investigation in order to be framed as a good research problem.

Develop a manufacturable ceiling lamp for a young, homeworking audience.

After getting comfortable with the theoretical background, preliminary unstructured interviews were carried out to define the target audience (left) and to investigate on the task given. This iterative process was repeated several times in order to converge the information into the "real" research problem. Several research-techniques were used during that process. Semi-structured interviews helped to build up empathy with the user audience and made clear what their needs and expectations look like. Visiting some of the interviewees at their homes led to an understanding of how their world is constructed. Subsequently, the most valuable information was a result of subconscious communication during the interviews or regarding the apartments visited.

vivid and playful young independent hard-working

How can a luminaire feel professional while being conform with a lively home?

Finally, after gaining as much insights as possible, the above research problem was manifested, and a detailed design brief defined. A majority of the subjects interviewed pointed out that it is important to them to own a luminaire that does not feel sterile like most of the available suspended office ceiling lamps. However, it should also be consistent with their apartment's lively atmosphere. Combining both factors could therefore result in a multiapplicable product as suggested by the interviewed people.

design moodboard

Modern Playful Ideation of ideas revolved around the term "modern playful". Limiting factors such as feasibility of manufacturing or ecological friendliness were neglected in the beginning of the ideation phase, so that every possible route could be evaluated.

Through different creativity techniques adopted from design thinking, it was possible to generate a vast amount of ideas quickly. Three of these ideas were composed into three different concepts.

After evaluating the three concepts together with some of the interviewees, one final concept was worked out further.

simplistic playful desaturated humble

speckled ecoplastic droplet sleek appearance

The Droplet With the basic structure defined, focus shifted on to the general shape of the luminaire. Having the term "modern playful" in mind, a design moodboard was created (left page). Inspiration was mainly taken from forms found in nature, as well as from modern feeling materials and desaturated colors. The final key element of the luminaire is the so-called "droplet", a formal convergence of water and modern design. A variety of sketches (above) led into this formal concept.

Prototyping Quick cardboard prototypes in the beginning of the detailling phase made it easier to evaluate proportions and the overall feeling of the product. In several iterative loops, 3D printed prototypes were then discussed with the company and fellow students . In order to have a very tangible and detailed idea of the lamps shape, fused deoposition modeling has been utilized to produce close to reality prototypes that were able to incorporate the actual electronical components.

steel wires

moulded speckled plastic endcaps

pressed sheetmetal

moulded acrylic (satin ďŹ nished)

Manufacturing Playlight follows a simple, affordable and machinable structure: a single extruded eco-plastic profile that holds the light source (LED) is connected to two injection moulded bioplastic endcaps, which include all technical components. Satin finish acrylic serves as light distributor that is reducing glare and increasing the overall light spread. To encompass ergonomical requirements, the luminaire follows the present daylight-circle and changes lightcolor (between 2700 Kelvin and 6500 Kelvin) as well as brightness (up to 1500 lumen) accordingly.

Ty p e r Typ ewrite r 2016 - Bachelor Thesis

Typer is a facetious re-interpretation of the traditional typewriter. The concept enhances creative and distraction-free writing through the absence of most of modern technologies. Made from high-durable plastic, repairability is maintained because all the parts can be easy accessed. Because of its compact design, the product can easily be taken to any place, just so that users are able to “flee� their stress-routine. The battery-run typewriter utilizes a small thermal printing unit to ensure visualization of the written. Consequently, the created text vanishes over time and thereby enhances living in the moment as well as introspection. Typer is a minimalistic and facetious modern typewriter - an analogue reminder of what should be important.

An even more detailed insight (German) is available by clicking here This work was featured on Yanko Design

The Opportunity Today’s society is fast, exciting and utterly progressive.

Some people, however, have to process this overload of information through other channels.

Consequently, in order to function the way society asks for, those people are in desperate need to step back and decelerate.

One way to do this is to utilize traditional typewriters, whether the reason being the fascination they evoke or because of plain love for creative writing. This seizes the opportunity to develop a modern interpretation of the classic typewriter - a device that scrutinizes the status quo, without betraying modern life accomplishments.

The Requirements After the initial literature review, appropriate research questions were tackled and answered through use of several data collection techniques known from social sciences. Based on the human centered design approach, a variety of semi-structured interviews, an online questionnaire, as well as contextual inquiries revealed the following key parameters that current users like the most about their classical typewriters and would like to see in a modern interpretation.

emotional bound

repairability

distraction-free writing

durability

analogue feeling

portability

independence of modern technology

Concept After defining the designbrief, a vast variety of concept ideas were ideated through quick sketches. By breaking down the main functions of a typewriter it was possible to find respective feasible solutions that were then combined into one final concept, thus bridging the present and the past into a homogeneous whole.

Typer is a compact, battery-powered product to enhance creative writing. A small thermal printing unit provides easy visualization of the creative process, while the keyboard can be folded and stored as part of the body. This ensures best portability while maintaining the much-desired analogue feeling of a classic typewriter.

evaluation of ergonomics technical feasibility

model preperation for SLS-printing

* Featured on Yanko Design “As a writer myself, it’s easy to get behind a concept like the Typer even when I know most other people think “huh?”! However impractical it might seem, it’s symbolic of how some of the best ideas and thoughts come when we’re free of distraction. Unlike many of the modern gadgets we use to write, whether it’s a computer or smartphone, the Typer is reduced to a keyboard and printer unit. Like old-school typewriters of yesteryear, you can put down your words in pressed ink. Similarly, you’ll only have one shot to get it right! While it’s not something that everyone would lug around in their backpack, for writers, it’s a thought-provoking reminder to take time away from the screen of your electronic devices” (Yanko Design, 2018)

L i g h t T h e rapy La mp 2018 - Master Thesis

Wintertime is not the favourite period of the year for everyone. Increased periods of darkness and the cold weather affects the general mood of a lot of people, leading to worse mood or lower energy. For some people, however, wintertime can actually lead to a much more severe major depression - also referred to as Seasonal Affective Disorder, or Winter Depression. This effect is more noticeable in countries with higher latitudes, like Scandinavia or Alaska where office-bound workers rarely benefit from natural sunlight.

Remarkably, Seasonal Affective Disorder can be treated successfully with the help of light therapy, in which the patient is exposed to bright artificial light. While there are products available that provide exactly that, the usability of those products is focused around medical remission only. This project seizes the opportunity to develop a user-centered experience that is alleviating symptoms of winter depression in a motivating and hassle-free way, instead.

The complete version of my master thesis can be found by clicking here

up to percent of a nations population are statistically affected by Seasonal Affective Disorder. In Sweden alone there are an estimated 800 000 people suffering from the disorder.

million people yearly suffer from a major depression worldwide. It is not only incredibly arduous to life with a major depression, but also results in gigantic financial losses for countries due to the decrease of economic productivity

out of four persons affected by Seasonal Affective Disorder are female.

Seasonal Affective Disorder is a syndrome characterized by recurrent depressions that occur annually at the same time each year�

- Rosenthal et al. (1984)

In winter, a lack of morning sunlight can lead to a phase-delay of the human's biological clock, which then causes depression in some people.

The Disorder and its Etiology Seasonal Affective Disorder (SAD) is a rather young and complex medical syndrome.

Mood changes related to seasonality have been described for several centuries, the exact medical condition, however, was first defined in 1984 by a group of scientists formed by Norman E. Rosenthal. Since then over 1200 scientific articles and books have been published, gathering a staggering amount of knowledge on the issue.

Winter Depression is not just feeling worse in winter - it is a discrete and serious disorder that affects up to 10 percent of the population in countries with northern latitude. To be diagnosed as Dinter Wepression, an individual must have experienced a list of specific symptoms during winter for at least three following years. This list includes

full remission of symptoms at spring or the independence of other psychosocial stressors causing the depression.

Several hypotheses try to elucidate etiology behind this special form of depression.The most acknowledged hypothesis is the socalled phase-shift-hypothesis. It assumes that the occurance of SAD is directly linked to a human’s circadian rhythms.

This biological clock is responsible for our behaviour associated with day and night.

External triggers, such as light, can alter this clock (see jetlag). In winter, because of the reduced photoperiod, this can lead to a mismatch of the circadian rhythms between the external light/dark cycle and the internal sleep/wake cycle dictated by modern society, ultimately leading to depression.

Available treatments do not always lead to remission.

Luckily, there is a list of things that can help alleviate the symptoms of the disorder.

Besides more traditional approaches such as psychotherapy or drug treament, affected are commonly asked to socialize, do sports or be exposed to as much natural sunlight

as possible. However, not everyone is able to do that, particularly in countries where there is less sun in wintertime, or when individuals are affected by impaired mobility.

This is when light therapy comes into play.

Light therapy is the first-line treatment for

Light Therapy is the first-line treatment for winter depression and has been found to alleviate symptoms in 70 percent of the cases. seasonal affective disorder and has been found to have an anti-depressing effect in 70 percent of people suffering from the disorder.

The treatment is cheap and relatively safe, which is why it is very popular and can be used by everyone, not just individuals affected by the syndrome. Performing light therapy means sitting in front of a very bright artifical light (commonly 10k lux) for about 30 minutes in the early morning.

From a medical point of view this alone leads to full remission if done for about a week consecutively.

However, this is where problems manifest themselves. Having the chance to do

primary research in one of the most affected countries, Sweden, meant being able to talk to researchers and sufferers in person. As a result, it became clear relatively fast that current light therapy solutions lack a useroriented experience. The devices available are indeed successful when it comes to medical remission, however totally neglect the human in the equation. Most important for successful light therapy is that the user actually uses the device regularly. This can only be achieved by designing a user centered experience to ultimately incorporate the therapy as a normal, maybe even fun part of the regular day.

Central Problems

Bad user experience leads to a lack of motivation and results in major compliance issues

Available lamps are focused on medical remission only, but forget about the human factor

Formfactor, size and scale make current devices cumbersome to use and to look at

A light therapy lamp that increases motivation and individual compliance through a positive user experience

Eliminating the tedious parts of light therapy treatment in order to: Create a highly individualistic and long-lasting experience Reduce the omnipresent stigma of light therapy devices Provide guidance for a motivational usability

Research & Ideation Conducting primary research helped to better empathize and understand problems of users that will be interacting with the product as well as to understand the environment it will be used in. Different techniques taken from social sciences (questionnaire, interviews, think-aloud, and others) were used to gather an extended amount of data that was then evaluated via SPSS or qualitative content analysis. Triangulation helped to incorporate the qualitative, as well as the quantitative approach so that a preferably homogenous body of knowledge was available.

As a result, not only the findings known from theory were confirmed, but more importantly, real user needs could be specified. These direct requirements were then used to transform the abstract vision into an increasingly concrete concept. Over the course of several iterative loops a final concept was defined and prototyped.

Different creative techniques such as moodboarding, sketching, cad-modelling, rough foam-modelling or 3d-printing helped to structurize a broad vision into a detailled concept.

Familiar Inviting Soft Natural Friendly Pristine

The Concept Combining analogue product and digital software in order to form a holistic experience

Home Unit Seperating the light lamp into two pieces solves the problem of portability and formfactor. The home unit serves as charging station and makes a cordless usage possible.

Analogue

Digital Light The light lamp is the heart of the concept. Due to its small size it offers individualistic treatment while still offering medical remission.

Phone App

Phone App The phone application completes the concept. User data is saved here in form of a journal and the treatment itself is fully automated by the app.

Home Unit

Lamp

S ce nar io of Use

1

2

Wa ki n g u p i n t he e ar ly mo r n i n g w i t h li g ht th era py d evi ce o n beds i de-tab le

3

5

Serves a a la rm c loc k by slowly in c rea sin g th e room illu min a tion a ccord in g to n a tu ra l su n ligh t

I ni t i ate ligh t th era py by tak i ng th e la mp ou t of its b as e a n d pla c in g it a t a f la t su rfa ce

W he n f i ni s h e d , all g at h e re d d ata i s t rans fe r re d to t h e co m p le m e ntar y ap p and a d j ust m e nt s are m ad e

Th e a c tu a l trea tment is a u toma ted via a pp so t hat the u ser ca n en ga ge with o ther morn in g a ctivities

4

Prototyping cad modelling 3d printing sketching soldering electronics grinding painting coding sewing

Modest Appearance With a small size and a pleasing but modest appearance, this light therapy lamp offers an individualistic treatment while still looking more like a traditional lamp than a medical device.

Due to its fabric texture the product fits best into a domestic environment.

The App Having the ability to use the light therapy lamp in direct connection with a smartphone application opens manifold possibilities. One of them is to integrate a community feature to provide support for those who need it. Another is to provide a detailled guide for how to use the lamp since many users do not know what to do. The builtin journal makes it easier for users to have an overview over their treatment history and offers additional motivation.

Portability With the light lamp being totally independent of a power source, the user can decide where and when to do light therapy. This makes the wish for a highly individualistic therapy much easier.

Po et Side ta b le 2016 - 6th term B.A.

Poet is a sleek and modern furniture that can be used as a storage for books and other things one needs whilst reading. The product's user experience is based on the sensual and physical experience that comes with a book and its associated values. The need ought to be fulfilled was hereby revolving around the fact that a lot of readers have indeed a cumbersome and chaotic bookshelf, however, lack the possibility to have their most sensual books close to them at any given time.

The design itself is as minimalist as possible and can therefore be easily integrated in an existing domestic environment. The oak furniture consists of a board on the top, which serves as a storage area for laptop or coffee and a bended steel sheet on the bottom, which can take up several books.

This said, poet fulfills all the requirements to make a contribution to a daily ritual of culture.

What does a book convey?

Minimalism

Knowledge Purism

Warmth

Results based on an online questionnaire with 146 participants

Tradition

Value

Taste Emotions

Patina

Design Development Pure Honest Tasteful Tangible Reticent Functional

Development process started with a question: What does a book convey and how to turn that information into a piece of furniture? Since this question is rather interpretivistic and open-based, qualitative research was utilized to collect utilitarian answers. By conducting quick explorative interviews with fellow students and by gathering extensive data through an online questionnaire, it got evident that most of the associated emotions connected to the usage of books are based on a high-value, and time-precious ritual. Furthermore, as a result of the qualitative data collection, it got clear that lots of readers like to have their books showcased in another form than just a bookshelf. This assumption lead to the following designbrief: Taking the values of a book as a basis, design a bedside table that is able to be placed withing a domestic environment and can be furthermore used as a display case for specially treasured books.

Formal Development With the designbrief set, the main task now was to successfully compile the values associated with a book into a bedside table. In order to generate a vast amount of ideas, product elements were first broken down into their core functions, from which then ideation sketches were made to come up with a variety of possible designs.

Detailled drafting in CAD helped to get a reliable understanding of proportions and of feasible manufacturing. Based on the ideation sketches, several iterations (right, highlighted in yellow) led to the final keysketch. CAD furthermore helped spotting errors that would be otherwise arduous to find. Because of the high estimated costs for prototyping, planning production beforehand was particularly important. The final design

Keysketch

Manufacturing Process

Grinding

Varnishing

Gluing

Sawing

Massive Oak

easy assembly with Biscuit Joiners/Lamello

hold by Insert Nuts Felt Bookstopper

Manufacturing Process

Bended Sheetsteel

L i g h te r Conce pt F l a me r 2018 - Free Project

This lighter project was initiated via instagram by the social media challenge renderweekly. The task was simply to "design and render a lighter concept".

Its design is inspired by the interplay of the elements fire and earth and unites minimalism with a touch of industrial roughness. It is a high-end alternative in a market of mass disposable and interchangable lighters.

This project is an example of how a redesign of a common product can be developed and established in just about four hours of worktime. Even in settings with limited preparation time and nearly no primary data available, it is possbile to create a meaningful and well-grounded design with a professional entirety and presentation.

Inspiration Flamer differs through its distinctive visual language, which is heavily inspired by shapes found within an industrial context. The structural composition is congruent with what is known from a traditional lighter, so that usability through familiar signifiers is convenient and straightforward. Basic shapes form the primary appearance - however, an increasingly complex entity is formed through the addition of soft radii and a prominent silhouette.

WINDSHIELD_ steel FORK _ molded plastic

BODY_copper PIEZO IGNITER

BASE_ molded plastic

Process The project was carried out within a limited timeframe of just four hours of worktime. After a quick literature review in order to get familiar with the general manufacturing methods of a lighter, quick scribbles helped to form a visual language of possible concepts. Three of those concepts were roughly modelled using CAD and then refined in several iterative loops. To form a profound idea of the lighters ergonomics as well as its proportions, a physical model was made using additive manufacturing.

The final design was then rendered in Keyshot with a focus on creating realistic and enthralling visualisations of the lighter.

Fre e Work 2016 - 2018

The next few Pages showcase several quick sketching projects and my rather unconventional interest in cgi-work. Without having to think about a functional concept that is getting manufactored, this way I have the chance to express myself in a much more unconstrained fashion.

Pro d u c t V i s ua liz a tio ns One of the rather unconventional things I love to do is to produce high-end product visualizations as it entails my interests for product design, cad-modeling, photography, retouching and lighting design.

Utilizing Keyshot as render-engine, these kind of product images offer impressive, captivating visualizations and ways to tell a story, ideate possibilites and ultimately make decisions - all of it in a fast and cost-efficient way.

N u d e D ra wi n g Done during my Bachelor in Pforzheim, 2012 - 2016

M i xe d To p i c s All done during Erasmus 2017 in Sweden

Pa i n t i n g

400 x 500 mm, Acrylic on Canvas (2016)

1400 x 800 mm, Acrylic on Canvas (2017)

M y Pe rs o n Personal Name Date of Birth Place of Birth Age

Jannik Götz

09/2016 - 01/2019

M.A. Design & Product Management - FH Salzburg (Austria)

08/2017 - 06/2018

M.Sc. Industrial Design (Erasmus) - Jönköping University (Sweden)

09/2012 - 08/2016

B.A. Industrial Design - FH Pforzheim (Germany)

09/2002 - 06/2011

Gymnasium Heimschule Lender (Germany)

04. November 1991 Bühl (Baden), Germany 27

Languages German (Native) English (Fluent ~C1) Spanish (Beginner ~A1) Swedish (Beginner ~A2)

Experience 02/2018 - 06/2018

Tutor for Product Visualisation - Jönköping University (Sweden)

02/2016 - 06/2016

Student Trainee - Studio Ambrozus, Cologne (Germany)

09/2015 - 12/2015

Internship - Studio Ambrozus, Cologne (Germany)

09/2014 - 02/2015

Internship - Teams Design, Esslingen (Germany)

05/2012 - 08/2012

Pre-study Internship - Modellbau Zeitlos, Karlsruhe (Germany)

02/2012 - 04/2012

Pre-study Internship - Schreinerei Haungs, Bühl (Germany)

Cooperations

Freetime

Software

Education

Guitar and Piano

2017

Ikea AB Sweden (university project)

Prototyping and 3D Printing

2016

Design Thinking with StartUp Salzburg (workshop)

Photography and Arts

2014

Alfred Kärcher SE & Co. KG (university project)

Travelling, Culture and Language

2013

Metabowerke GmbH (university project)

2013

Porsche AG (university project)

2012

Kiska GmbH (university project)

I am confident in several tools within the design industry and able to learn new applications relatively fast.

Honors 2018

Features on Yanko-Design and Renderweekly

2017

Scholarship - e-follows.net

2017

Student Buddy Certificate at FH Salzburg

Thank you for your interest!

I would be more t han ha ppy to a nswer all you r op e n q ue st ions in a p e rs ona l convers at ion

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Contact SchwarzachstraĂ&#x;e 5 A 77815 BĂźhl +49 176 98672622 M jannikgoetz91@gmail.com E

P ro d u ct De s ig n Po r t fo l io Jannik Gรถtz - Selected Works 2016 - 2018