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Financial Closeout 20120910 Overview

1.

Sharethrough receives IO which defines initial line items as requested by advertisers.

IO Line Items

2.

Media Strategy and COps take the IO line items and creates publisher orders to fulfill them.

3.

Each publisher has their own rules on how they wish to do their counts (Sharethrough or third party) and how they wish to be paid. Consider showing discrepancy/variance by percentage.

Sharethrough magic happens.

Publisher Orders

4.

Once we have all the publisher numbers for a month, see if they fulfilled what the advertiser IO specified.

Advertiser IO line item cancellations and changes have their own Salesforce IO#. Need to roll these up into the original order.

5.

Create reports for finance. Publisher payout & Advertiser billing.

Finance minisite hierarchy.

Finance

Advertiser

By Advertiser/ Campaign

Copyright Š2012 Sharethrough | Confidential

By Month

Publisher

By Publisher

By Month

Modified: Mon Sep 10 2012 | Page 18/33


Financial Closeout 20120910 All Advertisers Advertisers By Month

All Advertisers

Publishers By Month

All Publishers

All Advertisers Advertiser Clorox Clif Bar Chivas Kraft

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 19/33


Financial Closeout 20120910 Advertiser Campaigns Advertisers By Month

All Advertisers

Publishers By Month

All Publishers

Kraft Campaign Mel The MilkBite Philly How-to Video Q2 2012

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 20/33


Financial Closeout 20120910 Advertiser Invoice By Month Advertisers By Month All Advertisers

May 2012

Publishers By Month

All Publishers

Choose Month

Salesforce IO#

Advertiser

Campaign

Line Item

Rate Type

Rate

Impressions Goal

Impressions Delivered

View Goal

Views Delivered

TOTAL Due

123890313

Clorox

Glad Black Bag

Organic

CPM

$0.85

50,000

52,000

-

-

$42,500.00

123890313

Clorox

Glad Black Bag

Value Exchange

CPV

$0.25

-

-

20,000

25,000

$5,000.00

123890314

Clif Bar

Cycling

Organic

CPM

$0.85

85,000

92,000

-

-

$72,250.00

123890314

Clif Bar

Cycling

Value Exchange

CPV

$0.25

-

-

40,000

42,000

$10,000.00

123890315

Chivas

Real Friends

Organic

CPM

$0.85

65,000

76,000

-

-

$55,250.00

123890315

Chivas

Real Friends

Value Exchange

CPV

$0.25

-

-

40,000

43,000

$10,000.00

Grand Total

$195,000.00

We could also display an Advertiser IO# Column. Not all advertisers have this.

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 21/33


Financial Closeout 20120910 Advertiser Invoice By Advertiser/Campaign Advertisers By Month

All Advertisers

Publishers By Month

All Publishers May 18, 2012 - July 27, 2012

Clorox - Glad Black Bag IO#: 123890313, 123890354 Multiple IO#s result when IO line items are canceled or changed.

Organic: 200,000 @ $0.85 Value Exchange: 100,000 views @ $0.25

Month

Line Item

Rate Type

Rate

Impressions Goal

Impressions Delivered

View Goal

Views Delivered

TOTAL Due

July-2012

Organic

CPM

$0.85

52,000

52,000

50,000

52,000

$42,500.00

July-2012

Value Exchange

CPV

$0.25

25,000

25,000

20,000

25,000

$5,000.00

77,000

77,000

70,000

77,000

$43,000.00

Monthly Total June-2012

Organic

CPM

$0.85

92,000

92,000

85,000

92,000

$72,250.00

June-2012

Value Exchange

CPV

$0.25

42,000

42,000

40,000

42,000

$10,000.00

134,000

134,000

125,000

134,000

$82,250.00

Monthly Total May-2012

Organic

CPM

$0.85

76,000

76,000

65,000

76,000

$55,250.00

May-2012

Value Exchange

CPV

$0.25

43,000

43,000

40,000

43,000

$10,000.00

Monthly Total

119,000

119,000

105,000

119,000

$65,250.00

Grand Total

330,000

330,000

300,000

330,000

$195,000.00

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 22/33


Financial Closeout 20120910 All Publishers Advertisers By Month

All Advertisers

Publishers By Month

All Publishers

Publisher Business Insider Wordpress MeetMe TrialPay King.com

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 23/33


Financial Closeout 20120910 Publisher Payout By Month Advertisers By Month

May 2012

All Advertisers

Publishers By Month

All Publishers

Choose Month

Publisher

Placement

Rate Type

Rate

Impressions Goal

Impressions Delivered

View Goal

Views Delivered

TOTAL Due

Business Insider

Below The Post

CPM

$0.154

2,765

2,765

2,765

2,765

$425.81

Business Insider

In Feed

CPV

$0.050

17,500

19,069

17,500

19,069

$875.00

20,265

24,834

20,265

24,834

$1300.81

Business Insider Total Wordpress

Below The Post

CPM

$0.192

1,275

1,275

1,275

1,275

$244.80

MeetMe

In Feed

CPV

$0.050

37,500

38,391

37,500

38,391

$1,875.00

Trialpay

Below The Post

CPM

$0.150

3,735

26,788

3,735

26,788

$560.25

King.com

In Feed

CPV

$0.070

2,565

2,259

2,565

2,259

$158.13

Grand Total

$4138.99

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 24/33


Financial Closeout 20120910 Publisher Payout By Publisher Advertisers By Month

All Advertisers

Publishers By Month

All Publishers

Business Insider Month

Placement

Rate Type

Rate

Impressions Goal

Impressions Delivered

View Goal

Views Delivered

TOTAL Due

July-2012

Below The Post

CPM

$3.00

50,000

52,000

50,000

52,000

$42,500.00

July-2012

In Feed

CPV

$3.50

20,000

25,000

20,000

25,000

$5,000.00

70,000

77,000

70,000

77,000

$43,000.00

Monthly Total June-2012

Below The Post

CPM

$3.00

85,000

92,000

85,000

92,000

$72,250.00

June-2012

In Feed

CPV

$3.50

40,000

42,000

40,000

42,000

$10,000.00

125,000

134,000

125,000

134,000

$82,250.00

Monthly Total May-2012

Below The Post

CPM

$3.00

65,000

76,000

65,000

76,000

$55,250.00

May-2012

In Feed

CPV

$3.50

40,000

43,000

40,000

43,000

$10,000.00

Monthly Total

105,000

119,000

105,000

119,000

$65,250.00

Grand Total

300,000

330,000

300,000

330,000

$195,000.00

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 25/33


Financial Closeout 20120910 Publisher Payout By Publisher - Flat Rate Advertisers By Month

All Advertisers

Publishers By Month

All Publishers

Devour Month

Placement

Rate Type

Rate

Impressions Goal

Impressions Delivered

View Goal

Views Delivered

TOTAL Due

July-2012

Below The Post

Flat Rate

$8000

-

-

-

-

$8,000.00 $8,000.00

Monthly Total June-2012

Below The Post

Flat Rate

$0

-

-

-

-

$0

Monthly Total May-2012

$0

Below The Post

Flat Rate

$2000

-

-

-

-

$2,000.00

Monthly Total

$2,000.00

Grand Total

$10,000.00

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 26/33


Financial Closeout 20120910 Publisher Payout By Publisher - Tiered CPM Advertisers By Month

All Advertisers

Publishers By Month

All Publishers

WordPress Month

Placement

Rate Type

Rate

Impressions Goal

Impressions Delivered

View Goal

Views Delivered

TOTAL Due

July-2012

Before 30,000

Tiered CPM

$4.25

30,000

30,000

-

-

$127,500.00

July-2012

After 30,000

Tiered CPM

$3.25

12,000

12,000

-

-

$39,000.00

42,000

42,000

Monthly Total

$166,500.00

June-2012

Before 30,000

Tiered CPM

$4.25

30,000

30,000

-

-

$127,500.00

June-2012

After 30,000

Tiered CPM

$3.25

12,000

12,000

-

-

$39,000.00

42,000

42,000

Monthly Total

$166,500.00

May-2012

Before 30,000

Tiered CPM

$4.25

30,000

30,000

-

-

$127,500.00

May-2012

After 30,000

Tiered CPM

$3.25

12,000

12,000

-

-

$39,000.00

Monthly Total

42,000

42,000

$166,500.00

Grand Total

126,000

126,000

$499,500.00

Copyright Š2012 Sharethrough | Confidential

Modified: Mon Sep 10 2012 | Page 27/33

Financial closeout 20120910 3  
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