Streamlining Twine 1 user registration

Page 3

N e w U s e r R e g is tr a tio n Proposed Registration Flow Twine is trying to get users to register and use the site as much as possible. We can reduce drop-off by reducing steps. Sign Up

Logged out home page

Logged in home page

What are your interests?

My Interest Feed

Technology

Lifestyle

World & Business

Entertainment

Science

Sports

Gaming

Offbeat

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Join Twine

My Twines Tech Twine 1 Tech Twine 2 Sports Twine 1 Sports Twine 2 Offbeat Twine 1 Offbeat Twine 2 Offbeat Twine 3

http://www.twine.com

http://www.twine.com/join

http://www.twine.com/home

Rather than making a user enter tags into the “Profile Page,” let’ s ask the user up front what their interests are. This also serves to educate the user that Twine supports many interests which they can either choose now or later. We should tailor the interests to what Twine is strongest in. Semantic Technology and Social Media, for instance. This also helps to set us up for affinity registration programs. If Twine makes a deal with people registering from HP, we can choose HP-related twines such as “HP-events” and “HP-announcements” with their own splash page or send them directly to the “Sign Up” screen. This module can work as a standalone splash page or as a module in a logged out reader page.

Ask for the bare minimum of information necessary to create an account. These fields could also be integrated into the Logged out home page.

The user is now instantly in their home view and ready to use Twine. From this page we can ask the user to invite people to Twine, fill out their profile information, and install the bookmarklet. After using the site for awhile, the user will “get” it and will want to personalize the site for their use.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.