NEWS
New Italian wafers take the biscuit The Italian Beverage Company (IBC) has launched an exclusive range of European style Simply Snacking - branded wafers which are made in Italy to an authentic recipe and feature attractive all new contemporary packaging designed specifically for the UK market, say the firm. The crisp and moreish wafer biscuits are generously loaded with a rich, creamy filling for maximum flavour and three popular options are available – Hazelnut, Cocoa Cream and Vanilla. Complementing the existing Simply range of beverages and ancillary lines, the wafers are supplied in handy counter top POS packaging and are the ideal all day impulse purchase for eating in with beverages or enjoying on the run OOH. “Wrapped wafer biscuits are an ‘easy sell’ line which have become an essential everyday item for any OOH operator,” said Ricky Flax, general manager of IBC. “To help drive sales, we have taken a classic Italian biscuit and refreshed the format for the UK market with new understated packaging which is better suited to our urban coffee shop interiors and design conscious consumers. “Customers often want to grab a coffee while they work or catch up with friends and are looking for something light and tasty which they can enjoy or slip into a bag or pocket for sharing later. A timeless treat and with large profit margins, our new wafers are the perfect choice all round.” IBC Simply snacking wafers come in 45g packs of eight biscuits and have a RRP of £1.10 a wafer (to request a sample pack contact sales@italianbev.co.uk).
8 FEBRUARY 2017
CAFÉ CULTURE
£2k raised in Boxing Day Charity Dip!
The Real Food Café (www.therealfoodcafe.com), Tyndrum, Scotland has raised £2,572 for local charities after its traditional Boxing Day Fancy Dress Dip. A small but hardy group of customers and locals joined the Real Food Café’s owner Sarah Heward in battling the hostile conditions of Storm Barbara with a charity dip in the freezing waters of the River Lochay. Decked out in fancy dress, participants jumped into the water off the banks of the Killin Hotel. Their efforts exceeded the previous year’s total and
beat the 2016 target. The event was held in cooperation with the Killin Hotel, and the money raised will benefit the PSP Association and the Falls of Dochart retirement Home in Killin. Sarah Heward, owner of the Real Food Café told the Stirling Observer: “We’re pleased with the way it went, especially as the weather was so bad and the water was much colder than last year. Everyone seemed to enjoy themselves. It’s a good fun event and I’d like to thank everyone who was involved. Hopefully we can have even more people come along next year and raise even more money.”
Belvoir Fruit Farms introduces three ‘Light’ varieties Belvoir Fruit Farms has introduced three ‘Light’ varieties to their 25cl Pressé range for use in the hospitality, on-trade and café sectors - fragrant and floral Elderflower Pressé Light, zingy Raspberry Lemonade Light and zesty Orange & Mandarin Pressé Light were made available from the beginning of January. The ‘Light’ range contains 30% less sugar than the original versions of the drinks, say the company, allowing people who love the taste of Belvoir’s
classic Cordials and Pressés, but who want fewer calories, to continue to enjoy drinking them. Like all their drinks, the ‘Light’ Range is hand made at Belvoir using real pressed fruit juices and freshly picked flowers with no artificial preservatives or sweeteners, so that despite the reduction in sugar there is no reduction in flavour.