WHY DOES APPLE REJECT YOUR APP DURING APP STORE REVIEW?
As of the 4th quarter of 2019, there were over 1.8 million apps available in the Apple App Store. And while these are numbers for apps that are already available, there are yet a significant number of apps in its ideation, design, development or QA stage, ready to be published at the earliest. However, most entrepreneurs and business owners fail to realize that every major application store (including the Apple App Store) has quite an extensive criteria for approving or rejecting apps.