Janette Lonsdale Freelance Writer & Editor Content Strategist
15 Monarch Hill Ct., MO 63005 Tel/Fax: 314 223 0235 JanetteL@YourLocalMessenger.com
STRENGTHS • • • • • • • •
More than 15-years editorial experience. Preferred subject areas include food, health and lifestyle. Internationally published in the US, UK, Ireland and Asia. Experienced writer with the ability to tackle subjects that are complex, sensitive and demanding in a manner appropriate to the publication and its readership. Skilled communicator and business communications specialist. Good research and story development skills. Track record in new product development. Multi format experience includes online news, national magazines, continuity publications, direct marketing materials and corporate communications products including newsletter, websites and ad copy writing,
CURRENT WORK •
Contributed to Yoga & Spa since early 2011. Managing Editor Yoga & Spa since July 2011. Responsible for writing, editing, planning and supporting sales. St Louis niche publication with 30,000 copies distributed free via spas, salons and markets.
•
Writer, editor and consultant to Intaglio Creative and Creative’s at Work marketing companies working on websites, ad copywriting and other marketing applications.
•
Since 2009, Owner & Editor YourLocalMessenger.com o Online neighborhood newspaper that connects residents, businesses and people interested in Soulard, Benton Park, Lafayette Square and surrounding neighborhoods. Readership: 3000 per month. o Product vision and development, including editorial direction, business planning and marketing. o Editorial planning, story writing, adapting news journalism style for a hyperlocal model.
•
Volunteer writer for the Salvation Army, covering human-interest stories.
•
BOOKS: Wrote a book on the experience of building a custom home in Minnesota. Also an expatriate guide to Batam, Indonesia, and an ethnic recipe collection (not published).
PREVIOUS WORK EXPERIENCE 2001-2002 Editor, “The Beam”, Singapore “The Beam” is the Official Magazine of the British Association of Singapore • Planned, wrote, edited and prepared the publication for print. • Publication redesign increased advertising revenue by 100 percent. • Trained volunteers interested in publishing to work on the magazine. • Specified a new Mac desktop publishing system using PageMaker. 1995-1998 International Master Publishing (IMP), London, UK IMP is a global leader in continuity publishing and direct marketing. • Senior Copy Editor, new product development: Projects included a series of UK original, and foreign language (including American English) adaptations of educational, health and literature collectables. Live products included “Delicious Meals Made Easy” and “Rock and Pop”. 1988-1998 Freelance, UK Regular contributor of feature length articles • You and Your Baby • Young Mother Magazine, Bounty • Offshore Financial Review, Financial Times Business Publications • Essentials (national women’s magazine) 1989-1995 Business Communications Specialist, London, UK Specialized in business-to-business communications, public relations, marketing and advertising consultancy to clients in the food service and hospitality industries. Campaigns included origination of press, advertising and sales literature, customer and staff newsletters, press launches and conferences, exhibition support, events, internal communications and much more. Clients included Master Foods, Ecolab, Alveston Kitchens, Gardner Merchant, Douwe Egberts, and many more.
EDUCATION AND TRAINING Normandale Community College, MN Open University, UK Open University, UK London College of Printing, UK
Grammar and editing refresher courses, 2006 Bachelor of Arts (Honors), 1996 Diploma in European Humanities, 1994 Magazine Production, 1990