N e w U s e r R e g is tr a tio n Proposed Registration Flow Twine is trying to get users to register and use the site as much as possible. We can reduce drop-off by reducing steps. Sign Up
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Rather than making a user enter tags into the “Profile Page,” let’ s ask the user up front what their interests are. This also serves to educate the user that Twine supports many interests which they can either choose now or later. We should tailor the interests to what Twine is strongest in. Semantic Technology and Social Media, for instance. This also helps to set us up for affinity registration programs. If Twine makes a deal with people registering from HP, we can choose HP-related twines such as “HP-events” and “HP-announcements” with their own splash page or send them directly to the “Sign Up” screen. This module can work as a standalone splash page or as a module in a logged out reader page.
Ask for the bare minimum of information necessary to create an account. These fields could also be integrated into the Logged out home page.
The user is now instantly in their home view and ready to use Twine. From this page we can ask the user to invite people to Twine, fill out their profile information, and install the bookmarklet. After using the site for awhile, the user will “get” it and will want to personalize the site for their use.