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Spring at South Shore Center, The Soccer Post, Bladium, Chance to win $100, and more! VOLUME 2, ISSUE 1


New Look for Pearl’s

South Shore Center owner Jamestown Properties has great improvements planned for 2012, starting with a revamp of the Pearl’s Deluxe Burgers façade. Jamestown Architect Mark Blair explains what’s happening with Pearl’s and what’s to come.


ou’ll be seeing some exciting new façade changes at Pearl’s Deluxe Burgers this spring. “We’re excited about a store front and tenant enhancement process that we are planning throughout South Shore Center,” explains Jamestown architect Mark Blair, “We’re initially testing the approach this spring at Pearl’s by adding new awnings and a canopy, which will create a covered outdoor seating area for their guests. We’ll also be adding a large communal table between Pearl’s and Panera.” Blair continues, “Jamestown believes that the customer experience can be enhanced by more unique store fronts and customized tenant expression. The new façade design will help brand the South Shore Center location more consistently with other Pearl’s locations. In the future, we are planning more of this kind of large-scale branding throughout the center.” Jamestown is also implementing a Wi-Fi program at the center. Learn more about our Wi-Fi program on page 8.


Southern Gentleman

Man-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties. This quarter, George explores Southern men’s fashion.


ell-dressed Southern gentlemen have always been fashionable, but Southern men’s fashion isn’t all straw boaters and seersucker suits anymore. Modern Southern fashion, as exemplified by clothiers like Billy Reid, Peter Nappi, Ledbury, DREWLEWIS and Sid Mashburn, has broken the bounds of regionalism and become part of a larger movement of vintage American style that is reflected in both fashion and home décor. Like good bourbon and vinyl records, Southern men’s fashion never goes out of style. Inspired by the relaxed pace of the South, modern Southern fashion has a cavalier attitude about rules. Southern men mix plaids. They roll the cuffs of their jeans (after all, one never knows when the urge to fish will strike), and they wear boots to formal affairs. For tips on dressing, drinking, and even decorating like a proper Southern gentleman, check out Bearings Guide or Garden & Gun Magazine. I know I’ve had my eye on a pair of Bartolomeo boots by Peter Nappi ever since they showcased at Westside Provision District’s “Tinsel and Twine” pop-up shopping event in Atlanta this past Christmas. A selection of ties from Southern men’s store DREWLEWIS in Atlanta, GA


Hustle and Heart

Hustle, heart and local soccer enthusiast set The Soccer Post at Alameda South Shore Center apart from the competition.


ost of us probably grew up playing Little League Baseball, but these days, soccer is the favorite spring sport for kids and adults alike. In fact, it’s the most popular sport in the world! When its time to lace up your trainers and strap on your shin guards, The Soccer Post is your onestop shop in the East bay area for all your soccer and rugby needs. Find the latest and greatest from Adidas, Nike, Puma, Diadora, Kwikgoal and all the rest at our South Shore Center location or on Mt. Diablo Boulevard in Lafayette. The Soccer Post is a member of the largest chain of full-service specialty soccer dealerships in the country, but is run by soccer enthusiasts local to your community. Enjoy the benefits of a large national chain while receiving the customer service and expertise only a local owner-operator can provide. Visit the Soccer Post in South Shore Center to experience the difference for yourself, or find us online at


Lil’ Kickers

Once you’ve got your little ones laced up in their spring soccer gear, head over to Bladium to get them kickin’.


hen you’re little, there’s a lot to learn; and learning is easier when you’re having fun. This is why Bladium is so proud to partner with Lil’ Kickers to offer a truly special soccer program for kids. Sure, your child will be learning how to play soccer, but more importantly, he or she will be learning how to play well with others. With its focus on child development, Bladium’s Lil’ Kickers program helps kids become confident, well-balanced, and happy with their performance. We want kids to love life; soccer just happens to be part of it. Join anytime! There are both midweek and weekend classes available. The spring 2012 session begins Wednesday, March 7th and runs through Sunday, June 3rd. Cost is just $175 per player. Find more information at



pring: Cleaning, check. Washing? Check. Planting? Check. Shopping? Check off your spring shopping list at South Shore Center. We asked five featured South Shore shops to recommend must-have products for spring. For more featured products, keep an eye on our blog at

PAGANOS RECOMMENDS: Spring is the time for planting. From shovels to potting soil, pagano’s has you covered for spring


Quality Dooney an purses in eye-po spr



nd Bourke leather opping colors for ring

Bloom into spring with these botanical-inspired paper + jewelry goods by local and independent artists from modern mouse

Nothing says spring like a yummy banana split. Enjoy 10% Off all sundaes at loard’s ice cream & candy through April, 2012!


Energize winter skin with a restorative night moisturizer, enriched with vitamins and plant stem cell extracts.


Alameda Events

Here are just a few things coming up this spring in Alameda and at South Shore Center.

MARCH 12, 2012: GIRL SCOUTS 100 YEAR ANNIVERSARY Girl Scout cookie season is upon us! Whether you’re a Thin Mint fan or a Tagalong devotee, find your favorites Friday-Sunday from 9am to 9pm in three South Shore Center locations: Safeway/Trader Joes, Sushi House/ South Shore Car Wash, and Starbucks. Also, be sure to join the Scouts for their 100 Year Anniversary celebration on March 12. Find more information at alamedagirlscouts. org. MARCH 31: WELCOME US COAST GUARD CUTTER STRATTON Last December South Shore Center welcomed the arrival of the Cutter Stratton. Now the Coast Guard is preparing a commissioning celebration to be held, tentatively, on March 31. Read more about the Stratton on the Coast Guard Compass blog at coastguard. APRIL 21, 2012: GIRL’S, INC. TEEN SUMMIT, 9AM - 3:30PM Join Girls Incorporated for a day-long conference for young women in middle and high school. This year’s theme is Healthy Teens Inside and Out. Find location and scheduling information at

Welcoming the USCGC Stratton!


South Shore Social

With free Wi-Fi and social media exclusives, what’s not to “like” about Alameda South Shore Center?


outh Shore Center is getting social this March with complimentary Wi-Fi throughout the center and a Facebook contest with a $100 prize! To enter, visit between March 1 and March 31 and “Like” us. All new fans will be entered into a drawing to win a $100 gift certificate to Bon Voyage. We plan to do this contest quarterly, so stay tuned to our blog at for more information. Also, by the end of March, it’ll be easier than ever to connect with South Shore Center online. We are adding free wireless internet access throughout the center. Keep an eye on our blog for announcements and details as we roll out Wi-Fi access this spring. For questions about our wireless internet service, please contact the Jamestown property management office at (510) 521-8100. See you online!


Alameda Art Association (510) 523-4475

Check Into Cash (510) 263-0267

Alameda Beauty Center (510) 522-6802

The Children’s Place (510) 337-1335

Alameda Centre Physicians (510) 769-1118 Alameda Credit Union (510) 523-1514 Alameda Pediatric Dentistry (510) 521-5437 (KIDS) ATC Public Safety (510) 864-0779 Anna’s Linens (510) 865-6692 Antidote Salon (510) 523-4262 Applebee’s (510) 522-7071 Avenue (510) 521-0330 Bank of Alameda (510) 748-8000 Bed Bath & Beyond (510) 522-0577 Beverly’s Fabric & Craft (510) 864-4222 Big 5 Sporting Goods (510) 865-6486 Blockbuster Video (510) 865-9865

China Gourmet (510) 521-6337 Chipotle (510) 337-1592 Color Me Mine (510) 521-8893 Daiso Japan (510) 784-0828 Daphne’s Greek Cafe (510) 769-1483 Dress Barn (510) 521-2783 European Wax Center (510) 865-4929 Executive Martinizing (510) 523-6033 Fit-Lite 510-523-2450 Fruits & Chocolate (510) 521-8868 GNC Live Well (510) 523-5006 The Gold Spot Jewelers (510) 522-GOLD (4653) Great Clips (510) 522-7587

Bon Voyage Luggage (510) 522-2500

Handle with Care Packaging (510) 522-8003

Chase Bank (510) 864-3325

Happy Nails (510) 522-1305


Instant Shoe Care (510) 521-7089 Jamba Juice 510-521-1112 Kohl’s (510) 263-0308 Launderland (510) 337-0769 LensCrafters (510) 521-2734 Loard’s Ice Cream (510) 521-0873 Massage Envy (510)865-3689 Merle Norman Cosmetics (510) 523-8442 Modern Mouse (510) 814-8830 Office Max (510) 749-7500 Old Navy (510) 864-0175 Pagano’s Hardware Store (510) 769-7540 Panera Bread (510) 749-9810 Payless ShoeSource (510) 521-1275 Pearl’s Deluxe Burgers (510) 864-1015 Petco (510) 864-1844 Radio Shack (510) 521-4383

Ross Dress For Less (510) 865-1478 Safeway (510) 863-9000 See’s Candies (510) 523-1611 Soccer Post (510) 523-5700 Sophistry Custom Skin Care (510) 748-0491 South Shore Café (510) 523-3663 South Shore Car Wash (510) 523-7866 South Shore Liquors (510) 521-7254 Sprint (510) 863-8139 Starbucks (510) 749-9595 Subway (510) 523-5225 Sushi House (510) 865-0999 TJ Maxx (510) 749-8201 Towne Cleaners and Alterations (510) 865-6119 Trader Joe’s (510) 769-5450 Walgreen’s (510) 523-7043 Zeytini Restaurant & Bar (510) 337-9844


WHERE’S SOUTH SHORE CENTER? FROM SAN FRANCISCO: Take I-80 toward Oakland. Right onto I-880. See below, “from I-880.” FROM WALNUT CREEK: Take CA-24 toward Oakland. Take ramp onto I-880 toward San Jose. See below, “from I-880.” FROM BERKELEY: Take I-80 toward Oakland. Merge onto I-580 (I-80). Right on ramp toward I-980. Take ramp toward I-880. See below, “from I-880.” FROM I-880: Exit right ramp to 23rd Ave/Alameda. Bear right (southwest) onto 29th Ave. Continue on Park St. to Otis Dr. FROM HAYWARD: Take I-880 toward Oakland. Right ramp toward 98th Ave/Oakland Airport. Left onto 98th Ave. Left onto Airport Access Road. Right onto SR-61 (Doolittle Dr.). Bear right onto Otis Dr. Continue to Park St. AC TRANSIT BUS ROUTES: Oakland transfers from the BART Civic Center Station take bus #20; BART Fruitvale Station take bus #21. For more detailed trip planning visit or


Published by TuckerMott Companies for Jamestown Properties. All Rights Reserved. ®

Alameda Beacon  

A community newsletter for Alameda South Shore Center