BTEC Photography | Lens- Based Media Project | Year One 2020

LENS-BASED MEDIA

DEADLINE : fORMATIVE: 18/10/20

ASSESSMENT CRITERIA: AC1: INFORMING IDEAS AC2: PROBLEM SOLVINg ac3: technical skill AC4: PROFESSIONAL PRACTICE AC5: COMMUNICATION USEFUL LINKS: Canon Simulator http://www.canonoutsideofauto.ca/play/ GCSE Bitesize Photography GCSE https://www.bbc.co.uk/ bitesize/guides/zgwpnbk/ revision/1 What is Aperture? https://www.youtube .com/watch?v=YojL7UQTVhc&feature=emb_title

SUMMATIVE: 08/02/21

SCENERIO

The aim of this assignment is to create commercial images for stock photography or wall art. Your images need to be eye-catching and innovative, submitted in a digital format. You may choose to photograph your favourite foods, possessions, favourite places or you could think outside the box and develop a more obscure idea – it’s up to you!

Whatever you decide to photograph, your final images should have ‘market appeal’. This means that your choice of subject should be relevant for the intended purpose (wall art or stock) so thorough research within the chosen area is paramount.

Through lectures, workshops and demonstrations, you will be introduced to different types of cameras and lenses and, shown how the various settings and dials on the camera can change the resulting image. You will receive information related to other, less obvious lens-based technology used for recording images

AC1: INFORMING IDEAS RESEARCH/ INVESTIGATE/ ANALYSE/ DEVELOP IDEAS/ PLAN

You must evidence the following for AC1; What is Shutter Speed?

• Investigate and discuss the various ‘hardware’ used for lens-based image mak https://www.youtube.com/ ing including film and digital photography. watch?v=7R9ZTxoTOSk&fea•Research artists and photographers, analysing the technical and aesthetic ture=emb_title qualities of others’ images. Undertake self-directed research on the work of What is Focal Length? specific photographers both contemporary and historical using books, https://www.youtube. magazines and via the Internet. Broaden this research into other sources com/watch?v=4CoEsqePADw&feature=emb_title (movies, books, music) to stimulate innovative approaches.

• Research wall art and stock photography – what are the top-selling subjects Camera RAW vs JPEG themes you might want to focus on? https://www.youtube.com/ watch?v=_xqkkWB4zk4&• Review how the above research will help to inform your initial ideas for your feature=emb_title shoot plan. Remember all research needs to be referenced clearly.

• Produce mood boards to help visualise your ideas. iPHONE vs DSLR https://www.youtube • Generate ideas through creative mind maping, selecting those with the most .com/watch?v=_xqkkWB4zpotential for further development. k4&feature=emb_title • Put together a shoot plan in response to your research and ideas that will help Photography Show you achieve a successful shoot. You should include any camera equipment https://www.photographyrequired, along with your shooting location. Other considerations might be; show.com/ props, model details, time of day, duration of shoot, etc. * Note that research, generating ideas and plans are a circular workflow.

Therefore, after your shoot you will be required to research ideas further to develop the project, develop and shoot.

AC2: PROBLEM SOLVING ENGAGE | APPLY KNOWLEDGE | EXPERIMENT | TEST | REVIEW | REFLECT With consideration to your plans start your shoots, in line with your purposed plans. You need to experiment and test various techniques and settings in response to your investigations so far. Amending your plan accordingly whilst anticipating the risks, requires you to problem solve and think creatively to overcome issues.

Review your outcomes by annotating and make connections with other artist’s work. Analysing the strengths and areas for improvement will enable you to then develop and refine your work.

You should show evidence of the following: • Evaluations & reflection of shoots • test shoots & behind the scenes • Screen shots of edits & manipulations within Photoshop

AC3: TECHNICAL SKILL SELECT | APPLY MATERIAL | MEDIA | TECHNIQUE AND PROCESSES | INTENTIONS | DEMONSTRATE TECHNICAL COMPETENCE By exploring a range of lens-based media, settings and techniques, you are required to apply technical skill to achieve successful results. Make sure you document all tests and methods with detail alongside your images, reviewing how you intend to progress.

When using specialist equipment and processes, it is important that you record health and safety notes demonstrating your knowledge. In addition, when using industry-standard software, screenshot tools and methods of working to show your technical competence.

You should show evidence of the following: • Evaluations & reflection of using/applying setting with a range of lens-based media (strengths and weaknesses) • Screen shots of using tools, settings within Photoshop • Health & safety notes • Contact sheets showing selections

AC4: PROFESSIONAL PRACTICE PROFESSIONAL SKILLS | CREATIVE APPROACHES You should apply professional practice when working on the assignment by: • Identifying and using best practice associated with creative practice of photographers • Consider health and safety procedures of working with specialist techniques and processes.

• Managing delivery of outcomes by setting targets for completion by breaking up the assignment into manageable parts, exploring ways of working efficiently • Organising resource • Exploiting stages of the creative process.

• Ongoing record of all stages and a reflection of the creative processes explored.

AC5: COMMUNICATION MEANING | PURPOSE | FUNCTION | PRESENTATION | QUALITY OF WORK | INTENTED AUDIENCE You should use communication skills throughout the project by: Considering an audience and context for your work by conveying the meaning, message and impact using clear visual language and creative forms of communication.

Communication opportunities: • Expressing clear intentions at an early stage by aligning work with the audience and purpose of the brief.

• Using testing with a review to reflect on the quality of how the work communicates • Producing prototypes and outcomes that clearly communicate the requirements of the brief • Working with others and presenting intention • Behind the scenes photos of working with specialist techniques/equipment • Reference to health & safety procedures & considerations

Evidence must include:

Collate and present as a digital portfolio on slides • Initial intentions presentation – personal communication • Ongoing record of all stages of the creative process • Series of experiments/tests or prototypes, contact sheets, minimum of 20 shoots • Final creative outcomes • Evaluation & a reflection on stages of development with explanation of choices in relation to

TOPICS & SKILLS TO BE COVERED • Aperture • Shutter Speed • ISO • Lenses and Focal Length • Exposure and meter reading • White Balance • Moving image capture Other devices for capturing still and moving imagery: • Mobile phone • Action cameras • Drones Image Manipulation • Workflow • Bridge for selecting images • Adobe Camera Raw for making global changes • Photoshop for detailed editing

Lighting • Natural light • Controlling natural light (reflectors, etc) • Artificial light • Controlling artificial light (lighting modifiers for shaping/softening, gels for colour, flagging light, etc) Image Communication (helping to tell your story) • Lighting for mood • Filters for mood • Camera angle and composition • Colour • Black and white Genres of Photography and Markets for Photographers • Genre list • Markets who commission photography (and video) • Stock Photography (and video)