Alameda Beacon

IN THIS ISSUE:

Off the Grid, Weight Watchers, Bay6, Modern Mouse, New Storefornts and more!

Volume 3, Issue 1

First Quarter, 2013

New South Shore Center Storefronts

New design guidelines will enable common area furnishings and unique storefronts, such as this one at Loard’s Ice Cream.

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outh Shore Center is excited to announce that the Alameda Planning Board has approved new design guidlines for the shopping center. The new guidelines will enable South Shore Center architects to create a more eclectic and dynamic “main street” feel through the heart of South Shore Center. Retailers and restaurant owners will have more of an opportunity to build out storefronts that express their unique identities, using the approved design guidelines as a springboard.

In addition to adding more dramatic and theatrical storefronts, the guidelines will also allow the landlord to add playscapes, seating, fire pits, bike racks and other great amenities to common areas. Visitors may also enjoy kiosks, food carts and other perks! For more information, visit alamedasouthshorecenter.com.

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Socialize!

Follow Off the Grid and South Shore Center on social media for the latest food truck info and great giveaways!

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very Saturday from 11am to 3pm, rain or shine, Off the Grid’s mobile gourmet food market pulls up to South Shore Center for a food experience the whole family is sure to love. To see which trucks will be pulling into Alameda every week, follow Off the Grid at: facebook.com/OffTheGridSF. It’s a great opportunity to socialize!

And while you’re online, be sure to follow South Shore Center on Facebook, Twitter, Pinterest and Instagram.

At the end of March, SSC will pick three lucky winners from their bevy of social media followers­­—the more sites you follow, the more chances you’ll have to win!

Winners will receive a $100 gift card to the SSC shop of their choosing. But hurry! The contest ends March 31st!

• facebook.com/SouthShoreCenter • twitter.com/ASouthShoreC • instagram.com/southshorecenter • pinterest.com/AlamedaSSC

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Bay6 Boutique Introducing Bay6, Alameda South Shore Center’s newest women’s boutique. Ladies will love their fashion-forward styles and attractive, affordable pricing.

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ay6 has entered the California fashion market in recent years, with shops in downtown Sacramento, Roseville and Fairfield. Their South Shore Center shop, which opened last December, is the company’s first foray into the East Bay. At Bay6, you’ll find a wide range of styles from young and trendy to sexy and dressy to business casual and beyond. Bay6 also specializes in active wear, with a good selection of yoga pants, tanks and tees for workouts or lounge-around-the-apartment types of days.

Finally, you’ll find loads of bright, beautiful colors, intimates, hats, scarves, purses, belts, necklaces, earrings and cosmetics at Bay6. In other words, you’ll discover everything a girl needs to complete her wardrobe for those hot date nights! Whether you’re looking for a cover-up for the beach or an entire outfit, Bay6’s friendly, knowledgeable sales staff can help you pair colors and patterns with just the right accessories.

Stop in today to see what Bay6 can do for you.

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Weight Watchers Lose the lettuce and ditch the diet food, the all-new Weight Watchers is about learning to enjoy the foods you fancy and living the lifestyle you love, while still keeping your eye on your weight goals.

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eight Watchers—which got its start in founder Jean Nidetch’s living room—is now celebrating its 50th year of supporting people in becoming healthier. Today, millions of men and women use Weight Watchers to shed unwanted weight. Some of those users can be found right here in Alameda!

They will tell you that watching your weight is not about stocking up on iceberg lettuce and grapefruit.

It’s about transforming your lifestyle in a long-term, sustainable way. The Weight Watchers 360° program provides you with a daily PointsPlus® value targeted to help you meet your goals, while also teaching you how to transform your spaces and your routines so that you can continue to enjoy restaurants, travel, special occasions and all the things that make life enjoyable—all while staying committed to your weight lost goals and healthy lifestyle.

Join Weight Watchers at Alameda South Shore Center for its grand opening celebration the weekend of March 22nd. For more information, call (800) 6516000.

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Modern Mouse Is On The Move!

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outh Shore Center’s favorite DIY and craft emporium, Modern Mouse, has moved! Their new spot, directly across the way from their old space (to the right of Great Clips), is newer, brighter and feels more spacious than their previous location. Owner Eleen Hsu says, “The move was an opportunity to make ourselves over a bit.

We’re really happy with the way things turned out, and we hope our customers like it as much as we do.”

You’ll continue to find great craft events at Modern Mouse, such as Sunday Crafternoons for a Cause.

During February’s Crafternoon event, participants learned how to make no-sew fleece blankets, which were then donated to Project Linus to benefit children in need. Follow Modern Mouse on Facebook at facebook. com/ModernMouse for information on upcoming Crafternoons and other great events!

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Pickin’ & Strummmin’ Man-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as VP of Creative and Marketing for Jamestown. This quarter, George talks about how Jamestown supports the arts.

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have an unconventional playlist for running—a lot of folk. Nothing lights a fire under my feet more than Willie Nelson’s cover of “City of New Orleans.”

Recently, I was on my usual jaunt down the Hudson River Park Greenway listening to one of my favorite string bands, Old Crow Medicine Show, a group introduced to me by Billy Reid’s Sarah Trapp in Nashville a few years ago. Billy Reid has a rich history in promoting musicians, and it got me thinking about the partnerships that Jamestown shares with its local music communities.

It’s a thrill to host talented musicians at Jamestown’s properties, and nothing enlivens a space or brings a community together like a live band. Currently, Warehouse Row is hosting the Chattanooga Symphony and Opera (CSO) every third Thursday. These unstructured performances will allow the CSO to broaden its reach within the community and provide an exceptional shopping experience at Warehouse Row. In New York, where rehearsal space is at a premium, our events coordinator Michael Ginsberg often loans the use of Chelsea Market’s 400-foot concourse to local musicians for public rehearsals.

Music is also an essential component for fundraising.

Ponce City Market in Atlanta kicked off its groundbreaking in October 2011 with a huge block-party– style concert, headlined by The Indigo Girls. Party at Ponce helped Jamestown raise more than $80,000 for local charities. Nothing gets people, places, or “people places” going like live music. I hope to see you at a concert on a Jamestown property soon.

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BON VOYAGE SAVE ON TIMBUK2!

Select colors of classic messanger bags are 25% off while supplies last.

Miniature art classes are starting soon! Call (510) 523-4475 for a schedule of events!

Alameda Art Association (510) 523-4475 alamedaartassociation.com

Chase Bank (510) 864-3325 chase.com

Alameda Beauty Center (510) 522-6802

Check Into Cash (510) 263-0267 checkintocash.com

Alameda Centre Physicians (510) 769-1118 acphysicians.com Alameda Credit Union (510) 523-1514 alamedacu.org Alameda Pediatric Dentistry (510) 521-KIDS (5437) alamedapediatricdentistry.com ATC Public Safety (510) 864-0779 Anna’s Linens (510) 865-6692 annaslinens.com Antidote Salon (510) 523-4262 antidotesalon.com Applebee’s (510) 522-7071 applebees.com Avenue (510) 521-0330 avenue.com Bank of Alameda (510) 748-8000 bankofalameda.com Bay6 (510) 521-1502 Bed Bath & Beyond (510) 522-0577 bedbathandbeyond.com

The Children’s Place (510) 337-1335 childrensplace.com China Gourmet (510) 521-6337 alamedachinagourmet.com Chipotle (510) 337-1592 chipotle.com Color Me Mine (510) 521-8893 colormemine.com Daiso Japan (510) 794-0828 daiso-sangyo.co.jp/english Daphne’s Greek Cafe (510) 769-1483 daphnesgreekcafe.com DB Shoes (510) 373-2705 dbshoes.net Dress Barn (510) 521-2783 dressbarn.com European Wax Center (510) 865-4929 waxcenter.com Executive Martinizing (510) 523-6033 Fruits & Chocolate (510) 521-8868 fruitsandchocolate.com

Beverly’s Fabric & Craft (510) 864-4222 beverlys.com/alameda-store

GNC Live Well (510) 523-5006 gnc.com

Big 5 Sporting Goods (510) 865-6486 big5sportinggoods.com

The Gold Spot Jewelers (510) 522-GOLD (4653) thegoldspotjewelers.com

Blockbuster Video (510) 865-9865 blockbuster.com

Great Clips (510) 522-7587 greatclips.com

Bon Voyage Luggage (510) 522-2500 eluggage.net

Handle with Care Packaging (510) 522-8003 hwcpackagingstore.com

Bright Now! Dental (510) 214-0253 brightnow.com

Happy Nails (510) 522-1305 happynails.com

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Instant Shoe Care (510) 521-7089 Jamba Juice (510) 521-1112 jambajuice.com Kohl’s (510) 263-0308 kohls.com Launderland (510) 337-0769 LensCrafters (510) 521-2734 lenscrafters.com Loard’s Ice Cream (510) 521-0873 loards.com

See’s Candies (510) 523-1611 sees.com Soccer Post (510) 523-5700 soccerpost.com Sophistry Custom Skin Care (510) 748-0491 sophistryskincare.com South Shore Café (510) 523-3663 South Shore Car Wash (510) 523-7866 South Shore Liquors (510) 521-7254

Massage Envy (510) 865-3689 massageenvy.com

Sprint (510) 863-8139 sprint.com

Merle Norman Cosmetics (510) 523-8442 merlenorman.com

Starbucks (510) 749-9595 starbucks.com

Modern Mouse (510) 814-8830 modernmousegifts.com

Subway (510) 523-5225 subway.com

Office Max (510) 749-7500 officemax.com

Sushi House (510) 865-0999 e-sushihouse.com

Old Navy (510) 864-0175 oldnavy.com Pagano’s Hardware Store (510) 522-1345 paganoshardware.com Panera Bread (510) 749-9810 panerabread.com

TJ Maxx (510) 749-8201 tjmaxx.com Total Woman Gym & Day Spa Coming soon! totalwomanspa.com Towne Cleaners and Alterations (510) 865-6119

Payless ShoeSource (510) 521-1275 payless.com

Trader Joe’s (510) 769-5450 traderjoes.com

Pedal Beach (510) 303.8823 pedalbeach.com

Ulta Beauty Coming soon!

Petco (510) 864-1844 petco.com Radio Shack (510) 521-4383 radioshack.com Ross Dress For Less (510) 865-1478 rossstores.com

Walgreens (510) 523-7043 walgreens.com Weight Watchers (800) 651-6000 weightwatchers.com Wells Fargo (510) 464-2141 wellsfargo.com.com

Safeway (510) 863-9000 safeway.com

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WHERE’S SOUTH SHORE CENTER? FROM SAN FRANCISCO: Take I-80 toward Oakland.

Right onto I-880. See below, “from I-880.”

FROM WALNUT CREEK: Take CA-24 toward Oakland.

Take ramp onto I-880 toward San Jose. See below, “from I-880.”

FROM BERKELEY: Take I-80 toward Oakland. Merge onto I-580 (I-80). Right on ramp toward I-980. Take ramp toward I-880. See below, “from I-880.”

FROM I-880: Exit right ramp to 23rd Ave/Alameda. Bear right (southwest) onto 29th Ave. Continue on Park St. to Otis Dr. FROM HAYWARD: Take I-880 toward Oakland. Right ramp toward 98th Ave/Oakland Airport. Left onto 98th Ave. Left onto Airport Access Road. Right onto SR-61 (Doolittle Dr.).

Bear right onto Otis Dr. Continue to Park St. AC TRANSIT BUS ROUTES: Oakland transfers from the BART Civic Center Station take bus #20; BART Fruitvale Station take bus #21. For more detailed trip planning visit actransit.org or transit.511.org.

ALAMEDASOUTHSHORECENTER.COM Come shop at the beach

Published by I Companies for Jamestown Properties. All Rights Reserved. ®