Need To Add In Your Ecommerce SEO Checklist 2020 | JanBask Digital Design

Ecommerce SEO Checklist – Best Practice Guide in 2020

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Introduction

Whether

you are a startup or fortune 500 ecommerce company, in any case, you need customers to drive sales. No matter if you have an exemplary ecommerce store with perfectly placed product images and layout, finding customers in the virtual world requires workable SEO techniques.

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objective

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Introduction Learn what SEO is Keyword research Descriptive web URLs Optimize product images Scope of link building Product description Meta tags Page loading speed Duplicate content Product page vs Category Pages Conclusion

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Learn what SEO is Wait before that, let’s learn what SEO is

SEO aka search engine optimization

SEO is a process where we optimize site around the user’s searched keywords — to score a top page ranking on search engines like Google.

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In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

SEO is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.

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Keyword Research

Have a competitor keyword analysis to understand the sources from where their audience is coming.

After research, be mindful of the keyword placement

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Look for the keywords that are in the top searches within your industry.

Try to put keywords into your web copy and the header H1, H2 or H3.

Understand your audience type and think from their perspective how they are likely to search.

Make your keyword sit naturally, don’t overstuff them like the below statement.

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Descriptive Web URLs

Put up clean, short yet descriptive web URLs

1

Consider putting up concise yet descriptive URLs for your product pages and its category, and subcategory pages — as Google will find them easy to read and crawl for the users.

Key to produce effective URLs Focus on static URL (as they are logical, unique and easy to understand) over parameterized one (as they are hard to decode for the user & search engines).

2

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Putting up detailed and long URLs would end up confusing the Google spiders; try to put the shortest yet explanatory URLs to crawl fast. Confined mainly to what your product is about.

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Optimize product images

Few optimization tips: • Carefully name your image URLs, put their product name or category than those confusing symbols, numbers or special characters.

• Give a thoughtful, keyword infused and descriptive alt tag to the image as it may help your product image rank in google image search.

• Try to keep the image file size less, as high size takes time to load and clearly affects the website’s ranking.

• Don’t compromise with the image quality, put high-resolution images to hold your visitor’s attention.

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Scope of link building Don’t underestimate the scope of link building

• Apart from keywords, linking within or outside the website also helps Google in crawling a website.

• Internal linking is a process where we link our web pages to the website’s other related pages. Google appreciates and ranks websites that have the right internal linking.

• In external linking, a website put links directing to high-end, third-party authority pages. To gain visitors from their websites.

• A backlink is another trick where links of own website are placed on third-party sites. Again to invite the visitors from high-visited sources.

• Pro tip - Always put links of websites producing highly authoritative, trustworthy and expert content or information.

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Product Description

Put information or product description of sheer quality

Make sure your ECommerce web pages have the answer to potential buyer’s every possible query.

Right from policies to shipping details to returns to warranty to discounts to the membership at el.

Put explanatory page descriptions for each product

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Make sure you have dedicated pages corresponding to each query type. Build a separate Q/A section to answer to deeply answer on user’s concern.

Putting up a catchy, informative and detailed description will help in gluing your audience even.

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Meta Tags

Focus on keyword-driven Meta tags and descriptions • Meta tags and descriptions as well take a major part in the search engine ranking factor.

• Put up a creative, engaging and keyword infused tags & descriptions to improve CTR • Writing keyword-driven tags and descriptions will help Google to interpret them and present it in the user’s searches.

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Page loading speed 1 Page loading speed matters

The average loading speed of top-ranking websites is 1.9 seconds.

In that race, if your eCommerce store is taking longer than 5 seconds to load, chances are you will never rank.

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A slow-loading website resonates with poor UX and even annoys search engines.

You can use Google’s PageSpeed Insights platform to identify the factors costing poor loading time.

Make sure your eCommerce SEO services providers have solutions to rectify the loading speed.

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Duplicate Content

Not putting the duplicate or relatable content • Google doesn’t promote eCommerce stores with duplicate content and even penalizes them.

• As per Google, content that is exactly copied from other sources or even matches somewhat to what others have written is said “duplicate’. And having such can severely affect the ranking expectations.

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Product page vs Category Pages Differentiating main product page from its category pages • Mainly eCommerce websites have the main product page (trekking bag) and its subset product pages (trekking bag colors or sizes pages).

• Google finds it hard to identify which one to rank - the main product page or its subset product pages?

• Google can’t rank all the pages for one single product. Thus, Canonical tags can be used to help Google identify the main product page which needs to be presented upon the user’s search.

Conclusion • Your eCommerce website won’t drive traffic and profits if you haven’t considered SEO for it.

• Where every online brand is thriving hard to be in top searches, staying dependent on just developing an eCommerce website won’t help you appear in your audience's searches. You do need to market your businesses over search engines to attain visibility among the shoppers.

• Above are the sure-shot SEO practices that you need to put in your eCommerce SEO checklist 2020. Plan them and soar high in the user’s searches.

• At JanBask Digital Designs, we aim at improving the SEO funnel of any digital brand by applying the best tools & methods recognized by search engines.

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Thank You

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