AY S O C IA
THE SCOUT IS OUT!
elcome to Chattanooga, where Warehouse Row has been scouted in the inaugural edition of The Scout
Guide Chattanooga—a carefully curated periodical that captures the best of local. Local editors and tastemakers Rodney Simmons and Billy Woodall have compiled this beautiful photographic tribute to Chattanooga’s unique community. In addition to its own Scout layout, Warehouse Row is the proud home to eleven merchants featured in The Scout Guide Chattanooga’s premier issue.
With more that 30 city guides published, The Scout Guide’s national collection gives powerful voice to small shops, artists and restaurants across the country. Scout it out at chattanooga.thescoutguide.com, or visit Warehouse Row to collect your copy of Volume No. 1.
DECK THE HALLS
arehouse Row is giving this holiday season the warmest of welcomes with
its Holiday Social and Open House weekend. Kicking off Thursday, December 5, with talented friends to help celebrate, Virginia’s Rappahannock River Oysters and Border Springs Farm bring their legendary sliders and ribs to the motor court for an evening of lambs’n’clams. With a visit from Santa, live music from Ten Bartram and special holiday pop-ups, Warehouse Row is the ultimate destination for exceptional holiday shopping. Greenery Stand by Chattanooga’s The Clay Pot will be in the motor court selling fresh-cut Christmas trees,
Photo by Ken Goodman, courtesy of the James Beard Foundation.
mood moss wreaths and other lush delights. In Building North, friends from Billy Reid and Callie’s Charleston Biscuits have teamed up to open a collaborative shop that will feature the best of both brands. Both pop-up shops will be open on Thursday, Dec. 5 from 5 to 8 p.m. and will remain open Friday and Saturday, Dec. 6-7 from 10 a.m. to 6 p.m. The festivities and merriment continue every Saturday beginning December 7 with live music in the Mercantile. For good tidings and more details, please visit: facebook.com/WarehouseRow.
HOLIDAY WISH LIST THE ULTIMATE GIFT GUIDE, UNWRAPPED
Presents with perfect personality, greeting cards that manage to say it all, a blowout before the office holiday party or heated yoga classes to get you through the season, you’re guaranteed to find everything you need this holiday season at Warehouse Row. 1.
Suzanne Kalan Bracelets, Amanda Pinson Jewelry
Trish McEvoy Scented Candle
in Wild Blueberry Vanilla, The Cosmetic Market 3.
Hanky Panky Holiday Pack, Ellie’s Fine Lingerie
Hunter Rain Boots in Lipstick and Blue Lily Gloss, Embellish
Conrad Tengler’s Black Sheep Forge, Gallery 1401
Zodax Hammered Brass Candle
Bowl, Kayce Hughes 7.
Aquiesse Candles and Redken Hair Products, Level 10 Salon
Colored Mercury Glass Votives, Lines Orchids
Gift Cards, Pilates Chattanooga
10. Match Martini Pitcher, REVIVAL 11. Emily Rosendahl Handbag, Rhinoceros Boutique 12. Batle Studio Quill Graphite Pencil, Shadowbox Paperie 13. Personalized Yoga Package—3 Privates Sessions + 10 Class Pass, Yoga Landing 14. Iosis Paris Ferris Wheel Throw, Yves Delorme
HOLIDAY WISH LIST
TALK OF THE TOWN FRESH-FACED
This past fall marks the completion of a six-month renovation phase at Warehouse Row, the efforts of which included various streetscaping and signage improvements to the downtown retail and dining destination. Staying true to the building’s historic roots, Warehouse Row’s new streetscaping is modern but reminiscent of the past, with a vintage flare. Notable enhancements include the addition of awnings to storefronts, lending a splash of color to the buildings. New personalized storefronts for individual retail tenants that face Market Street make Warehouse Row more pedestrian friendly and break up the large, side-by-side brick structures that once served as the warehouse district to the city’s manufacturing industry. Also among prominent additions is a bulb-lit “park here” marquee fashioned in throwback typography on the property’s parking garage at 11th and Lindsay streets. Still in progress, the marquee is the work of Nashville’s Sideshow Sign Co., which specializes in
Warehouse Row’s favorite home furnishings merchant
handmade signs reminiscent of old print press typography. Local
is expanding! REVIVAL (our flagship purveyor of home,
artist Conrad Tenger created a prominent iron address sign for the
antiques, and luxury gifts) has created ANNEX Revival.
Market and 11th street entrance to the property. And Kevin Bate, the Chattanooga painter whose black and white portrait murals have earned a permanent place in the downtown landscape, has hand
ANNEX is filling the bright brick loft in Warehouse Row’s Building North with the same contemporary upholstery,
painted stenciled signs on the building’s brick facades that are in
hand-picked vintage/antique objects, and curious curated
keeping with the look of the buildings in their heyday.
casegoods for which REVIVAL has long been known.
Coinciding with these recent developments, existing stores at Warehouse Row are expanding their hours to accommodate
Even the lighting selection of table lamps, floorlights, and chandeliers beckons the designer in all of us.
increased traffic at the property. In Building North, Kayce Hughes,
And don’t miss the ANNEX selection of outdoor
Ellie’s Fine Lingerie and Cosmetic Market are now open on
upholstery and furnishings—perfect for terrace, patio and
Sundays from 10 a.m. to 3 p.m. For more information please visit
Come explore why internationally-renowned architect and interior designer Bobby McAlpine notes in Architectural Digest’s “Insider Secrets of the AD100” [January 2013] that REVIVAL is “the savviest, prettiest, loveliest design store in America; you might as well back your truck up to it.” Located in Warehouse Row’s Building North, ANNEX Revival is open Monday-Saturday from 11 a.m. to 5 p.m. Be sure to bring your truck!
Amanda Pinson Jewelry 423.209.2828 amandapinsonjewelry.com Barry Bogo Jewelry barrybogojewelry.com Crave Café 423.531.1060 cravechattanooga.com
WHAT’S COOKING? Man-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends as VP of Creative & Marketing for Jamestown.
hen Michael Phillips, C.O.O. of Jamestown and Vice Chair of the James Beard Foundation Board of Trustees, announced that he
was planning to write a cookbook, the entire Jamestown Creative & Marketing team clamored with offerings of “research” services. I personally had to come to terms with the idea of adding yet another manual to a rapidly expanding collection in a pint sized Manhattan kitchen. The just-released Chelsea Market Cookbook offers up a feast of archival images of the market, gorgeous food photography, and entertaining anecdotes from Chelsea Market chefs and friends whose recipes grace its pages. Also new on shelves this fall was Summerland, the iconic Chef Anne Quatrano’s first cookbook. Named after her family farm and stuffed with more than 100 of her best recipes and entertaining ideas, Summerland makes each month’s harvest a reason to celebrate. Drop by the Westside Provisions District in Atlanta where Quatrano is sure to be signing copies this winter. If more Southern flavor better pleases your tastebuds, be sure to preorder Tupelo Honey Cafe’s New Southern Flavors From the Blue Ridge. The popular Warehouse Row eatery’s newest cookbook, scheduled to hit shelves in March, provides a gastronomic tour of the flavors and tastes of the Mountain South, each recipe telling its own
The Cosmetic Market 423.779.1377 thecosmeticmarket.com Ellie’s Fine Lingerie 423.531.3054 ellieslingerie.com Embellish 423.752.Shoe embellishshoes.com Gallery 1401 Fine Art 423.265.0015 gallery1401.com Homespun Parties & Events 423.596.8374 homespunparties.com Kayce Hughes 423.386.5225 kaycehughes.com Level 10 Salon 423.634.2042 level10salonchattanooga.com Lines Orchids 423.847.5651 linesorchids.com Petunia’s Silver Jalapeño 423.756.6010
Rhinoceros Boutique 423.634.8045 facebook.com /rhinochattanooga Shadowbox Paperie 423.266.4877 facebook.com /shadowboxpaperie Southern Burger Co. 423.413.1533 southernburgerco.com Tupelo Honey Cafe 423.779.0400 tupelohoneycafe.com Yoga Landing 423.531.6977 yogalanding.net Yves Delorme 423.265.4005 yvesdelorme.com WAREHOUSE ROW Retail Leasing: Kristen Morris 404.835.8209 email@example.com Office Leasing: John Healy 423.266.5587 firstname.lastname@example.org SPACE–Event Hall: Jennifer Mingola 423.267.1127 email@example.com
Pilates Chattanooga 423.493.0775 pilateschattanooga.com Public House Restaurant 423.266.3366 publichousechattanooga.com REVIVAL 423.265.2656 SHOP, revivalhome.com INTERIORS, revivalinteriors.net
story. Preorder by December 20th and it ships for free, or make it a gift set and receive $10 off. For more details, visit tupelohoneycafe.com. These tastemakers have inspired me to squeeze back into the kitchen and stock the pantry. I hope you enjoy new culinary adventures with these three great guidebooks this holiday season.
BUILDING NORTH FLOOR 1 ELLIE’S FINE LINGERIE GALLERY 1401 FINE ART KAYCE HUGHES SPACE THE COSMETIC MARKET TUPELO HONEY CAFE
117A 117B 119A 118 120 121
FLOOR 2 BARRY BOGO JEWELRY PILATES CHATTANOOGA LEASING LOFT WAREHOUSE ROW PROJECT SPACE
217A 213 217B 218 M4 M1 M4 M7 M8
MERCANTILE FOOD MARKET CRAVE CAFÉ PETUNIA’S SLIVER JALAPEÑO SOUTHERN BURGER CO. SECURITY OFFICE MANAGEMENT OFFICE
BUILDING SOUTH HO
KRISTEN MORRIS 404.835.8209
FLOOR 1 AMANDA PINSON JEWELRY EMBELLISH LINES ORCHIDS PUBLIC HOUSE RESTAURANT REVIVAL RHINOCEROS BOUTIQUE SHADOWBOX PAPERIE THE SOCIAL AT PUBLIC HOUSE YVES DELORME
108 105 104 101 109 108A 113 103 107
FLOOR 2 LEVEL 10 REVIVAL STUDIO YOGA LANDING
205 206 204