What Is CSR and Why Is It So Important in Business Today?

WHAT IS CSR AND WHY IS IT SO IMPORTANT IN BUSINESS TODAY?

JAMIE RITBLAT

What Is CSR and Why Is It So Important in Business Today?

CSR, or corporate social responsibility, is a form of self-regulation that reflects a company’s accountability and commitment to having a positive impact on the world.

Over the years, CSR has evolved from a voluntary choice made by individual companies to mandatory regulations made at local, national and international levels. Many forward-thinking companies choose to go beyond the bare minimum in terms of their CSR efforts, embedding the concept of driving positive change in their core business model.

With modern consumers becoming increasingly socially and environmentally conscious, CSR plays a critical role in brand perception, affecting a business’s ability to attract not only customers and investors but also talented em-

ployees too. In addition, employees that share a business’s ethos and values are more likely to stay with that company, with purpose driven-companies retaining talent up to 40% more according to Deloitte’s 2020 Global Marketing Trends Report.

Delancey Real Estate founder and chairman Jamie Ritblat operates with a strong emphasis on corporate social responsibility, striving to have a positive impact in the communities in which the company operates in and further afield, and in the last 20 years Delancey has donated more than £4.5 million to CSR initiatives.

JAMIE RITBLAT

You can learn more about Delancey Real Estate’s commitment to CSR from Jamie Ritblat.