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website design for an orthopaedic surgeon Website design for an orthopedic surgeon When you look for Website design for an orthopedic surgeon the first thing that probably comes to mind is broken bones or maybe even surgery and injury (which are both correct). While these are definitely procedures an orthopedic surgeon performs regularly, it’s also important to remember that these doctors specialize in working with the muscles, tendons, and ligaments of the body. A website for an orthopedic surgeon should focus on these musculoskeletal ailments in order to engage potential patients who are looking to make an appointment with their doctor. Suitable Homepage Navigation The homepage of a website is often its most important page. It is where people start their search and where they expect to find information about a business. When designing a website, it is important to ensure that its homepage is tailored specifically to users looking for information on a specific service or product. For example, someone searching for information on hip replacement surgery would be looking for lists of surgeons who perform such surgeries and other details surrounding such operations; however, they probably would not be interested in seeing contact details or hours of operation. Site Structure in Accordance With SEO Best Practices When someone is looking to get a surgery, he or she will type in relevant keywords into a search engine and start browsing through search results. If your site ranks well on Google, you’ll get more visitors who are interested in what you have to offer. Designing your website according to best practices is one of the most important things that you can do to ensure that your site ranks well on search engines. Keep in mind that a business website has different SEO needs than personal websites do. Mobile Compatibility Your website should also be mobile-friendly. Mobile technology has made it easier than ever for people to access your site, which means that if your website isn’t compatible with smart phones or tablet devices, you may miss out on potential clients. If you can afford it, invest in a mobile-responsive site. Otherwise, work with your web designer to ensure that your current site works well with these devices.